Music Trade Review

Issue: 1925 Vol. 80 N. 21

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
14
THE MUSIC TRADE
The Technical Department
(Continued from page 13)
soon on that subject. I want you to know that
1 appreciate your interest in the Technical De-
partment. Alvah Baker, Rochester, Ind."
Answer
Of course I shall be glad to have anything
on bass bridge repairing which Mr. Baker may
choose to send in. We have had discussions
of the questions involved in various past is-
sues, but it is always a fresh and interesting
subject nevertheless.
As for the grand piano which was in such a
bad condition after only a year's use, I can only
repeat what has been said above and in previous
issues: namely that the conditions which are
being made the subject of such widespread and
justifiable complaint are to be traced to sources
outside the immediate ken of the manufacturers.
Every additional piece of evidence obtained
constitutes just one more reason for publicity.
If loose tuning pins in new pianos are becom-
ing frequent, then obviously there is some de-
fect developing of which the manufacturers have
been unaware. No one can say at this moment
just what that defect is, although everyone can
bring up more than one plausible hypothesis.
We can only find out the truth by accumulating
facts, and so once more I extend the invitation
to every reader to tell us whether he is having
troubles in the matter of loose tuning-pins on
new pianos. The more details he can give, the
better it will be, although names of pianos, of
course, are never mentioned.
Loose Ivories
George L. Cheney, president of Pratt Read &
Co., Deep River, Conn., sent me the following
note on the recent observations of W. C. Swan,
of Dover,, N. H., on the subject of loose ivories
in new pianos:
"In your issue of May 2 you quote state-
ments by W. C. Swan of Dover, N. H., about
loose ivories.
"He says 'Ivory gluing seems to be a lost art.'
You add that there are three matters to discuss
including loose ivories, and state that 'There is
no doubt whatever that modern pianos are
showing regrettable weakness in these matters.'
"Here at our factory, where we have a very
large experience in making ivory piano keys and
in repairing them, this condition about ivories
has not been experienced. It was quite common
years ago, but has been practically unknown by
us for the last ten or fifteen years, either in the
key factory or iii the repair department. Yours
truly, Geo. L. Cheney."
Comment
I am glad to know that the Pratt Read fac-
tories have not experienced the difficulties to
which Mr. Swan has directed our attention.
Since however Mr. Swan bears a merited repu-
tation for sobriety and exactness in speaking
and writing (I have known him for many years),
I am sure that he has ample evidence to back
up all he said in The Review of May 2. He
there informed us that he has been having
trouble with loose ivories on new pianos and
that he has been unable to understand why this
should be so. He also said that when he has
complained to manufacturers the reply has
always been that the conditions in which the
piano has been living must be very unusual. He
justly thinks that these- glib explanations are
too much in the nature of excuses.
More Details Needed
In view however of what Mr. Cheney says I
think that the discussion would be vastly im-
proved if Mr. Swan would give us some more
details and go intothe facts a little more fully.
Then we might have a better basis for further
investigation.
REVIEW
Technician's Questionnaire
Needs Greater Response
President A. K. Gutsohn Asks for Greater Re-
sponse From Western Section of the Industry
Replies to the questionnaire sent out recently
by A. K. Gutsohn, president of the National
Piano Technicians' Association, have been
mailed in by about thirty piano manufacturers
and supply dealers who have answered the
questions according to their own theories. Mr.
Gutsohn has found a marked enthusiasm in the
letters accompanying the answers, but he stated
that he expected a much greater response from
the Western manufacturing trade.
"The future of the Association will depend
largely o-n the attitude manifested by the manu-
facturers at the Convention in June," said Mr.
Gutsohn recently to a representative of The
Review. "Most members of the trade have ex-
pressed themselves to me personally as favor-
ing the National Piano Technicians' movement,
admitting that there were personal benefits in
it for them. I am therefore confident that some
definite things may be accomplished in Chicago
when it will be possible to get everybody's idea
about our plans for next year."
Reifsnyder Music House
Opens in Reading, Pa.
Formal Opening of New Warerooms Draws
Crowd of 12,000—Two Orchestras Entertain
Visitors to Warerooms
The opening of the new Reifsnyder House, at
119 North Sixth street, Reading, Pa., recently,
was no ordinary event. The Reading ware-
rooms, which will be conducted as a branch of
the Reifsnyder Music House, of Lebanon, are
238 feet in length and occupy three floors. It
needed all the three floors and more to accom-
modate the 12,000 people who paid homage to
the House of Reifsnyder on the opening evening
MAY
23, 1925
between the hours of 7 o'clock and midnight.
Perry B. Reifsnyder, the twenty-eight-year-
old proprietor of the establishment, spared no
expense in the official presentation of his new
Reading showrooms to the local public, and as
a special attraction had Carl Fenton's Bruns-
wick Orchestra on hand for the entire evening.
Fenton was located on a specially constructed
stand directly inside the main entrance of the
store and played continuously from the opening
hour until the closing. In the language of the
day, Fenton "was a solid hit." On the second
floor Walter J. Wolf's Merry Makers, a snappy
dance orchestra from Lebanon, Pa., kept things
moving briskly.
The attractiveness of the interior came in for
a wealth of favorable comment. The color
scheme of blue and gold throughout enhanced
to a degree the beauty of the many lines on dis-
play. The store contains eight up-to-date dem-
onstration booths and Mr. Reifsnyder has a
staff of five clerks in addition to eighteen out-
side salesmen covering the territory in and
about Reading. While the Reifsnyder House is
an exclusive Brunswick dealer, this firm is also
extensively represented in the piano field with
the Packard, Milton and Lauter lines and car-
ries as well Q R S and U S word rolls.
After the opening a banquet was tendered by
Albert Bond, president of the Packard Piano
Co., to Mr. Reifsnyder and his associates at the
Berkshire Hotel. Among the speakers of the
evening paying tribute to both Mr. and Mrs.
Reifsnyder were Mr. Bond, George W. Allan,
of the Milton Piano Co., Richard Hill, manager
of the Packard Piano Co., A. E. Schmalzigan, of
the Lauter Piano Co., Harry A. Beach, Eastern
sales manager of the Brunswick-Balke-Col-
lender Co., Harry Mays, advertising manager
of the Reifsnyder stores, Claire Moser, mana-
ger of the Reifsnyder store at Lebanon, and
Lyle Moser, who has been appointed manager
of the Reifsnyder house at Reading. In addi-
tion to Mr. Beach and H. Emerson Yorke of
the New York Brunswick forces, Mr. and Mrs.
E. B. Shiddell and W. J. Loranzo of the Phila-
delphia branch were also present.
KLEERNOTE
TRACKER BAR
SUCTION
PUMP
The only thorough and
efficient Tracker Bar Suction
or Vacuum Pump. Absolutely
essential for removing dirt, dust and
paper particles from the Tracker Bar.
Keeps the instrument in proper playing con-
dition, prevents weak and silent notes.
We Are Prepared to Make Special
Prices to Dealers and Tuners
Correspondence
HAMMACHER, SCHLEMMER & CO.
is solicited and should be addressed to William
Braid White, care of The Music Trade Review,
Western Division, 209 South State street, Chi-
cago.
Piano and Player Hardware, Felt* and Tools
New York, Since 1848
4th Aye. end 13th St.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MAY
23, 1925
THE MUSIC TRADE REVIEW
Music Week in Indianapolis Generally
Observed by the Local Music Merchants
Indianapolis Music House to Open Branch Store at 2877 Clifton Street—Glidden Appointed Man-
ager of Pearson Radio Department—Music Dealers' Organization Holds Meeting
T NDIANAPOLIS, IND., May 16.—The ob-
servance of National Music Week in Indian-
apolis was general, attaining a success above
that of last year. The noon band concerts at
Monument Circle and the various musical pro-
grams during the week were all well attended.
Saturday saw a monster downtown parade of
State and local high schools which had gathered
for the awarding of prizes for the best musical
organizations in Indiana, The climax to the
successful musical week was in the Rosen-Rea
Concert at the Murat Theatre which featured
Max Rosen, violinist, and Virginia Rea, colora-
tura soprano, both of whom are Brunswick re-
cording artists. Winners of the first awards in
the contest, in which more than 2,000 Indiana
high school pupils participated, were made at
the close of this concert. Local music dealers
contributed to the prize awards. It was noted
that the interest in Music Week this year was
more general and created a greater interest than
ever before.
The Chickering concert grand for the Rosen-
Rea concert was furnished through the courtesy
of the Christena-Teague Piano Co. The Kurtz-
mann grand, through the courtesy of the Pear-
son Piano Co., was used at the Manual Training
High School program and by the Camp Fire
Girls' organization.
The outlook of the music dealer on the fruits
of Music Week, upon the results attained, is
not summed up in dollars and cents but in the
education of the community to the value of such
programs. From such labor and effort his mer-
chandise is bound to move. Such an outlook
is admirably summed up in the Mayor's call for
the observance of National Music Week. He
said:
"One year ago the citizens of Indianapolis
united to observe their first annual Music Week,
It is with a feeling of pride that we look back
on the achievements of this first attempt, the
inspiration of which is with us still.
"I need not point out the power that music
has on our people for the making of better citi-
zenship, for the stimulation of patriotism and
the inspiration for better and more useful lives.
All these things are matters of experience and
history. But with the lessons that we have
learned fresh in our memories, it seems fitting
taat I should set aside a time for the observance
of Music Week, and exhort our people to partic-
ipate in its activities and make it an occasion
of interest, rejoicing and incalculable benefit to
the entire community."
Hal P. Shearer, president of The Indianapolis
Music House, announces the opening of a
neighborhood store at 2877 Clifton street. This
store will carry all the standard lines of the
main store in phonographs, pianos and small in-
struments. Charles Daugherty, formerly of the
Pearson Piano Co., will have charge of the new
store. "It is our idea," states Mr. Shearer,
"that the neighborhood store will carry forward
our idea of service that the public demands."
This plan is working satisfactorily at the
Muncie, Ind., branch, where a strong movement
in pianos is reported.
A REPUTABLE PIANO L.INE t
BOARDMAN & GRAY
UPRIGHT, GRAND, PLAYER, REPRODUCING
"Piano Makers 81 Tears"
Catalogue and Open
Albany, N. Y.
Territory on Request
Worcester Wind Motor Co.
. WORCESTER. MASS.
Maker* of Absolutely Satisfactory
WIND MOTORS for PLAYER PIANOS
Al»o all kind* of Pneumatic* and Supplies
iiiiiiiiiiiiiiiiiiiiiiiiiiitiiiiiiiiiiiiiiuiiiiiiiiiniiiiiiiiii!
The Pearson Piano Co. announces the ap-
pointment of L. T. Glidden as manager of the
radio department of this store. Mr. Glidden
was formerly manager of the Capitol Sales Co.,
local radio dealer, and is an authority in the
radio field. This is a part of the program of
the Pearson Piano Co. to enter the radio field
as wholesaler.
J. L. Peter, well known to the trade and to
the Indianapolis music public, has been ap-
pointed manager of the small instrument de-
partment of the Pearson store.
Edward Daab, formerly manager of the local
Steinway store, recently acquired by the Pear-
son Co., will have charge of the piano floor
salesmen. The stock of the Steinway store has
been finally closed out through a general reduc-
tion sale of the Pearson Co.
A. C. Atmore, manager of the Robertson
Music House, announces that the Robertson
Co. is closing out its stock at the local store
preparatory to consolidation with the home
store at Terre Haute, Ind. Negotiations are
under way to sell the lease.
Ben Brown, president of the Sterling Roll &
Record Co., on a business trip to this city,
was recently taken ill here and rushed to the
Methodist Hospital for operation of double
hernia. A successful operation with a rapid re-
covery made it possible for Mr. Brown to re-
turn to his home in Cincinnati this week.
The Music Dealers' Association held its regu-
lar monthly meeting at the Athenaeum, May
13. New merchandising moves were discussed
along with the regular organization problems.
The next regular meeting will be held June 13.
The Baldwin Piano Co. is featuring an ex-
tensive removal sale at its Pennsylvania street
store, previous to removal to new location at
35-37 Monument Circle. Work of remodeling
the new store is well under way.
G. C. Kavanagh, president of the Foster-
Armstrong Co., East Rochester, N. Y., was
a visitor the past week at the Christena-Teague
Piano Co. Other visitors included Mr. Hood,
of the Schiller Piano Co., and Mr. Jones, of the
George P. Bent Co.
15
Seek
Cancellation of New
Radio
Z^ ight
Held by Radio Interests That Carriers Fail to
Show Justification for Proposed Higher
Classification Schedule
WASHINGTON, D. C, May 18.—Charging that the
carriers failed to show justification for the pro-
posed increases in freight rates on radio sets
and phonograph-radios at the hearings before
the Interstate Commerce Commission, the can-
cellation of the proposed classification schedules
now before the commission is asked in a brief
which has been filed in behalf of the Music
Industries Chamber of Commerce and a num-
ber of radio manufacturers. Comparison of the
proposed rates with those on other commodi-
ties, it is declared, show conclusively that this
class of traffic should not be burdened by the
proposed increases.
. A brief has also been filed on behalf of the
carriers, declaring that from every classification
standpoint the extremely high value of radio
receiving sets and their small weight density
justify the ratings proposed; and that the fact,
which the evidence established, it is claimed,
that talking mechaines and radios combined
are of substantially greater value than talking
machines alone and are of much less weight
density than the talking machines for which
the talking machine ratings were originally es-
tablished "fully overcomes the protestants' con-
tention that the ratings for talking machines
and radios combined should be no higher than
the ratings for talking machines unequipped
with radios."
Stevens & Oehrl Alterations
MONTROSE, PA., May 19.—The Stevens & Oehrl
Music Store has completed alterations here re-
cently, including the rebuilding of the Main
street entrance. The floor space has been in-
creased by removing a partition on the ground
floor, which had separated certain departments
in the past.
John J. Froess, of the Froess Bros. Piano Co.,
of Erie, Pa., passed away recently after a linger-
ing illness. He was thirty-seven years old and
had been in the piano business with his three
brothers since he was a young man and was
widely known in the trade.
Mahogany
Mahogany
Width
54
Inches
Length
59
Inches
LUDWIG PIANOS
Dealers are cordially invited to Ludwig headquarters to see and hear the Ludwig
line of Grands, Reproducing Pianos, Uprights and Players.
Especial attention is directed to our Grands, the artistic quality of tone being readily
apparent, as also are the attractive case models, so important to the dealer. We believe
the Ludwig line nearest to 100 per cent value of any make of pianos, and crave the
opportunity of proving it to you.
Ludwig & Company
Willow Ave. and 136th St.
New York

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