Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MAY
9, 1925
11
THE MUSIC TRADE REVIEW
people who thus had impressed upon them the
fact that the music house was in a position to
meet any future demands for musical instru-
ments of various types.
In any type of window display or advertising
Effective Window Treatment by Stout's Music
House, Kirksville. Mo., Calculated to Interest generally, the future results are quite as import-
ant as immediate returns, for it is the cumula-
Prospective Customers
tive effect of renewed displays and constant ad-
The question often arises with dealers in vertising that insures the permanence of the
making displays of elaborate character as to business as an active and growing concern.
The music dealer's window is one of the very
whether those displays actually pay from a dol-
lars and cents standpoint, that is, whether a best advertising mediums he has and whether
A Window Display That
Spells Potential Profit
Arthur L. Wessell Finds
Good Piano Trade Outlook
Manufacturers Continuing Production in Antici-
pation of Resumption of Active Buying—Sees
a Live Convention
Arthur L. Wessell, vice president of Wessell,
Nickel & Gross, New York City, recently re-
turned from a trip in the interest of Wessell,
Nickel & Gross piano actions, and brought back
not only substantial orders but optimistic
reports of activities among the piano manufac-
turers visited. The orders in most cases cov-
ered immediate delivery thus proving that the
piano manufacturer was proceeding on a sound
p oduction basis during the Summer months in
anticipation of the good business ahead. An-
other interesting and hopeful indication un-
earthed by Mr. Wessell in his investigation and
analysis of conditions was the fact that a num-
ber of retailers have far less than their usual
amount of piano stock on hand. It would thus
seem that a concerted resumption of buying on
the part of the public would rapidly be felt by
the piano manufacturer. The demand for the
small grand piano continues strongly in the
ascendancy and the factory of Wessell, Nickel
& Gross is reported busy with orders on hand.
In referring to the forthcoming Chicago con-
vention, it is Mr. Wessell's opinion that it will
prove not only to be one of the most important
conventions held in the piano industry, but will
also favorably affect conditions in the trade
through the value of the various conferences
and speeches made. Mr. Wessell will attend the
convention personally and not only will be
found much in evidence at the various sessions
of the convention but looks forward to meeting
his many friends on the links at the golf tour-
nament which is to be held.
Louis J. Schoenberger,
Pittsburgh Dealer, Dies
PITTSBURGH, PA., May 4.—After an illness of
five weeks Louis J. Schoenberger, secretary of
the Lechner & Schoenberger Co., music dealers,
of Pittsburgh, died in his home, 340 N. Craig
street, Pittsburgh, on April 3. Mr. Schoenber-
ger was widely known to the trade and enjoyed
a wide circle of friends and acquaintances.? He
had been connected with the Lechndt &
Schoenberger Co. ever since its formation.
U. S. Roll Display of Stout's Music House
Mr. Schoenberger is survived by his widow,
direct return from the displays warrants the he displays cleverly a ten-cent seller or a grand Mrs. Cora Rott Schoenberger, two sons, Ulrich
piano, if he can attract favorable attention to and John Schoenberger, four daughters, Ruth,
effort.
It is doubtful if Stout's Music House, Kirks- his window, he has accomplished his purpose. Freda, Jonna, all of Pittsburgh and Mrs. Daric
ville, Mo., whose window display featuring the Therefore Mr. Stout is to be complimented Acton of Bryn Athyn, Pa., one brother, Homer
U. S. music roll of "Peter Pan" is reproduced upon this exceptional window display, particu- Schoenberger, who is connected with the firm,
herewith, actually sold enough of the rolls to larly when it is considered that Kirksville, Mo., and three sisters survive besides his parents,
pay a direct profit on the window display. is a town of about eight thousand inhabitants; Mr. and Mrs. Jacob Schoenberger. The father,
However, the point to be considered is that the and Mr. Stout's display certainly would do Jacob Schoenberger, is president of the Lechner
& Schoenberger Co.
window attracted the attention of a great many credit to the window of any music house.
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