Music Trade Review

Issue: 1925 Vol. 80 N. 22

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
154
THE
MUSIC TRADE
REVIEW
MAY
30, 1925
IN THE WORLD OF MUSIC PUBLISHING
Conducted By V. D. Walsh
Music Publishers and the Sheet Music
Dealers to Meet in New York, June 8-10
Publishers to Meet at the Belmont on June 9—Dealers' Twelfth Annual Meeting to Be at the
Hotel McAlpin June 8, 9 and 10—Number of Important Topics to Be Discussed
V H E National Association of Sheet Music
Dealers, which will hold its twelfth annual
convention at the Hotel McAlpin, New York
City, on June 8, 9 and 10, will in addition to the
program as announced in this department last
week take up a series of other matters, most of
which, however, will be presented from the
floor.
From all indications the coming gathering
will be one of the best attended in the history
of the organization. The association has many
accomplishments to its credit but the develop-
ment and progress of the past year have prob-
ably been the most remarkable since the incep-
tion of this enterprising body of music mer-
chants.
Among the papers that arc to be read at
the coming gathering will be one by Paul A.
Schmitt, of Minneapolis, Minn., "On new mail
and parcel post rates." Wm. Gamble, of the
Gamble-Hinged Music Co., will propose the
immediate inauguration of a credit rating and
collection bureau with a proviso for the han-
dling of delinquent accounts through the sec-
retary of the association. Holmes R. Maddock
will address the gathering on "Business Meth-
ods"; S. Ernest Philpitt will talk on "Advertis-
ing" and J. Edgar Robinson will speak on "Pop-
ular Music."
Many other subjects are being allotted by J.
Grant Ege, president of the Association, and
the program and its supplementary proceedings
are being arranged with a view of confining the
entire convention period to constructive issues.
Music Publishers Association
The thirty-first annual gathering of the Music
Publishers Association of the United States will
be held on June 9 at the Hotel Belmont, New
York City. It is understood that M. E. Tomp-
kins, who has assumed the burdens of the
office of secretary since the death of the late
E. T. Paull, will be prevailed upon to continue
these activities for at least the ensuing year.
Walter Fischer, head of Carl Fischer, Inc., is
to be inducted into the office of president
despite his annual protest. This is said to be
final.
The annual banquet of the Publishers Asso-
ciation will be held on Tuesday evening. A
well-known copyright expert from Washington,
D. C, is programmed as speaker of the eve-
ning.
Probably the most important question to be
taken up by the publishers is a proposed
change in the articles and by-laws "which were
adequate for all purposes at the inception of
the Association but which today fall short of
meeting its needs and requirements."
Maurice Richmond Seeks Free Samples
of Tampa Cigars Down Where They Grow
Head of the Richmond Music Supply Corp., of New York, Casts His Eagle Eye Over the City
of Tampa, Where They Are Made—As Well as Visiting the Music Trade
AMPA, FLA., May 23.—It was on the
T shores
of Tampa Bay that the well-known
pirate, Gasparrella, a first cousin to "Sassparella,"
and his bloodthirsty crew buried chests of
booty after raids down
the coast.
To - day
Tampa is one of the
most rapidly develop-
ing cities of the South,
one of many industries.
Although Tampa pro-
duces 500,000,000 cigars
annually, it is a well
recognized manufactur-
ing city for other mer-
chandise. The climate
is superb, just glorious,
Maurice Richmond
with the same mild,
balmy temperature the year 'round. The straw-
berries you get from your fancy grocer or at
Child's restaurant during January and February
are mostly from Tampa, or what is called Hills-
boro County. The people never worry about
warm clothing or Jack Frost, nor is wood or
coal on the daily budget even in the Winter.
It also has its true Latin quarters Y-bor (Ebo)
City and West Tampa, where the people are
almost entirely of Spanish descent. This is
where most of the cigar factories are located.
It is remarkable to note how much of their
time these people devote to the better forms of
music. Gr^nd opera and comic opera are
sung in Spanish by thoroughly trained singers.
During the entire year, almost weekly, these
operatic performances are given and attended
by enthusiastic capacity audiences regardless of
nationality
of those who attend
them.
The Gourlie Music Co., of which A. C. Gour-
lie is proprietor, is located at 309 Zack street.
This busy little shop, while not very spacious,
surely does display a real busy atmosphere. I
called at least half a dozen times before I lo-
cated Mr. Gourlie for he was either on a job
selling a piano or on some other sales mission.
He has been in the music line for eighteen
years and features the Chickering, Ampico,
Haynes-Franklin and Ivers & Pond pianos, the
Sonora phonograph line, various makes of
records, a small assortment of popular music
based on the recent phonograph releases and a
selected stock of a few instruction books.
Mr. Gourlie is very optimistic about Florida.
He claims that nothing but real prosperity is in
store for him as well as for the rest of the
music merchants in the State. Music, accord-
ing to Mr. Gourlie, plays a very important part
in the lives of the people, particularly in
Tampa. There is a Friday Morning Musical
Society, Community Players, a big chorus of
mixed voices (more than 120 participants) and
many other musical organizations. Aside from
this work, Mr. Gourlie is doing a great deal
in the pipe organ field, having recently taken
a contract for the First Baptist Church for the
installation of a $25,000 Midmer-Losh pipe or-
gan. His business is well organized. Mr.
Gourlie can easily be described as a thought-
ful, courageous and pleasant individual. He
claims that the climate of Florida helps a great
deal toward making the people light-hearted.
It is also a well-known fact that a light heart
lives the longest and a merry heart goes all
day. Florida sunshine is the best doctor for
spreading cheerfulness among its people.
M. L. Price Music Co., Inc.
M. L. Price is the president of this company,
J. Valero, vice-president, and Frank Heinrich,
treasurer. It occupies a fine establishment at
Tampa and Zack streets, with an additional
store, two doors above, which it uses as a piano
salesroom. This company features the Kran^
ich & Bach, Hobart M. Cable and Wurlitzei
pianos, t lie Conn line of band instruments,
Leedy drums and a large selection of imported
violins and sundries. The sheet music depart-
ment, while small in size, carries and features
the entire Schirmer Library edition, the famous
Century and about every conceivable line of
any commercial value in the standard lines of
sheet music, books and studies. It is the State
jobber for the Conn band instruments and
Leedy drums.
Mr. Price surely treated me very nicely. He
cashed my check, although this was my first
meeting with him and my only introduction
was my business card. He is the leader of the
Shriners' local band, a member of the Kiwanis,
the Board of Trade in this city and interested
in many other local organizations. During my
stay in Tampa, which was for a period of sev-
eral days due to the fascination and charm of
the climate, I called on Mr. Price a number of
times. During each call I found him and his
establishment exceptionally busy. He believes
that nature has done a lot for Florida and its
people. Nevertheless, Florida is no place for
the man who tries to let Nature do it all, any
more than any other part of the country. In
other words, to get results you must stick to
the mast for a steady long and strong pull to
keep the business afloat. That, Mr. Price be-
lieves, is necessary at all times and he has found
it to be so from practical experience in his own
business. It is quite evident that he has an
excellent working crew.'
The authority or encyclopedia of the sheet
music department of this concern is C. M.
Baker. He is some "care-taker," the way he
takes care of the business for his department.
He hails from the Green Mountain State, the
land of maple sugar and honey—that is why
his disposition is so sunny.
Mr. Price also made a wise selection in ap-
pointing Fordie Kendle one of his specialists
on the saxophone. "Fordie" knows all the boys
around town, the wind-jammers of the wind
instruments, and is an expert saxophonist him-
self. Summing up the entire Price outfit, they
surely display plenty of harmony in peppy
tempo at Tampa.
Arthur Smith Music Co.
The Arthur Smith Music Co. is at 1107 Frank-
lin street and advertises the fact that it is agent
for the Brunswick phonographs, Radiolas,' Bald-
win pianos and phonograph records. It em-
phasizes the fact that its piano is the official
one used by the Chicago Civic Opera Company.
The sheet music department is of a conserva-
tive type, carrying live merchandise only, prin-
cipally popular and a few standards as well as
methods and studies.
Little did I know that Mr. Smith was located
in this city until one fine morning while in
Tampa, 1 took a long walk to Ybor (Ebo) City,
the Latin quarter. 1 was confronted with Mr.
Smith's sign on the window. He is another of
the persons who spotted me as the guilty one
writing articles for The Review. He had been
reading them religiously every week. While
Mr. Smith guessed right in that I was that
person, he had me in the wrong pew. He plead-
ed guilty to ignorance of my activities in the
music line. I promised I wouldn't hold it
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MAY
30, 1925
THE
MUSIC TRADE
155
REVIEW
If It Wasn't
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against him, providing he would keep in touch
with them in the future.
Mr. Smith's store occupies a space that is
rather unique, being fifteen feet in width and
125 feet long. I was really amazed and sur-
prised to note that every fixture in the entire
lay-out was made of the finest type of solid
mahogany, which, of course, lends a real high
grade atmosphere to the store.
During my short interview with him, he dis-
played a great deal of optimism and satisfac-
tion in being located in Tampa. For him, busi-
ness is going along splendidly, although there
are set-backs in Florida as well as elsewhere.
While he does quite a large instalment business,
a good deal of his volume is strictly cash. I
was also let in on the secret that Mr. Smith
is a Floridan by adoption only, being like myself
a Bostonian by birth. He is very proud of it.
Mr. Smith is a graduate of the New England
Conservatory of Music in Boston.
Sketching Mr. Smith, I would say he is a
kindly type of fellow and that really accounts
for his success. Putting it in the words of a
philosopher, "Kindness is the night dew that
saves the flower of friendship from day to day."
This evidently is Mr. Smith's guiding thought.
While directing some of the work in the store,
I heard Mr. Smith say to one of the boys:
"Don't be a turtle." This being a new phrase
to me, I asked him just what he meant by that.
He said he often expressed himself in this man-
ner when he wanted someone to get busy and
stay on the job until it was finished. It was
told to him when a youngster, and this is the
story:
Among the tall fir trees in the backwoods of
Massachusetts (this may have been a fable, Mr.
Smith said, but he thought I would enjoy it)
two bullfrogs were sitting on a log, sunning
themselves. "You don't look well to-day," said
one bullfrog to the other. "No," said his
friend, "I have a terrible headache." "That's
too bad, I wish I had some aspirin to give
you." Just then a turtle whizzed by—you know
how turtles do whiz. He waddled himself up
to where the sick bullfrog was sitting and said:
"I'm sorry you have a headache, I'll go and
get you some aspirin." The bullfrog was very
grateful and the turtle disappeared in the direc-
tion of the village drug store. Five years rolled
by—they were five long headachy years for the
bullfrog. One day his friend turned to him
and said: "That turtle never showed up with
the aspirin." "No," said the sick bullfrog. "You
never can depend upon a turtle." Just then
the turtle stuck his head out of the water near-
by and said: "Just for that dirty crack, I won't
get the aspirin at all."
Turner Music Co.
The Turner Music Co., with headquarters at.
608 Franklin street, operates branch stores in
Miami, St. Petersburg, and Orlando, all in
Florida. The head of the firm, J. A. Turner, is
a man well known to the entire industry. This
firm carries the Knabe, Packard, Mathushek,
Marshall & Wendell, Brambach, Turner, Am-
pico, Story & Clark pianos, Victor, Brunswick
and Edison phonographs and records, Vega and
Washburn mandolin lines, and Lyon & Healy
and Gretsch band instruments. It also has a
modern sheet music department.
Unfortunately, during my stay at Tampa, Mr.
Turner was out of the city, visiting his other
branch stores. Nevertheless, I was very cordi-
ally received by T. I. Geyer, the manager of
the Tampa branch, who was delighted to show
me through the Turner building, which consists
of three floors, the approximate space of each
floor being 3500 square feet.
The interior of the entire building is attractive
and very cleverly laid out. Each department
is trimmed in splendid form to make it as al-
luring as possible to the consumer. The sales
studios are located on the mezzanine floor,
where there is a very elaborate display of grand
pianos. A great deal of thought and care is
given to the windows. Attractive signs call
attention to the new releases on the phono-
graph records; they can't help but catch the
eye of the window-shopper.
This concern has a very competent repair
department, consisting of six factory trained
men, qualified and capable in the repairing of
pianos, string and wind instruments, or even a
pipe organ. Mr. Geyer stated there were thirty-
six people in the entire Turner organization,
all displaying efficiency.
I was given to understand that Mr. Turner
was very active in civic affairs locally. He is
Past-Vice of the Rotary Club of Tampa, a mem-
ber of the Shrine—and that he was of the home-
loving type. He recently built a fifty thousand
dollar home in which he installed a ten thou-
sand dollar pipe organ.
Mr. Geyer made it clear to me that he was
promoted to his present position of manager,
by the faith Mr. Turner placed in his ability.
He was in the repair department for five years
and gradually worked himself up to this mana-
gerial position. It can easily be seen that Mr.
Geyer is the type who possesses a lot of good
qualities. First of all, being a young man, that
is a great deal in his favor. He certainly dis-
plays a lot of grit—in fact he said: "Grit is
excellent everywhere—eyes excepted." Results
are the only things that count in success. Ef-
ficiency is an old scheme and the theory of
it sounds well but results tell whether you
have actually put your efficiency to work.
Mr. Geyer also said: "While it is quite possible
for many of us to exist quite comfortably with-
out an appendix, having a conscience is im-
portant—although many get on without both
in spite of the fact that they were given to
them by birth. Unless a man links what he
thinks with the everlasting service of hard work
he will stop not far from where he started.
Do what you are doing better each day and
some day they will single you out as a success
at what you are doing. From this point on,
the tide is with you."
M IMSHJL l O U
(And III Hade Someone
After You're Gone)
Fox Trot Si
When I first entered the store, I made a
direct bee-line for the sheet music department
and was immediately met by a lady with con-
siderable fascination and charm. This lady is
the manager of the sheet music department—
Mrs. Ethel Pragg—just modest, doesn't bragg.
She is the type who is always alert, capable
and dependable. It was quite evident that this
department is well stocked with standard ma-
terial, Schirmer Library, Fischer Edition,
Theodore Presser edition, Black and White
Series, Carrie Jacobs Bond songs, Boston Mu-
sic Co. line, Century Edition, and popular music
very attractively displayed, with racks nicely
scattered throughout the store.
To Mrs. Pragg dependability means doing a
thing when it should be done. "You may be
ever so capable but ability without action is
an engine without speed. Postponers are sel-
dom promoted, delayers get the gate. Promises
are like debts incurred. If not promptly met,
they soon become incriminating evidence
against us." The success of the Turner music
department, Mrs. Pragg claims, is due to the
fact that it has overcome the long step in sell-
ing to the consumer, particularly the new cus-
tomer. Many are lost between the first and
second sales, for the first sale can always be
termed a trial. The repeat sale can only come
through merit which must be given by the sales
person or merchant in order to build up his
business.
From general observation and from what Mr.
Geyer had to say, it is very evident that Mr.
Turner is the type of individual who keeps his
entire organization in a happy frame of mind.
He is said to be exceedingly kind toward his
people and particularly interested in their hap-
piness. He has made their surroundings very
pleasant and agreeable, quite different from
many other institutions who are only interested
in what they can get out of their employes.
This organization feels as they rise each day
that there is a sort of joy in their hearts, a
sense of contentment which comes as a reward
of work well done and appreciated.
"Red" usually means danger in traffic, on a
man's nose, a bull's eye and on a woman's lips.
But the setting of the red sun in Tampa was
unusually soothing to me as I watched it go
down into the horizon.
Richard Powers in the East
Richard Powers, Eastern representative for
Sherman, Clay & Co., has been one of the fea-
tures at the New York Hippodrome during the
past week, where, with Frederick Kinsley, the
organist, he has rendered the Sherman, Clay &
Co. publication "On the Oregon Trail." Mr.
Powers sang through the organ pipes of the
Hippodrome's mammoth organ.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.

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