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48
THE MUSIC TRADE REVIEW
SEPTEMBKR \2,
192.S
ATox Trot A
Mehdy With Ji
Great Dance
Rhythm
Rym
BLUE
Nuerite
A Mighty Blue
Fox Trot S
OWEN MURPHY
AL SHERMAN
RAYMOND EGAN
RICHARD WHITI
Frank Clark, Waterson, Berlin & Snyder
Professional Manager, Is Now on the Job
tzim and the Chaluzoth, are a singing people."
While in Europe, Mr. Binder collected in Vien-
na, Berlin, Leipsic and Paris many important
liturgical works. He obtained the original
manuscript of "Ha-azimi," an oratorio by David
Former Western Representative of This House, Who Has Just Been Promoted, Given Big Wel- Nowakowsky, based on the song of Moses in
come Upon His Arrival at New York Offices to Take Hold of New Position
Deuteronomy. The manuscript is the only copy
of the oratorio extant.
RANK CLARK, the new professional man- of their particular styles, qualities and merits
ager of Waterson, Berlin & Snyder, who is to give them songs which fit admirably to their
to make his headquarters at the executive offices voices, personality and programs he will attain
of the company in the Strand Theatre Building, large success. Frank Clark has this knowledge.
He has the acquaintance and, what is most im-
portant, the undying friendship. Theatrical peo- Large Number of Productions, Both in New
ple do not bestow their favors promiscuously.
York and on Tour, Using Publications of This
Once, however, they depend upon the sound
Publishing Firm
judgment, recognize ability and bestow their
confidence upon a selected few they are not
Leo Feist, Inc., publications will be well
easily turned. Chicago's loss is New York's represented in musical comedies appearing in
gain. However, his many friends in the West New York and throughout the country dur-
do not regret his new recognition.
ing the coming season. There will be two road
shows of "My Girl," the No. 1 show making an
early opening in Boston, Mass., later to be fol-
lowed by appearances in the larger cities of the
country. The "My Girl" No. 2 company opens
in Saratoga, N. Y., followed by one-night stands
Editors Employing Amateur and Professional in New York, Pennsylvania, Ohio and the
Singers to Plug Song in Connection with South.
Appearance of Story
"Mercenary Mary" will also have two com-
panies playing during this season. The No. 1
One of the most successful exploitation stunts company opens in Chicago and will play in that
put over in connection with "May Seymour city indefinitely. The No. 2 company of "Mer-
(Footloose)" has been the musical tie-up built cenary Mary" opens in Stamford, Conn., on Sep-
around the song "Footloose" written especially tember 28, followed by one and two-night stands
for this story by Carl Rupp, nationally known in New York, Pennsylvania, Ohio, the Middle
song writer, and Hal Cochran.
West and Toronto, Can.
Hundreds of editors have availed themselves
"Blossom Time" seems to be a permanent fix-
of the opportunity to promote the story ture in the theatrical field. It repeats each sea-
through this song and all report great success. son with two to five companies and their ap-
The Sam Fox Publishing Co., which distrib- pearances everywhere are played to packed
uted the song throughout the country, has had houses. The "Blossom Time" season starts
additional help at work for some time past with two companies, the No. 1 show opening
seeing to it that editors, dealers and jobbers early this month in Albany, followed by appear-
are well supplied with advertising and other ances in Rochester, Buffalo, Pittsburgh, Cleve-
Frank Clark
material.
land and other large cities. The No. 2 company
New York City, was met upon his arrival by
Use of a song to advertise a story was first opens in Binghamton, N. Y., on September 19
hundreds of telegrams of congratulation from used by NEA Service in the promotion of
his many friends in the publishing and the- "The Flapper Wife." The stunt was so suc- with a booking throughout New England and
atrical fields. Mr. Clark, who was the mid-West cessful it was again arranged for "May Sey- Canadian territory.
The Eddie Cantor show, "Kid Boots," opens
representative for Waterson, Berlin & Snyder mour (Footloose).'
in Cleveland on September 14 for a two weeks'
for a great many years, making his headquar-
In addition to the advertising material sent
ters in Chicago, is one of the best-known pro- out by NEA Service many unique stunts have stay. From there it will be placed in a Chicago
theatre for a long run. This Florenz Ziegfeld
fessional men in the country.
been put over by editors to advertise the song production is probably one of the most profit-
The Waterson, Berlin & Snyder offices since and thereby advertise the story.
able and popular he has ever gathered together.
his arrival have been filled daily with visitors
Professionals, well-known amateur singers,
wishing him success in his enlarged activities. "Footloose" dances, radio, etc., have been em- Doubtless it will, if the producer is willing, be
good for several years. The outstanding songs
Besides the telegrams hundreds of letters of ployed by editors to get the song over.
of this show are: "Someone Loves You After
congratulation have been received, all of which
All," "Along the Old Lake Trail," "When Your
demonstrate that Mr. Clark has the good wishes
Heart's in the Game" and "Polly Put the Kettle
of hosts of music people.
On."
After all personality is the greatest asset of
Gerald Griffin, the Irish tenor, is appearing
A. W. Binder, composer of Jewish music,
the manager dealing,with the theatrical profes-
sion. It is the friendship of hundreds of per- has brought back a collection of Jewish folk this season in a dramatic production with
formers who make possible the success of the songs and melodies from his research trip to music. The show is known as "The Beloved
professional manager's work. If he is enabled Palestine, which he found full of musical ac- Bandit" and opens in Williamsport, Pa., on
through his knowledge of the needs of the the- tivity. "There are fine musicians there," he September 14, followed by scheduled appear-
atrical profession, of their various idiosyncrasies, said. "The new Jews of Palestine, the Chalu- ances throughout the Middle West.
F
Feist Numbers in Many
Musical Comedies Now
"Footloose" Being Featured
by Many Newspapers
Brings Jewish Music