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46
THE MUSIC TRADE
REVIEW
JUNE 20, 1925
out of a widely popular hit. Tin- stores in
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lirunswick Music Shop, Chicago, and Sherman,
Clay & Co., San Francisco. These houses have
long set an example of what good window
Three Striking Examples of the Presentation of This Popular Feist Number in the Displays of
showings on popular SOUKS should be. They
Lyon & Healy, Chicago; Shalek's Brunswick Shop and Sherman, Clay & Co.
change their windows frequently and generally
place the outstanding hits therein, which, be-
lt is a well-recognized fact in popular pub- sides creating right now sales, has the added
n p H E recent campaign inaugurated by Leo
•*• Feist, Inc., on "() Katharina" was proba- lishing circles that the main advertising on an advantage of attracting customers into a store
bly one of the most successful week's drives individual song must needs be the public rendi- when they arc in the purchasing mood.
ever held. Retailers throughout the coun- tion of the number, either vocally or instru-
Along this line of reasoning it is seen that
try showed unusual cnthusiam. Doubtless be- mcntally. This type of publicity the larger pub- carrying the popular successes is not enough.
cause a campaign just before the decline of lishing houses are well equipped to carry out. If a song has been widely advertised, that
means rendered frequently in public, vocally or
instrutnentally, the supplementary advertising,
which is the dealers' window display and coun-
ter showing, brings the purchasers in. The
Three Fine "O Katharina"
window showing is the real lure to close the
Displays. They Include Lyon
sale because the demand has previously been
& Healy, Chicago; Shalek's
created. To have the goods merely in stock
Brunswick Shop, of the Same,
would probably make a difference in the sale of
the specific number to a particular dealer of
City, and Sherman, Clay &
100 or more copies. To make a window show-
Co., San Francisco
ing gives the added volume.
"O Katharina" Week Brings Many Fine
Window Displays for This Popular Song
^iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiuiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiniiiiiiii
Boosey & Co., Ltd., Now
in Its New Quarters
New Home of Standard Publishers Is Located
in the New Steinway Hall at 113 West Fifty-
seventh Street
following the Spring season was consid-
ered timely. An indication of this trade enthu-
siasm was the receipt by the publishers of
"() Katharina" of a great number of unsolic-
ited photographs of exclusive window show-
ings on this song.
What Shall 1 Give My Pupil?
To Strengthen the Weaker Finger»—To Develop the Legato
Touch, or the Staccato Touch—To Use as a Study in Wrist Work,
Octave Work, Left Hand Melody, Crossing the Hands—and
Dozens of Other Problems?
You Will Find the Answer in the List of
MUSIC CLASSIFIED
ACCORDING TO
PIANO TECHNIQUE
From the Newly and Thoroughly Revised
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STANDARD
-
TEACHING MUSIC
Koosey & Co., Ltd., is now in its new home
in Steinway Hall, 113 West Fifty-seventh street,
New York City. The Hoosey Co. has extensive
quarters occupying the whole of the forepart of
the fourth floor in this new musical structure.
The executive offices and studios as well as
the stock, shipping and other departments are
all functioning from the Fifty-seventh street ad-
dress. The offices and stockrooi.is are among
the best equipped in the publishing industry.
The plans of the interior were arranged in a
The vital supplementary publicity given the most efficient manner making all of the stock
number is generally out of the publishers' easily accessible and thus facilitating the ship-
hands and, in a broad way, can be labeled "co- ping of orders and caring for trade demands
operation," co-operation of the trade in seeing
that a number that is widely advertised is prop
erly presented to consumers who have already
been acquainted with its wide appeal and merit
(jcorge IX l.ottnian, the well-known publicity
This is sometimes termed hook-up. These
hook-ups are very important to the publisher. agent and director of a column in the New
They mean counter and window display and York American called "Dining, Dancing and
filling orders immediately after the demand is Divertissement," has commenced a series of ra-
dio talks covering current theatrical attractions
created.
The hook-ups on leading songs like "O and featured through Station WMCA, operated
Katharina" or any of the other outstanding suc- by the McAlpin Hotel on June 10. This will be
cesses are naturally profitable to the dealer. A a regular event at this station each Wednesday
display will readily increase the sales of the evening. The talk will be designated "Along
particular number from 100 to 500 copies, ac- Broadway."
cording to the size of the store and the com-
munity it serves.
From the numerous photographs Leo Feist,
Inc., received on exclusive "O Katharina" win-
dow showings, we have selected three, which
give a good idea of methods used by some
outstanding retailers in getting the most sales
Commences Radio Talks
School, Lodge and
Assembly Marches
ROBERT TELLER SONS & D0RNER
Music Engravers and Printer*
SEND MANUSCRIPT AND IDEA OF
TITLE FOR ESTIMATE
311 W e s t 43rd Street
New York City
STURKOW RYDER,
and HENRY S. SAWYER,
Well Known Music Critic.
EDITORIAL STAFF ot the McKINLEY PUBLICATIONS
Frederick A. Stock (Editor-in-Chief "Music in the Home"
Edition). Anne Shaw Faulkner (Music Chairman, General
Federation of Women's Clubs), Sturkow Ryder, Victor Gar-
wood, Allen Spencer, Clarence Eddy, Arthur Olaf Andersen,
Allen Ray Carpenter, Henry S. Sawyer and Others.
Send for Catalog of "One Thousand and One" Piano Selections.
Pacific Patrol
(Mabel Meti*er-Wrlsht)
Reliance March
(Clifford)
Victorious Eagle
Selected by
Celebrated Teacher, Composer and Concert Pianist.
March Victorious
(Mabel MetBger-Wright)
BUY YOUR MUSIC FROM
BOSTON
Publishers
Oliver Ditson Company
BOSTON
NEW YORK
Anticipate and supply Every Requirement of Music
Dealeri
McKINLEY MUSIC CO.
White-Smith Music Pub. Co.
CHICAGO, ILL.
1501-1515 E. 55th St.
Copyright, 1021, by McKuilcy Music Co.
PUBLISHERS. P m n u AND EMGXAVEM or Music
Main Ofticet: 40-44 Winchester St., Boston.
Branch Houses: Ntw York and Chicago.
(Rosej)
American Beauty March
(Williams)
Knights of Columbus March
(Clifford)
Valiant Volunteers
(Mabel Motifer-Wrlght)
Order Through Jobber or Direct
Hinds, Hayden & Eldredge, Inc.
PublUhmv
New York City