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158
THE
Volkwein Bros. Display
Famous Century Edition
Often Use Entire Window Space to Show Full
Line of These Publications With Good Re-
sults
Volkwein Brothers of Pittsburgh, Pa., have
probably one of the most complete stocks of
sheet music and orchestrations in the country.
This enterprising music establishment has built
its success with the slogan "music for all in-
struments and voices." Among the features of
MUSIC TRADE REVIEW
Music Co. for which there were a number of
silver cups as prizes.
In commenting upon this winning window
display, Volkwein Brothers, in a letter to L. G.
Battin of the Century Music Publishing Co.,
said: "We received the new issues of the Cen-
tury Edition and we were so much impressed
with some of the numbers which you added to
your edition that we thought it advisable to
make a solid window display of Century Pub-
lications, and let everybody know what your
company is doing for the music-loving public
Our last display, which was some few months
ago, attracted much attention, and brought quite
MAY
30, 1925
"Midnight Waltz" Shown in
Dreibelbis Window Display
Butte, Mont., Music Merchant Finds Regular
Window Displays One of Best Sales Methods
of House
The Dreibelbis Song Shop, Butte, Mont., has
long been one of the outstanding music stores
of the Far West which have produced interest-
ing window displays. These displays have not
only attracted local attention but in some in-
stances have called forth comment from music
men in other parts of the country. The fact
that they are a continuous feature of the es-
tablishment demonstrates that this method of
publicity is profitable. That the profits are
not ordinary is also .shown by the fact that in
many instances the displays themselves are
comparatively expensive. Whether of simple
or elaborate design they require thought and
attention but over a long period they undoubt-
edly have been worth while.
The latest of these displays of the Dreibelbis
Song Shop is an entire window given over to
the Leo Feist, Inc., success "Midnight Waltz,"
one of the best sellers of the present season.
The accompanying reproduction of this window,
which attracted wide attention and created
many sales, will give an impression of its elab-
orateness.
H. A. Dover, who together with Louis Drei-
belbis, the proprietor, is responsible for the at-
tractive displays in this song shop, in describing
the "Midnight Waltz" window says: "The win-
Volkwein Bros.' Century Edition Display
its comprehensive stock is the complete line of a lot of customers in the store, but this time,
the Century Edition. This edition is not only our display was far ahead of the last one in
carried for the benefit of Pittsburgh and sur- every respect. In appearance, in attraction, and
rounding territory teachers and musicians, but in sales. Everybody who is interested in music
it is ably presented by the sales force of Volk- stopped and looked over the titles of the Cen-
wein Brothers to all prospective customers of tury Edition. A great many of them came into
the store and asked for catalogs, and in most
reprint and copyrighted music.
Frequently Volkwein Brothers use a full win- cases bought a copy or more before they left.
dow display featuring the Century Edition. In We know that we are more than paid for what
one of its more recent window showings it was little trouble we were put to in making this
accorded second prize in the competitive win- display, and we will be glad to repeat at some
dow display contest arranged by the Century future date."
Of Interest to McKinley Dealers!
Now ready for season 1925!
50 New Numbers and New
Catalogs now ready for 1925
M7 C l i o i c o N u m l x - i - H f o r I ' i n n o , 5 V i o l i n : u n l
I ' i a n o D u c t s . :{ V i o l i n , V i o l o r n Hl<» a m i I ' i i i n u
Mori- f o r S;
Salable Copyrights!
Best Reprints!
World Famous
McKINLEY
MUSIC
"Always
First With
the Best"
Free Catalogs with Stock Orders
A complete stock of salal>l<* music at very
200/^ Profit
Writ.- for Samples ami Terms Toda.v !
McKINLEY MUSIC CO.
1501-1517 East 55th Street - CHICAGO
To Open at the Ritz
Janssen's Hofbrau, Fifty-second street and
Broadway, has as a nightly feature Irving
Aaronson's Junior Commanders. The original
Commanders, under Aaronson's personal direc-
tion, left early this week on a four weeks' tour
of important Eastern photoplay house, follow-
ing which they will open at the Ritz Carlton,
Atlantic City, for the Summer.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
ROBERT TELLER SONS & DORNER
Music Engravers and Printer*
SEND MANUSCRIPT AND IDEA OF
TITLE FOR ESTIMATE
311 West 43rd Street
New York City
BUY YOUR MUSIC FROM
BOSTON
Publishers
Oliver Ditson Company
BOSTON
NEW YORK
Anticipate and supply Every Requirement of Music
Dealers
White-Smith Music Pub. Go.
PUBLISHERS. P S I N T U J
AND ENGRAVKKS or
Music
Main Ofhces: 40-44 Winchester St., Boston.
Branch Houses: New York and Chicago.
Featuring Midnight Waltz
dow was dark, dimmed upper lights, background
of dark blue crepe paper, sign dark blue, spar-
kling stars scattered about, border and face of
clock pale blue. The letters and twelve o'clock
v/ere cut out and yellow tissue paper pasted on
back. We used 200 watt lamps on with two
Hash plugs giving intermittent light. The two
candles are of cardboard and are lit at all times.
"We sold 175 Brunswick records of 'Midnight
Waltz' in three days and about 200 copies of
the music. 'Katharina' will be our next number
and will be featured in a like manner.
"All of the numbers that have these weekly
features through the Dreibelbis Song Shop are
used in conjunction with vocal and organ reci-
tals at the Rialto Theatre in Butte. Marvin
Dempsey is the vocalist accompanied by Charles
I avell at the organ and Derville and the Rialto
Melody Men. Illustrated song slides are also
used. This is a successful, profitable and en-
terprising manner of creating sales for both
sheet music and records."
The Dreibelbis Song Shop carries Brunswick
and Columbia machines and records, Buescher
band instruments, Vega string instruments and
1 .udwig drums.
"Row, Row, Rosie"
Ager, Yellen & Bornstein, Inc., are to make
a Summer campaign on their new song by Al
Bryan and George Meyer, entitled "Row, Row,
Rosie." This is a comedy song which has been
given a try out in vaudeville with excellent
results.