Music Trade Review

Issue: 1925 Vol. 80 N. 20

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MAY 16, 1925
THE
MUSIC TRADE
REVIEW
Finals of Music Memory Contest to
Be Held in San Francisco Music Week
Event Already Under Way in Schools of That City—W. F. Ludwig and F. A. Buescher Expected
Shortly in City—Emporium Takes on the Brunswick Line
C A N FRANCISCO, CAL., May 8.—Occidental
and Oriental novelties are being blended in
the nine-day carnival now in progress in San
Francisco's Chinatown. So many people are
flocking there that the streets, seen from a
distance, look like an anthill. The carnival is
to aid the fund for the only Chinese hospital in
the United States, which has been constructed
at a cost of a quarter of a milion dollars. One
feature of the carnival was the first contest ever
held among Chinese in this country for queen
of the fiesta. Some of the most beautiful girls
in Chinatown, and there are many, entered the
contest. The award, considered by the Board
of Directors as fit for a queen, was a Cable
Midget upright, purchased from the Wiley B.
Allen Co. The contest was very close, the
final winner being dainty Miss Lena Leong, who
distanced her competitors at the last moment
by polling 25,000 votes. She was crowned
queen by the Mayor of San Francisco, amid
the applause of a great throng, and was later
presented with the beautiful little piano.
Work Progresses on Chickering Store
manager of the retail small goods department,
Sherman, Clay & Co.
Mr. Delano told the young bandsmen that
school music is the best in America, because
there is so much back of it. The boy mayor of
the city and some of the other boy officials
made speeches at the luncheon. The music was
a feature of Boys' Week.
The judges for the contest for parade bands
were Dave Rosebrook, leader of the Islam
Temple Band; Ralph Murray, leader of Golden
Gate Band; P. Sapiro, leader of the Municipal
Band; Chairman Wm. F. Tatroe, and Mr. De-
lano, former bandmaster of Chicago Marine
Band. The Princetown Band was the winner
of the first cup, donated by Boys' Week Com-
mittee, and the Lytton Salvation Army Boys'
Band was the second cup winner. Honorable
mention was given to the bands of Tamalpias
and Merced. In the evening concerts by the
winning bands were broadcasted.
Reception for Drum Manufacturer
William F. Ludwig is expected in this city on
May 12. On the 14th he will be the guest of
Rapid work is being done in remodeling and Sherman, Clay & Co., to meet the drummers
decorating the handsome new store for Lee S. of the city, between 10 a. m. and noon and
Roberts, Inc., new San Francisco home of the again in the afternoon. He will be entertained
Chickering. Mr. Roberts, however, is not yet at luncheon by the San Francisco Music Mer-
ready to announce the opening date, because chants' Association on that date.
the finishing touches are going to be a work
E. J. Delano is leaving to attend the annual
of some time.
band contest of the Northern California high
school bands which, this year, will be held in
Music Memory Tests Now Going On
The San Francisco public schools and the Colusa. This affair has become a great musical
parochial schools are taking the preliminary event in the Sacramento Valley, people coming
tests for the Music Memory Contest which is from far and wide to attend. There will be an
to culminate during the coming Music Week. exhibit of King musical instruments in the
The finals will be held on the morning of Satur- lobby of the hotel, where the committee will
day, May 23, at the Golden Gate Theatre. It meet in Colusa.
F. A. Buescher Expected on Visit
is to be in the hands of Chester Rosekrans,
H. C. Hanson, of the Hanson Music House,
Executive of Community Service, Recreation
League of San Francisco and Director of Music and the members of his staff are expecting the
Week Activities; Miss Estelle Carpenter, Di- arrival of F. A. Buescher. The Hanson Music
rector of Music in the public schools; Rev. House is the northern California distributor for
Ralph Hunt, in charge of music in the paro- Buescher instruments and a reception and din-
chial schools; Mrs. H. Roy Stovel, Executive ner will be tendered to Mr. Buescher, as soon
Secretary of Music Week, and Shirley Walker, as his arrival makes it possible to arrange a
of Sherman, Clay & Co., representing the North- date.
Emporium Takes on Brunswick Line
ern California Music Trades Association, of
The
Emporium is just taking on Brunswick
which he is president.
phonographs, Brunswick Radiolas and records.
Boys' Bands in the Public Eye
Miss Jean Hague, assistant to the manager,
Boys' bands have been much in the public
Dressel Martin, of the phonograph and radio
eye during the past few days. Last Friday
departments of the Emporium, said that the
there was a great parade of 30,000 school boys
department will continue to be a Victor dealer.
which took two and a half hours to pass. The
It is hoped here that the Brunswick recording
boys marched to the music of their own bands,
artists may soon be broadcasted from KGO, in
many of them having come from various points
Melrose, relayed from Chicago.
in northern California. Prior to the parade
Whitney Pays Farewell Visit to Friends
two hundred of the young bandsmen, among
Warren C. Whitney, who has been resting for
whom were a few girls, were entertained to
a few months in California, was here on his
luncheon at the Palace Hotel by the Music
way back to New York this week. He has the
Merchants' Association of San Francisco. This
distributing agency for Ware radio goods in
is the organization which meets once a week,
New York.
its members being dealers who have band and
Portable Radio Reported Popular
orchestra instrument . departments in their
Much interest is being shown in RCA
stores. The president of the organization, F.
super-heterodyne portables 24 and 26, according
A. Norton", not being able to be present, the
to C. T. Compton, manager of the phonograph
address of welcome was made by E. J. Delano,
tt
and radio departments of the H. C. Hanson
Music House. Orders have been coming in
before the actual arrival of the portables in
the store.
"Twilight" Is the Best Seller
Ed. Little, manager of the sheet music and
publishing departments of Sherman, Clay & Co.,
says that "Twilight" is their best seller at pres-
ent. Sheet music departments are being opened
in the Fresno and San Jose branches of Sher-
man, Clay & Co.
The Cable-Nelson Go.
Entertains Kiwanis Club
Makes Event Notable Feature of National Mu-
sic Week Celebration in South Haven, Mich.
SOUTH
HAVEN,
MICH.,
May 9.—The
Cable-
Nelson Piano Co., of this city, made the open-
ing of National Music Week the occasion for
entertaining the Kiwanis Club. The executives
and foremen of the company, as well as mem-
bers of the Cable-Nelson band, participated in
the event.
The Kiwanians and other guests were enter-
tained in the new south wing of the factory,
where tables were spread. The Cable-Nelson
band began the program, and following this
lively demonstration of an industrial organiza-
tion, the Cable-Nelson player-grand furnished
the music during the serving.
Following the welcome by Vice-President J.
L. Barron, with a response by the president of
the Kiwanis Club, there was a music memory
contest. W. A. Ratcliffe, song leader of the
club, read a few lines dealing with each com-
position, and then a few measures of it were
played, while the listeners wrote down their
identification. Then there were solos and group
singing, and the meeting concluded with a talk
by John H. Parnham, president of the Cable-
Nelson Piano Co., in which he told of the stead-
ily increasing number of Cable-Nelson instru-
ments that were being made and the popularity
of the Cable-Nelson throughout all sections of
the country.
Schaeffer Capital Increased
RIVERVIEW, I I I . , May 11.—The Schaeffer Piano
Mfg. Co., of this city, has increased its capital
stock from 25 shares of the par value of $100 to
500 shares with no par value. At the same time
the number of directors was increased from 3
to 5.
American
Piano Wire
"Perfected" "Crown"
Highest acoustic excellence dating back to the
days of Jonas Chickering. Took prize over
whole world at Paris 1900. For generations
the standard, and used on the greatest numri
ber of pianos in the world.
*
Services of our Acoustic Engineer always available
—free Illustrated books—free
American Steel & Wire
ACOUSTIC DEPARTMENT
208 S. LA SALLE ST.. CHICAGO
Company
A REFUTABLE PIANO LINE!
B0ARDMAN & GRAY
THE LAUTER-HUMANA
I FRIGHT, GRAND, PLAYEB, REPRODUCING
"Piano Makers 87 Tears"
Catalogue and Open
Albany, N. Y.
Territory on Request
Worcester Wind Motor Co.
WORCESTER. MASS.
Makers of Absolutely Satisfactory
WIND MOTORS for PLAYER PIANOS
Also all kinds of Fneumatics and Supplies
Playable by hand or with the aid of music
rolls. A piano for those who discriminate.
The Lauter Piano, the
Lauter Small Grand,
Lauter Reproducing
Pianos in Grand and
Upright Styles
t r LAUTER PIANO CO.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
12
THE MUSIC TRADE REVIEW
New Morton Piano Co., in Philadelphia,
to Handle Hallet & Davis Line There
In Addition Will Also Represent Sonora Phonographs—James Bellak's Sons Now Representing
the Cable Line—Weymann Features Hohner Harmonicas in Window Displays
PHILADELPHIA, Pa., May 12.—During the
past week evidence of the appearance of the
Summer business came to the dealers through
the inquiries and purchases of a few of the pianos
adaptable for Summer hotels, boarding houses
and family use in the mountain, country and
seashore resorts. Some of the stores have be-
gun to ship several instruments to the Poconos
and to Atlantic City, the chief resorts in the
mountains and seaside patronized by Philadel-
phians and citizens of surrounding cities. Many
hotels of the smaller types at the seashore and
mountain and country resorts are favorably im-
pressed with the automatic pianos as a means
for supplying their Summer musical entertain-
ment in the dining-rooms in place of orchestras
as indicated by the frequent inquiries from these
hostelries.
Morton Piano Co. Enters Trade
Another central city music store has been
added to the group of trade houses that are
centered in the heart of the heavy downtown
business section when the Morton Piano Co.
threw open its doors to the public last week at
914 Walnut street. While the Philadelphia
store is an entirely new venture the proprietor
long has been identified with the trade, having
previously been in business in Atlantic City.
He is David Rosenfeld, formerly proprietor of
the Strand Piano Co. Having discontinued the
Atlantic City establishment, he will devote his
attention entirely to the Philadelphia store. The
Morton Co. will have the local agency for the
Hallet & Davis pianos, carrying a complete
stock of these in its display rooms and ware-
house in addition to the retail distribution of
the Sonora phonographs.
Cable Company Line for Bellak's
Although for many years engaged in the
piano industry of the city and featuring ex-
clusively its own make, the firm of James Bel-
lak's Sons, 1129 Chestnut street, pioneer dealers
of the Quaker City piano trade, is now retailing
the well-known Cable pianos made by the
Cable Company, of Chicago. This local repre-
sentative will specialize in the sale of the Midg-
et pianos made by that manufacturer. There
has been added to this line a small size repro-
ducing grand piano with the firm's own player
action. The first showing of these new instru-
ments was made at the Bellak store in the
piano department under the management of
Louis Stauss.
Featuring Hohner Harmonicas
So important have become the harmonica
sales in Philadelphia that the H. A. Weymann
& Sons Co. has found it-expedient to devote
much window space to the Hohner make dur-
ing the week. Almost an entire front window
in the store at 1108 Chestnut street, in the
heart of the heavy traffic, was given over to the
exhibition of these juvenile favorites in musical
instruments. Various makes of the Hohner and
all the sizes with cut~outs and placards for the
advertisement of the harmonicas were scattered
over the floors and adorned the sides of the
window, attracting many pedestrians to the ex-
hibit. There also was displayed the line of
accordions made by the Hohner house.
Goes After Business and Gets It
Having been convinced that there is business
to be had by the go-getter, Myer F. Hall, who
conducts one of the largest of music stores in
the Germantown avenue district, set about going
after it, and so has organized a staff of six
canvassers now engaged in working on the out-
side sales force. As a result of this determina-
tion to bring the business to the store rather
than, like Micawber, "wait for something to turn
up," he has been successful in disposing of
larger numbers of the Gulbransen and the
Jacob Bros, pianos, both of these lines having
been among the specialties that were featured
in the sales campaign made last month. There
also was carried on in conjunction with the
piano sales drive the Victrola campaign with
equally good results.
New Estey Radio Department
The new radio department at the Estey Piano
Co., Philadelphia store, Seventeenth and Wal-
nut streets, is now completed and the firm has
one of the most attractive radio centers in the
trade. The entire second floor has been redec-
orated and modernized into handsome quarters
with furniture and draperies to harmonize with
the richness of the furnishings. The whole de-
partment is now an attractive showroom for all
the well-known makes carried by the Estey as
wholesalers and retailers of radio.
A. B. Smith Piano Go. Buys
New Building in Akron
Well-known Music House to Move to New and
Larger Quarters at an Early Date—Repre-
sents Real Progress
AKRON, O., May 11.—The A. B. Smith Piano
Co., piano and music dealer, has purchased
the L. D. Schory Building on East Miller street
and will occupy it as sales and display head-
quarters, beginning July 1.
Purchase of the property was made in a deal
MAY
16, 1925
which involves the South Main street property
formerly occupied and owned by the piano com-
pany. The deal involved more than $350,000.
The A. B. Smith Co. now occupies a store
at 11 East Buchtel avenue.
The Schory Building is six stories with base-
ment, and is of fireproof construction. It is
so built that an addition of five stories can be
made if necessary. The Smith Co. is holding
a big sale now in preparation of the removal
to the new building.
Three other music firms are within the block
in East Mill street.
Newark Piano Dealer Moves
Into His Own Building
Charles H. Baker Now Occupies Three-story
Building at 225 Washington Street—In Trade
for Over Two Decades
The piano store of Charles H. Baker, located
for many years at 224 Washington street,
Newark, N. J., in the rear of the department
store of L. Bamberger & Co., has removed this
month to Mr. Baker's own three-story building,
at 225 Washington street, directly opposite the
old store. Mr. Baker entered the piano busi-
ness in Newark about twenty-two years ago,
being regarded at that time as the youngest
piano merchant in the East. His first experi-
ence was in the office of Jacob Bros., New
York, when only a lad in short trousers. He
handles the Mathushek line of pianos, and does
a consistent business.
Praise for Lester Grand
PHILADELPHIA, PA., May 11.—The Lester Piano
Co. continues to receive many letters of com-
mendation on its product. Many of these arc
from musicians of high standing who are com-
petent to judge its merits. One of the latest
received was from S. F. Hirtz, of the Johns-
town College of Music, Johnstown, Pa., who
wrote personally to George Miller, treasurer of
the company, as follows: "Although I do not
know you personally, I take this opportunity
of thanking you for manufacturing a grand
piano of great power and beauty at modern
price. The six-foot Lester grand which I
ordered from the F. A. North Piano Co. arrived
two weeks ago. I am more than satisfied with
it. For years I have searched for a piano con-
taining a bass of power and quality, and I have
found it in your six-foot Lester grand. The
tones" of the treble are beautiful and silvery.
All my pupils are delighted with my Lester
grand. I recommend your marvelous piano to
every one interested in a first-class instrument."
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for mtfn who desire positions.
IS "THE TIME
Now thai the season of open roads has arrived it will pay you to cultivate your out-of-town piano prospects. With a Bowen
One-Man Piano" Loader and Carrier attached, to your Ford runabout you can carry your piano anywhere a Ford can go and demonstrate
the piano at the prospept's door while your competitor waits.
Our latest model is fool-proof and indestructible, and the price has been reduced to $95.00, including an extra good water-proof
moving cover. Satisfaction guaranteed or money refunded. •
BOWEN PIANO LOADER CO.
Winston-Salem, N. C.

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