Music Trade Review

Issue: 1925 Vol. 80 N. 25

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JKNK 20,
THE MUSIC TRADE
1925
43
REVIEW
IN THE WORLD OF MUSIC PUBLISHING
Conducted By V. D. Walsh
Palm Beach Marks the End of Tour of
Richmond, Who Now Thinks of Fishing
Head of the Richmond Music Supply Corp., of New York, Pays His Compliments to the Southern
Dealers for the Hospitality With Which They Received Him
D A L M BEACH, FLA., June 13.—The fasci-
nation and charm of Palm Beach was so
extreme I decided to take a few days off to
make it a real holiday. During those relaxing
moments I r e a l i z e d
what ;i wonderful trip
1 had had during these
past several weeks and
what splendid types of
men 1 had come in
contact w i t h .
T h e
Southern dealer is dis-
tinctive,
high-charac-
tered, and well groom-
ed. Southern hospital-
ity is written all over
his countenance.
Maurice Richmond
While walking down
the beach one day I overheard a conversation
between two youngsters. One said to the other:
"Coming in, Tommy?" "No," said Tommy,
"my mother won't let me." "Come on in, she'll
never find out." "Yes, she will, it's my bathing
night to-night."
Nine out of ten of the merchants in the South
carry a varied line of all branches of the music
industry, so that if they are not actually getting
results from any one branch they are getting
it from the other. It is like the delicatessen
shop owner, who undoubtedly sells a lot of hot
dogs in the Winter and in the Summer would
find it more profitable to turn his store into an
ice cream parlor—or he may do a thriving busi-
ness on buttermilk and cheese.
One of the dealers I talked with recently ex-
pressed himself as "business being even." I
asked what he meant by that, as lie seemed
quite optimistic. He explained that business
was "even better" that month than it had been
a year ago. He also said: "The easiest time to
make progress is while you are actually accom-
plishing something—when success starts, keep
it moving."
This Spring tour of the South is now coming
to an end. I have tried in a sincere way to
sketch the trade I encountered on the trip. It
has been an extreme pleasure to tell you about
the progressive music dealer and what I actually
saw and thought about him. I hope that I
have given an occasional hint that has been
helpful to some one in forging ahead in his own
business. It is a simple matter to follow the
activities of your competitor in some other cen-
ter and create a desire to exercise the same
thought in your own business. If you don't
agree with him altogether, take what is, in your
estimation, the good points and bring them into
play for your own benefit.
I still have the trade at Miami, Fla., to pre-
sent to the readers of The Review and I will
give that to you within a short time.
We are coming into the Summer season and
there isn't so much activity in the way of com-
mercial traveling. Nevertheless, I am going to
promise myself to give you some articles during
the hot spells. I intend spending a certain
amount of time with a friend of mine, an old
"sea-dog" (Captain) who, through actual ex-
perience, has caught many a fish on the run,
without hook or bait. He has brought home
many a barrel load of the choicest shad by
merely fixing the tide, so that it brings in a
sufficient amount of sea-weed, which covers the
fish and fools them to the extent that they can't
get through it by the time the tide goes out.
They are just a little bit too late and my friend
gets a boatload. That's the kind of a fisherman
1 am going to be with. Does anybody want to
buy some fish? I expect to have so much that
I shall take advance orders and make early de-
liveries.
There is another sport that I want to indulge
in, and that is golf. I have had some instruction
in African golf, but after a good deal of prac-
tice I realize that I just can't make those bones
behave. That game has cost me a lot of em-
barrassment among more material things. It
even made a writer out of me—I had to write
home for money.
So now I am anxious to learn the real game
of golf—where you "putt" and take. As Eddie
Cantor says: "Keep your eye on the ball." I've
had no difficulty in keeping my eye on the ball;
the tough part of the game is hitting it. For a
beginner, though, I can report unusual progress.
I managed to make it in 78. Not bad for a be-
ginner. However, I'm going to try to do better
on the second hole. Another difficulty is that
I know it is going to take me a long while to
learn the names of all the sticks. There's a
friend of mine who uses nearly twenty. Thus
far, I know what the "driver" looks like. That's
the stick you have to put the most "pep" into—
but all the others look alike to me. If I put too
much "pep" into the driver and lose too many
balls, real golf may be just as expensive as
African golf to me, and I'll have to go back
to my fisherman friend.
Philpitt & Son, Tampa
An apology is due to my dear friend, Sam
Ernest Philpitt, of the S. Ernest Philpitt Real
Estate Co.—pardon—I meant S. Ernest Philpitt
& Son, Music House—but Sam's real estate
manipulations have been just as successful as
his music activities. The S. Ernest Philpitt &
Son concern conducts a perfectly high-class
music store in Tampa at 810 Franklin street.
Kor no reason at all I forgot all about Sam and
his organization in the city that does so much
for the "deep thinking man" who can think so
much better when he has a clear Havana cigar
from Tampa in his mouth.
I certainly cannot overlook C. R. Putnam, the
manager of this branch, who has been with Mr.
Philpitt for the past five years. Prior to that
he had been associated for eighteen years with
the Est-ey Organ Co. at Boston, Mass., and
ISrattleboro, Vermont. He is the state manager
for the Philpitt house in charge of the Aeolian
pipe organ work. Mr. Putnam stated that so
far this year the pipe organ business for the
Philpitt concern amounted to $.? 15,000.
Like every other Philpitt outfit, this store is
complete from every viewpoint, attractively de-
signed with well placed stock and fixtures. The
Steinway line is very much in evidence—so is
the Kurtzmann, Premier, Ricca and various
other pianos, as well as the Victor talking ma-
chines and records, Vega banjos, and a compre-
hensive stock of the best there is in the stand-
ard line of sheet music, and an attractive dis-
play of the popular tunes of the day.
Realizing that no life is all sunshine, I took
advantage of the abundant supply down South
and stored enough away to pass around when
I get home.
New Rotary Song
Enoch & Sons have introduced to the Rotary
Clubs throughout the United States the new Rotary
song, "Hark to the Tramp." The words of the
number are by Stanley Leverton, a member of
the Rotary Club of London, Eng., and the music
by Landon Ronald, the well-known composer.
Where introduced to Rotary Club members an
active sale has been created for this song.
LINGER
LONGER IN
YOUR ARMS
A fascinatur^ JfaxTVot
]oy Cliff Friend
and Abel Baer
Writers of
*JUNE NIGHT*
You
Can't
Go
Wrong
With
Any VEIST' Song'
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
44
THE
MUSIC TRADE
REVIEW
r
U)lten the One
%u Love,
Loves You*
JUNE 20,
1925
BECAUSE
MIDNIGHT
WALTZ
^& Ncri Yfottz Ballad^
So Successfully
Suu^- 1 ^^.
Vaudeville's Leadm^ Artists^
'4*.
Lyric by Gus Kahn
.%\
- - Vyittew by End WMjeiiwi
O f f F r b i d k Abel ftacr
With A Wonderful
Fox- Tr&t Rhythm/
p
lyric by Waltei Hirsch
Music hij Ted Fiorito
You cant do wVoud with
any FEIST
John McGormack, Famous Ballad Singer,
Pays Tribute to Composer Ernest R. Ball
In Article in Jubilee Number of Theatre Magazine the Famous Tenor Gives Weil-Known Ballad
Composer High Praise for the Many Ballads He Has Contributed to American Music
'TpHE most popular singer of ballads in Amer-
•*• ica recently paid a public tribute in print to
perhaps the most popular ballad composer in
the country. Coming from a singer of ex-
cussing the popular ballad, I am, of course, not
referring to jazz. Whatever may be the future
use of jazz, I cannot but feel that its use in the
dance craze has been injurious to popular taste.
Ernest R. Ball
perience with all that is best in the music, these In all art there must be a saving element of
words of John McCormack relative to Ernest spiritual and even emotional rest, and of this
R. Ball's fine work are as eloquent as they are
element jazz is a deadly enemy. That it ex-
significant. The tribute comes almost at the out- presses the sensual, restless spirit of modern
set of an article by the great tenor in the May
life I am perfectly aware, but it is alien to senti-
jubilee number of the Theatre Magazine. Mr. ment and real passion. For the moment it
McCormack's words pertaining to Ernest R. seems overpowering, yet really it is not. If it
Ball are worth quoting in full. Here they are: were it would have destroyed the taste of the
"I have often been asked whether the popular public for the ballad of sentiment, and this it
ballad has not been injurious to the taste of the has not done. 'Mother Machree' is as popular
public. I can only say that with me it has been to-day as it ever was and so are the real Irish
the means by which I have persuaded my pub- songs I sing."
lic to receive gladly the greater things in music.
These glowing references come at the apex of
'Mother Machree' has done lots for Schubert the remarkable popularity of Ernest R. Ball's
in America, as far as my concerts are a proof, fine ballad, "West of the Great Divide," which
and I firmly believe when his time comes, and has taken its place among the greatest favorites
Ernest Ball goes to the heaven of composers, he has ever written, and is one of the many
that the great Viennese will take Ernest by the substantial successes of the Witmark Black and
hand and thank him for his propaganda. How- White series.
ever, may that time be a long way off, for
This is praise indeed considering the source
Ernest has in him many a ballad yet. In dis- from which it comes.
"Flapper Wife" Campaign
Only at Its Beginning
Sales of Fox Number in Connection With It
Will Increase Steadily With Additional Pub-
licity
The sales department of the Sam Fox Pub-
lishing Co., Cleveland, Ohio, is calling the at-
tention of the trade to the fact that, despite the
celebration of "The Flapper Wife Week," an
exploitation drive on the song and story of the
same name, the sales on this number in sheet
music form are only in their early stages. Of
the 800 newspapers who are to use the story, con-
tributing materially to the accompanying pub-
licity drives through reviews, illustrations and
publicity for the performers using the number,
only about half of them have started the initial
instalment of the serial. Other newspapers will
start their instalment from week to week. After
the serial story commences in the paper, it itself
will run for sixty-eight days.
As the story continues the campaign on the
song, which appears in the publicity, gathers
momentum, due to the local appearances of
vaudeville performers, radio artists and hook-
ups with local photoplay houses, etc., all of
whom will take part in "The Flapper Wife"
drive.
Practically all the records and music rolls
have already been released, and the additional
publicity these recordings will give the song in
the homes will add further to the sales of the
sheet music. The Fox organization expects the
height of sales on "The Flapper Wife" to be
reached about the middle of July and that active
sales continue until early September.
A demonstration of the value of the newspa-
per hook-up on this story and song was recently
given by two cablegrams received, including
one by the Sam Fox Publishing Co., from Keith
Prowse, Ltd., ordering 5,000 copies of "The
Flapper Wife" song and one to the Association
of newspapers running the serial, from De
Mory's Savoy Orpheans of the Savoy Hotel,
London, stating: "Playing and broadcasting
'Flapper Wife' with enormous success. Will
make great singing and dancing number—pre-
dict it will be one of the outstanding hits."
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
Only Those Who Have Constantly Sold
MOST POPULAR MUSIC BOOKS
Can Judge Their Quality and Value
Write for descriptive catalog—Order from jobber or direct from publisher
Hinds, Hay den & Eldredge, Inc., Publishers, New York City

Download Page 43: PDF File | Image

Download Page 44 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.