Music Trade Review

Issue: 1925 Vol. 80 N. 5

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
TIIK
JANIAKY 31, 1925
MPSIC
TRADE
REVIEW
51
VHeJfeu) Song Hit FrawTWt GIRL* c JkeBi§ SUovJBit
YO U and I
cayi't §o w o n g
with ami FEKT
O
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££
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Harlan Thompson anJ Harry Archer, Writers of*\ Love You*
O t h e r £ o o d songs from *MY GIRL*
A FELLOW LIKE ME*
^DESERT ISLE*
BEFORE THE DAWN
NBOW OF JAZZ'
O
3=2
=:
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i OJL^O '
You and I to-deth-er, all a - loyie
Inc.
&3E?
•— —'—'—'
:
i <**±ju— <$
In a lit-tie country of our oww._ 5

plays are always essential and necessary to
draw the people in to the store. A great deal
of thought should be given to the changing
of the windows frequently."
The sheet music and musical instrument de-
partment of the Loomis Temple of Music is
managed by the energetic hustler, Casper Met-
tler, who has been connected with the Loomis
house since 1910. Casper's slogan is "keep on
plugging and do at least one cross-word puzzle
a day." In Mr. Mettler's music department a
customer will find every requirement—classical
music, a full line of library editions, the needs
of the music school teacher and student, as well
as the current hits. The "Dustlcss" twins, Jack
Hoxie and Arthur Cooper, are Mr. Mettler's
assistants. Casper is also known to be quite
a hiker. During my last visit to New Haven,
after we had finished our business, Casper in-
vited me to take a long walk with him which
pleased me very much. We started off for the
residential part of the city—by the way, Cas-
per's stride is not quite as long as mine. After
we had walked about a mile Casper began to
feel tired, fatigued—and out of breath. He said:
"Do you always walk as fast as this, Maurice?"
"Yes," I said, "and faster when I am alone."
"Gee," said Casper, "I wouldn't want to walk
with you when you're alone."
Landay Bros., Inc.
I.anday l'>ri>^., Inc., whose main office is in
New York, operates several stores in surround-
ing cities and has a very attractive establish-
ment in New Haven. Michael Sloane is the
manager. The slogan is "Everything in Music."
Mr. Sloane reports business as O. K. in capital
letters. Miss A. Halpin, a busy lady, displays
a great deal of efficiency in looking after the
sheet music and player-roll departments. While
in Landay's a tall, handsome, dark-eyed sales-
man carried away a large order for the United
States Music Roll Co. This pleasant chap was
Jordan N. Cohen, the New England representa-
tive of the United States Roll Co. He reports
business as excellent.
Mr. Sloane's youngster was in the store dur-
ing my visit and I asked the child: "What do
you do when your mother refuses to give you
ice cream i" "I scream," was the answer.
DEALERS
e^
The M. Steinert & Sons Co. was first estab-
lished by Morris Steinert in 1865. This con-
cern operates twenty stores throughout the New
England States. Rudolph Steinert is the presi-
dent; Alexander Steinert, manager and treas-
urer; Robert Steinert, secretary, and Albert
Steinert, vice-president. The main offices are
in Boston, Mass. The feature pianos of this
house are the Steinway and the Steinert, as well
as the Jewett and entire Aeolian line. In the
music department it carries a selective stock of
the requirements of the public. The young man
temporarily in charge, H. J. Morse, appeared to
be very optimistic about the business in that
department.
Through no fault of the publisher, the SOUL;
"Follow the Swallow" received quite a boost
the day 1 was in New Haven. Just after leav-
ing the Loomis Temple of Music, on Chapel
street, on my way to the station a lot of college
boys were parading and singing that popular
song, "Follow the Swallow." They followed
the leader so that they could join in the "swal- .
low" of a quart bottle of "Haig & Haig," dis-
played quite prominently.
A. B. Clinton Co.
The A. B. Clinton Co. has been in business
in New Haven for many years. Mr. Clinton is
very active in the business, right on the floor
supervising all the details. The establishment
has a good location in the business section of
the city. It carries practically everything in
music. Charles Rapelye is in charge of the
musical instruments, as well as the music de-
partment.
Little Music Shop
Charles F. Smith conducts the Little Music
Shop at 45 ("enter street. He is one of the
best-known and most popular boss in tin- city
of New Haven, having been identified in musi-
cal circles for thirty years. "Charlie," as he is
known to everybody, is the coach of the Yale
College Band and the president of the Second
Regiment Band of Connecticut. Charlie's shop
is little, but oh, my! It is really a hang-out
for all the musicians. Whether it is a wedding,
a banquet or private musicale, or need of a
jazz band, Charlie is the boy who can furnish
the outfit. He has a splendid reputation in the
OVERNIGHT
RADIO SUCCESS
centered
iiERE'5 A
I HOWARD CJKTECL»
trade and his friends wish him lots of success
in his newly opened Little Music Shop. While
Charlie is not really a youngster, he says: "No
one is really old until he admits it." He claims
talking too much means exertion and waste of
energy—so what's the use? Although some
men get more mileage out of their gall than
out of their intellect. Strange as it may seem,
Mr. Smith has been selling quite a few harps
lately. He can only account for it by the reports
that the end of the world is coming on February
6, and evidently some people want to be pre-
pared.
AT THE HEAD OF ITS CLASS!
World Famous
McKINLEY
MUSIC
FIFTEEN CENT
GROWS and
200% PROFIT
50 New Numbers and New
Catalogs NOW READY for 1925
l.iheral Sales Plan.
McKINLEY MUSIC CO.
SOMf REAL HARMONY
¥'
NOW
A NOVELTY " M I T " BY
PROFESSIONALS
YEAR TO
IP0R6ET.
ENDORSED
| BV LEADERS
OR VRCH.
SPFflAI
QUARTET
AN ORIENTAL F O X - T R O T
FffOM TME MIDDLE WEST
A REAL MEMORY NUMBER DJFPERENT FfiOM THE FfESl
THAT STICKS IN YOUH MEMORY
BY
nOWAPD CASTEfL *A.rWAMIC
ITS FROM SOUTH BEND'WDniJO FAMED 1
WRITE WIRE OR CALL
OftOTSTRATIONS,
FROM YOUR f~
OR DIRECT
CHICAGO
ORIENT"
I /T TAKES THREE I1INUTF_5
LCARN m A
6E0. HILL & GRACE INGflAtt TO
FEATURED BY TME 6E5T
VAUOEVILLC TEAMS
Write for Samples.
1501-1517 E. 55th St.
HERE'S SOMETHING WITH
IS
GROWS a n d GROWSI
MR. D K A T J K R : Are You Hmulling the Ka*y
Si-llinKT "Uiff Profit" IJne? A Cluiicp Stork of
\in~l Assorted Music, Vocal, Piano, Piano
Duets, Violin nnd Pl»no, Navonhone and
l'hino, i-tt 1 ., Installed lit \'vry Low Cost.
All of the li.st Reprints and More lUg
Selling' Copyrights Tlinn Any Oilier Low-
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Music Perfectly Fingered, Printed on the
Ilest Paper, Js'ew Title I'aKt'S
SOUTH BEND. INDI
A. FRAN1C
DEAL ifV5
ORDER
DIRECT
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
52
THE
MUSIC TRADE
REVIEW
JANUARY M,
1925
"O Katharina" Hit
of the Ghauve Souris
Richmond
Buys E. T. Paull Catalog
WING to the death of Mr. E. T. Paull, America's great-
est descriptive March writer, the E. T. PAULL MUSIC
COMPANY has been disposed of to the RICHMOND
MUSIC SUPPLY CORPORATION. The business will con-
tinue as the E. T. PAULL MUSIC COMPANY, and will be
incorporated and operated from the offices of the RICHMOND
MUSIC SUPPLY CORPORATION, 119-121 Fifth Avenue,
New York City.
O
European Hit, Published by Leo Feist, Inc.,
Proves Outstanding Success of New Russian
Production
F. Ray Comslock and Morris (Jest have
bought to the 49th Street Theatre, New York,
the new edition of Balieff's Chauve Souris
direct from the Paris and London engagements
of this unusual production.
With it they have brought to this country
N the recommendation of the Federal Trade Commis-
sion, the E. T. PAULL publications will be marked net
on and after March 1, 1925.
Piano Solos 40c net
Piano Duets 60c net
The trade rates will be one-half of the net marked price
on all publications.
O
Special Offer
I
N order to immediately reduce stock before removal, and
to further promote the dealers' interest in PAULL pub-
lications, we are offering an exceptional opportunity on the
PAULL Catalog EXPIRING MARCH 1, 1925.
1
50
100
500
I
to 50 copies assorted
to 100 copies assorted
to 500 copies assorted
or more copies assorted
18c net
16V2 C n e t
15c net
\A x /±z net
N the hands of the new owners, the E. T. PAULL publica-
tions will be assured of extensive publicity and greater
teacher and consumer interest.
another European hit, "O Katharina." This is
an unusual number, an acknowledged success
before its American presentation and which, in
the short space of time since it has been played
for the audiences at the 4°lh Street Theatre,
lias not only repeated its European record, but
indicates that it will even be more flourishing
lure. The audiences nightly in New York join
in the chorus of "(), Katharina" and it is prob-
ably receiving more publicity in this manner
than any production song in a generation.
"O, Katharina" is published by Leo Feist,
Inc., which naturally can be depended upon to
give it all supplementary publicity necessary
to put it over for one of the biggest successes.
Recommend a PAULL MARCH
It Means a Satisfied Customer
$2,500 in Music Prizes
Offered by Federation
A proven fact for over 25 years
National Federation Announces Five Free
Scholarships in Voice, Violin and Piano for
Conservatory Instruction
Below is given a list of twenty of the best E. T. Paull publications for your
reference in making up your order.
America Forever March
Battle of the Nations
Ben Hur Chariot Race
Burning of Rome
Charge of the Light Brigade
Custer's Last Charge
Dawn of the Century March
Four Horsemen
Hurricane March—Two-step
Midnight Flyer March—Two-step
Midnight Fire Alarm
Napoleon's Last Charge
Paul Revere's Ride
Say "Au Revoir" But Not "Good-
Bye"
Sheridan's Ride
Signal From Mars March
Silver Sleigh Bells
Storm King
Spirit of the U. S. A.
Warming Up in Dixie
For the balance of the catalog, refer to the back page of any Paull
publication.
Send your order to your jobber or direct to
E. T. PAULL MUSIC GO.
243 West 42d Street
New York City
PEORIA, I I I . , January 24.—Creation of a cash
prize fund of $2,500, and establishment of schol-
arships in five prominent musical schools, as
awards for national winners of the young artist
contests conducted by the National Federation
of Music Clubs, was announced to-day by Mrs.
Helen Harrison Mills, editor of the organiza-
tion's official bulletin.
The contests arc open to both sexes in voice,
violin and piano, and are arranged in a series
of three—the State, the district, and then the
final or national contest, which will be held at
the biennial convention of the Federation at
Portland, Ore., in June.
The winners in the national contest may se-
lect a $500 cash award or a scholarship in any
of the five musical institutes. They are the Tn-
stitute of Musical Art of New York City, the
New England Conservatory of Music, the Curtis
Institute of Philadelphia, the Cleveland Insti-
tute of Music and the Cincinnati Conservatory
of Music.
Ben Selvin and His Orchestra recently re-
opened Woodmanston Inn, Westchester, N. Y.
This orchestra is one of the most popular in
the metropolitan area.

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