Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JANUARY 17,
THE
1925
Song
MUSIC
TRADE
REVIEW
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tiling else you had with them, no doubt, brought
about the ill effects.
I can sum up the City of Providence in ten
words, a word for each letter:
P—Progressive
R—Righteous
O—Obliging
V—Vigorous
I—Intelligence
D—Dignified
E—Education
N—Natural
C—Charitable
E—Equality
Features Friml Suite
A new Chinese suite by Rudolf Friml, enti-
tled "Po Ling and Ming Toy," which proved so
popular at the Paul Whiteman concert at the
Metropolitan Opera House on December 28,
will be included in the Whiteman programs
throughout the continuance of his coast-to-coast
tour. Press notices everywhere have been ex-
ceptionally favorable to this new musical offer-
ing. A Chicago paper in commenting recently
said: "'Po Ling and Ming Toy,' a Chinese
suite, was clever, amusing, exceedingly beauti-
ful, and elicited much enthusiasm." This is an
indication of the remarkable success with which
this number is meeting wherever it has been
played.
New Silvers Number
"What Do We Get From Boston?" is the
latest number written by Frank Silvers, of "Yes,
We Have No Bananas" fame, and published by
Jack Mills, Inc. The number lias a set of
comedy lyrics and the melody is of the singable
variety. The whole Mills organization feel they
have garnered another big winner in this nov-
elty classic.
bi a lit-tie coiiM-try of our own.
^
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Century Outlines Spring
National Advertising Drive
self. Among the other outstanding members of
the cast are Edythe Baker and Patti Harrold.
Music is published by Harms, Inc.
Twenty-one Publications Being Used With Ap-
proximate Circulation of Over 21,000,000
Harold Flammer Finds
Numbers Very Popular
The Century Music Publishing Co., in the
January issue of Between Us, its house organ,
outlines in detail the plans and scope of its
Spring advertising campaign covering the
months of January, February, March and April.
As usual the coming campaign shows an in-
crease in the number of publications used and
in the circulation. Altogether there are twenty-
one publications, including such nationally cir-
culated home magazines as the Ladies' Home
Journal, Good Housekeeping, National Geo-
graphic, Household, Child Life, Women's
World, Red Book, Delineator, Pictorial Review,
McCall's, Designer, People's Popular Monthly,
Cosmopolitan, People's Home Journal, Wom-
an's Home Companion, Successful Farming,
Farm and Fireside and the following musical
publications: Musical Observer, Metronome,
Musical Courier and Jacobs' Orchestra Monthly.
The total circulation of these magazines is
well over twenty-one million copies each month,
and it is estimated that they have over sixty
million readers. In the chart which appears
in this announcement the circulation of these
publications is given by States so that dealers
in every locality can readily see the effect and
value of this national advertising campaign in
their communities. The months when the ad-
vertisement will appear in each publication are
specified so that every dealer in hooking up
with the campaign can make the best use of
this advertising when its appeal is at the apex
in his territory.
All of the Century advertisements will tell
consumers that the Century edition can be ob-
tained from the dealer in their territory. In
order for the retailer to get the most advan-
tage and sales from the advertising there are
twenty-six hook-ups, many of them available
gratis, which should help considerably in land-
ing and holding customers. These include the
local Century advertisement cuts, Century four-
color movie slides, catalogs, display signs and
decalcomanias, teacher order tickets used in
conjunction with purchases by pupils, window
trims, display cards, hangers and streamers,
numerous thematics and similar helpful ma-
terial.
Jolson Show a Success
Al Jolson appears in a new musical comedy,
entitled "Big Boy," which opened at the Winter
Garden on Wednesday night of last week. The
book is by Harold Atteridge and the music by
James F. Hanley ami Joseph Meyer, with lyrics
by Bud De Sylva. The show sees Jolson in a
new setting, with a plot instead of a revue,
and gives him an opportunity to extend him-
Publisher on Western Trip Finds "The Close
of Another Day" and "Our House of Dreams"
in Favor
Harold Flammer, head of Harold Flammer,
Inc., who is now away on a Western trip, is
finding some of his offerings particularly popu-
lar with dealers. These include his two counter
display numbers that are having good sales,
namely, "The Close of Another Day," by
Geoffrey O'Hara, and "Our House of Dreams,"
by Father Connor and J. Keirn Brennan. Both
of these have been issued with particularly at-
tractive cover design.
Among the other Flammer offerings which
are finding favor are a new Easter anthem, the
new octavo series for soprano, tenor and bari-
tone, two new Shelley organ numbers, a new
Cadman sacred song and two little encore num-
bers, "The Blue Bowl," and "Lady-Bugs."
While away Mr. Flammer is also representing
the catalog of R. L. Huntzinger, Inc., and is
particularly featuring "Honey, How I Want
You."
New Songs Added to
Leo Feist Catalog
"I'll See You in My Dreams." "Lovely Lady,"
"Southern Rose" and "Lucille" Among Those
Announced
Among the new songs added to the catalog
of Leo Feist, Inc., are "I'll See You in My
Dreams," a fox-trot song by Isham Jones and
Gus Kahn, writers of "Swinging Down the
Lane"; a new waltz song of appealing charm
called "Lovely Lady," and "Southern Rose,"
which was recently taken over for American
publication from West's, Ltd., of London, who
will be remembered as the original publishers
of "Three o'Clock in the Morning." Another
offering that has been added to the list is a
fox-trot number by L. Wolfe Gilbert, entitled
"Lucille," and a number written and featured
by Herb Wiedoeft and His Orchestra called "If
It Wasn't for You I Wouldn't Be Crying."
"Polly of Hollywood"
Fannie Brice, one of the stars of Irving Ber-
lin's Music Box Revue, is singing a new song
in that show called "Polly of Hollywood." The
lyrics are by Bud DeSylva and the music by
James Hanley. The song, which will be given
wide publicity, is published by Shapiro, Bern-
stein & Co., Inc.