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50
THE
"Five Toyshop Tales"
Published by Wood
Publisher to Undertake Big Campaign on Num-
ber, Circularizing 75,000 Music Teachers
The B. F. Wood Music Co. has just released
"Five Toyshop Tales," by Anna Marie Brown,
issued in folio form with multicolored title page
carrying appropriate illustrations. The pages
are also illustrated, which should serve to make
the publication further attractive, particularly
inasmuch as it is intended for, and is excellent
teaching material.
In introducing "Five Toyshop Tales" the pub-
lisher has inaugurated a nation-wide campaign
for the purpose of properly introducing the
book. Over 75,000 teachers will be advised of
the release of this publication and will be ac-
quainted with its merit through descriptions and
thematic leaflets with suggestion that they look
over the material at the local dealer's store.
"Five Toyshop Tales" include "The Toyville
Express," "The Dollies' Circus," "The Tin Sol-
diers' Brigade," "Dolly's Lullaby" and "Jack-in-
the-Box."
MUSIC
TRADE
REVIEW
these records were Victor and Brunswick,
closely followed by Pathe, Vocalion, Banner,
Cameo, Perfect, Regal, Gray Gull, Bell, Domino,
Oriole and Apex. The first rolls included
Q R S , Mel-O-Dee, International, Ideal, Capitol,
Pianostyle, Wurlitzer, National and Melo-Art.
The Sam Fox Publishing Co., as well as the
newspapers interested in the exploitation of the
song and story, has issued some very effective
window display material which is available
through distributors or direct. The exploitation
of the "Footloose" song is not confined to the
800 newspapers and the publicity that accrues
through their columns, for the various broad-
casting stations, local dance orchestras and
other mediums of publicity as well are doing
their share in exploiting the number.
OCTOBER 10, 1925
Harry Engel on Trip
to Pacific Coast
New York Publisher Featuring "Freshie,"
"Dreaming of To-morrow," "Lonesome" and a
Bert Williams Folio
PORTLAND, ORE., October 3.—Harry Engel,-of
Robbins-Engel, Inc., was one of the recent
visitors from the East to call on the trade. Mr.
Engel reported that sheet music dealers in the
territory visited by him were all doing a thriv-
ing business and looked forward to one of the
most healthy Falls in their history.
Mr. Engel initiated a campaign in this terri-
tory on a new popular number called "Freshie."
The song is being exploited in conjunction with
Harold Lloyd's photoplay, "Freshman," and the
Majestic Theatre in this city will feature this
song during the showing of the picture through-
out the present month.
"Witch of Salem" Will Be Given by Chicago
Other numbers introduced by Mr. Engel were
Civic Opera Company—Oliver Ditson Co. to "Dreaming of To-morrow," "Lonesome," and a
Publish the Score
new Bert Williams song folio which includes
such past successes of the late Bert Williams as
The Chicago Civic Opera Company has an- "Nobody," "He's a Cousin of Mine" and
nounced for production in December an impor- "You're in the Right Church but the Wrong
New Gadman Opera
to Be Produced
tant novelty by one of our foremost American
composers, Charles Wakefield Cadman. It will
be recalled that Mr. Cadman's opera "Shanewis"
successfully held the stage at the Metropolitan
Story on Which Song Is Based in 800 News- Opera House and proved to be one of the most
papers, Supplemented With Rolls, Records viable and dramatic works yet written by an
American in operatic form. Those who have
and Broadcasting
seen the book and score of "A Witch of Salem"
The campaign on the Sam Fox Publishing are convinced that in this, his latest work, Mr.
Co.'s fox-trot, "Footloose," exploited in con- Cadman has attained full operatic maturity, and
junction with the serial story of the same name that its production marks a significant milestone
now running in over 800 newspapers throughout in American composition for the lyric theatre.
The book by Nellie Richmond Eberhart is
the country, has produced tremendous sales
concerned with an epoch to which every Amer-
totals for this song.
Inasmuch as the serial runs close to ten weeks ican can look back with proprietary rights, if
in some papers, the demand for the song will not altogether with pride. It does not deal with
continue over a lengthy period. Particularly is either Indian or Negro, two races which are
this true due to the fact that all of the papers alien to our civilization, although they inhabit
do not publish the serial simultaneously, for the same land; but, on the contrary, it has as
while some hundreds of publications started the background the Puritan, New England town of
serial story a couple of months ago, others are Salem during its worst obsession, the pursuit of
witchcraft and the punishment of so-called
just now issuing the first instalment.
The popularity of "Footloose" in song and witches. Against this scene so instinct with
fox-trot form has been indicated through the tragedy, the author of the book has placed a
prompt release of the number on talking ma- most moving drama of love and passion and
chine records and player rolls. The first of revenge, all highly dramatic in import and of
extreme human interest. It is the eternally
absorbing drama of life enacted in a New Eng-
land of more than two centuries ago.
Of Interest to McKinley Dealers!
Mr. Cadman has a sure sense of theatrical
Now ready for season 1925!
situations, and how to enhance them with a tell-
ing musical investiture; he is entirely familiar
with the dramatic exigencies of the lyric stage,
50 New Numbers and New
and his gift for spontaneous melody and the
vocally effective phrase is once again happily in
Catalogs now ready for 1925
evidence. Many pages of his new score are
It? C h o i c e N u m b e r s f o r l ' i i i n o . "
. > V i o l i n a n d
destined to rank high in operatic literature. The
I'iiino D u c t s , H Violin, V i o l o n c e l l o a n d
I'ianci
I'icres.
"
, > M o r e
f u r S a x o p h o n e a n d I'iano.
Chicago company is expending all care upon the
scenic possibilities of the two acts, and a cast
drawn from their most distinguished singers is
Salable Copyrights! Best Reprints!
promised. The vocal score and libretto are
shortly to be issued by the Oliver Ditson Co.
Campaign on "Footloose"
Brings Big Sales Totals
Pew."
Jenkins Numbers Are
Being Widely Featured
Newman Theatre Presents "Louise, You Tease,"
With Seven Pianos—Whiteman Features Two
Other Numbers
KANSAS CITY, MO., October 3.—A new song,
"Louise, You Tease," by Lucien and Gwynne
Denni, published by J. W. Jenkins Sons' Music
Co., was recently featured at the Newman The-
atre, this city. Seven pianos played by seven
pianists were the attraction of the program and
impressively presented this new number. Two
other Jenkins numbers, "Peaceful Valley" and
"Deep Elm," are being featured by Paul White-
man and His Orchestra with great success. The
Whiteman Orchestra has also recorded for the
Victor Co. "Rhythm Rag," by Willard Robison,
another Tcnkins number.
Among the folios that are to be exploited
this season by Robbins-Engel, Inc., will be
"Vincent Lopez' Folio of Modern Piano Solos,"
"World Famous Love Songs," "Tom Gott's
Modern Trumpet Book," "Sam Perry's Harmon-
ica Course" and several novelty folios for the
saxophone and ukulele.
World Famous
McKINLEY
MUSIC
"Always
First With
the Best"
>'re«' (atalous with Stork Orders
A complete stock of salable music at very
low" cost.
200JS Profit
Write f«>r Samples and Terms Today!
ROBERT TELLER SONS & DORNER
Music Engravers and Printers
SEND MANUSCRIPT AND IDEA OF
TITLE FOR ESTIMATE
311 West 43rd Street
New York City
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BOSTON Publishers
Oliver Ditson Company
BOSTON
NEW YORK
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Dealers
McKINLEY MUSIC CO.
White-Smith Music Pub. Co.
1501-1517 East 55th Street - CHICAGO
PuuitHiii,
PRINTHU AND EKGIAVEBI OF MUSIC
Vain Olhces: 40-44 Winchester St., Boston.
Branch Houses: New York and Chicago.
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