Classic Mode

Music Trade Review

Issue: 1925 Vol. 80 N. 19

Page 5 Text:

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MAY
9, 1925
the hope, my friends and fellow-workers, that,
as in the past, so in the future, we and our
successors may ever bear in mind the aims and
purposes of the founders of this business; and
may we so act that those who come after us
THE
MUSIC TRADE
REVIEW
pany's president, for his thirty-six years of serv-
ice, and to Harold Bauer, the famous pianist,
for his twenty-five years of loyalty to the Mason
& Hamlin piano as the medium for the inter-
pretation of his art.
Harold Bauer Plays
Following the presentation ceremonies, Mr.
Bauer, as an honored guest of the occasion,
played a well selected group of numbers, in-
cluding Chopin's ballade in A-Flat, his own ar-
rangement of a group of tunes from the eight-
President Henry L. Mason
may be justified in saying, as we now say of
those who preceded us, they were practical
idealists, and in the product of their achieve-
ment lay reflected the guiding principle of their
lives—integrity of character."
The Presentation of the Awards
The actual presentation of the awards was
Vice-President Paul H. Taylor
made by Paul H. Taylor, vice-president and
factory superintendent, but Mr. Mason could eenth century, Schubert's impromptu in A-Flat,
not resist the opportunity of shaking hands with and San-Saens etude in waltz form, all of which
each of the veterans personally and extending were received enthusiastically.
At the conclusion of the set program, a col-
his own felicitations, particularly to those who
lation was served in one of the ante-
had passed, or were approaching,
rooms of the hall, in the course of
the half-century service mark.
which the members of the audience
To those who had been with the
had an opportunity for congratulat-
company continuously for periods
ing personally the veterans of the
ranging from five to twenty-five
organization who had been honored.
years, there were presented attrac-
In addition to President Mason,
tive "Honorable Service" medals of
Vice-president Taylor and Harold
gold richly decorated in enamel,
Bauer, there were on the stage dur-
each medal bearing on its face the
ing the ceremony F. H. B. Byrne,
years of service of the recipient. To
director of publicity of the Mason
those who had been in the com- The Service Medal
pany's service from twenty-five to fifty years & Hamlin Co., who was in a large measure
there were presented, in addition to the responsible for the success of the arrangements,
medals, handsome gold watches suitably en- and Arthur L. Wessell, of Wessell, Nickel &
Danquard Traveling School
Now in Session in Buffalo
Eastern Division Opens Course in That City
After Successful Class in Boston—Hub Men
Plan Local Association
The Eastern Division of the Danquard Player
Action School has begun its sessions in Buffalo,
N. Y., taking up headquarters in the Hotel
Lafayette. The four-weeks' session in Boston,
Mass., was completed April 22, under the per-
sonal direction of Milton L. Cheek, who was
well pleased with the attendance there, as were
the supporting companies of the school.
The headquarters for the Danquard School in
Boston were located in the Hotel Bellevue, situ-
ated on Boston's historic Beacon Hill. About
one hundred students registered for the course,
and both the afternoon and evening sessions
were well attended. Tuners and repairmen were
pleased at the opportunities afforded to study
at first hand under expert guidance the Stand-
ard Pneumatic and Auto Pneumatic actions, as
well as the Welte-Mignon (Licensee) reproduc-
ing action.
Among the speakers before the school in Bos-
ton was John T. Gibson, manager of the Welte-
Mignon (Licensee) De Luxe Roll Recording
Department, who gave an interesting address
on the methods of recording the music rolls, for
which this company is famous. A. K. Gutsohn,
general superintendent of the plant of the
Standard Pneumatic Action Co., also spoke on
the principles of player construction, and upon
the high quality of materials necessary to pro-
duce a quality action.
The men attending the classes came not only
from Boston, but from surrounding towns, one
man, C. Taylor, coming from Nova Scotia, Can-
ada, to attend the sessions. Edwin Fowler, of
Watertown, Mass., was enrolled for the course,
being a student at the Perkins Institute for the
Blind in that city. One of the most popular
men taking the course was Frank Read, a well-
known and capable Boston tuner. Mr. Read
boasts of two distinctions: that he has not worn
a hat in twenty years, and that he carries the
lightest kit of any tuner in town, weighing only
nine pounds. After the sessions were closed the
greater number of the men got together to con-
sider the formation of a branch of the National
Association of Piano Tuners, and Mr. Taylor
was prevailed upon to remain in the United
States a few extra days as temporary chairman
to complete the organization of such a branch.
Shellac Name Gases
WASHINGTON. D. C, May 3.—Use of the words
"pure shellac" or "shellac," alone or in connec-
tion with a color adjective unless the product
designated is indeed pure gum shellac, is pro-
hibited under the terms of cease-and-desist
orders directed by the Federal Trade Commis-
sion against Dings & Shuster, Long Island City,
N. Y.; Baer Bros., Stamford, Conn., and New
York City; and the DeGolyer Varnish Works,
Troy, N, Y. These concerns are manufacturers
of paints and varnishes and allied products.
In the cases of the first two named, the orders
are modifications of previous orders issued
against them in October, 1923. Commissioners
Nugent and Thompson dissented from the issu-
ance of the orders, based upon their views in
the Don-O-Lac case.
Back of Presentation Watch
graved, and for the two men who had passed
the half-century mark, each with a record of
fifty-six years, there were also purses of gold.
The roll of honor appears elsewhere in this
account.
Mason and Bauer Among Veterans
Two particularly interesting features of the
presentation ceremony were the awarding of
service medals to Henry L. Mason, the corn-
Face of Presentation Watch
Gross, New York. The stage was decorated
with potted palms and flowers in a manner
that indicated that the purse strings had not
been held tightly.
In every way the occasion was a memorable
one for those privileged to participate in it, and
the character of the program was such as to
enhance in every particular the spirit of loyalty
of the Mason & Hamlin organization.
.
Buys Platteville Shop
PLATTEVILLE, WIS., May 1.—Lambert Groenier,
of Lancaster, has recently purchased the stock
of pianos, phonographs and small goods of the
Platteville Music Shop, of this city, which re-
cently has been operated by Charles H. Schefft,
of Milwaukee. The store will be continued by
Mr. Groenier, and his nephew, Ray Groenier,
who has been identified with him for ten years,
will manage the business,

Page 6 Text:

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE
REVIEW
High-Grade Pianos and Player-Pianos
Lead Demand With Cleveland Dealers
Musical Merchandise Also Shows Strong Demand in Local Music Houses—Metropolitan Opera
Company Appearances Arouse Interest—New Music Store Projected on Superior Ave.
/CLEVELAND, O., May 4.—Strenuous efforts
are being made by Cleveland piano dealers
to make clearance sales. Spring newspaper ad-
vertising by several of the big music stores is
unusually heavy and cut prices are being fea-
tured by several concerns.
The presence in the city of the Metropolitan
Opera Company of New York for ten perform-
ances at the Public Hall Auditorium has been
a stimulant to the sale of musical merchandise.
Thousands of people from all over northern
Ohio and southern Michigan came to Cleveland
this week. A big lake passenger steamer
brought hundreds of Michigan music and school
teachers and society people from Detroit for the
opening performances, April 27 and 28. The
Metropolitan practically closes the biggest
opera season Clevelanders have ever known.
There is an unusually strong call for the
smaller musical instruments in most retail
stores. These include the ukulele, guitar, banjo,
tenor drum, violin and saxophone. Ukulele
sales probably outrun those of any other small
instruments, the violin being a good second.
The Robert L. White Music Co., in the Old
Arcade, reports an unusually good April busi-
ness in these instruments as well as sheet music.
High-grade pianos and player-pianos are sell-
ing strong. Dealers like the Muehlhauser Bros.,
the Wright Music Co., the nabe Warerooms
and Bruck's are also booking many orders for
the best pianos manufactured. The Bush &
Lane instruments so prominently featured by
the Bruck store are having their inning and are
selling very well. Enterprising merchandising
methods, newspaper advertising and catchy win-
dow display demonstrations turned the trick.
Harry L. Wilson, a music merchandise sales-
man, of St. Louis, was a visitor along "Music
Row"—Huron Road, this week.
The George M. Ott Co. has been featuring the
Hardman piano and pointing out that it is the
instrument used by the Metropolitan Opera
Co. of New York during its performances in
this city.
It is reported that a high-grade music store
will be located in the Hollenden Hotel when
the present $100,000 remodeling program is
completed. Sixteen retail stores are to be locat-
ed on the ground floor. Aside from the Mc-
Millen Music Co., Superior avenue now has no
retail music establishment in the downtown sec-
tion.
The Columbia Phonograph Co., which was
located at 1812 East Thirtieth street for a long
time, is now quartered in new offices which
cover the entire sixth floor of the Premier Press
Building, in East Eighteenth street, near Chest-
nut, in • the downtown section, near "Music
Row" in the vicinity of Euclid avenue's Play-
house Square section. S. S. Larmon, the man-
ager of the Cleveland office, reports April sales
as very good. Mr. Lartnon's territory includes
all of northern Ohio as far south as Springfield
and north to Detroit. The offices and sales-
rooms are now all on. the same floor and the
location is more convenient than the old one.
The Hardman piano was used during the ten
performances of the Metropolitan Opera Co., at
the Public Hall Auditorium, beginning April 27.
The Dreher Piano.Co., which sold the seats for
all performances, made many new friends not
only in metropolitan Cleveland but all through-
out northern Ohio. This firm also handled the
sale of seats for "The Miracle" during its three
weeks' run in Cleveland during January.
"These seat sales for top-notch musical events
Highest
Quality
bring us a lot of good will," said Henry Dreher.
"While we are widely known to the music-lov-
ing public, the seat sales fix the location of our
store in the minds of thousands of people who
never before visited us. Of course, we make
new customers out of many people who call
for tickets."
More than half of 200 valuable pianos belong-
ing to the C. A. House Co., of Wheeling, W.
Va., were badly damaged by wind and rain
when the roof of the Union Storage Co. in that
city was blown off during a tornado, April 20.
The pianos were moved to another wareroom
and will be repaired and put on sale at special
prices by the House store.
The May Co., April 18, broke all records for
selling merchandise, including musical instru-
ments. The firm—Ohio's biggest department
store—used over twenty-six pages of daily news-
paper advertising in two evening papers the day
before the sale. Talking machines, records,
sheet music, pianos, player-pianos and other mu-
sical merchandise were largely featured in the
advertising and house organ issued by the store.
Harland Hart, manager of the piano depart-
ment, said the day's sales scored the highest
ever recorded during the annual anniversary
sale. Dan E. Baumbaugh, manager of the talk-
MAY
9, 1925
ing machine and radio sections, reported splen-
did business.
One hundred and fifty school students out of
1,600 scored 100 per cent in the fifth annual
music memory contest conducted at the Mason-
ic Temple auditorium, April 24, when the Cleve-
land Symphony Orchestra played ten selections
taken from a selected list of thirty-five, under
the direction of a staff of Cleveland musicians.
The contestants were required to name the au-
thor, selection and his or her nationality. But
fifty adults in the audience scored 100 per cent.
Ten days before the contest the Cleveland Plain
Dealer devoted more than half a column daily in
giving helpful hints to contestants, indicating
the widespread interest in the advancement of
good music.
Rex C. Hyre, secretary of the Music Mer-
chants' Association of Ohio, returned from a
trip to Findlay, Fostoria and other points last
week. He was looking for new members.
A large Kimball organ has been installed in
the new $1,000,000 Jewish Temple recently
opened in the east section of Cleveland, near
University Circle. Carleton Bullis is organist.
Evening openings have been featured quite
successfully by some of the Cleveland music
stores. Whether or not this practice will be
continued during the Summer is not stated.
Wurlitzer's uptown store in the University Cir-
cle section, the Wright Music Co., the Euclid
Music Co., the University Book Shoppe in that
busy section appear to have found evening sales
justified the expense of remaining open.
Matt J. Kennedy, of Chicago, was a Cleveland
visitor this week.
"Bernice," Radio Star, Now Clark Music Go. Alterations
Give House Greater Space
Recording for Vocalstyle
Popular Pianist With Red Apple Club, Detroit,
Records Three Popular Selections for the Vo-
calstyle Library
Syracuse Firm Completes Extensive Remodel-
ing in Building at 416-420 South Salina Street,
That City
CINCINNATI, O., May 4.—The greatest addi-
tion to the Vocalstyle list of recordings of piano
music is "Bernice," the radio star who is pianist
SYRACUSE, N. Y., May 2.—The Clark Music Co.
has just completed extensive alterations in its
large seven-story building at 416-20 South
Salina street, this city, increasing its floor
space materially. The building, which is built
of red brick and brown sandstone, is now one
of the most impressive structures in the city.
The ground floor is now used as a general
salesroom and has an elaborate show window
over the entire front. This, equipped witli
lighting devices for producing color effects and
spot lights, constantly draws a crowd of ad-
mirers from persons passing the store. A mas-
sive electric sign in several colors also serves
to project the firm's name far down the street
in both directions at night. In addition to the
salesroom, the ground floor contains sound-
proof booths, the sheet music section, the string
division of the small instrument department
and a large rack of Ampico rolls.
Altogether the Clark concern occupies four
of the seven floors in its building. The second
floor is used for the Ampico Studios, the Mason
& Hamlin display rooms, and the Lyon &
Healy harp department. The executive offices
of Melville Clark, president, and of Morris
Lamb, general manager, as well as the business
offices, are also on this floor. Another floor is
occupied by talking machines, brass and wood-
wind instruments as well as radio goods. The
radio room on this floor is finished in blue and
gray and houses one of the most complete
lines of radio receiving sets carried by any
dealer in the city.
An additional radio department is located on
the top floor and here customers may try out
various radios on the different aerials on the
roof of the building. The broad corridors of
the building are flanked with show windows
throughout.
Nil r
"Bernice," the Radio Star
of the Red Apple Club, which organization broad-
casts over the Detroit Free Press Radio Station
on Tuesday nights.
"Bernice," who is connected with Grinnell Bros.,
in Detroit, is a clever pianist and has recorded
for the Vocalstyle Co. "My Sugar," a fox-trot;
"In Shadowland," a waltz ballad, and "Someone
Loves You After All," an instrumental number.
The company is featuring the new rolls.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
Highest
Quality

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