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THE MUSIC TRADE
12
COINOLAS
Supremacy thru their
Performance
Tiny Coinola
Durability that has
defied the years
Reproduco Player Organ
Known Values
Proven Satisfaction
Your territory may be open
Manufactured by
The Operators Piano Co.
715 N. Kedzie Ave.
Chicago
Illinois
REVIEW
MAY
2, 1925
Los Angeles Housewives Answering
Questions of Musical Census Takers
Victor Campaign Opens With Baneuet of Victor Dealers With Their Sales Managers and Sales
Forces—Rapid Progress Being Made in Plans for Western Music Trades Meeting
T OS ANGELES, CAL., April 23.—A "Mu-
sical Census" of Los Angeles is being taken,
and the housewives of the city are entering into
the spirit of the idea with enthusiasm, although
they may eventually feel a sense of disappoint-
ment when they realize that the burning ques-
tion which is really being addressed to them is:
"Have you a talking machine in your home?"
As the first step in the campaign a banquet
dinner was grven to the Victor dealers of Los
Angeles, their sales managers, salesmen and
salesladies. One hundred and twenty gathered
at the Elite Cafe as guests of the Victor Talk-
ing Machine Co. and Sherman, Clay & Co.
and listened to Otto May, Philip Clay and
Griffith P. Ellis explain in detail the plans for
the great Victor sales campaign.
Between thirty and forty lady canvassers are
being sent out in order to obtain prospects for
Victrola sales which are followed up by the
salesmen from the different Victor retail stores.
Prizes are being offered to the salesmen who
make the most sales during the campaign, and
in addition they are being paid five per cent
commission on all sales. The salesladies of
the record departments are also receiving prizes
for the best averages of the number of records
to the customer.
Church Buys Five Pianos
Five pianos were sold to the Wilshire Meth-
odist Church for their new Recreation Center
and Sunday School Building. Chief of these
was an A. B. Chase parlor grand to be used
in the Auditorium of the church itself for solos
and accompaniments on special occasions, and
the sale was made by the Western Avenue
Store of the Platt Music Co., and by Edwin
Lester, manager, personally.
Music Trades' Holds General Meeting
The regular meeting of the Music Trades'
Association took place last week at the Mary
Louise Cafe, and a number of resolutions were
discussed and voted on as recommended by
the Advisory Board. Among those present,
after an absence of several months, was George
P. Bent who has been a member of the Asso-
ciation for a number of years. Mr. Bent was
leaving for Chicago the following day, but took
advantage of the occasion to attend the meet-
ing and to bring with him two guests, namely,
Messrs. Howard and Eastman, the former
being at one time with Chickering & Sons
and a regular visitor to the coast, but has for
a number of years made his home in Los
Angeles.
Western Music Trades' Convention Plans
Special committees for the arrangement of
programs, entertainment and exhibits are hold-
ing frequent meetings in order that no time
shall be lost in preparing a successful conven-
tion in June. E. R. Potter, chairman of ex-
hibitors' committee, has sent out the following
letter to manufacturers and jobbers throughout
the country:
"The Western Music Trades Association will
hold its second annual convention in Los
Angeles, June 23, 24, 25 and 26.
"Last year's convention held in San Francisco
owed its success to the splendid attendance at
the business sessions, and this was due to the
exhibitors' co-operation by keeping their rooms
closed until these meetings adjourned. We are
asking you, therefore, to follow a similar pro-
cedure this year. The hours for meetings are
9:30 till 12 noon and from 2 till 3:30 p.m.,
affording ample opportunity for visiting the ex-
hibits thereafter.
"Also exhibitors are requested to refrain from
arranging for any form of entertainment during
the hours of business meetings of the conven-
tion.
"The business meetings and banquet will be
held on the first floor of the Biltmore Hotel,
the third floor being reserved for the accommo-
dations of those who may desire to stop at the
Biltmore. The exhibits will be on the second
floor, which is specially adapted for this pur-
pose. The size of these rooms varies a little,
but approximately all are 15 feet by 26 feet. The
prices are $6, $7 and $8 per day. Many of these
rooms are connecting so that two or three may
be engaged, each has private shower bath,
also a disappearing bed which does not occupy
any of the room space during the daytime.
"From the present indications a large at-
tendance is promised, and we hope that you
are interested and will make reservations with
the Biltmore Hotel, Los Angeles, direct. How-
ever, as chairman of the Exhibitors' Committee,
it will be a pleasure to co-operate with you in
any possible manner by your addressing the
writer at 711 South St. Andrews place, Los
Angeles, Cal.
"Yours very truly,
"E. R. POTTER,
"Chairman Exhibitors' Committee,
"Western Music Trades' Association."
More Shoninger Pianos for
Edward Waters College
Jacksonville, Fla., Institution Places Orders for
Additional Equipment of Those Instruments
—Used in Mid-Season Concert
JACKSONVILLE, FLA., April 20.—Maxcy Grunthal
& Bros., representatives of the entire State of
Florida for Shoninger pianos, report that Bishop
Herst has made an additional purchase of Sho-
ninger pianos for use in the Edward Waters Col-
lege here. This is regarded as a high compli-
ment to the Shoninger for the reason that the
music department of the college is considered
one of the best in the South and is noted for its
excellent equipment. The satisfaction given by
Shoninger pianos previously installed led to the
new order. One of the instruments was used at
the recent mid-season concert of the music de-
partment given at the Grant Auditorium here.
Firestone Freed of
Itinerant Merchant Charge
Representative of Wurlitzer Co., in Indiana
Harbor, Mich., Declared to Be an Established
Merchant at Trial
INDIANA HARBOR, MICH., April 28.—Fred Fire-
stone, representative of the Rudolph Wurlitzer
Co., who opened temporary headquarters at
3609 Main street recently in connection with
special sales work, has been held on a warrant
for operating a store without a license. The
trial took place this morning and although the
law provides that a transient merchant in order
to operate in Lake county must secure a tran-
sient license at the rate of $20 a day, the case
was dismissed, with the decision that Mr. Fire-
stone was not a transient, but can operate as
an established merchant.
Plan Akron's Centennial
AKRON, O., April 28.—Retail music dealers of
Akron are co-operating with the many commit-
tees in charge of arrangements for Akron's Cen-
tennial Celebration to be held next month. In
the armory it is planned to hold an industrial
exposition and several dealers have made ap-
plication for booth space to exhibit radio and
musical merchandise.. A number of the dealers
have been assigned to the committees.