Classic Mode

Music Trade Review

Issue: 1925 Vol. 80 N. 17

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
APRIL 25, 1925
THE
MUSIC
TRADE
51
REVIEW
It Wasn't
For You
let It Raitfi i WODLDNT |ri M S O OneElse
I'll Be InVirtfim
,
In The Morm
A Dixie Fox Trot Son
With a Great Melodu
NOW
ACreatSo
A Neu) Ballad bi
the Writers ofw
Should 1 Cry Oterft
sad d a
Dandy Fox Trot;
Before I
Had Yon'
[(And III Hade Someone
After Yoube Gone)
Fox Trot
Sheet Music Trade in Atlanta and Savannah—(Continued from page 49)
ality, magnetism and his cordial hospitality.
This boy answers more questions per day than
the busiest "Hello Girl" on the entire Manhat-
tan isle. The department fills the want of the
highbrow teacher, concert artist and student, as
well as the seeker of the most popular in jazz.
Complete lines of all standard editions are car-
ried, studies and methods, with a freshly
stocked popular music counter displaying all up-
to-the-minute, recognized hits.
I overlooked mentioning the fact that, while
touring this Temple of Music, I was initiated,
through the courtesy of "Chief Foster," into the
royal and ancient order of "Oofum Goofum."
The master of ceremonies was the clear-eyed
Charles Brown, head of the repair department. I
was told that this secret organization is open
to all men who have been in the industry for
twenty-five years, more or less. A gray beard
is not necessary. If you- are a member of the
Benevolent Order of the Elks, The Arabic Order
of the Mystic Shrine, of royal blood, talk a
good game of golf, or know at least three good
bootleggers, you are eligible to the craft. I
was pronounced an "eligible" candidate and,
needless to tell you, I was very proud of having
been taken into the fold.
There is an old proverb: "Show me the fruit
that lies near the tree and I will tell you how
good the tree is." From the little time I spent
in the Cable institution I am convinced that it
is bound to have many fat years, through its
splendid and high-class organization. The staff
consists of more than fifty employes. The
"Oofum Goofum" is a house organization.
Ludden & Bates
Ludden & Bates were established in 1870. J.
A. Stuart is the president and the managerial
honors go to Sam Frenkel. This house repre-
sents the Chickering line, Kranich & Bach,
Ivers & Pond, and many other well-known pi-
anos. The sheet music department is owned
and operated by the well-known and charming lady,
Pearl Nash, formerly connected with the Cable
house. This department has been operated for
nearly a year and a half. Upon entering the
music department I found Miss Nash ringing
up the cash, which showed evidence of activity
in her department. This lady is to be admired
for her splendid work in the short space of
time she has been in the department. Her stock,
in brief, consists of a selected line of standard
material that has 100 per cent value commer-
cially to the teacher and pupil. Miss Nash has
a splendid following in the community, for she
has served the musical public of the city of At-
lanta for many years. Her feature lines are
Edition Wood, A. P. Schmidt and Carl Fischer.
She does not^carry any popular music excepting
on order. All the trade is interested in the suc-
cess of this plucky little lady who is surely mak-
ing good. She pays her bills without any frills
and is able to keep herself comfortable.
Jimmie's Song Shop is located just a short
iness under the trade name of Georgia Music
Co. It owns and operates the sheet music de-
partment in the Phillips & Crew Piano House
This department has a real highbrow appear-
ance throughout—typical "a la Schirmer." Many
Schirmer novelties are displayed in the win-
dows and also an attractive arrangement of the
popular ditties of the day. The department at
present is in charge of Mr. Kronlage, a New
Orleans product. J. L. Dilworth, who is cov-
ering the Southern territory for the house of
Schirmer, is the general manager of this store
as well as the Schirmer branch at New Orleans.
Warner's Seven Aces
Warner's Seven Aces, an orchestra which
plays for the nation and now an exclusive Co-
lumbia record artists, hails from Atlanta. It is
a musical organization contributing liberally to
civic work and is active in the Atlanta Junior
Chamber of Commerce.
Savannah, Ga.
The birthplace of Georgia is one of the
world's most beautiful and historical cities. It
is situated on the Savannah River, the dividing
line between Georgia and South Carolina, and
is approximately one hundred miles north of the
Florida state line. Savannah is South Atlan-
tic's greatest seaport. It is also known as the
"forest city." While Savannah is in the semi-
tropical climate, sunstroke is unknown and in-
tolerable heat is not. experienced. By airplane
Savannah is just 725 miles south of New York.
Recent census shows the population of 100,000.
"The tourist's paradise" is another name for
this city.
The Alnutt Music Co.
The Alnutt Music Co., at 118 West Brough-
ton street, is composed of Mr. Munsey H. Al-
nutt and also (young) Laurence Alnutt. This
I. Silver & Bro.
I. Silver & Bro. is a chain store branch with concern has been in operation for twenty years,
headquarters at New York City, doing a general having started in 1906. The lines that Mr.
merchandise business with a thirty-five-foot Alnutt finds most profitable to handle are as
counter, well-stocked with popular music, follows: Henry F. Miller, Baldwin and Kurtz-
"Black and White" songs, ballads, and also a se- mann pianos, Conn band instruments and Key-
lection of instrumental publications. The music stone and Leedy lines of instruments. Munsey
is demonstrated and sold under the supervision Alnutt is a quiet type of merchant who never
of Mrs. Newman, a lady with many years' ex- says a great deal, but evidently does a lot of
perience in the line. She has a thorough un- thinking and planning. The Alnutt business has
derstanding how to merchandise and introduce made substantial advances right along, due to
popular music to the consumer. Her depart- the fact that it has a splendid location with a
ment has a neat appearance, and is quite at- staff of hard workers. "Young" Laurence is on
the job; we might say most all the time on his
tractive.
toes. He must be a speed artist outside of his
M. E. Correa
M. E. Correa, at 86 North Prior street, is an- store for he certainly is speedy in satisfying the
other music merchant, handling brass and reed wants of the general public. The significance of
instruments and accessories, foreign and domes- the name Alnutt simply means that it's "All
tic strings, selected library editions of band and Nut." A lot of gray matter. You cannot deci-
orchestra music, also instructors for all instru- pher it any other way. Laurence is very
ments. This store is what might be termed a proudly married and boasts about his domestic
"hangout" for the "horn blower" and the "fid- life, though he tells me that he gets a new full
dler." In other words, the musician. Mr.-Cor- dress suit whenever the style changes and uses
rea is a well-known musician himself and gives it frequently in society, as he is drafted by his
wife. The sheet music department, though tin-
many helpful hints to the boys around town.
(Continued on page 53)
G. Schirmer, Inc., of New York City, does bus-
distance away from the "beaten path." One
fine morning, not so very long ago, and for no
reason at all, James Finley, Esq., decided to
open a popular sheet music store. His claim is
that he likes the game for the excitement and
its fascination. Jimmie is a professional juggler
of music. By that we mean he knows music.
He takes a hand in writing songs. I cannot
really say how good they are. Let's hope he
can cash in on some of them. He has many
friends in the city and his place is quite a ren-
dezvous for the young people. Jimmie has
missed his vocation. He belongs with the big
timers on Broadway. Eddie Cantor would have
a tough time to follow Jimmie Finley on the
same bill at Keith's Palace. He possesses a unique
line of dry humor and is a salesman of any-
thing. He belongs to the super-type that is
now so famous down at Miami, Fla., selling
corner lots at "Coral Gables." Any time the
music business is "on the fritz" Jimmie will
find plenty to do selling his real estate, of
which he claims to have a good deal of in Flor-
ida, and he emphasized the fact that it's all
above the water. Real activities and pep are
displayed in this little shop, and all honors go
to Miss Calist Conant, a versatile individual,
who has spent many years in front of the foot-
lights in able parts and skits that have always
given her splendid financial success as well as
fame. This lady, fountain of fun, told me a
good one and sent me out smilingly. The cap-
tion is "Two Bells." "Sam, I sho' was sorry
to heard dat your sister am sick." "What yo'
mean sic? My sister ain't sick." "Is that
so?" "Well, when I was down yo' house yester-
day, I saw a sign on de door, 'Bell out of or-
der.' "
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
52
THE
MUSIC TRADE
MIDNIGHT
WALTZ*
REVIEW
"MISS
YOU*
tvefybod
ind Them/
3ke Waltz In Tfye Air/
Eikh
at Midnight I
f those t v)ho delight
in beautiful ballads
AWalt z
Written and ^eatwted
/
by
HARRY M. SNODORASS * King of the Nones'
S
Ted Lewis' New Waltz Hit
WHILE WE DANCED
TILL DAWN*
Sam Fox Publishing Co. Begins Big
National Campaign on "The Flapper Wife
55
Story on Which Number is Based Now Appearing in Newspapers in 800 Cities in the United
States and Canada—One of the Finest Tie-Ups Ever Placed at Dealers' Disposal
T 1 7 H A T is undoubtedly the most widespread
and intensive co-operative campaign on a
single song has just been inaugurated by the
Nea Service, Inc., an association of hundreds of
newspapers in North American cities, and the
Sam Fox Publishing Co. of New York and
Cleveland, Ohio.
In some eight hundred cities in the United
States and Canada Nea Service is running a
sensational serial story known as "The Flapper
Wife." The Sam Fox Publishing Co., in con-
junction and co-operation with this service, has
issued a song of the same name, the music of
which is by Carl Rupp, a well-known writer of
many popular successes. The words are by
Beatrice Burton, who is also the author of this
story, "The Flapper Wife." Apart from this tie-
up of international scope, the song undoubtedly
would be a huge success as both the words
written by the author from the same inspira-
tion which produced the story and the music by
this well-known orchestra leader and composer
are of a popular standing that assures success.
The title, too, is quite timely and undoubtedly
v.-ould produce material responses and obtain
public favor without this hook-up, which will
give it more' prominence, more publicity and
send its sales totals to greater heights.
In 800 Newspapers
The story, "The Flapper Wife," winch will
appear in these 800 newspapers, will not only
run in serial form and be illustrated profusely,
but its message and the interest it arouses will
be supplemented substantially by written con-
tributions by world-famous artists, theatrical
stars, judges, civic bodies and women's organ-
izations throughout the country. These written
contributions, analyzing the message that is
contained in the story "The Flapper Wife," will
help build up the clientele interested in the story
itself and the song which will be featured in
its company. These 800 newspapers throughout
the United States and Canada will in every way
co-operate with the publisher in giving publicity
to the song. In many cases illustrated stories
on the song alone, supplementing the serial
novel, will be given featured space, and much
comment will be aroused on the song in con-
junction with the story.
While this publicity on the song and story is
international in scope, the activity on both these
offerings will be localized through the hook-up
with the newspapers and the music stores. All
of the talking machine record manufacturers,
the player : roll producers, their jobbers and
dealers, as well as the sheet music distributors
and the sheet music trade in general, have al-
ready prepared or are preparing to hook up
with "The Flapper Wife." For the purpose of
L 25, 1925
adding to the interest and assuring sales of
"The Flapper Wife" while the interest is at its
greatest height, all of these factors in the music
trade will issue special trade letters, literature,
window hangers, streamers, and, in the case of
the music publishers, will have available title
pages, cut-outs and other publicity material.
Nothing will be left undone to make this sales
drive with these unusual connections a tremen-
dous success.
Dealers' Aids
Nothing before has ever been attempted with
so many and so valuable connections. Repro-
ductions of the title page will appear in two-
column spaces in most of the papers throughout
the country. The orchestras in every city will
feature the number and local singers will join
in the campaign. Illustrated slides and some
containing the chorus will be available for the
motion picture houses. The broadcasting sta-
tions everywhere will also take part in this ex-
ceptionally original and intensive campaign.
It is up to the music trade everywhere to do
its share in taking part in this enterprising
business campaign. It not only assures sales of
the song records and rolls, but, what is more, it
will bring people into the store at a season
when business houses will welcome this addi-
tional clientele. This one feature of arousing
the interest of the general public in music and
enticing customers into the store should re-
dound to the benefit of not only the sheet mu-
sic and record and roll departments, but, prop-
erly taken advantage of, should result in the sale
of musical instruments of all kinds, assuring re-
tailers of increased sales totals from what is,
after all, a minimum effort. As a matter of fact,
the campaign is daily gathering momentum and,
all these allied publicity channels being used,
it will produce sales and the dealer's part is
the small effort of hooking up with the cam-
paign.
In some territory it may be wise for the
dealer to see that the photoplay houses in his
city have the song slides and that the orchestras
which can do the campaign the most good have
the free orchestrations that are available.
Dealers' Co-operation
In some cases the leading dealers, and this ap-
plies to the piano merchants as well as those ex-
clusively sheet music houses, should get in touch
with the paper running the story and see that it
cooperates with the music dealer and the trade
cooperates with the paper. It is just as important
that a piano house add its efforts to the cam-
paign, as it is for the sheet music, talking ma-
chine record and player-roll dealers because,
after all, it is propaganda for the cause of mu-
sic and many sales of a musical instrument
should be created through this international
publicity.
The Victor Talking Machine Co. is making a
special drive on its record of "The Flapper
Wife" made by the International Novelty Or-
chestra with a vocal refrain by Gene Austin.
It has suggested to its dealers that they get in
touch with the newspapers and show the ut-
most co-operation in the drive. Victor dealers
are being induced to make special window
showings of this record and will join with the
theatres, photoplay houses, dance halls, as well
as radio stations, in adding to the sum total of
publicity.
In many cases Victor dealers will give a prize
to the sales person selling the largest number
of "The Flapper Wife" records. In conjunc-
tion with this it may be pointed out that the
Sam Fox Publishing Co. has available for all
retail stores caps and sashes carrying out the
flapper idea, which will add to the atmosphere
on the campaign. These can cither be obtained
direct or through the talking machine or sheet
music distributors.
No detail has been overlooked in arranging
this sales drive. Its success is assured and it
only remains to see who will get the most out
of it. There are profits for all and no detail
should be overlooked in adding to them. It is
more than a campaign—it is a furor, which, at
its greatest height, will border upon a mania.
Kondas Go. Begins
Big Publicity Drive
"You May Mean the Whole World to Some-
one Else," "Headin* Home to Oklahoma,"
"Island Nights" to Be Featured
The Kondas Music Publishing Co., of Ash-
tabula, O., has inaugurated a publicity cam-
paign on several numbers from its catalog.
These include " You May Mean the Whole
World to Someone Klse," "Hcadin' Home to
Oklahoma" and "Island Nights." In addition to
its advertising in the usual trade channels, the
company has received the co-operation of a
number of prominent orchestras in broadcast-
ing these selections.
The sales of "Island Nights" have increased
substantially in recent weeks and under the new
plans of the Kondas Co. this number should re-
ceive further popularity. The ballad" You May
Mean the Whole World to Someone Else" has
already shown up advantageously and the pub-
lishers expect it to be at its height of popularity
during the Summer months.
Heads Music Department
PORTLAND.. OKE., April 18.—Miss Mildred
Handler is now in charge of the sheet music
department of the Portland Piano Co. in Lip-
man-Wolfe's department store of this city.
Miss Handler has had considerable experience
in the sheet music field.

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