Music Trade Review

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THE
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.
WOILDNT
LOVE
YOU!
FOX TROT
Benny Davis <
.Joe E>urke£ New
Hit/
MUSIC TRADE
REVTEW
OCTOBER 24, 1925
'You, Can't Go Wrond
With Any FEIST' Song'
KINKY
KIDS 4
PARADE
^IM TIRED
•i
^YOU GOTTA OF EVERYTHING 1
KNOW HOW'l BUT YOU* WANT YOU
[ALL FOR ME.
FOZTB0T
1
A New Comedy Idea
.Gus Rah/JWalter,
ldson
A Great FOXTROT Ballad
^ffth a Fascinating RhytluiL
ISHANI/)ONES
FOX TROT
I
X GUS KAHN
.WALTER. DONALDSON
A Popular Ballad
(FOXTROT)
CHESTE^ COHN
MARK FISHER.^
" NED MILLEF
iv
Irving Berlin, Inc., Announces the
Publication of Its Dance Folio No. 10
Large Number of Firm's Latest Hits Contained in the New Volume, but Without the Words of
the Songs—Will Be Placed on Sale on October 25
I R V I N G BERLIN, INC., has just announced
*• its No. 10 Universal Dance Folio. This is a
special release for the season of 1926. It con-
tains thirty-one dance numbers arranged as fox-
trots, waltzes and blues and includes some of
the most popular hits of the past season, such as
"Yearning," "When You and I Were Seven-
teen," "All Alone," "Sonya," "So That's the
Kind of a Girl You Are" and "Waiting for the
Moon."
This new folio has been arranged for release
so it can be placed on sale on October 25. The
publishers plan an extensive campaign for the
purpose of stimulating its sales with the con-
sumer as well as with the trade. There will be
special display title pages, window hangers and
similar publicity material to attract attention.
The Berlin catalog has never been in a more
healthy shape than during the past few months.
Among its publications were some of the heav-
iest sellers of the Summer and early Fall sea-
son and the presentation of these in instrumental
folio form at this time should create a wide
sale and make for more activity in the retail
music establishments.
Many of the numbers that appear in the folio
are still active and for that reason the pianists
purchasing the No. 10 Berlin folio make an ex-
ceptionally good buy. Inasmuch as no words
accompany the dance publication there should
be little or no effect in its release on the sales of
the sheet music of these numbers. Probably
the greater part of dance folios sold are to those
who use them in photoplay houses and other
places of public rendition. Naturally, the adept
pianist buys it also for home use. The lovers,
however, of such publications in song form will
not, of course, find the instrumental selections
in the folio complete enough for their purposes.
With the widespread publicity given this new
publication by the Berlin organization through
its sales department and by its various branch
offices and sales representatives throughout the
country and with the aid of the special advertis-
ing material, the demand should be most active
for the next few months.
says, he has just learned that this modest, un-
assuming little accompanist is about the most
famous pianist and accompanist in Australia.
It was a case of entertaining an angel, un-
awares.
Wyrick to Appear in
Optimist Clubs' Concert
Event Is for the Benefit of Boys Who Lack
Opportunity for Better Education—A Coun-
try-wide Movement
CHICAGO, I I I . , October 17.—Ambrose Wyrick,
head of the Wyrick Music Publishers, 64 E.
Jackson boulevard, has been engaged by the
Optimist Clubs of the Chicago district for a
concert to be given in Orchestra Hall the eve-
ning of November 10.
The purpose of this concert is to raise a fund
to promote the work of the club among the
underprivileged boys, a project that the Optimist
Clubs throughout the country have pledged
themselves to support.
The underprivileged boys are those who have
never enjoyed the pleasant surroundings of a
home nor had the opportunity that schooling
affords. It is the purpose of the Optimist Clubs
to use the money raised through this and other
concerts to be given by Mr. Wyrick to help
these boys and make it possible for them to
being featured at the California Theatre by Max have an education in order to guide them
Dolan. "Croon a Little Lullaby" is sung day through their studies and further to direct them
and night in Los Angeles, and Eddie Van, the "in the pursuit of useful and successful occupa-
Chicago man, is impressing Mr. Little as doing tions. Milan Lusk, noted Bohemian violinist,
and Albert Helman, accompanist, are also to be
Nat Madison Is Manager—Bernard Pollock wonderful work.
Succeeds Dick Powers in New York Office of
As for the various sheet music departments heard on this program.
in the Coast branches of Sherman, Clay & Co.,
Firm
Mr. Little said that he could open people's eyes
SAN FRANCISCO, CAL., October 17.—A day ahead
as to the amount of business transacted recently,
of his scheduled arrival, Dick Powers surprised were it not that he has a rooted objection to
Ed. Little by arriving in town recently. Mr. quoting figures. In the Stockton branch Miss
Little, manager of the publishing and sheet Elwell, who is in charge, is setting a pace for
music department of Sherman, Clay & Co., has efficiency and for sales that Mr. Little says
had a great deal happening in his various offices few men could equal.
and departments recently. Dick Powers, for-
About four months ago a young Australian,
March Victorious
mer manager of the firm's professional depart- Miss Hilda Meadows, traveling in this country
(Mabel Metsr«r-Wrl*ht)
ment in New York, has come to San Francisco with her parents, expressed a wish to learn
Pacific Patrol
to be assistant to L. W. Sturdevent, manager something of musical conditions here. Mr. Lit-
(Mabel Metirer-Wrlrht)
of the wholesale radio department of Sherman, tle, hearing she could play the piano, offered
Reliance March
Clay & Co. Mr. Little stated that Mr. Powers her the job as accompanist for Carl Lemar in
(Clifford)
has been succeeded in New York by Bernard the professional office. When Max Dolin came
Victorious
Eagle
Pollock, who is well known to the trade and is shortly after and said Little had one of the
(Rouej)
already making good as Dick Powers' successor. greatest pianist-accompanists in the land, Mr.
American Beauty March
A new professional office has been opened by Little thought it was a case of "apple sauce"
(Wllllami)
and
paid
no
heed.
Then
he
heard
the
young
Sherman, Clay & Co., in Boston, Mass., with
Knights
of
Columbus March
Nat Madison at the helm. En route to the woman accompany a famous singer at a recital
(Clifford)
Coast, Dick Powers stopped at Detroit and here, and he knew that Max Dolin had been
Valiant Volunteers
landed a big order, and he also visited Ronald well within the truth. Mr. Little says that, after
(Mab«l Meticer-Wrlrht)
Jonson the firm's Cleveland man. Harry Wil- that he and his aides lived in fear that their
son, the 1 firm's professional representative in accompanist would be enticed to fresh fields
Order Through Jobber or Direct
Denver, was here for a week. Stopping over in and pastures new. However, after four months,
Salt Lake City, en route home, he found that she has stated her intention of leaving for her
"Close Your Eyes," a Sherman, Clay & Co. home in Australia, as her parents and friends
Publisher*
publication, was a headliner there. This song is urged her to go back. And now, Mr. Little
Sherman, Clay Open
New Boston Offices
School, Lodge and
Assembly Marches
Hinds, Hayden & Eldredge, Inc.
New York City