Music Trade Review

Issue: 1925 Vol. 80 N. 4

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
JANUARY 24, 1925
MUSIC TRADE
REVIEW
141
SUPPLY BRANCHES OF THE INDUSTRY
Standard Forms Endorsed at
Conference in Washington
Standard Invoice, Purchase Order and Inquiry
Forms Recommended for all Branches of
Industry as a Means of Economy
large associations have officially endorsed it
and have put it to actual use. Mr. Chandler
submitted the national standard invoice form
for adoption by the conference.
After considerable discussion the conference
voted unanimously to adopt the standard in-
voice form for recommended trial by American
industry and commerce.
The standard purchase order and inquiry
forms adopted some time ago by the National
Association of Purchasing Agents were like-
wise considered and adopted by the conference.
A standing committee was appointed to con-
sider any objections to these forms which may
arise and to arrange for later conferences to
review them in the light of their further and
wider use.
The Division of Simplified Practice will can-
vass all organizations and groups interested
in these standard forms to secure their ap-
proval and adoption. When a sufficient num-
ber of ratifications are secured the forms will
be published as American standards in the Elim-
ination of Waste Series of the Department of
Commerce.
A survey of a large number of representative
firms showed an estimated average saving of
$620 per year if all invoices received were stand-
ardized. This would amount to an aggregate
annual saving of fifteen million dollars in all
lines of American business. Since this figure
applies only to the standard invoice, the con-
ference has started a movement which will in-
volve a much larger figure through the stand-
ardization of purchase order and inquiry forms
as well. This indicates the tremendous possi-
bilities involved in the simplification of other
lines of office documentation and procedure.
Copies of the standard invoice, inquiry and
purchase order forms as adopted by the con-
ference may be secured upon application from
the Division of Simplified Practice, Department
of Commerce, Washington, D. C, or from the
National Association of Purchasing Agents,
Woolworth Building, New York, N. Y.
Standard invoice, purchase order and inquiry
forms for recommended use by all branches of
American industry and commerce were adopted
by a national conference held under the au-
spices of the Division of Simplified Practice,
Department of Commerce, at Washington,
D. C, January 14, and attended by fifty-five
representatives of various industries. Forty-
five organizations were represented at the con-
ference. These included the producer, distrib-
utor and consumer as well as the wholesaler
and retailer in the leading commercial fields.
Manufacturers of office equipment and account-
ing machinery were also represented. Letters
and telegrams were received from organizations
and associations in various sections of the
country endorsing the movement, though they
were unable to be represented.
R. M. Hudson, chief of the Division of Sim-
plified Practice, presided at the conference. Sec-
retary Herbert Hoover, in a brief but forceful
address, stressed the importance of simplifica-
tion in office forms, and complimented the con-
ference on its efforts to eliminate waste in
office procedure by attacking specific rather
than general problems.
Since the conference was called at the re-
quest of the National Association of Purchas-
ing Agents, \V. L. Chandler, its secretary, was
asked to make an introductory statement. In
his address Mr. Chandler showed that the idea
of a standard invoice is not a new one. The
movement started in 1919 when 417 associa-
tions were invited by the National Association
of Purchasing Agents to a conference in Phila-
delphia to discuss the subject. For two years
thereafter a joint committee representing the
Railway Officers' Accounting Association, the
American Railway Association, the National As-
sociation of Cost Accountants and the National
Association of Purchasing Agents studied the
problem from every angle. In 1921 a national Nearly 200 Sales Representatives and Execu-
standard invoice form was adopted by these
tives of Big Varnish House Gather in Buffalo
four associations for recommended use by its
for an "Opportunity Convention"
members. Since that time a number of other
BUFFALO, N. Y., January 17.—Over 175 sales
representatives, executives and managers of
Pratt & Lambert, Inc., varnish manufacturers,
this city, gathered here this week for a four
day "opportunity convention" and participated
in a number of business sessions at which
papers were read and the general business sit-
uation thoroughly discussed. President J. H.
Are you still wasting your time and
McNulty, of the company, viewed the excellent
going to the expense of scraping off old
work
accomplished last year and said that 1925
varnish and shellac to eliminate the
offered
still greater possibilities. Those at-
checks and cracks in order to secure a
tending the convention were entertained at an
smooth surface for refinishing?
informal dinner at the close of each of the first
Use Behlen's Varnish Crack Eradi-
three days and the annual banquet was held at
cator.
the Hotel Lafayette on Thursday evening.
It saves time, trouble and, incidentally,
The various addresses and discussions at the
expense, at the same time giving you as
meetings were more or less confined to matters
fine a body surface for the new finish
directly within the company s own province,
as you could possibly wish for.
and on Monday evening there was shown a new
A sample can for trial awaits your
motion picture taken by the company, entitled
request.
"The World's Greatest Film—Varnish."
Pratt & Lambert Sales
Staff Holds Convention
Sees Demand for
Grand Expression Actions
Tolbert F. Cheek, President of Peerless Pneu-
matic Action Co., Predicts Volume of Elec-
tric Action Business.
The prediction that the present year would
see a record production of electric expression
grand actions was made this week by Tolbert F.
Cheek, president of the Peerless Pneumatic Ac-
tion Co., Inc., New York, who stated that he
is basing his opinion on conditions in his own
business. Mr. Cheek said, "We have just com-
pleted the most successful Fall in our history,
and our actions have made permanent friends
for us in all sections of the country.
"We have received many repeat orders on
our holiday business, which convinces us that
we are producing the kind of an action that is
wanted by both piano merchant and manufac-
turer. In addition to our wholesale business,
we have received special requests for our ac-
tions from managers of piano departments in
three or four of the large metropolitan de-
partment stores. These men, who are in close
touch with popular demand in their stores, tell
us that we are making just the kind of grand
action they are looking for. In view of this
situation, I feel confident that 1925 will be the
must successful year in our history."
Buys a Stool Plant
EAST STROUDSBURG, PA., January 17.—The plant
of the New York Piano Stool & Mfg. Co., on
Burson street, here, has just been sold to the
Metal Crafters Corp., of this city, and will be
taken over in a month or so. The piano stool
concern has been the property of James Booth
since its sale by the Security Trust Co. last
year. C. G. Booth, son of the former, who
has been operating the plant for the past eleven
months, plans to close out the business of the
New York Piano Stool & Mfg. Co. in the near
future.
STANDARD
(CAMBRIDGE.)
Piano Actions
lA MESSAGE
v FOR YOU
Anilines
Shellacs
10-12 Christopher St., New York
K*ar 6th AT*., and 8th St.
GOSHEN
WHITE, SON CO.
Manufacturers of
ORGAN AND PLAYER-PIANO
LEATHERS
VJviH for catalog and, details
530-540 Atlantic Avc, BOSTON, MASS.
ARJNOVELTYCO.
Cxclusive manufacturers of
Stains
Fillers
Cambridge, ^Massachusetts
Piaivo fieivehes
and Musie Cabinets
THE
H. BEHLEN & BRO.
She Standard Action Company
INDIANA
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
142
THE MUSIC TRADE REVIEW
JANUARY 24, 1925
IN THE WORLD OF MUSIC PUBLISHING
Conducted By V. D. Walsh
The Effect of Increased Wholesale
Prices on Retail Music Merchants
Period of Adjustment Likely to Develop the Fact That New Prices Will Be More Advantageous
Than the Present Scale—How Group Sales Can Be Developed by This Means
/ ^ ENERALLY speaking; a raise in the
wholesale price of merchandise and the
consequent increase to consumers is accom-
panied by a period of adjustment. Sometimes
there are hardships connected with the intro-
duction of new retail prices. There are, in some
instances, protests from consumers covering
change in prices.
The slight price increase in popular music
made by some catalogs which will necessitate
30-cent music selling for 35 cents or more per
copy, according to the territory, is, however,
not affected by any of the difficulties that ac-
company price increases.
In the first place, the public undoubtedly has
only been purchasing the popular prints that
they would buy regardless of price. In most
cases they have paid 30 cents per copy for the
past several years, and in much territory, par-
ticularly in legitimate stores, the price has been
35 cents. Then for a good many of the impor-
tations and those for which publishers pay a
a higher than normal royalty, as well as the
musical comedy numbers, the retail price has
been 35 cents or better. There, therefore, is
practically only a part of the public which need
be educated to a new price situation. The fact
that all prints are not raised in price, although
undoubtedly they will be, tends to make the
introduction of new prices on some prints a
simple matter.
As far as the dealer is concerned he does
pay a slight increase in the wholesale price for
such prints. On the other hand, at the new
retail prices he makes a larger profit for each
individual sale and, as the demand for this type
of number is not diminished, it results in the
same volume of business at a higher profit.
There are not any hardships connected with
the raise in retail prices, for they are a source
of added help to the industry. Part of the in-
crease, so far as the publisher is concerned, is
given back to the writers and the rest of the
increase is needed by the publishers to run
their established organizations, which, whether
the catalogs are selling large or small quantities
of goods, must be kept intact. The personnel
cannot be curtailed or increased to meet the
moods or the activities of any one period.
Branch offices must be continued whether the
demand is large or small, and the whole busi-
YOU
CANT
ELIZA
A tune thattt surprise ya/
VkeJiu) FoxTfot Hit
GUS KAHN*«/TED FIOCITO
and it's O-doutte O D " COOP/
ness structure must function along the lines that
have brought success heretofore. The dealer
can welcome the increase and undoubtedly, in
some instances, it will be much needed addi-
tional revenue.
Instead of adding a burden to the dealer's
business the new prices bring additional profit
per sale on the business that can be continued
as in the past. Furthermore, it opens the way
for an increased volume of sales with an in-
crease in total profits. That is where this
increased price on music will differ from all
other increases to consumers. It makes possible
the sale of 35-cent music in group lots at three
copies for $1. Here, with a minor reduction,
songs are sold in quantities with better profit
per copy than was the case when music retailed
at a standard price of 30 cents. The attraction
of three copies for $1 will undoubtedly lure the
public. The dollar will have a psychological
appeal and with such appealing numbers as are
now available to select from, there can be no
doubt but what music buyers will make larger
purchases. The dealer has nothing to lose and
the plan has all the earmarks of adding to his
profits.
Roscoe Gilmore Stott Songs
Roscoe Gilmore Stott, the lecturer, writer and
specialist in commencement addresses, is also
the writer of a number of successful songs. In-
cluded in these are "I Love a Little Cottage,"
written in collaboration with Geoffrey O'Hara
and published by the Sam Fox Publishing
Co.; "Dream Ship," published by Harold Flam-
mer, Inc.; "The College Gang," a Sam Fox
publication, and an operetta entitled "Some-
body's Little Gray Shadow," C. C. Birchard Co.,
Boston, Mass.
New Forster Numbers
Among the new popular numbers issued by
Forster Music Publisher, Inc., the well-known
Chicago publisher, are "I Found a Way to Love
You," a fox-trot song, and "Most of All I Want
Your Love," a waltz selection, and a new love
song, entitled "A Waltz, the Moonlight and
You."
WRONG
WITH
SONGS THAT SELL
All Alone (New), by Irving Berlin
Oh, Mabel (New)
Charley, My Boy
Seventeen (New)
What'H I Do?
Show Me the Way (New)
Driftwood
Take Me (New)
I Ain't Got Nobody to Love
I Can't Get the One I Want
Morning (Won't You Ever Come Round?)
Get Yourself a Broom (New)
When I was the Dandy and You Were
the Belle



BOOKS THAT SELL
TIDDLE DE UKES — Comic Songs for
the Ukulele
Universal
Dance Folio No. 8
X Special 1925
Edition
Peterson's Ukulele Method

World's Favorite Songs
4th MUSIC BOX REVUE, 1925


In the Shade of a Sheltering Tree
Tell Her in the Springtime
Listening
The Call of the South
Tokio Blues
Rock-a-bye Baby
DIXIE TO BROADWAY
Mandy, Make Up Your Mind
Dixie Dreams
I'm a Little Blackbird
Hits trom TOPSY and EVA
Rememb'ring
I Never Had a Mammy
IRVING BERLIN, Inc.
1607 Broadway, New York
ANV
JIW NIGHT ID See You
(GIVE ME A JUKE NIGHT x
THE MOONLIGHT AND TOll)
A beautiful Melody Vitli &KJ
irresistible R)xtrot rhqihwv.
S/co/edw Immediate Success!
QThe New Sure-fire FaxTrot
Hit hutteiOribwgf
GUS KAHN **1 1SHAM JONES
SONG*
KU Y o u
Remember Me
A fax-trot Ballad With
A Splendid Rhythm For
The Dancer.
««fi«<{»»>pff\\
O W24
Leo. Feist, Inc.
HONEST
^ TRULY 1
UMiililiil
INLIGHT MEMORIES
MAY TIME<

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