Music Trade Review

Issue: 1925 Vol. 81 N. 17

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
46
MUSIC TRADE
REVIEW
OCTOBER 24, 1925
IN THE WORLD OF MUSIC PUBLISHING
Conducted By V. D. Walsh
Maurice Loops the Loop in Search of
the Tin Pan Alley of the Windy City
Head of the Richmond Music Supply Corp., of New York, Invades the Big City by the Lake and
Explores the Sheet Music Trade There, Both Wholesale and Retail
SONGS THAT SELL
Yes,
Sir! That's My Baby

Oh,
(Continued From Last Week)
T COULDNT leave town without congratulat-
ing my old friend, Harold, on the success he
is having with his revival on the song, "Let Me
:
mmm^-' ^"^
"H Call You Sweetheart."
r
Mj
^JBjjj^^
I asked him just how
8* j 8 P ^ ^ ^ ^ ^ .
t n e son
g started. He
said he didn't know.
All he recollects is
about three years ago
the dealers at Louis-
ville, Ky., started nib-
bling on it in small
quantities. This is what
might be termed a real
freak hit of the music
b u s i n e s s , and the
Maurice Richmond
strange part of it is that
the song was a big success when it was first pub-
lished, many years ago. I told Harold to buy
stock in Marshall-Field's outfit and live on the
interest, but, like every other music publisher,
he said the game is too fascinating. So he is
working on other songs. "Since You Called Me
Sweetheart" and "Let Us Waltz as We Say
Goodbye" are two numbers that he thinks will
develop into good sellers.
Ager-Yellen & Bornstein
Being pressed for time, I 'phoned this lively
professional department, and Rudy Baie, in
charge of the office, answered. They are work-
ing at present on "Are You Sorry?" "Loud
Speakin' Papa" and "Row, Row, Rosie." I in-
quired about Jack Yellen. I knew he had left the
New York office. I was told that he was down
to Biloxi, Miss., on a real estate project, trying
to make this place the Atlantic City of the
South. It has been said that the sand at Biloxi
is even finer. Now, what else is there to worry
about!
Ted Browne Music Co.
Ted has his office now at 218 South Wabash.
His song, "Angry," is meeting with much suc-
cess all over the country, but is one of the top-
notchers in the Middle West. Ted is an old-
timer and sure knows the publishing game. He
always manages to get something that helps to
pay for the ham-and-, and then some.
Will Rossiter
Old Will looked good when I saw him early
one morning before breakfast. I invited him
over, so as to save time. I know he is an early
bird. Will thinks the old songs are coming
back very strong, particularly the pretty waltz
ballad type of the yesterdays. His song, "Meet
Me Tonight in Dreamland," is coming back for
him. Among the other one-thousand-and-one
publications that Will has published are "Some
of These Days" and the first or the second of
the original thousand was the comic song that
my granddaddy used to sing, "The Cat Came
Back." While Will and I were having break-
fast I noticed Will was fussed a bit, and he
said to the waiter: "What's the idea of the
three boiled eggs? I only ordered two." The
waiter replied: "That's a spare egg, sir, for use
in case of trouble."
Milton Weil Music Co.
Somehow or other, I always seem to enjoy
being with Milton when I come through Chi-
cago. I called at his apartment and he was
just rubbing his eyes, for evidently he had been
out late the night before. This was Sunday at
noon. I had my Californian friends, Mr. and
Mrs. Frank Wright, of Los Angeles, who
stopped at Chicago on their return home. Mil-
ton is getting out a very limited number of
songs, but "is laying right on them," as he
said. The songs he is working on are "I Am
Knee Deep in Daisies" and "What Do We Care
if It Is One O'clock, Two, Three or Four
O'clock?" Both of these publications are en-
joying a terrific sale throughout the West, and
he claims the Eastern jobbers, also the large
dealers, are starting to order in good-sized
quantities. Milton wanted to show me a good
time on Sunday afternoon. We all went for a
ride in his car, which he drove himself, on a
pleasure tour to the lake front, through the park
system, Sheridan road, right up to Evanston.
Some chauffeur! He makes these slow-steppers
get out of his way. And as a guide, he would
make a super-salesman for Coral Gables' proj-
ect of real estate at Miami. But why, when
his catalog looks so good? Milton said that
parking your car in Chicago is more than a
problem. It is getting so a fellow needs to
hire a taxicab to take him where his car is
parked if he expects to get home before dinner.
Manufacture of matches began a hundred years
ago, and even now Milton never has one. Oh,
pardon! Yes, his wife—that's a good match.
Quigley & Benson
Tom Quigley tells me that "things are break-
ing better for ine, and my new song, 'Venetian
Dreams,' is coming along nicely; Paul Ash is
using it, and many other acts, which is sure to
help." "Flag That Train" is also moving bet-
ter than ever. He also takes care of the inter-
ests of the Broadway Music Corp., of New
York, for this territory. He wants the world
to know that he is Irish, but a good Irishman
makes a good American.
T. S. Denison & Co.
T. S. Denison & Co. are publishers of
sketches, plays, everything for amateur theatri-
cals, serving everyone in the entire field. They
also publish musical readings and exclusive nov-
elty songs. Their publications are distinctive
and of rare value when in need of material of
this type. Many of the dealers are now carry-
ing a full line of these publications in stock.
At 119 North Clark street, George Cohan's
Grand Theatre, in the phone book of last issue,
are listed Jack Mills, Ager, Yellen & Born-
stein and Shapiro, Bernstein & Co., Villa Morct
How I Miss You To-night
Remember (Irving Berlin's Latest)
Yearning

Ukulele Lady
When You and I Were Seventeen
Sonya (Yup Alay Yup)

Cecilia
Silver Head
On a Night Like This
Don't Wait Too Long


My Sweetie Turned Me Down
Ida I Do
Alone at Last
I Wonder Where My Baby Is To-night
Waitin' for the Moon
Summer Nights


So That's the Kind of a Girl You Are
The Whole World Is Dreaming of Love
Say, Arabella
Speech
BOOKS THAT SELL
New Universal Dance Folio
No. 10
Special Edition for 1926
X

Peterson's Ukulele Method
World's Favorite Songs
Tiddle De Ukes
Strum It With Crumit
Hits from TOPSY and EVA
Rememb'ring
I Never Had a Mammy
IRVING BERLIN, Inc.
1607 Broadway, New York
and many other music publishers. When I got
there I found the building had served its last
days. It was coming down in pieces. Perhaps
that is a nice way on the part of the landlord
to signify to the dispensers of jazz harmony
that they should depart, vacate, in numbers "23."
I looked in vain. I even tried the Sherman
House lobby, for I thought perhaps the boys
were parked there temporarily. But it is very
evident they lost no time in locating in new
quarters.
Waterson, Berlin & Snyder
What will Chicago actors, warblers, orchestra
leaders, do without Frank Clark, the former
Thousands of Dealers Feature
MOST POPULAR
MUSIC BOOKS
because they meet the requirements of those who know quality
Write for descriptive catalog—Order from jobber or direct from publisher
Hinds, Hayden & Eldredge, Inc., Publishers, New York City
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
OCTOBER 24,
1925
THE MUSIC TRADE
REVIEW
manager of the Chicago office? We all con-
dous. When I read a book like this, it makes
gratulate him on his step higher in going to the me think how insignificant is man," he said.
great metropolis—little old New York. He's
"Huh," said his wife, "a woman doesn't have
not a stranger there. Of course, not. He was to wade through four hundred pages to discover
born somewhere across the Hudson, near Ho- that." Of course, Larry couldn't say anything
boken, N. J., amid a German colony, which after that. All he did was to go home and tell
proves that Frank had good sense from child- his mother.
hood. You know, he is Irish. And I have no
A Copper Kettle
record of him ever being tangled up with his
If any of you boys are stopping in the neigh-
German friends, though he does possess a lot
borhood of the lake front hotels while in Chi-
of Irish fighting blood. He once published an cago, I want to tell you I found the nicest lit-
Irish song, that still sells to-day—"When I tle, homelike place in the vicinity. Everything
Dream of Old Erin." The Waterson catalog In is tasty,-nicely served by a lot of pretty girls, and
the West is doing well, and they are working
the prices are very moderate. The Chicago &
on a flock of new ones that look good.
Northwestern Depot saw me last. While going
Joe Morris Music Co.
through the gateway, the information guide
This Western office, at 177 North State street, was addressed by a lady, who asked: "What
is managed by Walter Wilson. I met him sev- trains are there to Kokomo?" His reply:
eral times, but not this time. I can remember "There are several, with the five-forty-five re-
his name ever so many years back in Chicago, duced to two-thirty-nine."
when the Palmer House was the best chateau
for the traveler and its table de hote dinner
was famous all over the West, the days when
the rustic type of waltz ballad brought home
the bacon, the mazuma, money, gelt, shekels,
or anything else you want to call it. Walter Books and Elaborate Musical Publications
always has something selling in Chicago.
Make Highly Appropriate Gifts at This Sea-
Everyone boosts for him, and he is still mak-
son of the Year
ing good.
Finder & Urbank
The season is none too soon for the dealer to
Two of Lyon & Healy boys took it upon give thought to his material for Christmas
themselves to go into the publishing business. events. In fact, a good many purchasers out-
They are a couple of young hustlers. They did side of the home are already preparing their
not find it necessary to stay in the Loop dis- programs and are in need of special Christmas
trict, for they are located at 1322 West Con- music. The demand for home Christmas music
gress street. Their line of publications is prin- will come a little later, but it should be placed
cipally methods and studies for brass and wind upon the counter and where possible given a
instruments, specializing on the saxophone. The special window showing at the present time of
boys are fine, and are meeting with a great deal the year.
of success.
There is a wealth of musical literature that
Sears-Roebuck & Co.
should be carried also at this time, not so much
This is the largest mail order house in the for its availability in Christmas events as its
world, where they will sell you a bungalow particular appropriateness as yuletide gifts. To
through the mail, fitted up, clothe the whole the music lover such publications will be doubly
family, and they tell you no matter where you appreciated. They are generally handsomely
are located they can and will serve you. In the
bound volumes and are the type that denotes in-
music field they carry it all, the entire line. The
telligence and thought.
principal articles are sold from illustrations.
It would be necessary for dealers to carry a
Every item, however, has a number to order by.
heavy
stock of such literature and books. Sam-
They sell large quantities of the bona fide
hits. They also consume big lots of the hits ple copies of the most important of these items
of bygone days. When a song is on the wane should be available for display and perusal. To
in the principal cities, that is when they begin thos who show an interest in such publications
to order by the thousand. Such items as "Sil- a more lengthy list can be called to their atten-
ver Threads Among the Gold," "Red Wing" tion for selection with the presentation of lit-
and many of the oldtimers are still prominently erature which generally illustrates and minutely
describes the contents, etc. In this manner,
displayed in their catalog.
with the minimum of stock and the necessary
Western Book & Stationery Co.
amount of circular matter, many Christmas sales
This concern does a large retail and mail or-
should result.
der business on standard publications of all
Carl Fischer, Inc., has again called to the at-
types, as well as methods and studies and popu-
lar music, in their music departments which tention of the trade "Christmas Joys" (verse
they lease in large dry goods stores and sev- and song). This publication sells at a popular
eral cities. The stores are supplied from their price and has both the English and German text
for voice with piano solo with a violin solo
headquarters, at 425 South Wabash avenue, and
Mr. Tronson is in charge of the buying and the part by W. F. Ambrosio. This book is quite
promotion of sales. While at their offices, Mr. familiar to music lovers and is one of the many
that should be made available for home use.
Bruer, a member of the firm, was cleaning out
his files and came across a telegram dated There is a wealth of other material that should
New York, September 7, 1906, and addressed be given particular attention at this period, in-
to them, which read as follows: "'Waltz Me cluding many prints for the Christmas season
Again, Willie,' F. A. Mills' publication; 'Waiting only.
at the Church,' published by Francis Day &
Hunter; also, 'Not Because Your Hair Is Cur-
ly' (can't remember publisher), price ten cents
per copy. How many do you want? (Signed)
SEATTLE, WASH., October 17.—Miss Florence
Enterprise Music Supply Co." These were three Leffingwell, of the sheet music department of
bona fide hits, twenty years ago. Mr. Bruer Hopper, Kelly Music House, this city, has
said when he handed ine the wire: "Them was brought out a text book for music teachers
happy days."
called "A Systematic Help to Teachers." The
Le May Music Shop in Yakima, Wash., estab-
The Letters We Get From Home
Those cheerful letters, the ones we like to lished several months ago, is doing a healthy
get, which warm our hearts and help so much business in that city. The company, in addi-
the weary traveler. Thank the Lord, I get them tion to its retail business, has brought out sev-
often. One I just received, in which I found eral numbers of its own, including "Dreams of
that everything was lovely at home. My son, Dixie" and "I'm A Nice Mama."
Larry, has something to say about one of our
neighbors, who had just finished reading a
Consult the Universal Want Directory of
book on the wonders of nature. "This is a re- The Review. In it advertisements are inserted
markable work. Nature is marvelous, stupen- free of charge for men who desire positions.
47
Dealer Should Prepare
for the Holiday Season
WYOUMG
AY
ENDERSON
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New Text Book Out
"SbuCantGoWro
VdxhAnyFEISTSo

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