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54
THE
MUSIC
TRADE
REVIEW
Fall Demand for Sheet
Music Is Active
most intensive work in band and orchestra,
vaudeville and other channels used for song
exploitation.
The standard music situation has also shown
Both Popular and Standard Prints Are in activity. The traveling salesmen for the leading
Exceptional Demand—Big Exploitation Cam- publishing houses all report heavy sales in the
paigns Under Way.
territories visited. Indications point to a move-
ment of goods during the coming months which
The sheet music business in all departments will establish new high records. The fact that
is feeling a period of exceptional prosperity. the sheet music business has an upward trend in
This activity is not confined to any one section sales is more important than the mere additional
of the country but is impressively shown in profits that accrue to the dealer from such sales.
reports from practically every State throughout It means that more and more people are coming
the country.
into retail establishments with the result that
The popular music business which has been allied lines of musical merchandise will also sell.
gathering momentum in sales for the past eight
weeks continues to show unusual activity. Pop-
ular publishers, therefore, as well as retail
dealers, are most optimistic regarding the Fall
outlook. The situation is so encouraging that
popular publishers are planning unusual ex- First Number Duplicates Its European Success
Here—Billy Jones and Ernest Hare Record It
ploitation and publicity activities for the coming
for Talking Machine
months. The newer songs will all be given
"I Miss My Swiss"
Proves a Real Hit
School, Lodge and
Assembly Marches
Probably one of the biggest successes Leo
Feist, Inc., has published in years is the song
"I Miss My Swiss" (My Swiss Miss Misses Me).
The number, although an American composi-
tion, attained its first popularity through the
fact that it was the feature number in the J'aris
March Victorious
(Mabel Motsrer-Wrlffht)
Pacific Patrol
(Mabel Met«»er-Wrl»ht)
Reliance March
(Clifford)
Victorious Eagle
(Rosey)
American Beauty March
(Williams)
Knights of Columbus March
(Clifford)
Valiant Volunteers
(Mabel MeUrer-Wrlfc-ht)
Ordmr Through Jobber or Dirmct
Hinds, Hayden & Eldredge, Inc.
Publithmr*
New York City
To Strengthen the Weaker Fingers—To Develop the Legato
Touch, or the Staccato Touch—To Use as a Study in Wrist Work,
Octave Work. Left Hand Melody. Crossing the Hands—and
Dozens of Other Problems>
You Will Find the Answer in the List of
MUSIC CLASSIFIED
ACCORDING TO
PIANO TECHNIQUE
From the Newly and Thoroughly Revised
M •KlNLEY
p W ^
15c
WORLD-FAMOUS
t EDITION
u l M O OF
ut
"
Ernest Hare
Billy Jones
edition of "Chauve Souris," where it produced
most favorable comment from French critics.
The number at its present rate of popularity
will shortly reach its height and during the
months of October and November there is no
question of its being one of the biggest sellers
of the Fall season.
Billy Jones and Ernest Hare, radio and record
artists, who are more familiar to music pur-
chasers as "The Happiness Boys," have made
an unusual record of "I Miss My Swiss" for
the Brunswick, Victor, Columbia and several
other records. The record is a treat and brings
out some unusual possibilities in "I Miss My
Swiss." The fact that so many of the record
companies have taken the Jones and Hare ren-
dition demonstrates that these two well-known
entertainers are heard at their best in "I Miss
Mv Swiss."
SEPTEMBER 26, 1925
Leo Fall, Viennese
Composer, Is Dead
Well-known Writer of Operetta Successes, In-
cluding "The Dollar Princess," Dies at Age
of Fifty-two
I.co Fall, one of the most famous composers,
author of several world-wide operetta suc-
cesses, died on September 16 at his home in
Vienna of internal ailments after a long illness.
He was fifty-two years old.
He was born in Austria on February 2, 1873.
He was thoroughly schooled in music by his
father, who was a military bandmaster. After
studying at the Vienna Conservatory he moved
to Berlin with his family. There, as well as in
Hamburg, he acted as assistant conductor, but
at the age of twenty-eight gave up his old ap-
pointment to devote himself exclusively to
composition. His works met with no great
success at first, but the music of one operetta,
"Rebell," won for him a commission from the
Theatre and en Wein, the leading light opera
theatre in Vienna, to write another operetta for
them. This was the widely successful "Dollar
1 "rincess."
During the three or four years before its pres-
entation, however, Fall's life was one of con-
stant struggle. He often related to intimates
with no little bitterness that many who had
believed in him turned their backs on him during
this time of adversity. With the presentation of
"The Dollar Princess" he won instant fame, and
his other works followed in quick succession.
Among them were "The Jolly Peasant," pre-
sented in Mannheim in 1907, "The Rose of
Stamboul" and "The Eternal Waltz," a one-act
operetta, and "Madame Pompadour." One of
the most successful of his compositions was
"The Girl in the Tram." Fall visited the United
States last year to witness the New York pro-
duct ion of "Madame Pompadour," one of his
musical comedies.
"Croon a Little Lullaby"
Sherman, Clay & Co. recently issued a new
song called "Croon a Little Lullaby," the lyric
of which is by Harry D. Kerr, the popular Pa-
cific Coast writer, and music by Chris Schon-
berg and Clyde Baker. The number is quite
popular with vaudevillians and has received
favorable comment from leading dance orches-
tras. The chorus, which is sung in effective
ballad style, should make this latest Sherman,
Clay & Co. offering one of their best things.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
15c
«""» STANDARD » >
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Send for Catalog of "One Thousand and One" Piano Selections.
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