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JANUARY 31, 1925
THE
MUSIC TRADE
REVIEW
American Band Instruments
First Year of Conn
Favored in the Orient
Brooklyn Go. a Success
C. G. Conn, Ltd., Branch Finds Proper Cultiva-
tion of Professional Musician Brings Imme-
diate Result in Sales
F. A. Norton, Manager of Sherman, Clay & Co.,
Wholesale Department, Reports an Increas-
ing Demand From the Far East
The Conn Brooklyn Co., agent for C. G. SAN FRANCISCO, CAI.., January 22.-A very good
demand for band and other instruments, from
Conn, Ltd., in Brooklyn, reports that business
for the year 1924 was away above expectations. the Hawaiian Islands, Australia and the Orient
Tlie way this branch has gone over the top generally characterized 1924, according to F. A.
47
the Lange
Banjo Lines
With the except ion of the I union*
Paramount line, which is sold on the
exclusive agency basis, Lange banjos
are now sold direct to music dealers
everywhere.
I lie Itanjo m:ide
for the Beginner
Langstile
The Langstile banjo enables
you to serve a
hip class of trade satisfactorily, being made
for the beginner. Langstile dealers will be
liberally supplied with sales helps and
literature.
p
ikillVri' Amateur
We are now able to offer this celebrated
professional favorite direct to the trade.
Super-Orpheum
This greatly improved instrument
for the
Professional
meets the
needs of the professional and promises to add
to the reputation of an old name.
lor the
Artist
This line is sold to only one dealer in a city
on the exclusive agency basis with full pro-
tection. Some territory is still open for the
Paramount line. Write and we will gladly
tell you if your territory is open.
Paramount
Dealers: Write for Proposition!
MLLANGE
f
Established 27 Years
New York
225 E. 24th St.
m.nts, Mr. Norton considers that American
bind instruments generally are the best man-
ufactured, especially as they enable the players
[ •> b" more agile and brilliant in their execu-
tion. Ke looks on the Antipodes and the Orient
as the most promising fields for American band
instruments.
Columbian Dance Orchestra
presages a prosperous year indeed for 1925. The
sales force of this branch concentrated its ef-
forts during the past year on instilling in the
professional musician the slogan, "Meet me at
Conn's." So successful have they been that to-
day that is actually a common phrase among a
very large number of the professional musi-
cians of Brooklyn.
Great stress has been laid on the manner in
which a prospective customer is greeted and
treated during the time that personal relations
a e maintained in the sale of an instrument.
I've y little attention possible is shown the
prospective buyer and whether or not an instru-
ment is purchased at that time the prospect
goes away with the feeling that it is a place
with a warm welcome.
The Conn Brooklyn store has converted and
swung onto the "Conn Band Wagon" many of
the leading orchestras of Brooklyn.
Such
friendly relations did the sales force of this
company maintain with the orchestras so con-
verted that no small part of the year's business
can be attributed to the helpful boosting that
these musicians are always ready to give Conn
instruments. A very good illustration of the
above is the Columbian Dance Orchestra pic-
tured herewith, one of the highest class dance
orchestras in Brooklyn. In a letter received
by the Conn Brooklyn Co. Manager Gambar-
della said: "It is only due you at this time of
the year that we extend to you our sincere
wishes for a hapy and prosperous New Year.
The Conn instruments used by this band, pur-
chased of you several, months ago, have cer-
tainly made our success assured. Hardly an
engagement passes that we do not have several
inquiries as to what instruments we use."
A. K. Trout, vice-president and general man-
ager of the Waverly Musical Products Co., Inc.,
manufacturer of hardware and accessories for
musical instruments, 342 Madison avenue, New
York, left this week on an extensive trip on
which he will visit the trade from New York
to the Pacific Coast.
Norton, manager of the wholesale small goods
department of Sherman, Clay & Co. Speaking
of this, Mr. Norton declared that the American
idea of music, syncopated style, has crystal-
lized into a really new school of music. The
original syncopated music has been toned down
and the new syncopated rhythm requires a
higher standard of orchestra and band work
than was required years ago. In the new or-
chestral syncopation work each man is a soloist
as well as a versatile musician, as is required
by the arrangements played.
Mr. Norton believes that this development
of band music in America has had a decided
influence on the demand for band instruments
in the Antipodes and the Orient, and, while
upholding the superiority of Sherman, Clay &
Co.'s own lines, especially the King band instru-
Landau Boys' Band
IT \/.I.I:TO\. PA., January 24.—The first rehearsal
of the newly-organized Landau Boys' Band,
sponsored by Landau's Music Store of this city,
was held this week in the Y. M. C. A., and was
well attended. Arrangements have been com-
pleted to hold future rehearsals every Monday
evening. Prof. Oswald, who is directing the
band, met a number of the boys and their par-
ents to-day at the Landau store for the purpose
ol helping them select new instruments from
the stock.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
SLINGERLAND
" MAY- BELL
Slingerland Banjos—Sold by practi-
cally all leading dealers. Over forty
styles to select from. Instruments of tone quality and dur-
ability. Sold at moderate price. Write for catalog and dealer's
proposition.
Slingerland Banjo Co.
1815 Orchard Street
Chicago. 111.