Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MAY
9, 1925
THE
MUSIC
TRADE
REVIEW
45
IN THE WORLD OF MUSIC PUBLISHING
Conducted By V. D. Walsh
Leo Feist, Inc., Announces That Week
of May 18 Will Be "O Katharina" Week
SONGS THAT SELL
New York Publishing House Planning National Exploitation Week for Popular Number—Full
Co-operation Offered to Dealers With Sales Aids and Other Publicity
T^HE week of May 18 has been designated as
*• "O Katharina Week" and a campaign giving
further publicity to this already well-advertised
song and instrumental success has been inaugu-
rated by the publishers, Leo Feist, Inc. Every
render "O Katharina" in vocal form. This will
include some of the greatest voices now ap-
pearing on the vaudeville stage, and the well-
known Eddie Cantor, now on tour with "Kid
Boots," one of the best musical offerings in
some seasons, which played over two years on
Broadway, New York, will use it.
Special advertising material, including hang-
ers, title pages and circular matter, has been is-
sued by Leo Feist, Inc., and will be forwarded
gratis on request to those taking part in the
sales campaign. The various talking machine
record companies and player-roll organizations,
their distributors and dealers will also join in
this publicity and sales drive, with the result
that practically every music store in the country
will in some manner feature "O Katharina."
The Feist organization has had a very heavy
sale on this song. It came to this country
following unusual popularity in every country
of Europe. It was originally introduced here
in the show "Chauve Souris," and later it was
added to "Kid Boots." It has won much prom-
inence in other directions.
This special week music drive following a
short interval of national music week should do
much to further the interests of not only "O
Katharina," but of much other merchandise on
sheet music counters as well as other depart-
department of the Feist organization and its ments of music stores.
It is a well-known fact that the primary need
various branches fro mcoast to coast, as well as
its many representatives throughout the coun- of the music industry at all times is to bring
try, are taking part in the preparation for this people into the music stores. Once prospective
week's sales drive and will be actively engaged purchasers visit an establishment, it is not only
in further promoting this event during the peri- possible to sell them those goods which origin-
ally attracted them but other merchandise as
od selected.
The band and orchestra department of the well. Any idea, campaign or special sales drive
company has arranged for thousands of music that will attract customers should receive the
organizations to give particular emphasis to the utmost encouragement from retailers interested
rendition of "O Katharina," starting on May 18. in the promotion of their business in all lines.
Despite the healthy activity of the Feist cata-
This particular activity will cover practically
every dance floor in the country, the leading log during the Spring period, the selection of
hotels, photoplay houses and other leading one of its outstanding successes, "O Kathar-
ina," for national sales purposes is to be viewed
places of entertainment.
In vaudeville houses, not only will the or- as one of the most healthy moves made by the
chestra make it a feature, intermission or exit industry in some time, as it will add to sales
number, but a long list of vaudeville stars will quotas of dealers' business in a quiet spring.
Sheet Music—the Cheapest Commodity
Obtainable andjthe Greatest Bargain
When You and 1 Were Seventeen
Yearning
Oh, How I Miss You Tonight
Ukulele Lady
Oh, Mabel
AH Alone
Listening
Show Me the Way
All Aboard (or Heaven
Please Be Good to My Old Girl
Hot Tamale Molly
Can't Your Friend Get a Friend for Me?
I Ain't Got Nobody to Love
Marie, Marie, Marie
What'll I Do?
Suite Sixteen
The Whole World Is Dreaming of Love
—
—
BOOKS THAT SELL
TIDDLE DE UKES— Comic Songs for
the Ukulele
X Universal Dance Folio No. 9 (New)
—
Peterson's Ukulele Method
World's Favorite Songs
4th MUSIC BOX REVUE, 1925
In the Shade of a Sheltering Tree
Tell Her in the Springtime
Tokio Blues
DIXIE TO BROADWAY
Mandy, Make Up Your Mind
Dixie Dreams
Hits from TOPSY and EVA
Rememb'ring
1 Never Had a Mammy
IRVING BERLIN, Inc.
1607 Broadway, New York
each one capable of being enjoyed by many
people (hence having multiple utility).
If we take a more classic example, we find
Milton Feist, Seventeen-Year-Old Son of Leo Feist, Analyzes the Real Return That Is Given the much the same condition. For if one buys a
copy of, let us say, Wagner's "Evening Star,"
Purchaser of Each Published Piece of Sheet Music
as one can in many meritorious editions for the
f T has been aptly said that music is the cheap- chases a copy of some wholesome popular sum of fifteen cents, one will play it less fre-
*• est commodity purchasable and the greatest song, as "O Katharina," to take a particularly quently, possibly twenty times a year. But
pleasing example. Possibly by the end of a one never tires of such a piece permanently and
bargain obtainable.
year
the owner of this sheet of music has tired in ten years it, too, has been played 200 times.
"Even if we disregard its inspiring and en-
livening effects, which confer immeasurable of it and plays it very occasionally. But, dur- In this case, the economist's assertion is even
benefits on humankind," says the economist, ing that year, I believe it would be a fairly truer, for as many individuals can enjoy the
"in its material form of instruments and print- accurate estimate to say that the composition music as in the other case and its existential
ed sheets it is the. best investment in the world." is played 200 times. What other expenditure utility is greater, or in other words, while the
He justifies this stand by saying in his tech- of thirty-five cents would confer 200 increments number of times we enjoy it are less frequent,
nical way that music possesses the greatest or doses of satisfaction on as many people the period of enjoyment is limitless and hence
multiple and existential utility known to his as care to listen? Let us say for the sake of in the long run even more doses of enjoyment
science. Or, putting it in the layman's language, having a definite figure to discuss that the are derived.
Let us not neglect to consider the more
it can supply pleasure to more people for a average number of listeners is five. This would
make one thousand individual hearings over a widely dispersed hearings as in concerts or
greater period of time than any other thing year of time. It would seem that the economist
radio recitals. With the same cost, the utility
that money can buy.
is right for here we have a great number of
Let us take a concrete case to see if these renditions extending over a considerable period is made more multiple for the listeners are
statements hold good. Supposing an individual of time (hence possessing existential utility), many in the case of a concert and an unlimited,
(Continued on page 49)
owns a piano or other instrument and pur-