Music Trade Review

Issue: 1925 Vol. 80 N. 18

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MAY
2, 1925
THE
MUSIC TRADE REVIEW
Stabilizing Radio's Merchandising
Number of Radio Manufacturers Working Out New Plans to End Present Confusion in Radio Distribution
by Giving Greater Measure of Protection -to Both the Radio Dealer and Distributor—Guarantees on
S t o c k to Be Prominent Feature of Such Plans, I t Is S t a t e d
QUESTION that many times during the
past month has been put to the repre-
sentative of The Review in his interviews
with the music merchants in and around New
York is: "Is radio to be a low- or a high-
priced merchandising article?" The question is
undoubtedly fostered by the many variations of .
price in the field, generally towards a lower
base, a condition which is much more pro-
nounced this year than ever before in the his-
tory of the industry.
In the minds of several of the largest and
most prominent radio manufacturers, the field
will undoubtedly divide itself in the very near
future into two sections, extremely low-priced
merchandise and very high-priced, with a
market for both. It will depend entirely upon
the manufacturer himself as to whether he will
make a low-priced machine or a high-priced
one.
Indications from several of the most far-
sighted makers of quality radio, even at the
present time, have shown themselves towards
the higher-priced goods, as evinced by several
raises in prices even in the face of a Summer
season and falling market in general.
There are several features in merchandising
radio which are rapidly adjusting themselves to
meet future conditions. One of these is the
allotment of a definite territory to each dealer,
or a franchise plan whereby a definite sales and
merchandising scheme will be developed for
the dealers by the distributors and manufac-
turers protecting all three.
A number of such plans has been formu-
lated by manufacturers, the gist of all of them,
with variations, of course, to take in sectional
conditons, being as follows: The first thing is
the centralization of distribution and the allot-
ment of a definite territory to each distributor.
The distributor will, in turn, be asked to estab-
lish a territorial dealer policy, establishing a
certain dealer in each territory as an exclusive
dealer in his product, granting him a certain
definite territory to cover. These dealers will
be chosen by the distributors, in all probability,
in accordance with a definite set policy depend-
ing upon several things. The first will be on
a survey of the territory as to which arc the
most progressive and have made the greatest
number of sales. Further than that the sec-
tional idea will also take into consideration the
class of clientele that the dealer has and the
price range that he is most favorable to in deal-
ing with his clients.
Then, with regard to publicity and advertis-
ing, it will in aU probability develop to a point
where the distributor and dealer will be asked
to co-operate with the manufacturer in some
plan whereby the expenses will be divided so
that dealer, distributor and manufacturer will
all co-operate and have a set plan to work on.
In this way a certain part of the expenses of
the national advertising will be allotted to dis-
tributors, this partial expense defraying the dis-
tributors' quota of the territorial publicity. The
dealer will then in turn be asked to observe
certain set rules in his publicity and will be
furnished with all the necessary material for
his campaigns.
By these means the distributor will have all
the business that he can take care of in his
territory in dealing with the highest class of
dealers. He will be able to pick dealers whom
he knows wfl.l co-operate with him in his plans
and will be able to sell good-will along with
merchandise, a thing utterly impossible when
t * o or three distributors are tumbling over
one another to get business and are selling
A
dealers right next to one another with no re-
gard to the status of the dealer himself so
long as he is able to put up the money for the
purchase of goods.
Several such plans have come to the atten-
tion of The Review, and in every instance,
whether the merchandise manufactured by the
manufacturer is of low or high price, it was
shown that in his anxiety for business the
manufacturer little realized the importance of
limiting his distribution until it was too late to
stop the war on the part of the dealers to clear
up their stocks.
Another thing of importance in this regard
is that in every plan so drawn up there is a
proviso in which it is stated that in the event
of a change of model or a change in price the
dealer would be assured of either a sufficient
time to adjust his sales to dispose of merchan-
dise on hand, or else that a refund of price
would be arranged to the satisfaction of both
dealer and distributor, on merchandise pur-
chased by the dealer during a certain period,
depending, of course, upon the stand of the
manufacturer personally on this point. In any
event such tactics as these will allow the mer-
chants sufficient protection to handle the lines
with a feeling that their stock is perfectly safe.
These plans, which have been tentatively
formed, all show that the manufacturers are
pointing towards the higher class of merchants,
among which the music merchants stand in the
front rank. It, therefore, behooves the mer-
chants who are now carrying radio to look
more closely into the intentions of the manu-
facturers under whose direction the correct
merchandising plans of radio will evolve. The
manufacturers, themselves, realize that a rep-
utable dealer will not in the future be partial
to merchandise which is not to be protected in
some measure, and likewise the manufacturer,
himself, is interested in protecting the merchan-
dising of his product enough to formulate a plan
whereby dealers will be picked who can be re-
lied upon to push his goods and obtain sales
in volume.
In other words, the day of the radio dealer
who carries an indiscriminate line of radio
goods, manufactured by people of little financial
backing or no strong merchandising policy, is
rapidly disappearing in favor of the strong local
dealer who is practically an appointed agent
of a strong manufacturer who is standing be-
hind his products.
Premier Grand Installed in the New
Coral Gables Golf and Country Club
' T H E Coral Gables Golf and Country Club, of
Miami, Fla., regarded by many authorities
as one of the most distinctive and luxurious
country clubs in the country, has recently selec-
ted a Premier baby grand piano for its recep-
tion room. This is especially gratifying to of-
ficials of the Premier Grand Piano Corp., New
York, because the Coral Gables Club House
represents the last word in interior appoint-
ments and beautiful settings. The accompany-
ing photograph shows the reception room. The
following letter has been received by the com-
pany from the institution with respect to the
selection of the piano: "The choice of the
Premier baby grand for the reception room of
the Coral Gables Golf and Country Club has
been splendidly supported by appearance and
performance this season."
Joins Brinkerhoff Piano Go.
W. W. Forbish, who has been Western repre-
sentative for the Baldwin Piano Co., and was
for many years with the W. W. Kimball Co.,
Chicago, has been appointed Western represent-
ative for the BrinkerhofF Piano Co. Mr. For-
bish has many friends in the trade and has had
wide experience gained through his long con-
nection in the piano business.
The Greatest Name in Radio
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Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
10
New Stores and Changes Among Retail
Music Merchants During the Past Month
A Compilation of New Stores Established and Changes in Ownership and Management Made for
the Use of the Musical Instrument Manufacturers and Travelers
Arkansas
Little Kot-k, Ark.—A well-equipped radio depart-
ment lias been installed in the Blanton-Walker Mu-
sic Shop, featuring the Brunswick-Radiola.
California
San Francisco, Cal.—A large radio department, in-
cluding ten sound-proof booths, has been installed
on the mezzanine of the Quarg Music Shop, 20C>
Powell street.
Alhambra, Cal.—The Daynes Music Co. has opened
its new quarters at 21 East Main street, featuring
the Ampico and a full line of pianos.
Monterey Park, Cal.—The Monterey Park Music
House has been opened in the Garvey Building by
Frank V. de Michele.
Monterey, Cal.—A new local branch of Sherman,
Clay & Co., has been opened at 502 Alvarado street,
handling the Steinway piano as leader.
Ventura, Cal.—The LaBlanc Music Shoppe has been
formally opened in the El Jardin Patio, handling a
general stock of music goods.
Pomona, Cal.—The Ressler Music Co. has taken
new modern quarters in the Investment Building,
handling the Gulbranscn and Baldwin lines of pianos.
Ventura, Cal.—F. E. Hendricks, proprietor of the
Hendricks Music Shop, of Santa Barbara, has
opened a branch music store at 421 Oak street, fea-
turing Hallet & Davis pianos.
Santa Barbara, Cal.—Alterations have been com-
pleted in the quarters of the Bolton & Jones Music
Store, 819-821 State street.
Watsonville, Cal.—Larger quarters at 464 Main
street have been taken by the local branch of
Sherman, Clay & Co., with E. Phil Fuhrman as
manager.
Connecticut
Meriden, Conn.—An up-to-date radio department
has been installed in the retail store of the Mathu-
shek Piano Mfg. Co., at 31-33 West Main street.
Deep River, Conn.—The Deep River Music Shop
has taken new quarters in the Freeman Building.
Florida
Bartow, Fla.—W. O. Russell has taken over the
management of the Sappington Music Co., and will
handle the Gulbransen, Chickering and Lester lines
of pianos.
Miami, Fla.—S. Ernest Philpitt & Son have held
the formal opening of their new building at Miami
Beach.
Illinois
Peoria, 111.—Leon Huggins, formerly of New York,
has succeeded Edwin A. Elmer as manager of the
local John Church Co. Store.
Freeport, 111.—Ross Tuell has purchased the Cha-
telle Music Co., on West Main street, from A. D.
Chatelle, former owner.
Chicago, III.—The F. J. Weidling Co., 3945 North-
western avenue, has been granted a charter, with
a capital stock of $20,000.
Chicago, III.—New quarters have been taken a t .
421 South Wabash avenue by the John Church Co.,
which will occupy the first two floors.
Chicago, III.—The Wilson Broadway Musig Shop,
1142 Wilso"n avenue, has increased its capital from,
$2,000 to $25,000, and will enlarge its business.
Chicago, III.—The Story & Clark Piano Co.'s store
at 315 South Wabash avenue has been moved to
its new building at 173 North Michigan avenue.
Chicago, 111.—Gotsch & Durkln, Inc., have been
granted a charter of incorporation to deal in pianos
and musical instruments at 209 South State street.
Chicago, III.—H. Van Swerlngen has succeeded
William H. Collins as manager of the retail piano
department of Lyon & Healy, Inc.
Indiana
Lafayette, Intl.—The entire music stock of the La-
fayette Music Shop of this city has been purchased
by the Butler Piano Music Co., of Marion.
Iowa
Fort Dodge, la.—The Griggs Piano Co., of Daven-
port, la., purchased the • music stock of the Glent-
zer Music House, but the business will be continued
by W. T. Glentzer.
Fort Dodge, la.—New quarters at 917 Central ave-
nue have been remodeled for the music house of
Donahoe & Donahoe, affording more display space
than the old store.-
Kansas
Dodge City, Kan.—A. O. Drake has sold his in-
terest in the Dodge City Music Co. to R. M. Rath
and John Meyers, who will continue it at (J03 Sec-
ond avenue.
Massachusetts
Springnold, Mass.—The music stock of the Pierce
Co., 254 Worthington street, has been damaged by
fire to the extent of $5,000.
Northampton, Mass.—A charter of incorporation
has been granted to O. S. P., Inc., to deal in musical
instruments at 98 Pleasant street.
Michigan
,
Detroit, Mich.—The warerooms of the Detroit
Piano Co., 7408 Woodward avenue, have been dam-
aged by fire.
Missouri
Jefferson City, Mo.—The Martin Bros. Piano Co.'s
branch here has taken permanent quarters at 208
Madison street.
St. Louis, Mo.—Stanwood Miller has taken over
the store of the Smith-Reis Piano Co., at 1005 Olive
street, and will feature the Henry F. Miller line
of pianos.
Kansas City, 3Io.—E. F. Burns and B. R. Riddle,
have organized the Starr Shop to handle the retail
business in Starr pianos, phonographs and Gennett
records.
St. Louis, Mo.—The Widener, Inc., phonograph
shop has been moved to 51(> Locust street, where it
will be connected with the Joseph F. Hunleth Mu-
sic Co.
Trenton, Mo.—George Husklns has sold his music
business to Clyde O. Maxwell, for the past three
years with .the Chillicothe Music Store.
Nebraska
Omaha, Neb.—A second local music store has been
opened by the Schmoller & Mueller Piano Co., at
119 North Sixteenth street, handling pianos, phono-
graphs and radio.
New Hampshire
Woodsville, N. H.—A music store has been opened
on Central street by Dodge & Gardner, handling
pianos and phonographs, under the management of
E. Gobeile and Madine Colby.
New Jersey
Jersey City, N. J.—The Bruton Piano Co. has
sold its four-story brick store building at 108 New-
ark avenue.
Passaic, N. J.—The Okulski Bros. Piano Co. has
taken new quarters at 136 Passaic street, handling
pianos, phonographs and radio.
Jersey City, N. J.—New quarters have been taken
by the local store of the Mathushek & Son Piano
Co., at 37-39 Newark avenue, affording larger dis-
play space.
New Mexico
Albuquerque, N. M.—J. Lewis Clark, active man-
ager of the New Mexico Piano Co., of this city,
has filed a suit for dissolution of partnership with
H. A. Maisen.
New York
Mt. Vernon, N. Y.—Incorporation papers have been
filed by the Milner Piano Co., of which H. C. Hand-
ley, W. B. and F. N. Milner are the proprietors.
Buffalo, N. Y.—C. E. Tincher, formerly manager
of the Adam Co.'s music store, has resigned to take
charge of the Rudolph Wurlitzer Co. in Cleveland.
New York City—V. and C. and M. Cazzola have
incorporated a new retail music business under the
name of Marconi Bros.
Rochester, N. Y.—The Gibbons & Stone Music
Store, located for 04 years at 172 Main street, East,
has taken larger quarters at 94 Clinton avenue,
North.
Auburn, N. Y.—John Darcangelo, a local music
dealer, has filed a petition of bankruptcy with liabil-
ities of $11,608 and assets of $4,800.
Xew York City—Papers of incorporation have been
filed by the Brunswick Piano Co., which has no
listed par.
Jamaica, N. Y.—A branch of the Sterling Piano
Corp.'s store here has been opened at 17 Railroad
avenue, Freeport, L. I., with Fred Lawton as man-
ager.
New York City—The E. Morris Music Co., 1(558
Broadway, has been incorporated with a capitaliza-
tion of $550,000 under the laws of Delaware.
Buffalo, N. Y.—A temporary store at 667 Main
street has been taken by the Robert L. Loud Music
Co., which was wiped out by a recent fire.
North Carolina
Waynesville, N. C.—A branch music store, han-
dling pianos, has been opened here by W. H. Rymer,
Inc., of Asheville, with R. Till as manager.
Ohio
Barberton, O.—Frank Weigand, well-known local
music dealer, has opened a second store, which will
handle radio goods exclusively.
Lima, O.—The Ohio Music Co. has been granted a
• charter' of incorporation with $500 capital stock.
Lancaster, O.—The Huston Music Co. has opened
a new general music store in the new Blosser
Block.
Cambridge, O.—A temporary store for the local
C. A. House Music Co., which has suffered a fire
loss, has been taken at 918 Wheeling avenue.
Newton Falls, O.—H. M. Wolf, of Ravenna, has
opened a branch music store in the new Masonic
Temple.
Cleveland, O.—The new music store of the Wright
MAY
2, 1925
Co., at E. 102nd street and Euclid avenue, has been
formally opened, handling a full line of music
goods.
Barberton, O.—A branch of the A. B. Smith Piano
Co., of Akron, lias been opened at 200 Park avenue,
handling pianos and talking machines.
Galion, O.—Harry Budd, of Ashland, has pur-
chased half interest in the Bell Music House here.
Cincinnati, <>.—Arthur Mergott has been appointed
manager of the piano department of the John
Church Co.
New Philadelphia, Pa.—The Paul Winter Piano
Co. has been opened on West Fair street, handling
Sohmer, Brambach, Cable and other lines of pianos.
Canton, O.—W. S. Strassner has withdrawn from
the Strassner-Custer ' Music House, which has
changed its name to the W.* S. Custer Music House.
Tiffin, O.—The Hershberger Music Store has taken
new quarters in the Hossler Block on South Wash-
ington street.
('oshocton, O.—Joseph Loader has purchased the
Vingling Music Co., in the new Oxford Bank Build-
ing, «and will operate it in the future.
Oklahoma
Knid, Okla.—R. C. North has sold his interest in
the Cantrell & North Music Co., 110 South Inde-
pendence avenue, to his partner, who will continue
the store.
Pennsylvania
Washington, Pa.—Michael Lombardo has opened a
new music store at 222^ West Chestnut street,
called the Music & Novelty Store.
Bethlehem, Pa.—The Philips Music Shop on Third
street has installed a piano department, and a full
line of small goods.
Philadelphia, Pa.—The People's Talking Machine
Co.'s new store at 513 South Street has added a
small goods department.
Pottsville, Pa.—Tim Murphy of this city has pur-
chased the entire stock of the New York Music
Store at a receiver's sale.
Beaver Falls, Pa.—Mrs. H. C. Sperling has opened
a new music store at 1013 Seventh avenue, handling
pianos, phonographs and radio.
South Dakota
Huron, S. D.—The Rhoades Music Co. has opened
for business in the Daum Block, handling Baldwin
pianos, small goods and sheet music.
Texas
Lubbock, Tex.—G. C. Barrier has opened a com-
plete music department in the store of Barrier Bros.,
handling pianos, phonographs and small goods.
Utah
Ogden, Utah.—The Jones Phonograph Store has
opened a new, complete radio department.
Salt Lake City, Utah.—The radio department of
the Daynes-Beebe Music Co. has been moved from
the mezzanine to the second floor of the store. .
Salt Lake City, I'tah.—A. M. Magoon, of Duluth,
Minn., has succeeded Charles King as manager of
the phonograph department of the Consolidated Mu-
sic Co.
Halt Lake City, Utah.—The Beesloy Music Co.'s
store, which had been damaged by fire in Decem-
ber, has been completely remodeled.
Vermont
Portsmouth, Vt.—A new radio department has been
installed by Lastings, the House of Brunswick, 490
Court street, with J. G. Mullins as manager.
Washington
AnacortJs, Wash.—The Dodge Music Co., of this
city, has enlarged its warerooms.
Wisconsin
Manitowoc, Wls.—A. H. Hardtke has held the for-
mal opening- of his remodeled warerooms, at 931
South Eighth street.
Sparta, Wis.—A new music store has been opened
on West Oak street, by F. W. Lloyd, a local band
leader.
Fond dii Lac, Wis.—A new branch of the Rudolph
Wurlitzer Co. has been opened here at 111 North
Main street, with A. J. Hook as manager.
Jamesville, Wis.—Oscar Hoel, of Madison, has pur-
chased the H. F. Nott Music Store, and has taken
up residence here to nianngo the business.
Ampico for Trenton School
An Ampico in the Knabe, style BGE grand,
has recently been- purchased by the Trenton
Senior High School, Trenton, N. J. The in-
strument was sold by Norman P. Stahl, of the
G. A. Barlow's Sons Co. of that city. The pur-
chase was made by Dr. William A. Wetzel,
principal of the high school, who raised the
necessary funds through entertainments given
by the various school organizations over quite
a period.
A new branch of
has been opened in
North Main street,
A. J. Hook. This
the national chain.
the Rudolph Wurlitzer Co.
Fond du Lac, Wis., at 111
under the management of
is the forty-sixth store in

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