Music Trade Review

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THE
50
Books on Music in
the Music Dealers' Store
More Thought Might Profitably Be Given to
the Department—A List of Good Selling
Publications
Often the thought has been expressed that
legitimate sheet music dealers do not give
musical literature the consideration it merits.
Such catalogs as G. Schinner, Inc., Oliver Dit-
son Co. and Carl Fischer, Inc., have many
publications which, properly presented, will
not only prove salable merchandise but will at-
tract an enlarged clientele to the music estab-
lishment. Any music dealer who prides him-
self on carrying everything in music prints
should give consideration to the musical litera-
ture field.
It is not necessary for such dealers to carry
a heavy stock of such goods. One or two each
of such publications should answer the purpose.
As the interest in such works increases, stocks
can be added to as the situation justifies.
Of course, the clientele for musical literature
in any one community will not be exceptional-
ly large. Such publications appeal to cultivated
tastes and to persons of discernment. More
often than not, however, they are influential
members of musical circles of the community,
and doubtless are in a position to recommend
an establishment which over a period would re-
sult in the store adding to its prestige as well
as profits.
All musical literature is not published by
strictly music publishing houses. Some of the
most active sellers are publications issued by
book publishers. If interest is aroused in liter-
ature of this caliber, it would be well to be
familiar with most of the things that are pub-
lished and, wherever justified, carry such goods
in stock.
Among the publications that dealers should
be familiar with are "How to Listen to Music"
by H. E. Krehbiel (Scribner); "The Common
Sense of Music" by Sigmund Spaeth (Boni &
Liveright); "Complete Opera Book" by Gus-
tave Kobbe (Putnam); "Evolution of the Art
of Music" by Hubert Parry (Appleton); "How
to Sing" by Lilli Lehmann (Macmillan); "Lure
of Music" by Olin Downes (Harper); "Violin
Playing as I Teach It" by Leopold Auei
(Stokes); "Chopin, the Man and His Music",
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50 New Numbers and New
Catalogs NOW READY for 1925
Liberal Sales Plan.
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McKINLEY MUSIC CO.
1501-1317 E. 55th St.
CHICAGO
MUSIC
TRADE
REVIEW
by James G. Huneker (Scribner); "Dictionary
of Music and Musicians" by Grove (Macmil-
!an); "HistOi-y of Music" by Waldo S. Pratt
(Schi; nier); "Orchestral Instruments and What
They Do" by Daniel Gregory Mason and
Thomas Whitney Surette (H. W. G.ay); "Suc-
cess in Mu^ic" by Henry T. Finck (Scribner);
"Fundamentals of Music" by Karl W. Gehrkens
(Ditson); "History of American Music" by Ar-
thur l-.lson (Macmillan); "Beethoven and His
Forerunners'" bv Daniel Gregory Mason (Mac-
millan).
Give American Version
European Song Success
"When You See That Aunt of Mine," Published
in Several Foreign Countries—E. B. Marks
Co. Has American Rights
The Edward B. Marks Music Co. has released
the A-merican version of the European success
"When You See That Aunt of Mine." This
number, with a similar title, has been published
in Germany, France and Holland. It is one of
the catchiest foreign songs issued in years and
according to many critics is a natural hit.
In conjunction with the release of "When
You See That Aunt of Mine" the publishers
have shipped thousands of fox-trot dance or-
chestrations, the arrangement of which was
made by Arthur Lange, whose work has given
immeasurable assistance to many popular is-
sues.
Whiteman Orchestra Opens
Season at the Hippodrome
Popular Organization Good for Several Weeks
at That Playhouse—Plans Extensive Tour
Paul Whiteman and His Orchestra are the
features this week at the annual opening of the
New York Hippodrome. This theatre is a na-
tional institution, seating some five thousand
people twice a day, the great majority of which
are visitors to the city. Naturally it is possible
for a featured musical aggregation, such as the
Whiteman Orchestra, to continue its appearance
over a three or four week period. Last season
the Whiteman Orchestra played several con-
secutive weeks at the Hippodrome and were
the means of introducing a few of the newest
popular airs.
New Century Numbers
SEPTEMBER 12, 1925
Public Again Turning to
Melodious Type of Music
Popularity of Blue Numbers Appears to Be
Waning to a Considerable Extent—Means
Better Sales
We do not hear so much of the blue numbers
that had such a vogue for the past few seasons
and the result is that there are not so many of
this caliber of numbers issued. There is still
a market for blue songs and at least one pub
lisher continues to be successful in the issuance
of such numbers exclusively. It would appear
that the market is about as large as ever but
that it is unable to absorb so much of it as
heretofore.
The public seems to have returned to the
more melodious things for it is certainly the
melody songs that have the real large sales.
The present vogue of the "Charleston," which
is now accepted on dance floors everywhere,
will probably not make much change in the
type of numbers issued. Songs that lend them-
selves to a Charleston arrangement will, if the
demand is large enough, be issued in such form,
but it is hardly likely that it will reach sufficient
proportions to make any change in the type
of present-day popular music any more than
did the toddle of some seasons ago.
Roger Wolfe Kahn Forms
School of Dance Music
Son of Otto H. Kahn to Open School of Jazz
Instruction in New York This Fall
Roger Wolfe Kahn, millionaire leader of the
orchestra bearing his name at the Hotel Bilt-
more, will have an elaborate school of jazz
music instruction in New York this Fall. The
proposed institution will be housed in a pri-
vate dwelling on Central Park West, near Sev-
enty-second street, and will be under Kahn's
personal supervision. The young director plans
to cater exclusively to the advanced musician
and only a limited number of applicants from
dance orchestras now playing in New York will
be accepted for the first semester.
The Roger Wolfe Kahn Hotel Biltmore Or-
chestra comprises a number of solo instrument-,
alists who will form the faculty of this new
school of dance music. Young Kahn, despite
the fact that he plays eighteen instruments,
specializes in orchestral arranging and will de-
vote himself to that branch.
The Century Music Publishing Co. has in-
troduced forty-seven new numbers this sea-
son. The set is being offered the trade in a
counter portfolio, so that interested consumers
desiring to look over new issues will find
these latest Century prints in a handy form.
Most of them are the works of old masters
and each has been revived with a special eye
to their availability to a large group of music
purchasers.
ROBERT TELLER SONS & DORNER
Music Engravers and Printer*
SEND MANUSCRIPT AND IDEA OF
TITLE FOR ESTIMATE
311 West 43rd Street
New York Citjr
BUY YOUR MUSIC FROM
BOSTON Publishers
Oliver Ditson Company
BOSTON
NEW YORK
Anticipate and supply Every Requirement of Music
Dealers
White-Smith Music Pub. Co.
PUBLIIHUS, PHJfTXKS AND E K G U V U I OF MUSIC
Main Otnces: 40-44 Winchester St. Boston.
Branch Bouses: New York snd Chicago.
O7/VV PUBLISHER. OUR REFERENCE
c^o c^ WRITE FOR PRICES ~ ~ ~
2 0 5 4 W.LAKE ST. CHICAGO. ILL.