Music Trade Review

Issue: 1925 Vol. 80 N. 25

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
JUNE 20, 1925
Distribute
Catalogs
Century dealers
who distribute cata-
logs liberally sell the
most "CENTURY."
Be wise—Do LIKEWISE.
Century Music Pub. Co.
Oliver Ditson Co.'s
Ninetieth Anniversary
Firm Though Founded in 1835 Really Dates
Back to 1783—History of Ninety Years
This year the Oliver Ditson Co. is celebrat-
ing its ninetieth anniversary, which is indeed a
record worthy of comment in the history of
music publishing in the United States. The
firm, although founded in 1835 by Oliver Dit-
son under his individual name, really dates back
to 1783 when at number 8 State street, Boston,
Mass., Ebenezer Battelle opened the Boston
Book Store and two years later added a music
and circulating library; then by practically suc-
cessive connecting stages moved on to 1823,
when young Mr. Ditson entered the employ of
Col. S. H. Parker, the last of several successors
to the original Battelle business. Twelve years
afterwards, Oliver Ditson began to copyright
and publish music for himself at 107 Wash-
ington street.
One year later, Mr. Ditson entered into part-
nership with his former employer, and the mu-
sic publishing firm of Parker & Ditson was
formed in April, 1836. Six years later, 1842, the
Parker interests were acquired by Ditson, and
in 1845 John C. Haynes was given employment
by the concern. In 1858 Haynes was admitted
into the business, and the firm of Oliver Dit-
son & Co. was formed. The death of Oliver
Ditson occurred on December 21, 1888, and
in 1889 the Oliver Ditson Co. was incorporated
by John C. Haynes, who died on May 3, 1907,
and Charles H. Ditson, of New York, became
president of the concern.
The officials and executives of the present
firm are Charles H. Ditson, president; Edward
W. Briggs, treasurer; C. A. Woodman, man-
ager. Directors are: C. A. Woodman, Boston,
and Edward S. Cragin, of New York. Outside
representatives of the Ditson Co. are Chas. H.
Ditson & Co., of New York City, and Winthrop
Rogers, Ltd., of London.
The Ditson Co.'s catalog embraces a broad
variety of vocal and instrumental music (piano,
organ, orchestra and band) besides innumerable
sacred and secular cantatas; books (theoretical,
pedagogical, collections, etc.), and the famous
Ditson vocal "Octavo Edition" embracing
13,000 numbers that include music for all forms
of church service; sacred and secular works for
choral societies and schools, arranged for men's,
women's and mixed voices. Specialties in
bound publications include "Musician's Library"
(edition de luxe), "Music Students' Library,"
"Music Students' Piano Course," "Tapper's
Graded Course" (piano), "Ditson Edition," etc.
MY GAL DON'T LOVE ME ANY MORE
W H E N THE ONE YOU LOVE LOVES
YOU
1 HAD SOMEONE ELSE BEFORE I
HAD YOU
IF IT WASN'T FOR YOU I WOULDN'T
BE CRYING NOW
Writ* for Dealers' Prices
LEO
Without These
Music Counters
Are Not Complete
HARMS, INC.
6 2 W. 4-5 ix ST., N Y. C.
AMERICAS POPULAR
BALLAD SUCCESSES
ROSES OF PICARDY
THE WORLD IS WAITING^SUNRISE
INTHE GARDEN OFTD-MORROW
THE SONG OF SONGS
LOVE'S FIRST KISS
SMILETHRU YOUR TEARS
IF WINTER COMES
CHAPPELL-HARMS.INC
185 MADISON AVE
NEW YORK
I>KAR ONE
YOU AND I
0 KATHARINA
LOVELY LADY
SONG OF LOVE
I'M SO ASHAMED
DOODLE DOO DOO
HAUNTING MELODY
HONEST AND TRULY
THE MIDNIGHT WALTZ
WHEN I THINK OF YOU
THE PAL THAT I LOVED
PAL OF MY CRADLE DAYS
ROCK-A-BYE-BYE-BABY DAYS
WILL YOU REMEMBER ME
LET IT RAIN, LET IT POUR
I'LL SEE YOU IN MY DREAMS
NO WONDER (THAT I LOVE YOU)
HONEY, I'M IN LOVE WITH YOU
LET ME LINGER LONGER IN YOUR
ARMS
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
uneBroughtttieRose
>-
Can't GoWn
engagements to do other obligations.
While it sings the latest popular successes, a
great portion of the trio's program is confined
to Clarence Williams Music Publishing Co. pub-
lications. This is due to the fact that they
have won most of their popularity through the
singing of blue numbers, a specialty type of
song found in large quantities in the Williams
Clarence Williams Trio
catalog.
Making Big Success Among the numbers they are at present fea-
Organization, the Programs of Which Are turing are "Everybody Loves My Baby," which
Largely Confined to Clarence Williams Pub- is a real hit; "Cake-Walking Babies" and
"Mama Has Gone Bye Bye." "Castaway," a
lications, in Big Demand
waltz number also sung by this combination
and published by the Williams Co., is of a good
The Clarence Williams Trio, composed of
standard type and undoubtedly will sell through
Clarence Williams, Eva Taylor and Clarence
a period of several years. Some of its latest re-
Todd, which was one of the features at the an-
leases are "Pa Pa De-Da-Da," "Squeeze Me,"
nual publishers' outing to the visiting members
"Lovin' High," "I Wish You Would" and "Fly
Roun' Young Lady."
Sequel to
'love Sends a. Little Gift of Roses ^
'
45
^
Clarence Williams Trio
of the National Association of Sheet Music
Dealers last week, is well known to radio audi-
ences everywhere. This trio has been in de-
mand with radio broadcasting stations in all
parts of the country. It constantly receives of-
fers for weekly and nightly appearances and
on several occasions has turned down vaudeville
O9/VV PUBLISHER. OUR REFERENCE
<-^ *^>
West of the Great Divide
When the Sun Goes Down
Give Me One Rose to Remember
Me Neenyah (My Little One)
That's Why You're Mary Mine
When Irish Eyes Are Smiling
Sing Along!
Home to My Joy and Thee
That Wonderful Mother of Mine
Dear Little Boy of Mine
Mother O! My Mother!
Just Been Wond'ring All Day Long
Gypsy Love Song
Mother Machree
My Wild Irish Rose
Sunrise and You
Smilin' Through
Kiss Me Again
China Rose
Wonderful Wonder
M. WITMARK & SONS
1650 Broadway
New York, N. Y.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
46
THE MUSIC TRADE
REVIEW
JUNE 20, 1925
out of a widely popular hit. Tin- stores in
< lirunswick Music Shop, Chicago, and Sherman,
Clay & Co., San Francisco. These houses have
long set an example of what good window
Three Striking Examples of the Presentation of This Popular Feist Number in the Displays of
showings on popular SOUKS should be. They
Lyon & Healy, Chicago; Shalek's Brunswick Shop and Sherman, Clay & Co.
change their windows frequently and generally
place the outstanding hits therein, which, be-
lt is a well-recognized fact in popular pub- sides creating right now sales, has the added
n p H E recent campaign inaugurated by Leo
•*• Feist, Inc., on "() Katharina" was proba- lishing circles that the main advertising on an advantage of attracting customers into a store
bly one of the most successful week's drives individual song must needs be the public rendi- when they arc in the purchasing mood.
ever held. Retailers throughout the coun- tion of the number, either vocally or instru-
Along this line of reasoning it is seen that
try showed unusual cnthusiam. Doubtless be- mcntally. This type of publicity the larger pub- carrying the popular successes is not enough.
cause a campaign just before the decline of lishing houses are well equipped to carry out. If a song has been widely advertised, that
means rendered frequently in public, vocally or
instrutnentally, the supplementary advertising,
which is the dealers' window display and coun-
ter showing, brings the purchasers in. The
Three Fine "O Katharina"
window showing is the real lure to close the
Displays. They Include Lyon
sale because the demand has previously been
& Healy, Chicago; Shalek's
created. To have the goods merely in stock
Brunswick Shop, of the Same,
would probably make a difference in the sale of
the specific number to a particular dealer of
City, and Sherman, Clay &
100 or more copies. To make a window show-
Co., San Francisco
ing gives the added volume.
"O Katharina" Week Brings Many Fine
Window Displays for This Popular Song
^iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiuiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiniiiiiiii
Boosey & Co., Ltd., Now
in Its New Quarters
New Home of Standard Publishers Is Located
in the New Steinway Hall at 113 West Fifty-
seventh Street
following the Spring season was consid-
ered timely. An indication of this trade enthu-
siasm was the receipt by the publishers of
"() Katharina" of a great number of unsolic-
ited photographs of exclusive window show-
ings on this song.
What Shall 1 Give My Pupil?
To Strengthen the Weaker Finger»—To Develop the Legato
Touch, or the Staccato Touch—To Use as a Study in Wrist Work,
Octave Work, Left Hand Melody, Crossing the Hands—and
Dozens of Other Problems?
You Will Find the Answer in the List of
MUSIC CLASSIFIED
ACCORDING TO
PIANO TECHNIQUE
From the Newly and Thoroughly Revised
M
15C
•»py
•aMbaftKnTiia
jg c
STANDARD
-
TEACHING MUSIC
Koosey & Co., Ltd., is now in its new home
in Steinway Hall, 113 West Fifty-seventh street,
New York City. The Hoosey Co. has extensive
quarters occupying the whole of the forepart of
the fourth floor in this new musical structure.
The executive offices and studios as well as
the stock, shipping and other departments are
all functioning from the Fifty-seventh street ad-
dress. The offices and stockrooi.is are among
the best equipped in the publishing industry.
The plans of the interior were arranged in a
The vital supplementary publicity given the most efficient manner making all of the stock
number is generally out of the publishers' easily accessible and thus facilitating the ship-
hands and, in a broad way, can be labeled "co- ping of orders and caring for trade demands
operation," co-operation of the trade in seeing
that a number that is widely advertised is prop
erly presented to consumers who have already
been acquainted with its wide appeal and merit
(jcorge IX l.ottnian, the well-known publicity
This is sometimes termed hook-up. These
hook-ups are very important to the publisher. agent and director of a column in the New
They mean counter and window display and York American called "Dining, Dancing and
filling orders immediately after the demand is Divertissement," has commenced a series of ra-
dio talks covering current theatrical attractions
created.
The hook-ups on leading songs like "O and featured through Station WMCA, operated
Katharina" or any of the other outstanding suc- by the McAlpin Hotel on June 10. This will be
cesses are naturally profitable to the dealer. A a regular event at this station each Wednesday
display will readily increase the sales of the evening. The talk will be designated "Along
particular number from 100 to 500 copies, ac- Broadway."
cording to the size of the store and the com-
munity it serves.
From the numerous photographs Leo Feist,
Inc., received on exclusive "O Katharina" win-
dow showings, we have selected three, which
give a good idea of methods used by some
outstanding retailers in getting the most sales
Commences Radio Talks
School, Lodge and
Assembly Marches
ROBERT TELLER SONS & D0RNER
Music Engravers and Printer*
SEND MANUSCRIPT AND IDEA OF
TITLE FOR ESTIMATE
311 W e s t 43rd Street
New York City
STURKOW RYDER,
and HENRY S. SAWYER,
Well Known Music Critic.
EDITORIAL STAFF ot the McKINLEY PUBLICATIONS
Frederick A. Stock (Editor-in-Chief "Music in the Home"
Edition). Anne Shaw Faulkner (Music Chairman, General
Federation of Women's Clubs), Sturkow Ryder, Victor Gar-
wood, Allen Spencer, Clarence Eddy, Arthur Olaf Andersen,
Allen Ray Carpenter, Henry S. Sawyer and Others.
Send for Catalog of "One Thousand and One" Piano Selections.
Pacific Patrol
(Mabel Meti*er-Wrlsht)
Reliance March
(Clifford)
Victorious Eagle
Selected by
Celebrated Teacher, Composer and Concert Pianist.
March Victorious
(Mabel MetBger-Wright)
BUY YOUR MUSIC FROM
BOSTON
Publishers
Oliver Ditson Company
BOSTON
NEW YORK
Anticipate and supply Every Requirement of Music
Dealeri
McKINLEY MUSIC CO.
White-Smith Music Pub. Co.
CHICAGO, ILL.
1501-1515 E. 55th St.
Copyright, 1021, by McKuilcy Music Co.
PUBLISHERS. P m n u AND EMGXAVEM or Music
Main Ofticet: 40-44 Winchester St., Boston.
Branch Houses: Ntw York and Chicago.
(Rosej)
American Beauty March
(Williams)
Knights of Columbus March
(Clifford)
Valiant Volunteers
(Mabel Motifer-Wrlght)
Order Through Jobber or Direct
Hinds, Hayden & Eldredge, Inc.
PublUhmv
New York City

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