Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MAY
23, 1925
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NY. EVENING POST'
43
REVIEW
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Tjfee J3tp Song And Dance Hit From
'MERCENARY MARY'
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I'M W LOVE WITH WU
Song Hit For The Town
L To Whistle.-
N.Y. TIMES
L. Lawrence Weberfc New Musical Comedy
Cyrlcs and Music iu
William B. Friedlander a*a Con Conrad
Other Sowgs From the Same Big Show Hit
UST YOU AND I AND THE BABY"- ''MERCENARY MARY* -^BEAUTIFUL BABY*
"You Can't Go Wron^ "Witti Amj FEIST Song
personal test. Eat wholesome food and build
up your strength. Think wholesomely, too,
never let success turn your head. Success is
only relative. Never stop smiling; never give
up; the world is big but it has no place for
quitters."
S. Ernest Philpitt & Son
S. Ernest Philpitt & Son, the Steinway rep-
resentatives of the State, operate a branch house
in this city, looked after by S. E. Philpitt, per-
sonally, from the headquarters at Miami. The
store is well stocked with every type of musical
goods, pianos, Victor phonographs, musical in-
struments and a complete sheet music depart-
ment. The store is well appointed and has all
the earmarks of a high-class music wareroom.
M. Philpitt manages to make this territory
every so often. He works out plans and prin-
ciples to go by. A great deal is done through
Mr. Philpitt's policy in promoting and advanc-
ing music in the entire State.
Harry W. Potter
Harry W. Potter is the lessee of the music
department of Cohen Bros., described as "The
Big Store," the largest department store in
Florida. The history of Mr. Potter in the mu-
sic business goes back ten years. Mr. Potter
was originally employed by the American Mu-
sic Stores, under management of Sam E. Phil-
pitts. About eight years ago Mr. Potter took
over the department from the American Music
Stores and entered into an agreement with
Cohen Bros, for its continuance under his own
management. The department is on the mezza-
nine floor and occupies a space of approximately
fifteen hundred square feet. This is quite differ-
ent from the usual run of music departments
in department stores. Mr. Potter makes it his
business to carry in stock everything that is in
demand, regardless of whether it is standard,
classic or popular. Schirmer library is carried,
Century edition and a large assortment of
standard ballads, teaching material, instruction
books and studies for every instrument con-
ceivable. The sheet music is displayed very
intelligently on the counters and shelves.
Competent demonstrators are employed under
the supervision of Mrs. Potter, who has had
•many years' experience in serving the public in
this line. Among the musical instruments are
the King and York band instruments, which are
featured.
A recent inventory, Mr. Potter said, showed
his complete stock of musical merchandise and
sheet music to have a net value of almost $20,-
000, with very little dead stock. Potter is surely
a "spotter." During the many times that I have
called in the store, I have never seen a customer
leave empty-handed. He is never satisfied until
each sale is landed.
Mr. Potter is of the opinion that the sheet
music business in particular requires experi-
enced help,, the type of clerk who can display
initiative. He goes after the mail order busi-
ness on musical instruments as well as sheet
music, distributing various catalogs and free
literature. He reports business good and firmly
believes that the people of Florida are sold on shall was reported at home for lunch. I was
the idea of music in the home.
there for just about two hours during midday.
Mr. Potter is a thorough musician. He knows
Upon Marshall's return to the store, he took
the piano best, nevertheless he can play all the me through the entire Palace of Music and I
rest. He has been the leader of the orchestra really marveled at the beauties of this most com-
at the Hotel Mason in Jacksonville for thirteen
plete and harmoniously arranged Philpitt con-
years and still is at the head of that organiza- cern. It is a credit not only to the community
tion. Mr. Potter is a member of the Rotary but the entire industry.
Club and the Junior Chamber of Commerce, as
Marshall is very happily married and proud
well as many other local organizations.
of his little son not quite three years old. So
Orlando, Fla.—the City Beautiful
is Grandpa Sam Ernest Philpitt proud of his
The normal population of Orlando is approx- first grandson. Marshall claims that, as young
imately 20,000, but during the Winter months as he is, his son is an accomplished musician,
this is materially increased by the many thou- particularly a vocalist. The way he bawls, his
sands of tourists who visit here. The citrus in- blue notes would make Sophie Tucker sit up
dustry is the largest single business in this sec- and take notice.
Marshall is very modest and it would make
tion. Orlando is in the heart of that part of the
country where the sweet and juicy oranges him blush if I said too many flowery things
grow—where fruit and flowers are in abundance about him. Therefore, I'll pass on and will let
all the music men judge for themselves when
the year 'round. Orlando reflects the spirit of
they meet him down in Orlando, should they
Florida. It is quite a musical center. There
make the trip. Marshall sure wants them all to
are many musical organizations and artists of
international fame frequently appear on their come to Orlando and he will see to it that they
receive a cordial reception. He claims you can't
Winter programs. Fine taste for the best in
remain a stranger long here.
Everyone is
music is developed through Orlando's various
friendly.
clubs, bands, symphony orchestra and conserva-
Lakeland, Florida
tory of music. The grand opera season at Or-
lando is one which all music lovers of Florida
Lakeland, Florida, is a beautiful little inland
look forward to. Such artists as Schumann- city, surrounded by several lakes. That's where
Heink, Temple, Ponselle are well known to Or- it got its name. Come to Lakeland to play for
lando audiences.
a day and you'll surely want to stay. Lakeland,
there's the land of fruit and flowers, bathes in
Orlando Music House
S. F. Everett is the manager of the Orlando sunshine and in showers, there all life in grow-
Music House, a spacious music store carrying ing measure, brings one health and joy and
pleasure.
a good line of pianos and a large display of
popular music, selective methods and studies as
Davis Music Company
well as quite an assortment of orchestra music.
The Davis Music Co. has a neat music store,
Mr. Everett is new in the sheet music game, located in the business section of the city. It
but had been in the piano business for quite is well stocked with pianos and musical mer-
some time, with the Davis Music Co., whose chandise. Mr. Davis himself greeted me as I
headquarters are at Lakeland. From all indica- came in and said he was glad to meet me.
tions, he is doing a good business. The store
Mr. Davis has given up all his branches and
gives the impression of being a busy place and is now devoting his entire time to the Lakeland
Mr. Everett is satisfied that the year will wind store. He has been in the piano line for many
up with a balance on the credit side of the years and did not bother with accessories until
just recently. The sheet music department is
ledger. Mr. Everett devotes most of his time
well conducted and supervised by him.
to the piano end of the business while his
"better half," Mrs. Everett, looks after the buy-
Mr. Davis has been a musician all his life and
enjoys having the sheet music department since
ing, selling, demonstrating and displaying of
it keeps him in touch with all the new publica-
music.
tions. He said that while he believes most folks
S. Ernest Philpitt & Son
like "blues" and jazz, the time will come when
S. Ernest Philpitt & Son have one of the
most attractive and complete music houses here the old-style ballad, folk songs and fascinating
waltz will return to favor.
not only in the State of Florida, but the entire
South. This store occupies a space of about
Sappington Music House
three thousand square feet. Associated with
The Sappington Music House is a very mag-
nificent store, a spacious layout with splendid
Mr. Philpitt in this store is his son, Marshall
S. Philpitt. Marshall has been a hard worker opportunities for display. It is the home of the
since a young lad. As a matter of fact, he is stieff Piano, the Foster line and the Hume,
as well as the famous Gulbransen. Q R S rolls
still a young man, but he has been identified
with the upbuilding of his father's entire busi- are also featured. In all advertising and pub-
licity, this house uses the expression "Reliable
ness. Up to last Spring, Marshall was manager
Piano Merchants." The day I stopped off at
of the Miami store. Since then he has taken
charge of the branch at Orlando, which he per- Lakeland Mr. Sappington was away on a short
trip, but.I. had the extreme pleasure of meeting
sonally designed, planned and supervised.
his young son, who is very actively engaged in
Unfortunately my stay at Orlando was very
{Continued on page 46)
short and when I dropped in at the store Mar-