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MAY
23, 1925
THE MUSIC TRADE REVIEW
11
J. N. s^Vdam Co., of Buffalo, Presents the
Angelus at Buffalo Hippodrome With Menth
Neal, Clark & Neal Announce Gulbransen in Large Newspaper Campaign—Buffalo Retail Music
Merchants Generally Report an Increased Demand for All Lines
D U F F A L O , N. Y., May 19.—Ampico sales are
increasing in volume in Neal, Clark & Neal's
store, according to B. E. Neal, president of the
company. Contrary to the usual turn of events
for this time of year, piano sales are taking on
greater volume as the days of late Spring gradu-
ally turn into Summer. The store's latest ac-
count, the Gulbransen, has more than met with
the success anticipated, and its first week in
the store went over "big." A large introductory
newspaper ad was followed up by smaller ad-
vertisements, and practically the entire first
floor and all window space were devoted to
Gulbransen displays. These past two weeks
have been very encouraging, and Mr. Neal feels
exceptionally optimistic as to the piano busi-
ness trend for the Summer.
The J. N. Adam Co. is introducing the Hallet
& Davis piano and the Angelus reproducer this
week, with elaborate musical programs in the
Hippodrome, featuring Miss Hernia Menth.
The Viennese artist will remain in Buffalo for
two weeks, giving recitals before select audi-
ences in the Hotel Statler, and at club and as-
sociation meetings. Although the instrument
is only being introduced this week, and the
announcement ad appeared in the Sunday news-
papers, interest in the piano and reproducer is
most keen, and many inquiries as well as pro-
spective buyers have appeared in the J. N. Adam
music store.
Not only is the increased volume of business
noticeable in the down town section of Buffalo,
but community dealers report greater activity
in all departments. Particularly are pianos
moving at a more satisfactory rate. John Kib-
ler, Genesee street dealer, is doing a good busi-
ness in players. The Hereth Music store is
finding the Lauter Humana in greater demand
than it has been at any time for the past year.
Portable talking machines are moving in
greater volume, since warm weather is more in
evidence. One dealer reports that he has sold
several portable machines to persons planning
long automobile trips.
Incidentally, record sales show greater activ-
ity, with the selections varying. Dance records
are in greatest demand, but there is a satisfac-
tory demand for the better records, according
to A. W. Fleishman, of the William Hengerer
Co.
More than 600 musicians attended the con-
vention of the American Federation of Mu-
sicians held in Niagara Falls last week. Con-
vention sessions were held in the Hotel Niaga-
ra. Besides the profitable business sessions,
there were many entertainment features to make
the convention one to be long remembered for
its enjoyment. Dealers in the Cataract City
exerted every effort to make the convention
successful, and added much to the entertain-
ment programs of convention.
Emanuel Boasberg, owner of the properly
formerly occupied by the Robert Loud Music
Co., Inc., claiming that the company forfeited its
lease through the big fire several weeks ago,
has brought eviction proceedings ' against the
company. He said the lease contained a pro-
vision whereby the tenant was to vacate the
premises if at any time the property became
uninhabitable, therefore the Loud Co. forfeits
its ten remaining years' lease. The Loud Co.
did not lose a day's business following the fire,
it declares, and continued business as if nothing
happened. The company asks that they be
allowed to continue at the old location, under
the same lease. Judge Noonan reserved deci-
Get After New Prospects
Says Weaver Co. Booklet
3. "Ask former customers, by phone, by mail,
and in person, for the names of prospects.
4. "Canvass newly-weds.
5. "Ask for prospects whenever you meet
people—men, women or children. Many good
prospects have been given by children.
6. "Have your tuner ask for prospects each
place he works for you.
7. "Canvass offices and business houses on
rainy days,
"Every member of the organization from the
errand boy to the boss can find good prospects.
"Prospects are like butter and eggs in that
they are best when they are fresh."
the latest addition to
the Christman line.
New Schulz Aria-Divina
Demonstrated in the East
at the
Hotel Drake
—Chicago
Weaver Piano Co. Officials Believe That Hard-
er Selling Provides the Answer for the So-
Called Problem of Poor Business
YORK, PA., May 18.—The officers of the Weaver
Piano Co. of this city are of the opinion that
one of the answers to the problem of poor piano
business of which many dealers complain, is
the conducting of more strenuous selling cam-
paigns and harder work all around. Following
out this belief the company has issued an inter-
esting little folder bearing the caption: "To
Cook a Fish," in which it is said:
"To Cook a Fish—
"First hook him
"Then cook him
"To Sell a Piano—
"First find a prospect
"Then sell him
"Investigation shows that more than SO per
cent of retail piano sales are made to prospects
the salesman didn't know about 30 days before
the sale. The salesman who does not find a
constant stream of new prospects is losing half
of his possible business.
"It is valuable to follow old prospects and
develop them into sales. But whenever busi-
ness begins to drag, more new prospects, prop-
erly worked, will always increase sales and
profits.
"Here are some of the best ways to find these
new prospects:
1. "Canvass from door to door—every door.
This plan yields more returns, more consistent-
ly, in good times and bad, than any other.
2. "Ask everyone who comes into your store
if they want to buy or know of anyone who
does. Ask them every time they come in.
Newest Reproducing Instrument Makes an Ex-
cellent Impression on Dealers Both in New
York and Philadelphia This Week
A. P. Gustafson, factory expert of the M.
Schulz Co., Chicago, and Otto Heinzman, East-
ern representative of the company, gave a spe-
cial demonstration of the company's latest prod-
uct, the Schulz Aria-Divina Reproducing Grand
at the Hotel McAlpin, New York, where the
instrument was inspected by numerous dealers
and created an excellent impression.
After
showing the Schulz Aria-Divina, in New York,
the instrument was taken to the Benjamin
Franklin Hotel, Philadelphia, where it was dem-
onstrated for the benefit of dealers in that city
and vicinity. Both in New York and Philadel-
phia the new Style 95 Schulz player was also
demonstrated.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
"The first touch tells"
A
Christman
Electric
Expression
Studio Grand
Will be Exhibited
June 8-1 lth
Convention Week
Be sure and look into
this proposition.
"The first touch tells"
Christman Piano Co.
597 East 137th St., New York