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54
THE
MUSIC TRADE
REVIEW
OCTOBER 17, 1925
1/VICTOR ARDEN'S MASTERPIECE (I
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I TFIANGLE MUSIC PUB CO "^ 1658
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BFOA»HAY,NEWYORK 1
branch of merchandise, the dealer has an oppor-
tunity of selling much other goods; whereas
if they were to stay at home such chance would
not be had.
Company Adds Number of National Mediums
Sheet music dealers hardly need to be told
to List Used in Advertising the Century
this. They have impressive experiences each
Edition
season; in fact, almost daily. They have ex-
perienced Summer seasons which might ordi-
In celebrating its silver anniversary, the Cen narily be dull but for the fact that a popular
tury Music Publishing Co., which uses a score hit of the moment lured customers into the
of national publications each year, made an ad- store and thereby increased the volume of busi-
dition this year to include twenty-five maga- ness on many other items. Getting people into
zines in its advertising campaign. Century ad-
the store is important. The dealer himself
vertising has been carried out on a national
sends out much literature, monthly letters, etc.,
scale for fourteen years. Of course, it has pro- and uses similar means to hurry sales along and
duced business for Century edition as well as keep his establishment in the minds of prospec-
Century dealers. A point, however, to be borne tive buyers. Some of this burden is carried on
in mind by the retailer is the fact that nation-
the shoulders of nationally advertised articles,
ally advertised products bring people to the
and for that reason enterprising dealers must
store that might not otherwise come. It hur- give such consideration.
ries along sales that might otherwise be delayed
and, like all advertising, it is a big factor.
Regardless of the profit on nationally adver-
tised articles, and in'many instances it is most
Hubert Platt Main, composer and editor, died
fair, such goods have the further advantage o\
luring buyers into the store. What the dealer on Thursday of last week, at the age of eighty-
needs most is visitors to help his establishment, seven, at his home, 12 North Ninth street, New-
naturally, the more the merrier. If a purchaser ark, N. J. Since 1854 he had composed more
comes in for Century, or any other well-known than one thousand songs, hymn tunes and an-
thems, and compiled and edited song collections
for church, Sunday school and other devotional
use.
He had also written many services and
carols for Thanksgiving, Christmas and Easter,
and had assisted in the compilation of various
To Strengthen the Weaker Fingers—To Develop the Legato
song collections for church service.
Touch, or the Staccato Touch—To Use as a Study in Wrist Work,
Octave Work. Left Hand Melody. Crossing the Hands—and
Among the more familiar of Mr. Main's
Dozens of Other Problems?
hymns were: "Hold Thou My Hand," "Shall
You Will Find the Answer in the List of
We Meet Beyond the River?" "The Bright For-
ever," "In the Fadeless Springtime" and
"Christ My All." Mr. Main had collected a
ACCORDING TO
Century Music Go.
Has Silver Anniversary
Hymn Writer Dies
What Shall I Give My Pupil?
library of hymn books estimated at 7,000 vol
umes. More than half of the collection is now
in the Chicago Library. Mr. Main had lived in
Newark for fifty years.
Shapiro, Bernstein & Go.
New Novelty Number
"Down by the Winegar Woiks," Written by
Pittsburgh Men, to Have an Intensive Ex-
ploitation
Shapiro, Bernstein & Co., which, in recent
years, has been noted for its novelty songs, has
issued a new number called "Down by the
Winegar Woiks." The number has been popu-
lar through its appearance on the radio. The
publishers took a liking to the tune and sent
an emissary to Pittsburgh, where it was first
heard, for the purpose of arranging for its pub-
lication. However the writers, who are mem-
bers of a popular orchestra, had left the city
and were on tour, and it was necessary to fol-
low them to several cities. "Down by the
Winegar Woiks" is a novelty waltz song which,
when played by orchestras, contains a vocal ver-
sion. One of the writers is Don Bestor, of the
Don Bestor Orchestra, and the others who con-
tributed to the number are Roger Lewis and
Walter Donovan. The Shapiro, Bernstein band
and orchestra department expects to put the
number over in a short but intensive cam-
paign, which has been arranged in its behalf
and which will utilize all the various channels
of exploitation.
MUSIC CLASSIFIED
PIANO TECHNIQUE
From the Newly and Thoroughly Revised
M •KlNLEY
C^WJF*
WORLD-FAMOUS
15c
EDITION
U
U U OF
B
15c
» f op V
STANDARD
acopy
"
"
TEACHING MUSIC
Selected by
STURKOW RYDER,
Celebrated Teacher, .Composer and Concert Pianist,
and HENRY S. SAWYER,
Well Known Music Critic.
EDITORIAL STAFF of the McKINLEY PUBLICATIONS
Frederick A. Stock (Editor-in-Chief "Music in the Home"
Edition), Anne Shaw Faulkner (Music Chairman, General
Federation of Women's Clubs). Sturkow Ryder, Victor Gar-
wood, Allen Spencer, Clarence Eddy, Arthur Olaf Andersen,
Allen Ray Carpenter, Henry S. Sawyer and Others.
Send for Catalog of "One Thousand and One" Piano Selections.
McKINLEY MUSIC CO.
1501-1515 E. 55th St.
CHICAGO, ILL.
Copyright, 1924, by McKinley Music Co.
BUY YOUR MUSIC FROM
BOSTON
1
Publishers
Oliver Ditson Company
BOSTON
NEW YORK
Anticipate and iupplj Every Reauirement of Music
Dealers
White-Smith Music Pub. Co.
PUBLISHHI. PaiNTW AND ENGBAVMS or Music
Ifaln Ofhces: 40-44 Winchester St. Boston.
Branch Houses: New York and Chicago.
THREE BIG SELLERS
Sing About Bananas When We've
Peaches Everywhere?"
"Mother, Your Boy is Coming Home"
"Thoughts"
L. F. STAFFORD & CO.. 419 Midland Avenue
Syracuse, IN.Y.
"Why
ROBERT TELLER SONS & DORNER
Music Engravers and Printer!
SEND MANUSCRIPT AND IDEA OF
TITLE FOR ESTIMATE
311 West 43rd Street
New York City
CSINY PUBLISHER. OV&
WRITE FOR. PRICES