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THE MUSIC TRADE
JUNE 27, 1925
REVIEW
43
David L. Day Returns
Great Interest in Banjos
Band Instruments Set
From His Western Trip
Shown in String Demand
Record at Bamberger's
Sale of Band Instruments Shows Greatest Per-
centage of Increase of All Departments in
Newark Store During the Year
Gibson Musical String Co. Finds Extra Demand
for Both Steel and Wound Banjo Strings of
the "Gold Medal" Brand
Announces a Number of New Accounts Opened
While Away—Advocates Dealers Preparing
Now for Fall Requirements
ELKHART, IND., June 22.—Department stores are
finding band instruments a most profitable addi-
tion to their music departments. This is well
illustrated by the fact that the Bamberger store
of Newark, N. J., reports their musical instru-
ment department topped all other departments
of the store in increase over the previous year
for 1924. A feat worthy of more than ordinary
consideration, owing to the fact that the Bam-
berger store is of such magnitude and operates
so many departments that to lead the field in
increase is quite some noteworthy accomplish-
ment.
In commenting on the showing of the musi-
cal instrument department, Fred A. Holtz, of
The Martin Band Instrument Co., declares it
is typical of what the aggressive department
stores are doing that have added Martin Hand-
craft Instruments to their line. Mr. Holtz de-
clares there are many other examples as notable
as the Newark experience and believes it points
to the selling of a considerable volume of mu-
sical instruments by department stores in the
future.
The revival of interest in banjo music that
has come about during the past five years has
made the demand for banjo strings greater than
ever, according to officials of the Gibson Musi-
cal String Co., whose plant at Belleville, N. J.,
is very busy turning out steel and wound strings
for all stringed instruments for both dealers
and jobbers.
The famous "Gold Medal" brand of strings
for fretted instruments is made by this com-
pany and the report is that these strings are
selling leaders with dealers in every section of
the country. Members of the firm believe that
this condition in the industry will continue to
grow in the future and that dealers can look
for continued increases in their string business,
with a trend toward the better grade merchan-
dise.
GROTON, CONN., June 22.—David L. Day, gen-
Beard to Open Branch Store
WALNUT RIDGE, ARK., June 22.—W. J. Beard,
proprietor of Beard's Temple of Music, Para-
gould, visited here last week and made arrange-
ments for the opening in the immediate future
of a branch store here. He will stock a full liiu-
of musical merchandise and it will be in charge
of Mrs. W. E. Hall, wife of the Methodist min-
ister.
eral manager of the Bacon Banjo Co., Inc., re-
turned to-day from his Western trip wel!
pleased with conditions in the trade as he saw
them. He attended the convention at Chicago,
where Bacon instruments were on display at
the Chicago Musical Instrument Co., the local
representative. He reports that he was able to
book several large orders for Fall delivery.
It is the belief of Mr. Day that dealers and
jobbers who look ahead arc the ones who will
meet with most success in dealing with the
banjo proposition. These dealers will profit
by past experiences for, with most of the trade
during the past year or two, it has been a hand-
to-mouth proposition. In this way the dealer
as well as the manufacturer loses because of the
many delays that are always with us in the
Fall when the orders are coming in freely. All
manufacturing plants are limited in their out-
puts and can make just so many instruments.
Mr. Day announced that arrangements have
With a view to the more efficient handling of
been completed whereby many new dealers are
business the Waverly Musical Products Co., Inc., now handling the Bacon line of banjos.
has moved its offices from the Canadian-Pa-
cific Building, New York, to the factory at 71-73
Tenth street, Long Island City, New York. In
the future all correspondence should be di-
rected to the factory. The Waverly concern
is one of the largest producers of musical in-
strument hardware in the trade.
Waverly Go. Moves Offices
r
oltons
Electric
Musical Merchandise
Trimmings of Quality
^
Black Diamond
Strings
THE WORLD'S BEST
Hardware and Trimmings
for Ukulele and Banjo Ukes
Patent Heads for Banjo, Man-
dolin, Guitar and Violin
1
New Brunswick, N. J.
Waverly Musical Products Co., Inc.
342 Madison Av«.
Manufacturer of All Kinds of
FLUTES, PICCOLOS, CLARIONETS, FIFES, DRUM-
STICKS, DRUM-MAJORS' AND LEADERS' BATONS
Repairing Neatly and Promptly Done
1659 Stephen St., Ridgewood P. 0., Brooklyn
AGENTS WANTED
Throughout U. S.
—mm
'Orer iOO.OOO Bottles Sold
FRANK HOLTON & CO.
New York
cturert of Holton'i—America's
"RAO" Aluminum Wound
(Pat'd Sept.. 1923)
~RAO~
ALUMINUM WOUND
VIOLIN A
For VIOLIN, VIOLA,
CELLO A STRINGS
Increase Tone Volume
Will Not Rattle
Impervious to Weather
No dealers stock complete
without "ItAO"
We also manufacture a complete High Grade line of Wound
and Tested Gut Strings
Known throughout the country for Quality
A SUPERIOR STRJNO
Resonant, powerful and Trut in Tor*
Send for Complete Catalog No. 231
WM. R. LEWIS & SON
Greatest Band Instruments
WE HONESTLY BELIEVE
THAT BOSTON MUSICAL
INSTRUMENT CASES ARE
THE FINEST CASES MADE
Many Music Dealers
Share This Opinion
Boston Violin Case Co*
100 Haverhill St.
225 So. Wabash Ave., Chicago
Gold Medal Strings
OSCAR SCHMIDT, Inc.
for musical instruments
Gold-plated Steel and
Wound Strings
[a
for
Violin, Viola,
'Cello and Bass
MULLER & KAPLAN
154 East 85th St., N. Y.
Boston
Write for
Prices
87-101 FERRY ST., JERSEY CITY, N. J.
Oldest and
and Largest
Largest Plant
Plant of
of Its
Its Kind
Kind in
in America
America
Oldest
Gibson Musical String Co.
SEND FOR TRADE PRICE LIST OF
Yearly"
563 CHURCH ST., ELKHORN, WIS.
G E O R G E CLOOS,lnc.
Establiahed 1862
-
Hpkon oil has more than a quarter century of outstanding
success in its favor and is more popular with musicians to-
day than ever before.
A staple all-year-round article in constant demand.
Sanitary and clean. N o . 1 for Trombones and Saxophones.
Holton Clarke for valves. N o . 3 for Clarinets. Retails at
$.25 a bottle. Write for information on our terms to dealers.
The Holton Agency Franchise becomes more valuable each
year. Write aGout it,
A Dependable Source of Supply
National Musical String Co.
^F-
The Slipperiest
Combination Eve.r
J^iade by Hand ofJ^fan
Hoops, Brackets, Nuts. Pegs, Tailpieces,
Armrests, Resonators, Tuning Forks,
Tambourine Jingles, Hawaiian Steels
OlJbLLA
(BANJOS
C A i r r n n r v I B A N J ° - M A N D O L I N 8
GUITARS
ZITHKRS
IKILKLES
ACCORDIONS SUPPLIES
VIOLINS
SOVEREIGN [TENOR BANJO MAND. HAWAIIAN GUITARS HARMONICAS CASES, ETC.
The STELLA and SOVEREIGN Brandt have become National Nece$$itie$
FOR YEARS, THE PRINCIPAL SOURCE OF SMALL STRING INSTRUMENTS IN AMERICA
THE BEST FOR THE MONEY
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