Music Trade Review

Issue: 1925 Vol. 80 N. 8

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
FEBRUARY 21,
THE
1925
MUSIC TRADE
REVIEW
Regenoflex
toners for
Tieal Selling
To the man who wants quality of tone—
dependable reception—quality of build and
appearance—and records of reception, sell the
Radiola X. To the man who wants all of these
at a lower price, sell the same set without the
costly cabinet. Sell Radiola Regenoflex. Two-
thirds of the selling job done by nation-wide
advertising and word-of-mouth fame. Only
one-third is left to you. It means quick selling.
"'There's a Radiola/8revery y purse"
Radio Corporation of America
Sales Offices:
233 Broadway, New York
10 So. La Salle Street, Chicago, III.
28 Geary Street, San Francisco, Cal.
This symbol of
quality is your
protection
Radiola X
ftnoflex
The Regenoflex circuit in a rich cabin*
with its own loudspeaker enclosed.
With four Radiotrons WD-11.
ivc, non-radiating. Fani
ility! With four Radiotrons
' I t and Radiola Loudspeaker.
*
REG. U. S. PAT. OFF.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
8
Steger & Sons Make
Handsome Mohawk Display
Chicago Piano House Displays Line of Well-
known Radio Firm, Backing Window by Ex-
tensive Newspaper Publicity
FEBRUARY 21,
Mohawk line, including the Console and the
Consolette, with built-in loud speakers and the
standard table model. Silk panels and metallic
flowers served to add color to the display.
Hearing on Suit Brought
to Protect Brunswick Name
New Store in Phoenix, Ariz.
Question of Whether Radio Receiver Is Musical
Instrument Enters in Arguments of Suit of
Brunswick vs. Schwab, Inc.
CHICAGO, I I I . , February 16.—One of the most
attractive radio windows seen in this city
recently was the Mohawk display, arranged
in the large window of the Steger & Sons
Piano Mfg. Co. retail store at Wabash avenue
PHOENIX, ARIZ., February 16.—The formal open-
ing of the new warerooms of the Kerr Music
Co., at 27 South Central avenue, was held here
recently, and several hundred patrons were
entertained with a musical program. The store
has been fitted out with four up-to-date demon-
Steger & Sons' Display of Mohawk Radio
and Jackson boulevard. This' company, which stration booths for phonograph records. Every
has handled radios for ab,out a year, has been model of Brunswick phonographs, including the
featuring the Mohawk line strongly recently.
Brunswick-Radiola, was placed on display.
The window display was backed by liberal
advertising in the local newspapers, with the
Consult the Universal Want Directory of
result that a very satisfying amount of busi- The Review. In it advertisements are inserted
ness was booked. The display shows the entire free of charge for men who desire positions.
The question of the classification of the radio
as a musical instrument or an electrical appli-
ance was argued Monday of this week in Part I
of the Supreme Court, when Louis Marshall,
for the Brunswick-Balke-Collender Co., appeared
before Supreme Court Justice Bijur to ask for
a permanent injunction restraining Harold M.
Schwab, Inc., from using the name "Brunswick"
as a trade name for their radio products.
Mr. Marshall contended that his client had
built a substantial reputation for Brunswick
phonographs, which was being drawn upon by
the Schwab Co. when it advertised Brunswick
Radio Products. This use of the name, he as-
serted, had created unfair competition in the
marketing of the "Brunswick Radiola," which
the Brunswick-Balke-Collender Co. assembles
fro>m parts purchased from the Radio Corpora-
tion of America.
Herbert S. Brussels, attorney for Harold M.
Schwab, Inc., told the Court that his client had
obtained a copyright on the name Brunswick
more than eighteen months before the Bruns-
wick concern had begun to market radios.
Phonographs and radios, he said, were differ-
ently classified by the Government, the former
being in Class 36 as a musical instrument, and
the latter in Class 21 as an electrical appliance.
Justice Bijur reserved decision.
Enlarges Brunswick Section
EVANSVILLE, IND., February 16.—Alterations have
just been completed in the warerooms of the
Stahlschmidt Piano Co., 618 Main street, in
order to create additional display space for
showing the Brunswick line of phonographs.
'T^HE Howard 5 Tube Neutrodyne
(Console Model) makes an instant
appeal to those people who take pride in
the ownership of the best.
The genuine satisfaction it gives creates
other sales and serves as a business
builder for you.
JgBHSft
" ^ W r
1925
Patents fcndinq'**^
We invite correspondence
from live music dealers.
Howard Manufacturing Co.
469 East Ohio St.
CHICAGO

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