Music Trade Review

Issue: 1925 Vol. 80 N. 4

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JANUARY 24, 1925
THE MUSIC TRADE REVIEW
Richmond Music Supply Corp. in New
Quarters Upon Third Anniversary
Entire Sixth Floor of 119 Fifth Avenue Crowded All Day With Many Visitors From the Trade—
The Richmond Organization and the Personnel Which Composes It
' I *HE third anniversary of the organization
of the Richmond Music Supply Corp. was
celebrated on January 13 in the new home of
the company, the entire sixth floor of 119 Fifth
avenue, New York City, in quarters that face
both Nineteenth street and Fifth avenue. The
establishment is one of the finest equipped and
efficiently arranged distributing plants in the
country.
In celebration of the event invitations were
sent out to the trade which resulted in prac-
tically everybody that was in town attending
the function, which was held from high noon
direction of Wm. J. Glassmacher, who has had
many years' experience in the standard field.
In an interview with Maurice Richmond,
president of the company, traveling correspond-
ent, human encyclopedia, historian of the music
trade and an all-around good fellow, he said:
"The success of our firm is due to our 'happy
family,' or, in other words, the employes of the
Richmond Music Supply Corp. Dora Alex-
ander, or 'Little Dora,' as she is called, is in
charge of the entire stock of popular music,
coming in and going out. She does all the
buying of the popular merchandise and over-
143
Forster Music Publishers
Issue New Dance Series
Will Be Known as "Rhythmodic Classics"—
Arrangements Being Made by Frank Black
Forster Music Publisher, Inc., 235 South
Wabash avenue, Chicago, 111., which has con-
tributed much constructive material for the use
of orchestras, has enlivened that branch of the
music field with a new series of dance arrange-
ments. These are marketed under the trade
name "Rhythmodic Classics," the arrangements
of which are by Frank Black. The first of this
series includes ten well-known classics arranged
in an original and modern manner which un-
doubtedly creates a new style of rendering
some of the best-known standard numbers. The
numbers are all copyrighted and all among the
most popular.
The New Quarters of the Richmond Music Supply Corp.—1. Entrance and Display Room. 2. Office of Max Mayer, Treasurer. 3. Office of
Maurice Richmond, President. 4. Modern High Speed Shipping Department
to three. A buffet luncheon was served with sees all orders as they are filled. Everyone
They are issued in individual orchestral form
likes Dora for her fairness and frankness. She and are not a folio and are given new titles,
both pre and post-Volstead refreshments.
Three years ago with the opening of the meets you all without any frills.
which, however, closely relate them to the orig-
"Helene Ascher is my secretary and in charge inal compositions from which basis they are
doors in the Bush Terminal Building, 131 West
Forty-first street, New York City, the first of the staff of general correspondence. She is taken. They include "Hungaria," "Egyptian
order was received from Jerome H. Remick & the lady who finds a great deal of pleasure in Echoes," "Carmen Capers," "Faust Frivolities,"
Co., closely followed by mail orders from the adjusting little difficulties and troublesome items "Miserereflection," "Rigoletto Riggles," "Wag-
Loomis Temple of Music, New Haven, Conn., for the dealer.
neriana," "Ideal Aida," "Lifting Lucia" and
"Abe Schlager is the young man who looks "Haunting Humoresque."
and the Oliver Ditson Co., of Boston, Mass.
The growth of this firm during the first year after the charging of the merchandise. He
The piano accompaniment for the "Rhyth-
was slow. During that period Maurice Rich- is always fighting for the dealer's interests, modic Classics" are cued and adaptable for
mond, due to illness, was absent from busi- doing his level best to see that they receive organ. Each arrangement is made for any
ness a large part of the time, throwing the the proper prices at all times.
combination from three-piece to symphony
full responsibility of the organization on Max
"E. A. Goodman is the accountant, a cheerful orchestra.
Mayer, treasurer of the company, who in those young man, very polite. He reads his dunning
days was new to the business. The second year letters very carefully and holds them over for
showed a 50 per cent gain in volume of sales the next day before he mails them.
Of Interest to McKinley Dealers!
and the third year showed a further advance
"Miss M. Altfater is the assistant bookkeeper
of 30 per cent over the previous period. Dur- and in charge of the credits. This is one of the
Now ready for season 1925!
ing 1924 the Richmond Music Supply Corp. beautiful girls Mr. Ziegfeld overlooked, but she
added a standard stock, consisting of everything is so important to the organization we are keep-
50 New Numbers and New
pertaining to the classics, educational, band and ing her under cover.
orchestra in both the American and European
"Benjamin Richmond is the fellow who looks
Catalogs now ready for 1925
catalogs. Supplementing this there was created after all requirements if they are not in stock.
37 Choice Numhers for Piano, 5 Violin :m a clearing house bureau offering unlimited serv- He insists that the publishers fill every item on
I'iano Duets, X V i o l i n , Violoncello and Piano
ice and assistance to the retailer and which un- our orders so that the dealer can have his order
]'i<'C«'s.
3 More for .Saxophone :i n I'iano.
doubtedly has benefited hundreds of Richmond rilled completely. Frank Jurist assists Mr.
customers. These departments are under the Richmond and wears a pair of particularly good
Salable Copyrights! Best Reprints!
eyeglasses to be sure nothing is overlooked.
" 'Ralph' manages the shipping. He sees to it
World Famous
that the bill clerk turns the filled orders over to
him without interruption so that he is con-
stantly on the job, getting the music out to the
post office or express office.
"The head of the order-filling department is
the popular fellow 'J err y-' He has had a great
deal of experience in this work and is so well
posted on the stock that we never worry about
a blown fuse because Jerry can fill the orders
just as well in the dark.
"Always First With the Best"
"Vicky Trieback is the 'hello' girl, and if any
Kree Catalogs with Stork Order*
A complete stork of salable music at very
dealers have occasion to call her on long dis-
low cost.
tance she is sure to get you right.
"The entire 'happy family' consists of thirty
200% Profit
smiling faced young people who practice the
Write for Multiples and Terms Today I
daily watchword, 'The Dealer Must Be Pleased.'
"It is quite a task at times to satisfy the
miscellaneous wants of hundreds of dealers
McKINLEY MUSIC CO.
from day to day, but they live up to their motto
1501-1517 East 55th Street - CHICAGO
of 'Richmond Means Everything in Music' and
'Richmond, the Dealer's Jobber.' "
McKINLEY
MUSIC
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
144
THE MUSIC TRADE REVIEW
JANUARY 24, 1925
Schirmer's
Spring Stock Offer
To the Trade for 1925
Now Operating
A Tremendous Boon To Dealers
SCHIRMER'S
ADVERTISING
SERVICE
T
HE large 24-page brochure launching our 1925 Spring Stock Offer to the
Trade is now in the hands of every representative dealer in the country.
Never before have we offered such a comprehensive array of our best-
selling and most attractive publications at the lowest possible Stock Offer
prices.
Special groups offered in full or part are:
order to assist deal-
I of N ers Schirmer
in the exploitation
publications,
especially at the time of
Stock Offers, our Pub-
licity Department w i l l
gladly co-operate with
anybody desiring advertis-
ing help. Generous quan-
tities of Schirmer's fine
catalogs and miscellane-
ous publicity material may
be had free, as well as ex-
pert advice on the manip-
ulation of mailing-lists.
Address our Publicity De-
partment direct.
Schirmer's Library
Schirmer's Scholastic Series
Best-Selling Books—All Kinds
Best-Selling Piano Solos
100 Famous First-Grade Teaching Pieces
(For Piano, Sheet Form)
., f v .;
'•** X*'. ,.
- «
Best-Selling Secular Songs
Best-Selling Sacred Songs
Best-Sellers in Octavo Music
Best-Sellers in Orchestra Music
Special Offers on Organ Music and Solos for Violin and Piano
If Your Copy of the Stock Offer Has Strayed, Order a Duplicate
G. Schirmer, Inc., New York
George Eastman to Give
American Composers Hearing
"Our composers must have, first, an adequate
training in theory approached from the creative
standpoint; second, they must have the oppor-
tunity of hearing their own works; third, when
Announces Series of Concerts by Rochester they have proven themselves, they must be al-
Philharmonic Featuring Their Compositions
lowed some time for professional composition;
fourth, their best works must be published so
George Eastman, of Rochester, N. Y., who that they are procurable for performance and
has bestowed numerous benefactions to the for study.
cause of musical development, has announced
Hope to Expand Program
through Howard Hanson, director of the East-
"What is being done regarding these four
man School of Music, a new project to further essentials? Regarding the first point, some of
the composition of American orchestral music. our best schools of music are beginning to
This will be in the form of a series of concerts stress the study of composition, so that we
to be given by the Rochester Philharmonic have, even now, some well-trained composers
Orchestra at which the new work by young from American schools. Regarding the second
American composers will receive an opportunity point, I know of no systematic plan which has
of being played. The first two of these con- been carried out up to the present time. Re-
certs are to be given in April and if promising garding the third point, the American Academy
they will be repeated annually.
in Rome is the one great star of hope in an
All scores for the coming programs must be otherwise starless night. For the academy does
submitted before February 15 to Howard Han- grant to one composer a year a three-year fel-
son, care of the Eastman School of Music, lowship for composition. There is also the
Pulitzer traveling fellowship and a very few
Rochester, N. Y. Composers whose works are
selected for performance will be asked to fur- other short-term fellowships. Prize competi-
tions also offer some encouragement. Regard-
nish orchestral parts of their compositions and
will be invited to attend rehearsals and per- ing the fourth point, with the exception of the
formances of their music as guests and at the valiant work being done by the Society for the
Publication of American Music—which is con-
expense of the Eastman School of Music.
In a recent interview Mr. Hanson said: "A fined to chamber music—nothing systematic has
great deal is being written concerning the been done. We have no fund for the publica-
American composer. We talk of the great tion of scores such as the Carnegie Trust of
American symphony and the great American the United Kingdom."
opera as though we should suddenly discover
them as completed things in the hands of young
composers to whom we have never allowed
even the privilege of trying out their own ef-
Zo Elliott, composer of "Long, Long Trail"
forts. This talk without work, this vague hop- and the new publication, "Trail o' My Heart,"
ing for an American creative art without a the latter written in collaboration with Milt
definite plan for its encouragement, is utter non- Hagen, the well-known publicity man, has been
sense. Why must we Americans demand mir- broadcasting his numbers over station WOR.
acles? 'Tristan' was not Wagner's first opera; The songs programmed include "Enchanted
Beethoven's 'Missa Solemnis' was not his first
River," "Serenade," "Long, Long Trail" and
work; Strauss did not write 'Till Eulenspiegel' "Trail o' My Heart," the latter published by the
without having heard of any of his works.
Edward B. Marks Music Co.
Zo Elliott Broadcasting
Jacob Henry Ellis
to Go on Long Trip
Sam Fox Representative, Well Known as a
Composer, to Visit Leading Trade Centers
Jacob Henry Ellis, traveling representative for
the Sam Fox Publishing Co., Cleveland, O;,
who has been spending the past few weeks in
the New York offices of the company, will
shortly leave on an extended trade trip.
Mr. Ellis, besides being one of the best-known
traveling salesmen in the country, is also a com-
poser of note. At the present time his "In
Autumn Time" is having an active sale. This
number, while not new, shows the earmarks of
being revived in a most substantial manner.
The publishers have found it necessary to re-
issue it.
Besides the above, Mr. Ellis is also the writer
of "Drum Major March," "Trumpeteer March"
and "Autumn Leaves," a reverie.
Ringle With E. B. Marks
Dave Ringle, the well-known songwriter,
now manages the professional department of
the E. B. Marks Music Co. His latest song is
entitled "I Never Knew How Much I Loved
You," which, although a recent release, is ap-
pearing in the repertoire of such well-known
vaudevillians as Belle Baker, Sophie Tucker,
Dot Taylor and Kay Spangler.
Specht Opens Gafe
Paul Specht and His Orchestra are now tour-
ing through Pennsylvania and he will return
to Philadelphia for the opening of his cafe about
February 26. Pennsylvania is Specht's home
State and he will play in the cities of Allentown,
Hazleton, Berwick, Wilkes-Barre, Pottsville
and Germantown.

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