Music Trade Review

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52
THE
Oettinger Products Go.
Introduces New Stand
New Device Designed for Displaying Instru-
ments in Stores and as a Convenience to
Musicians
BOSTON, MASS., September 26.—Another Oet-
tinger product was announced this week by
Oettinger Products Co. in the addition of a new
Simplified stand for displaying instruments and
for use in orchestras. It is a creation of A. J.
and Mark Oettinger and is now on display at
their store, the Musicians Supply Co., 83 New-
bury street.
The new device is a simplified display stand
for showing musical instruments on the counter
or in the window or for the orchestra musician
while his instrument is idle. It is particularly
well suited for the display of the banjo. It is
said to be the first stand which has a telescopic
construction making use of an air cushion to
MUSIC TRADE REVIEW
keep it in position. It works along the lines
of a bicycle pump. Arms hold the banjo in
place while the base rests upon rubber-covered
fingers.
A feature of the stand is its compactness. It
will close to fill a small handy canvas container.
This is the third important product brought out
by this firm in a year, the previous ones being
a very popular banjo tailpiece and an equally
popular music stand.
Praise Vegaphone Banjos
BOSTON,
MASS.,
September
30. — Vegaphone
banjos are constantly becoming more popular
with the leading dance orchestra banjoists
throughout the land, according to reports re-
ceived from Vega dealers throughout the coun-
try by William Nelson, advertising manager of
the Vega Co. Among those who have written
in praising the tone and performance of Vega-
phones in the past few weeks are such players
as Morey Armstrong of Del Lampe's Orchestra,
OCTOBER 3, 1925
Bob Pitman of Warner's Seven Aces, R. Grim-
shaw of Jack Hylton's Orchestra, Joe Petracca
with Paul Biese's Orchestra and Pete Fitzgerald
with Paul Specht's Orchestra.
Harry Pedler, Sr., Back
From Trip to Britain
Finds a Large Number of New Accounts
Opened by Firm Upon His Return From
Abroad
ELKHART, IND., September 28.—Harry Pedler,
Sr., head of the wood-wind instrument manu-
facturing house of Harry Pedler & Co., re-
turned last week from England where he spent
a few months. Mr. Pedler's trip was simply a
pleasure visit to his old home in England, for
this company manufactures its entire line of
products.
Mr. Pedler expressed himself as pleasurably
surprised at the tremendous activity of his firm
in his absence under the direction of his son,
who is sales manager of the company. A large
number of important new accounts have been
opened, including a deal with Wurlitzer's for
the sale of Pedler wood winds in all Wurlitzer
stores, and he found greatly increased orders
and higher production.
Display Stand Increases
Sales of B. & D. Felt Grips
Clever Slogans Also Serve to Attrcct Attention
of Public and to Stimulate Business
GROTON, CONN., September 29.—The Bacon
Banjo Co., Inc., which has been advertising a
neat and attractive display stand for the dealer's
counter as a means of disposing of B. & D. felt-
grip picks for fretted instruments, reports big
increases in sales of these items as a result.
David Day, general manager of the concern,
has conceived two clever slogans in connection
with this campaign: "Fills a Long Felt Want"
and "Take Your Pick," which appears on the
display stands. The picks are composed of
alternate red and green felt strips.
Waring's Pennsylvanians, discover
No trouble to find it either. They just went out
to the Paramount Studio where the picture, by
that name, is being filmed and, there it was. But the
Trouble did a fade out as soon as the boys began to play
and the stars had to quit for the day. Here they are!
Yes the bulb squeezer finally persuaded them to sit for
a picture. You recognize the Pennsylvanians by their
Buescher instruments. In the middle row, left to right
are: Arthur Camp, Ass't. Director; Douglas Fairbanks, Jr;
Esther Ralston; Tom Waring, leader of the Pennsylvani-
ans; Tom Moore; Florence Vidor; and Ford Sterling. Mal-
colm St. Clair, director, is standing behind Miss Ralston.
A Book For Music
Merchants
This latest issue of Tone Topics Will
prove alike an inspiration to the
merchant now handling-'small goods"
of any make or kind and an insistent
urge to the dealer who is still neglect-
ing this most profitable opportunity
in his special line of trade. On
whateoer side of the fence you may be
now. you should have a copy of the
new Tone Topics. No. 25. We want
you to have it. You'll find it worth
a lot more to you than the effort it
will take to clip the coupon below,
fill it in and mail it today.
one
INSTRUMENTS
are always getting into the lime-light. Always found
with the best people. Always traveling in the best cir-
cles. The quality sells them, but their popularity makes
them even easier to sell.
If you are not now handling "small goods 11 you are
missing a lot of most desirable and profitable business.
The Buescher franchise is much to be desired, and it
may be that your territory is still open. Clip the coupon
now and get the facts. Your copy of Tone Topics, No.
25, is now ready and waiting for you.
K
BUESCHER BAND INSTRUMENT CO.
Dealer's Wholesale Department
1070 Jackson Street, Elkhart, Ind.
Gentlemen: Without obligation, please send me free copy of your
latest general catalog-. Tone Topics, No. 26, complete with price
list and dealers' discount proposition.
Name.
New
DEASAN
Features
Tempered Aluminum Floor
Rack and Resonators.
The lightest Xylophones
with Resonators in the world.
The New Deagan Tilting Floor Rack.
BUESCHER BAND INSTRUMENT CO.
Everything in Band and Orchestra Instruments
1070 Buescher Block
Elkhart, Ind.
II rite for agency proposition on tfwse
fast-selling Deagan Instruments
Easy to Play - Easy to Pa
VAddress
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
Town
State.
Kind of Business
Are you now handling Brass Wind Instruments.
If so, what make
J. C. Deagan, Inc.