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JANUARY 17,
THE MUSIC TRADE REVIEW
1925
Annual Sales Conference of the Kohler
Industries Held on January 5, 6 and 7
All Branches of the Sales and Manufacturing Divisions Represented, Including Entire Chicago
Office and Pacific Coast Representative—Plans for Present Year Discussed
' I % HE annual sales conferences of the Kohler
Industries took place January 5, 6 and 7.
Every branch of the sales and manufacturing
organization was represented—including the
complete Chicago sales force tinder the direction
of Kenneth Curtis and Beeman P. Sibley, in
charge of the Pacific Coast. Officials of the
Kohler Industries report that by long odds the
conferences were the most satisfactory, from
the standpoint of enthusiasm shown and results
accomplished, in the history of the Kohler In-
dustries. The meetings moved from factory to
factory, following the schedule without any loss
of time. The Western representatives arrived
in New York Monday morning. The first con-
ference took place in the office of W. C. Hcaton,
left for their respective territories, 1925 will be
a record year for the Kohler Industries."
Mark C. Campbell, president of the Brambach
Piano Co., said: "I doubt if ever before we
have had a meeting of our sales forces that
was more productive of good ideas. The sales-
men went away with a better conception of the
magnitude of our industries—magnitude coupled
with aggressive and progressive ideas. The men
returned to their various fields of endeavor with
a full and complete knowledge of the great
possibilities of the Brambach baby grand, and
the policies of that company which is bound
to increase its output. The writer looks for-
ward to these annual meetings, because the
sales forces bring to the factory the real needs
scribed methods of manufacturing and pointed
out how, step by step, careful measurements,
inspections and tests were made, to insure the
Standard player action being "quality built"
through and through.
Mr. Gutsohn followed his talk by playing cer-
tain selections on the player-piano. The pieces
were excellently rendered, and emphasized the
point that because of the construction of the
Standard player-action, and its many special
features, which make possible individual ex-
pression, one can play music skilfully, without
any knowledge of finger training.
Sonora Go. Holds
Annual Sales Conference
Various Officials Participate in Business Dis-
cussions—New Plan for Zoning Country Into
Districts, Each With a Manager
A sales conference was held on Thursday and
Friday, January 8th and 9th, at the New York
Annual Dinner and Sales Conference of the Kohler Industries at the Hotel Astor, New York, January 5
president of the Auto Pneumatic Action Co. and desires of the merchants, and it is this close offices of the Sonora Phonograph Co., Inc., at
Mr. Heaton gave an illuminating talk on the contact that places us in the position to fulfill which various plans for the coming year were
discussed by Frank V. Goodman, acting sales
Welte-Mignon (Licensee) reproducing action. the merchants' desires.
He sketched briefly the future of the reproduc-
At the meeting in the Standard Pneumatic manager with the corps of Sonora district man-
ing piano and quoted some facts relating to the Action plant, Vice-president W. A. Mennie gave agers, including E. D. Coots, Fred Roediger,
results of the Welte-Mignon (Licensee) national a crisp and interesting talk on its progress dur- H. B. Haring and John A. Read.
advertising campaign, which appeared in full ing 1924. He pointed out that even in the face
The new plans call for a zoning of the
colors in the "quality group" throughout 1924, of business conditions that had been "under country into districts, each of which will be
and reached over a half million of "class" buyers normal," the Standard had had one of its larg- in charge of a district manager. The new ar-
every month. He told how the sales depart- est year's productions. He quoted figures re- rangement will bring the district managers into
ment had backed up the campaign with dealer lating to advance orders for 1925 that indicate a closer co-ordination of effort with headquar-
service, booklets and letters of direct personal a mighty prosperous year for the player-piano ters and they will become more important fac-
nature, which were sent out to a list of pros- industry—inasmuch as the Standard has always tors in the general Sonora merchandising pic-
pects supplied by dealers. Over 100,000 pieces been more or less of a barometer of trade con- ture.
of this type of literature were distributed dur- ditions. He quoted figures which showed that
In addition to the discussions of Mr. Good-
ing 1924—to help the dealer increase the sale during 1924 the company served 5,040 dealers, man, talks were made to the district managers
of reproducing pianos equipped with the Welte- salesmen and tuners, and 642,282 pieces of sales by S. O. Martin, president of the Sonora Phono-
Mignon (Licensee) action.
literature were distributed.
graph Co., Inc., Joseph Wolff, vice-president
The national campaign of the Standard player and manager of product, Warren J. Keyes,
The 1924 campaign of Welte-Mignon national
advertising was then taken up. It won spon- action which will start on January 24 with a treasurer, R. H. Meade, manager of the Adver-
taneous approval. Mr. Heaton pointed out that double-page spread in The Saturday Evening tising Division, and Stewart L. Mims of the J.
the magazine Good Housekeeping, with a cir- Post was described briefly. He pointed out that Walter Thompson Advertising Agency.
culation of 1,070,000 each month, would be added this national campaign had been received with
to the "quality group," in which the Welte- enthusiasm in the trade, and that it not only
Mignon (Licensee) advertising will again ap- promised a "greater Standard year," but an in-
pear in full colors. He displayed the oil paint- creased demand for player-pianos, generally,
METROPOLIS, III., January 12.—W. P. Baynes
ings, which will illustrate the 1925 campaign. which would benefit every manufacturer who has opened an up-to-date music store on East
Commenting on the meetings, Herbert Simp- equipped his player-pianos with the Standard Third street, handling a full line of music goods.
The quarters have been remodeled in an appro-
son, president of Kohler & Campbell, Inc., said: player action.
"Our year-end sales meetings were a great suc-
Adam Gutsohn, superintendent of the Stand- priate manner and will afford one of the most
cess. The salesmen seemed to be particularly ard Pneumatic Action Co., was then called upon complete stores of its kind in this section of
pleased with the high standard of quality main- to say a few words about the ideals which guide the state.
tained in our factories, and were much impressed the building of the Standard and make possible
with the constant study and research work that "Standard Quality." He gave an interesting
Consult the Universal Want Directory of
is being carried on to better our products. Judg- talk, which carried the listeners to the material The Review. In it advertisements are inserted
ing from the enthusiasm shown when the men sources of the Standard player action. He de- free of charge for men who desire positions.
Opens Store in Metropolis
Quality
HiffhMl
Quality