Music Trade Review

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THE MUSIC TRADE REVIEW
MAY 2$, 1925
makes possible the broadcasting of programs
including the popular hits of the day.
Another feature program put on by the New
York Band Instrument Co. included a number
of selections by Dan Gregory and his Crystal
Palace Orchestra. This featured a number of
solos by Norman Weiner on his Buescher trum-
pet and was instrumental in boosting the sales
of Buescher trumpets at the New York store.
Although broadcasting to advertise music and
musical instruments in an educational way is
not new, for several of the talking machine and
piano houses have used it to advantage, this is
the first instance of a retail small goods house
making use of the idea. It has proved to be
so successful that it is probable that there will
be a repetition of the stunt by other prominent
retail houses throughout the country.
One of the most popular of the "Buescher
Saxophone Hours" was that given by Emil
Coleman and his Club Trocadero Orchestra,
one of New York's favorite orchestras at the
present time. This is another Buescher-
cquipped combination and its program was ar-
ranged in such a way as to give prominence to
the work of the saxophonists.
It is expected that further programs will serve
to educate the public in a similar fashion to
the place in the musical world of such instru-
ments as the clarinet, horns, trombones, alto,
drums, etc. The programs not only provide
entertainment for the listeners but they also
give an extremely palatable dose of education
and one that is taking effect upon the country
at large.
It is expected that the enterprise of such a
house as the New York Band Instrument Co.
in staging these concerts in its educational pro-
gram will serve to influence other music houses
to carry on the work. At any rate the tre-
mendous success of the affair should be such as
to make the idea attractive to other shrewd
merchants in the field. If it is followed up by
responsible merchants in other cities the sum
total of all the work will go far to making
America more musical and to add to the de-
mand for and sale of band instruments.
The New Process
Many Orchestras Using
Martin Handcrafts
Three of First Five Listed in Article in Variety
Use These Well-known Band Instruments
ELKHART, IND., May 18.—That
many of the most
successful orchestras and musical organizations
in the country are playing and recommending
Martin Handcraft instruments is well illustrated
by a recent article that appeared in "Variety,"
according to Fred A. Holtz, sales and advertis-
ing manager of the Martin Band Instrument
Co.
In the article referred to, mention was made
of the leading orchestras of the country. Of
the first five that were mentioned, three play
and recommend Martin instruments. They are
Vincent Lopez, Hotel Pennsylvania Orchestra,
Ray Miller's Orchestra and Ben Bernie's Or-
chestra.
There is in addition to those mentioned, a
number of others such as Philip Spitalny's Or-
chestra, The Giersdorfs, Jimmy Joy's Orchestra,
Steve Gardner's Orchestra and many others of
equal merit and prominence.
The fact that these orchestras are so emi-
nently successful and that they so willingly give
their instruments a share of the credit for the
excellence of their performance, well demon-
strates what .the "Handcraft" construction
means to the musician, in the belief of Mr.
Holtz. '
British Demand Martins
May 18.—Evidence of British
demand for American made band instruments
is found in the order received a few days ago
by the Martin Band Instrument Co., for .120
instruments to be sent to LaFleur & Son, Ltd.,
Martin distributors in London, England. While
this order is rather larger than the average, it
is only one of many that have come from
London during the past few months. The
scheduled appearance of Vincent Lopez's Hotel
Pennsylvania Orchestra in London has fired the
youth of Great Britain with an ambition to
play musical instruments, according to reports,
ELKHART, IND.,
Wound Steel or Compound
Pat. Applied For
REG.
37
the Lange
Banjo Lines
With th« exception of the famous
Paramount line, which la sold on the
exclusive agency ba«l«, Lance banjos
are. now sold direct to music dealars
everywhere.
«-fc ••-«. *•<< » #• Z 1 *^ th" Banjo made
L a n g S l l l C
for the Beginner
Tht Langstile banjo enables you to serve a
biff class of trade satisfactorily, being mad«
for the beginner. Lanestile dealers will be
liberally supplied with sales helps and
literature.
__ _, l _ -~ _ _ —»,— for the
r p n c U 111 skilled Amateur
We are now able to effer this celebrated
professional favorite direct to the trade.
O
S u p e r - O r p h e u m professional
This greatly improved instrument meets the
needs of the professional and promises to add
to the reputation of an old name.
Paramount K e
This line is sold to only one dealer in a city
on the exclusive agency basis with full pro-
tection. Some territory is still open for the
Paramount line. Write and we will gladly
tell you if your territory is open.
Dealers: Write for Propositiont
Established 27 Years
225 E. 24th St
New York
and it is, of course, only natural that they would
be most enthusiastic regarding Martin Hand-
craft instruments since Vincent Lopez so high-
lv recommends them.
Schmidt Visits Germany
CLEVI-;LAND, O., May 18.—Kurt
Schmidt of
Schmidt Bros., music dealers at 2063 East
Fourth street, sailed from New York last week
on the S. S. "Columbus" for Markneukirchen,
Germany, to visit the factory of his father, E.
Reinhold Schmidt, the widely famous violin
maker.
SLINGERLAND
*
"MAY-BELL
U, 3 PAT. OFF.
STRINGS
MUSICAL
For Any Long Scale
TENOR BANJO
or
PLECTRUM BANJO
Fine Gauge
Full Resonant Tone
and Many Times More Durable
The Demand Made These New Strings
INEVITABLE
For Prices and Information Write to
Slingerland
Grinnell Bros.
Conn Boston Co.
J. W. Jenkins & Sons
Volkwein Bros.
Schultz & Moennig
J. Schwartz Music Co.
Lyon & Healy, Inc.
Wholesale Distributors
STANDARD MUSICAL STRING CO.
Manufacturer
104 South Fourth St.
Brooklyn, N. Y.
Samples and Demonstrations
at Chicago Convention
Slingerland Banjos—Sold by practi-
cally all leading dealers. Over forty
styles to select from. Instruments of tone quality and dur-
ability. Sold at moderate price. Write for catalog and dealer's
proposition.
Slingerland Banjo Co.
1815 Orchard Street
Chicago, 111.
The OETTINGER MUSIC STAND
Opens and Closes with One Motion
Holds Any Size Sheet of Music
Made of Solid Drawn Tubing, Spring Brass
Ask Your Jobber or Write to
218 Tremont Street
BOSTON, MASS.
OETTINGER PRODUCTS