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OCTOBER 10,
1925
THE MUSIC TRADE
REVIEW
September Brought Better Demand to
the Music Merchants of San Francisco
Practically All of Them Report Increase During That Month—Sherman, Clay & Co. Double Num-
ber of Radio Concerts—Northern California Directors' Meeting Postponed
CAN FRANCISCO, CAL., October 1.—There
is a slight improvement in business, according
to many well-informed members of the music
trades here. Some of them even leave out the
"slight" and add that things look bright for a
good holiday season of selling. Harald Pracht,
sales manager of the Wiley B. Allen Co., said
that business shows some signs of improvement.
L. F. Goelzlin, of the Pacific Music Co., who has
just returned from an extended trip through the
Southwest, declared that dealers, wherever he
went, reported improved conditions and were
optimistic regarding the Fall. A. L. Quinn,
Coast manager of the Q R S Music Co., said
that there has been a very marked improvement
in business, both here and in the South. While ,
he had not statistics at hand, he was having fig-
ures prepared which would probably show that
business on the Coast, with the Q R S Co., was
from 20 to 22 per cent better during the month
of September just past than during September
of 1924. Several other members of the trade
also said that business picked up during Sep-
tember.
Big Firm Announces New Radio Line
The Wiley B. Allen Co. is announcing its first
showing of the new Freed-Eisemann radio sets,
and it has devoted a large extent of its window
space to showing the corporation's new radio
receivers.
Firm Doubles Number of Concerts
So much success has been attending the din-
ner concerts broadcast by Sherman, Clay & Co.
over KGO that the number given every month
has been doubled. This week the big station of
the General Electric Co. at Fruitvale broadcast
four of these dinner concerts. They are under
the direction of Arthur Duclos, manager of the
roll department for Sherman, Clay & Co. and
himself a musician. The concerts take place in
the Aeolian pipe organ room at the San Fran-
cisco store of Sherman, Clay & Co., the beauti-
ful organ being frequently used on the pro-
grams.
Directors' Meeting Postponed a Week
The October directors' meeting of the Music
Trades Association of Northern California will take
place on October 13, instead of the one on the
first Tuesday of the month, as usual. It is expected
that several matters of importance will come up
at this meeting. Shirley Walker, president of the
Association, would be running his dates rather
too close if he attempted to be present, hence
the delay. Mr. Walker is going to Sacramento
to attend the meeting of the Sacramento Music
& Radio Trades Association, of which Ellis
Marks is president, the music dealers of the
State capital having an organization of their
own. Their meeting takes place on October 5.
Movements in the Music Trade
H. J. Norris, of the Continental Piano Co., is
here from Boston, visiting the trade. Frank
Anrys, vice-president and general manager of
the Wiley B. Allen Co., is expected back on
Monday from a very successful trip to the At-
lantic Coast. He is accompanied by E. P.
Tucker, Los Angeles manager for the firm. A.
L. Quinn, Western manager for the Q R S Mu-
sic Co., is leaving for southern California.
Duo-Art Artist Plans Concert Series
Constance Mering is in town after two years
in New York as a recording artist for the Duo-
Art. Californians are proud of this Sacramento
pianist, who learned her art chiefly under San
Francisco teachers. It is understood that she
has another year's contract with the Aeolian Co.
During her visit here she is planning to give a
series of Duo-Art concerts, and with that end in
view she has been calling on the trade and has
been most favorably received.
Good Rolls Cause Reproducer Demand
In the opinion of L. F. Goelzlin, of the Pa-
cific Music Co., who has just returned from an
extended Southern trip, the demand for repro-
ducing pianos is increasing. This is shown by
the heavy call for the De Luxe reproducing
rolls on the Pacific Coast. Mr. Goelzlin repre-
sents these rolls for the Pacific Coast, and he
therefore is brought much in contact with the
dealers who carry pianos equipped with the
11
Welte (Licensee) reproducing action. He says
that some of the internationally famous artists
who have played for these rolls are expected in
concert on the Pacific Coast during the Winter,
and dealers are looking forward quite eagerly
to good results from their appearances.
Tatroe Back From Honeymoon
William F. Tatroe, manager of the retail piano
department for Sherman, Clay & Co. in this
city, is back at his office after a brief honey-
moon. The bride was formerly Miss Eleanor
O'Leary, a social leader of the younger set. Mr.
Tatroe, who is a director of the Union League
Club, has been regarded as an inveterate club-
man. He is now receiving congratulations on
his change of heart.
Marvin Simons Co., of Detroit, Takes
Over the Store of the Baldwin Piano Co.
Janney-Bowman to Open New Store at Park and Elizabeth Streets on November 1—Music Mer-
chants of City See All Indications of a Heavy Demand for Lines
F^ETROIT, MICH., October 5— The advance
•^"^ sale of tickets for the Detroit Symphony
Concerts and many other noted musical events
scheduled for Detroit this season is the greatest
in the history of the season, and this indicates
at least one thing—that there is a growing inter-
est in musical affairs and music. Naturally,
such a condition is bound to make itself felt
in the sale of musical instruments. In this con-
nection we might say that music merchants here
look forward to a tremendous Fall season, and
say that the year so far has shown a healthy
gain over the previous year. There seems to
be a brisk demand for everything in the musi-
cal line, from pianos of the lowest price to the
better quality at higher prices and right down
to every sort of small goods.
The Marvin Simons Co. has taken over the
Baldwin Piano Store at Woodward and Garfield
avenues, formerly operated by Steve Paster-
nacki, well-known pianist and now conducting
his own orchestra at the Embassy Night Club.
Mr. Pasternacki operated this store for about
a year, but found that he could not devote the
proper attention to two things at the same time,
so he disposed of the piano store to Mr. Si-
mons, who, by the way, has fixed it up most
attractively and is to be complimented for the
splendid set-off he gives to his window displays,
the background and the lighting effect combina-
tion making it one of the prettiest exhibits in
the city. The formal opening of the new Simons
store is scheduled for this week, and Mr.
Simons is fortunate enough to have engaged
Paul Whiteman and the members of his orches-
tra to appear in person at the store on Monday
afternoon, the public being invited to meet the
director and his men. It so happens that the
Whiteman Orchestra is scheduled to appear at
the Arcadia in recital on Monday evening and
has accepted Mr. Simons' invitation to help open
his new store.
November 1 is the definite date set for the
opening of the new Janney-Bowman Co.'s store
at Park and Elizabeth streets. Until that time
a removal sale will be in order at the old store,
2015 Park avenue. This firm specializes in the
Knabe and Ampico. It started here about five
years ago, opening on Washington boulevard.
Having outgrown its original quarters it moved
to 2015 Park avenue, and again it has outgrown
its space, which necessitated securing larger
quarters. Mr. Janney is the active manager of
the store and is elated over the success the
company has made since starting here.
The Conn Detroit Co., 2221 Woodward ave-
nue, is co-operating with the Detroit Board of
Education which recently inaugurated a plan
which will give every pupil in school an oppor-
tunity to play some musical instrument by or-
ganizing classes. The lessons are given free and
when the pupils have made sufficient progress
they are given an opportunity to play in the
school band or orchestra. The Conn Detroit
Co. is offering to rent brand new instruments
to the pupils at exceptionally low prices, and
then if later the pupils decide to buy them the
rental paid will be applied thereto. The first
announcement of this plan brought hundreds of
children with their parents to the Conn Detroit
store.
At the present time Detroit is employing more
men than ever before, which proves that the
motor-car industry has by no means had its
usual Fall slump, and orders on hand by manu-
facturers indicate that they will be busy for
some time to come. We can truthfully say
Detroit was never in better shape, industrially
and financially, and that every line of business
is getting its share of the prosperity.
B. F. Winship Dies
SL'OKANK, WASH., October 2.—Benjamin F. Win-
ship, aged sixty-seven years, senior member of
the music house of Winship & .Son, died recently
at his home at W706 Mansfield avenue, this city,
following a short illness. Mr. Winship came
to Spokane more than ten years ago, and con-
ducted a successful music business at W1015
Riverside avenue for a period of years.
Remember Us
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depleted, and your order, whether
large or small, will receive imme-
diate attention. In addition, you
get the very best of
Felts— Cloths— Hammers —
Punchings — Music Wire —
Tuning Pins—Player Parts—
Hinges, etc.
We have
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The. American Piano Supply Co.,
110-112 East 13th St.
New York City
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