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THE MUSIC TRADE REVIEW
MAY
23, 1925
IN THE WORLD OF MUSIC PUBLISHING
Conducted By V. D. Walsh
A Second Ponce de Leon Invades the
Flowery Land of Booming Real Estate
Maurice Richmond, of the Richmond Music Supply Corp., New York, Agrees With the Spanish
Explorer That the Fountain of Youth Is Somewhere in That Particular Vicinity
JACKSONVILLE, FLA., May 16.—From the
most authentic reports, it is evident that the
natives of Florida in pre-Columbian times were
divided into a number of tribes, each governed
by a different chief.
These tribes, however,
were not the Seminoles
of a later period, and
have long since become
extinct. In 1513 Ponce
de Leon came to the
shores of Florida in
search of the "Foun-
tain of Youth" which
he claims to have
found there. It was
Ponce de Leon who
Maurice Richmond
called the land Florida,
which translated means "Land of Flowers."
Florida is truly the land of enchantment.
Jacksonville is the gate-way city of Florida.
It is the largest city in the State and the com-
mercial center. Jacksonville's Winter climate
is world famous; it permits outdoor work and
play the year 'round. Jacksonville is the world's
greatest naval storage market, the second
largest lumber shipping center in the world, and
a very important jobbing center. The census
of Jacksonville, recently taken, shows a popu-
lation of over one hundred thousand. There
are thirty-five hotels there.
The slogan of the State is "Florida Welcomes
You." A noticeable paragraph in one of the
Jacksonville pamphlets is rather inspiring, being
a quotation from the Bible—"The stranger that
tlwclleth with you shall be unto you as one
born among you and thou shalt love him as
thyself."
Cable Piano Co.
The Cable Piano Co., a branch of the same
concern at Atlanta, Ga., occupies very attractive
quarters in this city. It is agent for the Mason
& Hamlin piano, Cable, Kingsbury and various
makes of player-pianos. It carries a full line
of Victor, Columbia and Brunswick phono-
graphs, sheet music and musical merchandise.
The local manager is E. J. Doby. The sheet
music and musical instrument department is
managed by C. P. Munger, who has been seven
years in the business, four years in Jacksonville.
Mr. Munger has a good understanding of music.
Not so many years ago he was connected with
the famous Buescher concern, the manufacturer
of wind instruments. That's where he got his
real technical training and good wind. He was
very much enthused over the results of 1924
and claims that his branch did practically five
to one over the previous year. The sheet mu-
sic department confines itself principally to
standard publications, with the Schirmer line,
Carl Fischer, Century Edition and many other
standard works.
As I came in to the store, Mr. Munger and
some of the boys were laughing over a telegram
they had just received from their new salesman,
a young fellow making his first trip. It seems
he had been gone about a week and this was
the first word received from him. The tele-
gram read: "Feeling fine, sleeping well, hotels
wonderful—Best wishes to all." The boys
were wondering whether he would laugh when
he received the chief's reply, which was: "Glad
you are well—Love and kisses—'Good-bye."
SONGS THAT SELL
When You and I Were Seventeen
Yearning
Oh, How I Miss You Tonight
Ukulele Lady
Oh, Mabel
AH Alone
Listening
Show Me the Way
All Aboard for Heaven
Please Be Good to My Old Girl
Hot Tamale Molly
Can't Your Friend Get a Friend for Me?
I Ain't Got Nobody to Love
Marie, Marie, Marie
What'll I Do?
Suite Sixteen
The Whole World Is Dreaming of Love
—
—
—
McMillan Music Co.
Fred C. McMillan is the proprietor of the
McMillan Music Co., located in the Arnold-
Edwards Piano House, 127 West Adams street,
is the local representative for the Chickering
and Mathushek lines of pianos. M. Edwards,
the president and general manager, is active in
the business. It features the American Piano
line, the Victor and Brunswick phonographs
and records. A beautiful Ampico showroom is
located on the second floor. The Jacksonville
College of Music is also in this building. Seven
teachers are employed, headed by George
Aroner and L. P. Prior.
In the sheet music department, Mr. McMillan
is a very noticeable and active figure. So is
his young son. "Mac," as I call McMillan, Sr.,
is an unusual type, humane, sincere and obliging
to everyone he comes in contact with.
The department is particularly attractive, the
stock being nicely arranged and pleasing to the
eye as you give it the once-over. The shelves
are well stocked with Schirmer Library edition,
Edition Wood, Superior Carl Fischer Library
edition, Century edition, as well as A. P.
Schmidt educational material, Theo. Presser's
teaching catalog and many other standard lines
too numerous to mention. Considerable thought
and space is given to popular sheet music and
dance orchestrations.
F. C. McMillan has been in the music game
for over twenty-two years. He was very glad
to tell me that during the many years he has
dealt with the music publishers he has always
received the greatest amount of co-operation.
But that was really not surprising to me, be-
cause Mac is a man of his word, and his word
is his bond. He has no axes to grind with any-
one and is on very friendly terms with his com-
petitors. He claims that every man should be
happy through his associations, particularly in
the music field. "Why not liken true happiness
to music, since it keeps the mind and the hearts
producing in harmony a song so sweet and
compelling that no sound of discord can mar
the melody."
Mac gets his sunny disposition from being a
Floridan by birth. Although he did stray away
from his native State for a short period, he is
back now, nevermore to roam, except, of course,
to see what the other fellow is doing occasional-
ly. Speaking of roaming, a happy reunion took
place the day I was visiting Mr. McMillan. Mac
—
BOOKS THAT SELL
TIDDLE DE UKES — Comic Songs for
the Ukulele
X Universal Dance Folio No. 9 (New)
Peterson's Ukulele Method
World's Favorite Songs
—
4th MUSIC BOX REVUE, 1925
—
In the Shade of a Sheltering Tree
Tell Her in the Springtime
Tokio Blues
DIXIE TO BROADWAY
Mandy, Make Up Your Mind
Dixie Dreams
Hits from TOPSY and EVA
Rememb'ring
I Never Had a Mammy
IRVING BERLIN, Inc.
1607 Broadway, New York
has a pet Angora cat, which he calls Gypsy be-
cause he loves to wander. Gypsy had returned
that day, and Mac, anxious to make him com-
fortable, told him he could sleep on the nice
"soft" coal.
Mac is a husky fellow, with a broad frame
and strong backbone—but he's not a bit high-
tonc. His contentment and happiness are not
altogether a matter of chasing the almighty dol-
lar. He attributes his happiness to a few
sensible hints. "Be honest in all things, in busi-.
ness and in personal matters. Work hard, make
every task, no matter how great or small, a
When You Feel a Longing to Sell Music Books, Real Ones, Sell the
MOST POPULAR MUSIC BOOKS
Write for descriptive catalog—Order from jobber or direct from publisher
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