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44
THE
MUSIC TRADE
REVIEW
r
U)lten the One
%u Love,
Loves You*
JUNE 20,
1925
BECAUSE
MIDNIGHT
WALTZ
^& Ncri Yfottz Ballad^
So Successfully
Suu^- 1 ^^.
Vaudeville's Leadm^ Artists^
'4*.
Lyric by Gus Kahn
.%\
- - Vyittew by End WMjeiiwi
O f f F r b i d k Abel ftacr
With A Wonderful
Fox- Tr&t Rhythm/
p
lyric by Waltei Hirsch
Music hij Ted Fiorito
You cant do wVoud with
any FEIST
John McGormack, Famous Ballad Singer,
Pays Tribute to Composer Ernest R. Ball
In Article in Jubilee Number of Theatre Magazine the Famous Tenor Gives Weil-Known Ballad
Composer High Praise for the Many Ballads He Has Contributed to American Music
'TpHE most popular singer of ballads in Amer-
•*• ica recently paid a public tribute in print to
perhaps the most popular ballad composer in
the country. Coming from a singer of ex-
cussing the popular ballad, I am, of course, not
referring to jazz. Whatever may be the future
use of jazz, I cannot but feel that its use in the
dance craze has been injurious to popular taste.
Ernest R. Ball
perience with all that is best in the music, these In all art there must be a saving element of
words of John McCormack relative to Ernest spiritual and even emotional rest, and of this
R. Ball's fine work are as eloquent as they are
element jazz is a deadly enemy. That it ex-
significant. The tribute comes almost at the out- presses the sensual, restless spirit of modern
set of an article by the great tenor in the May
life I am perfectly aware, but it is alien to senti-
jubilee number of the Theatre Magazine. Mr. ment and real passion. For the moment it
McCormack's words pertaining to Ernest R. seems overpowering, yet really it is not. If it
Ball are worth quoting in full. Here they are: were it would have destroyed the taste of the
"I have often been asked whether the popular public for the ballad of sentiment, and this it
ballad has not been injurious to the taste of the has not done. 'Mother Machree' is as popular
public. I can only say that with me it has been to-day as it ever was and so are the real Irish
the means by which I have persuaded my pub- songs I sing."
lic to receive gladly the greater things in music.
These glowing references come at the apex of
'Mother Machree' has done lots for Schubert the remarkable popularity of Ernest R. Ball's
in America, as far as my concerts are a proof, fine ballad, "West of the Great Divide," which
and I firmly believe when his time comes, and has taken its place among the greatest favorites
Ernest Ball goes to the heaven of composers, he has ever written, and is one of the many
that the great Viennese will take Ernest by the substantial successes of the Witmark Black and
hand and thank him for his propaganda. How- White series.
ever, may that time be a long way off, for
This is praise indeed considering the source
Ernest has in him many a ballad yet. In dis- from which it comes.
"Flapper Wife" Campaign
Only at Its Beginning
Sales of Fox Number in Connection With It
Will Increase Steadily With Additional Pub-
licity
The sales department of the Sam Fox Pub-
lishing Co., Cleveland, Ohio, is calling the at-
tention of the trade to the fact that, despite the
celebration of "The Flapper Wife Week," an
exploitation drive on the song and story of the
same name, the sales on this number in sheet
music form are only in their early stages. Of
the 800 newspapers who are to use the story, con-
tributing materially to the accompanying pub-
licity drives through reviews, illustrations and
publicity for the performers using the number,
only about half of them have started the initial
instalment of the serial. Other newspapers will
start their instalment from week to week. After
the serial story commences in the paper, it itself
will run for sixty-eight days.
As the story continues the campaign on the
song, which appears in the publicity, gathers
momentum, due to the local appearances of
vaudeville performers, radio artists and hook-
ups with local photoplay houses, etc., all of
whom will take part in "The Flapper Wife"
drive.
Practically all the records and music rolls
have already been released, and the additional
publicity these recordings will give the song in
the homes will add further to the sales of the
sheet music. The Fox organization expects the
height of sales on "The Flapper Wife" to be
reached about the middle of July and that active
sales continue until early September.
A demonstration of the value of the newspa-
per hook-up on this story and song was recently
given by two cablegrams received, including
one by the Sam Fox Publishing Co., from Keith
Prowse, Ltd., ordering 5,000 copies of "The
Flapper Wife" song and one to the Association
of newspapers running the serial, from De
Mory's Savoy Orpheans of the Savoy Hotel,
London, stating: "Playing and broadcasting
'Flapper Wife' with enormous success. Will
make great singing and dancing number—pre-
dict it will be one of the outstanding hits."
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