Music Trade Review

Issue: 1925 Vol. 81 N. 17

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
OCTOBER 24,
1925
THE MUSIC TRADE
REVIEW
manager of the Chicago office? We all con-
dous. When I read a book like this, it makes
gratulate him on his step higher in going to the me think how insignificant is man," he said.
great metropolis—little old New York. He's
"Huh," said his wife, "a woman doesn't have
not a stranger there. Of course, not. He was to wade through four hundred pages to discover
born somewhere across the Hudson, near Ho- that." Of course, Larry couldn't say anything
boken, N. J., amid a German colony, which after that. All he did was to go home and tell
proves that Frank had good sense from child- his mother.
hood. You know, he is Irish. And I have no
A Copper Kettle
record of him ever being tangled up with his
If any of you boys are stopping in the neigh-
German friends, though he does possess a lot
borhood of the lake front hotels while in Chi-
of Irish fighting blood. He once published an cago, I want to tell you I found the nicest lit-
Irish song, that still sells to-day—"When I tle, homelike place in the vicinity. Everything
Dream of Old Erin." The Waterson catalog In is tasty,-nicely served by a lot of pretty girls, and
the West is doing well, and they are working
the prices are very moderate. The Chicago &
on a flock of new ones that look good.
Northwestern Depot saw me last. While going
Joe Morris Music Co.
through the gateway, the information guide
This Western office, at 177 North State street, was addressed by a lady, who asked: "What
is managed by Walter Wilson. I met him sev- trains are there to Kokomo?" His reply:
eral times, but not this time. I can remember "There are several, with the five-forty-five re-
his name ever so many years back in Chicago, duced to two-thirty-nine."
when the Palmer House was the best chateau
for the traveler and its table de hote dinner
was famous all over the West, the days when
the rustic type of waltz ballad brought home
the bacon, the mazuma, money, gelt, shekels,
or anything else you want to call it. Walter Books and Elaborate Musical Publications
always has something selling in Chicago.
Make Highly Appropriate Gifts at This Sea-
Everyone boosts for him, and he is still mak-
son of the Year
ing good.
Finder & Urbank
The season is none too soon for the dealer to
Two of Lyon & Healy boys took it upon give thought to his material for Christmas
themselves to go into the publishing business. events. In fact, a good many purchasers out-
They are a couple of young hustlers. They did side of the home are already preparing their
not find it necessary to stay in the Loop dis- programs and are in need of special Christmas
trict, for they are located at 1322 West Con- music. The demand for home Christmas music
gress street. Their line of publications is prin- will come a little later, but it should be placed
cipally methods and studies for brass and wind upon the counter and where possible given a
instruments, specializing on the saxophone. The special window showing at the present time of
boys are fine, and are meeting with a great deal the year.
of success.
There is a wealth of musical literature that
Sears-Roebuck & Co.
should be carried also at this time, not so much
This is the largest mail order house in the for its availability in Christmas events as its
world, where they will sell you a bungalow particular appropriateness as yuletide gifts. To
through the mail, fitted up, clothe the whole the music lover such publications will be doubly
family, and they tell you no matter where you appreciated. They are generally handsomely
are located they can and will serve you. In the
bound volumes and are the type that denotes in-
music field they carry it all, the entire line. The
telligence and thought.
principal articles are sold from illustrations.
It would be necessary for dealers to carry a
Every item, however, has a number to order by.
heavy
stock of such literature and books. Sam-
They sell large quantities of the bona fide
hits. They also consume big lots of the hits ple copies of the most important of these items
of bygone days. When a song is on the wane should be available for display and perusal. To
in the principal cities, that is when they begin thos who show an interest in such publications
to order by the thousand. Such items as "Sil- a more lengthy list can be called to their atten-
ver Threads Among the Gold," "Red Wing" tion for selection with the presentation of lit-
and many of the oldtimers are still prominently erature which generally illustrates and minutely
describes the contents, etc. In this manner,
displayed in their catalog.
with the minimum of stock and the necessary
Western Book & Stationery Co.
amount of circular matter, many Christmas sales
This concern does a large retail and mail or-
should result.
der business on standard publications of all
Carl Fischer, Inc., has again called to the at-
types, as well as methods and studies and popu-
lar music, in their music departments which tention of the trade "Christmas Joys" (verse
they lease in large dry goods stores and sev- and song). This publication sells at a popular
eral cities. The stores are supplied from their price and has both the English and German text
for voice with piano solo with a violin solo
headquarters, at 425 South Wabash avenue, and
Mr. Tronson is in charge of the buying and the part by W. F. Ambrosio. This book is quite
promotion of sales. While at their offices, Mr. familiar to music lovers and is one of the many
that should be made available for home use.
Bruer, a member of the firm, was cleaning out
his files and came across a telegram dated There is a wealth of other material that should
New York, September 7, 1906, and addressed be given particular attention at this period, in-
to them, which read as follows: "'Waltz Me cluding many prints for the Christmas season
Again, Willie,' F. A. Mills' publication; 'Waiting only.
at the Church,' published by Francis Day &
Hunter; also, 'Not Because Your Hair Is Cur-
ly' (can't remember publisher), price ten cents
per copy. How many do you want? (Signed)
SEATTLE, WASH., October 17.—Miss Florence
Enterprise Music Supply Co." These were three Leffingwell, of the sheet music department of
bona fide hits, twenty years ago. Mr. Bruer Hopper, Kelly Music House, this city, has
said when he handed ine the wire: "Them was brought out a text book for music teachers
happy days."
called "A Systematic Help to Teachers." The
Le May Music Shop in Yakima, Wash., estab-
The Letters We Get From Home
Those cheerful letters, the ones we like to lished several months ago, is doing a healthy
get, which warm our hearts and help so much business in that city. The company, in addi-
the weary traveler. Thank the Lord, I get them tion to its retail business, has brought out sev-
often. One I just received, in which I found eral numbers of its own, including "Dreams of
that everything was lovely at home. My son, Dixie" and "I'm A Nice Mama."
Larry, has something to say about one of our
neighbors, who had just finished reading a
Consult the Universal Want Directory of
book on the wonders of nature. "This is a re- The Review. In it advertisements are inserted
markable work. Nature is marvelous, stupen- free of charge for men who desire positions.
47
Dealer Should Prepare
for the Holiday Season
WYOUMG
AY
ENDERSON
*,«
«&*;
New Text Book Out
"SbuCantGoWro
VdxhAnyFEISTSo
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
4S
V
- - — — -v
f
.
WOILDNT
LOVE
YOU!
FOX TROT
Benny Davis <
.Joe E>urke£ New
Hit/
MUSIC TRADE
REVTEW
OCTOBER 24, 1925
'You, Can't Go Wrond
With Any FEIST' Song'
KINKY
KIDS 4
PARADE
^IM TIRED
•i
^YOU GOTTA OF EVERYTHING 1
KNOW HOW'l BUT YOU* WANT YOU
[ALL FOR ME.
FOZTB0T
1
A New Comedy Idea
.Gus Rah/JWalter,
ldson
A Great FOXTROT Ballad
^ffth a Fascinating RhytluiL
ISHANI/)ONES
FOX TROT
I
X GUS KAHN
.WALTER. DONALDSON
A Popular Ballad
(FOXTROT)
CHESTE^ COHN
MARK FISHER.^
" NED MILLEF
iv
Irving Berlin, Inc., Announces the
Publication of Its Dance Folio No. 10
Large Number of Firm's Latest Hits Contained in the New Volume, but Without the Words of
the Songs—Will Be Placed on Sale on October 25
I R V I N G BERLIN, INC., has just announced
*• its No. 10 Universal Dance Folio. This is a
special release for the season of 1926. It con-
tains thirty-one dance numbers arranged as fox-
trots, waltzes and blues and includes some of
the most popular hits of the past season, such as
"Yearning," "When You and I Were Seven-
teen," "All Alone," "Sonya," "So That's the
Kind of a Girl You Are" and "Waiting for the
Moon."
This new folio has been arranged for release
so it can be placed on sale on October 25. The
publishers plan an extensive campaign for the
purpose of stimulating its sales with the con-
sumer as well as with the trade. There will be
special display title pages, window hangers and
similar publicity material to attract attention.
The Berlin catalog has never been in a more
healthy shape than during the past few months.
Among its publications were some of the heav-
iest sellers of the Summer and early Fall sea-
son and the presentation of these in instrumental
folio form at this time should create a wide
sale and make for more activity in the retail
music establishments.
Many of the numbers that appear in the folio
are still active and for that reason the pianists
purchasing the No. 10 Berlin folio make an ex-
ceptionally good buy. Inasmuch as no words
accompany the dance publication there should
be little or no effect in its release on the sales of
the sheet music of these numbers. Probably
the greater part of dance folios sold are to those
who use them in photoplay houses and other
places of public rendition. Naturally, the adept
pianist buys it also for home use. The lovers,
however, of such publications in song form will
not, of course, find the instrumental selections
in the folio complete enough for their purposes.
With the widespread publicity given this new
publication by the Berlin organization through
its sales department and by its various branch
offices and sales representatives throughout the
country and with the aid of the special advertis-
ing material, the demand should be most active
for the next few months.
says, he has just learned that this modest, un-
assuming little accompanist is about the most
famous pianist and accompanist in Australia.
It was a case of entertaining an angel, un-
awares.
Wyrick to Appear in
Optimist Clubs' Concert
Event Is for the Benefit of Boys Who Lack
Opportunity for Better Education—A Coun-
try-wide Movement
CHICAGO, I I I . , October 17.—Ambrose Wyrick,
head of the Wyrick Music Publishers, 64 E.
Jackson boulevard, has been engaged by the
Optimist Clubs of the Chicago district for a
concert to be given in Orchestra Hall the eve-
ning of November 10.
The purpose of this concert is to raise a fund
to promote the work of the club among the
underprivileged boys, a project that the Optimist
Clubs throughout the country have pledged
themselves to support.
The underprivileged boys are those who have
never enjoyed the pleasant surroundings of a
home nor had the opportunity that schooling
affords. It is the purpose of the Optimist Clubs
to use the money raised through this and other
concerts to be given by Mr. Wyrick to help
these boys and make it possible for them to
being featured at the California Theatre by Max have an education in order to guide them
Dolan. "Croon a Little Lullaby" is sung day through their studies and further to direct them
and night in Los Angeles, and Eddie Van, the "in the pursuit of useful and successful occupa-
Chicago man, is impressing Mr. Little as doing tions. Milan Lusk, noted Bohemian violinist,
and Albert Helman, accompanist, are also to be
Nat Madison Is Manager—Bernard Pollock wonderful work.
Succeeds Dick Powers in New York Office of
As for the various sheet music departments heard on this program.
in the Coast branches of Sherman, Clay & Co.,
Firm
Mr. Little said that he could open people's eyes
SAN FRANCISCO, CAL., October 17.—A day ahead
as to the amount of business transacted recently,
of his scheduled arrival, Dick Powers surprised were it not that he has a rooted objection to
Ed. Little by arriving in town recently. Mr. quoting figures. In the Stockton branch Miss
Little, manager of the publishing and sheet Elwell, who is in charge, is setting a pace for
music department of Sherman, Clay & Co., has efficiency and for sales that Mr. Little says
had a great deal happening in his various offices few men could equal.
and departments recently. Dick Powers, for-
About four months ago a young Australian,
March Victorious
mer manager of the firm's professional depart- Miss Hilda Meadows, traveling in this country
(Mabel Metsr«r-Wrl*ht)
ment in New York, has come to San Francisco with her parents, expressed a wish to learn
Pacific Patrol
to be assistant to L. W. Sturdevent, manager something of musical conditions here. Mr. Lit-
(Mabel Metirer-Wrlrht)
of the wholesale radio department of Sherman, tle, hearing she could play the piano, offered
Reliance March
Clay & Co. Mr. Little stated that Mr. Powers her the job as accompanist for Carl Lemar in
(Clifford)
has been succeeded in New York by Bernard the professional office. When Max Dolin came
Victorious
Eagle
Pollock, who is well known to the trade and is shortly after and said Little had one of the
(Rouej)
already making good as Dick Powers' successor. greatest pianist-accompanists in the land, Mr.
American Beauty March
A new professional office has been opened by Little thought it was a case of "apple sauce"
(Wllllami)
and
paid
no
heed.
Then
he
heard
the
young
Sherman, Clay & Co., in Boston, Mass., with
Knights
of
Columbus March
Nat Madison at the helm. En route to the woman accompany a famous singer at a recital
(Clifford)
Coast, Dick Powers stopped at Detroit and here, and he knew that Max Dolin had been
Valiant Volunteers
landed a big order, and he also visited Ronald well within the truth. Mr. Little says that, after
(Mab«l Meticer-Wrlrht)
Jonson the firm's Cleveland man. Harry Wil- that he and his aides lived in fear that their
son, the 1 firm's professional representative in accompanist would be enticed to fresh fields
Order Through Jobber or Direct
Denver, was here for a week. Stopping over in and pastures new. However, after four months,
Salt Lake City, en route home, he found that she has stated her intention of leaving for her
"Close Your Eyes," a Sherman, Clay & Co. home in Australia, as her parents and friends
Publisher*
publication, was a headliner there. This song is urged her to go back. And now, Mr. Little
Sherman, Clay Open
New Boston Offices
School, Lodge and
Assembly Marches
Hinds, Hayden & Eldredge, Inc.
New York City

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