Music Trade Review

Issue: 1925 Vol. 80 N. 17

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
50
THE
MUSIC
TRADE
REVIEW
APRIL
25, 192s
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Big National Newspaper Tie-Up of
"THE FLAPPER WIFE i
A Sensational Serial Story Already
Running in 800 North American Cities
The Music Tie-Up
In announcing our song tie-up with this super NEA serial story — "THE FLAPPER
WIFE," we bring to you one of the biggest bits of news in recent years. The song, en-
titled "THE FLAPPER WIFE," is by a writer of popular hits—Carl Rupp—and the words
by the author of the story—Beatrice Burton. Regardless of its connections with the story,
however, the song is of "hit" calibre and, backed by a carefully planned sensational stunt
pulling publicity campaign on the part of ourselves and eight hundred and more newspaper
organizations, nothing can stop the tremendous popularity which this song is bound to
attain.
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What You Should Do
Get in touch immediately with the newspaper in your city that is running the story
and find out how you can work in with their plans.
Line up immediate features with the photoplay theatres, using slides, singers, etc.
Slides will be supplied without charge on request, as well as professional song copies and
vocal orchestrations.
See to it that the orchestras, especially your dance orchestras, are ready to "hop off"
on the stunt.
—and arrange to have the song broadcasted from your nearest radio stations.
Above all, give it a full prominent window display and tie it right up with the news-
paper story—that is your best bet. Ask for title pages and streamers.
The newspapers will be very glad to co-operate with you in lining up the above plugs
by running photographs of artists, orchestras and displays in their papers and making other
mention of anything pertaining to the song or story. This is "million dollar" advertising
FREE.
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Remember
Not only is this a NATIONAL TIE-UP, but in every city and town where " T H E
FLAPPER WIFE" story is running, it is also a LOCAL TIE-UP. The local tie-up angle
gives you unprecedented opportunities to make this the greatest song seller you have ever
handled.
*
We Are Exploiting the Song Nationally, You Can Exploit It Locally
and "Cash in" With Big Returns
Sam Fox Publishing Co., Cleveland, 0., U. S. A.
New York Address: 158-160 West 45th St., New York City
HERE'S YOUR SHEET MUSIC ORDER BLANK—ACT IMMEDIATELY
Sam Fox Publishing Co.,
Cleveland, O., U. S. A.
Gentlemen: Please send the following order of "THE FLAPPER WIFE" as soon as copies are available:
Copies Song @ I6V2C
Small Fox Trot Orch. @ 18c
Full Fox Trot Orch. @ 23c
D Check here if you desire Extra Title Pages and Streamers.
NAME
ADDRESS
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Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
APRIL 25, 1925
THE
MUSIC
TRADE
51
REVIEW
It Wasn't
For You
let It Raitfi i WODLDNT |ri M S O OneElse
I'll Be InVirtfim
,
In The Morm
A Dixie Fox Trot Son
With a Great Melodu
NOW
ACreatSo
A Neu) Ballad bi
the Writers ofw
Should 1 Cry Oterft
sad d a
Dandy Fox Trot;
Before I
Had Yon'
[(And III Hade Someone
After Yoube Gone)
Fox Trot
Sheet Music Trade in Atlanta and Savannah—(Continued from page 49)
ality, magnetism and his cordial hospitality.
This boy answers more questions per day than
the busiest "Hello Girl" on the entire Manhat-
tan isle. The department fills the want of the
highbrow teacher, concert artist and student, as
well as the seeker of the most popular in jazz.
Complete lines of all standard editions are car-
ried, studies and methods, with a freshly
stocked popular music counter displaying all up-
to-the-minute, recognized hits.
I overlooked mentioning the fact that, while
touring this Temple of Music, I was initiated,
through the courtesy of "Chief Foster," into the
royal and ancient order of "Oofum Goofum."
The master of ceremonies was the clear-eyed
Charles Brown, head of the repair department. I
was told that this secret organization is open
to all men who have been in the industry for
twenty-five years, more or less. A gray beard
is not necessary. If you- are a member of the
Benevolent Order of the Elks, The Arabic Order
of the Mystic Shrine, of royal blood, talk a
good game of golf, or know at least three good
bootleggers, you are eligible to the craft. I
was pronounced an "eligible" candidate and,
needless to tell you, I was very proud of having
been taken into the fold.
There is an old proverb: "Show me the fruit
that lies near the tree and I will tell you how
good the tree is." From the little time I spent
in the Cable institution I am convinced that it
is bound to have many fat years, through its
splendid and high-class organization. The staff
consists of more than fifty employes. The
"Oofum Goofum" is a house organization.
Ludden & Bates
Ludden & Bates were established in 1870. J.
A. Stuart is the president and the managerial
honors go to Sam Frenkel. This house repre-
sents the Chickering line, Kranich & Bach,
Ivers & Pond, and many other well-known pi-
anos. The sheet music department is owned
and operated by the well-known and charming lady,
Pearl Nash, formerly connected with the Cable
house. This department has been operated for
nearly a year and a half. Upon entering the
music department I found Miss Nash ringing
up the cash, which showed evidence of activity
in her department. This lady is to be admired
for her splendid work in the short space of
time she has been in the department. Her stock,
in brief, consists of a selected line of standard
material that has 100 per cent value commer-
cially to the teacher and pupil. Miss Nash has
a splendid following in the community, for she
has served the musical public of the city of At-
lanta for many years. Her feature lines are
Edition Wood, A. P. Schmidt and Carl Fischer.
She does not^carry any popular music excepting
on order. All the trade is interested in the suc-
cess of this plucky little lady who is surely mak-
ing good. She pays her bills without any frills
and is able to keep herself comfortable.
Jimmie's Song Shop is located just a short
iness under the trade name of Georgia Music
Co. It owns and operates the sheet music de-
partment in the Phillips & Crew Piano House
This department has a real highbrow appear-
ance throughout—typical "a la Schirmer." Many
Schirmer novelties are displayed in the win-
dows and also an attractive arrangement of the
popular ditties of the day. The department at
present is in charge of Mr. Kronlage, a New
Orleans product. J. L. Dilworth, who is cov-
ering the Southern territory for the house of
Schirmer, is the general manager of this store
as well as the Schirmer branch at New Orleans.
Warner's Seven Aces
Warner's Seven Aces, an orchestra which
plays for the nation and now an exclusive Co-
lumbia record artists, hails from Atlanta. It is
a musical organization contributing liberally to
civic work and is active in the Atlanta Junior
Chamber of Commerce.
Savannah, Ga.
The birthplace of Georgia is one of the
world's most beautiful and historical cities. It
is situated on the Savannah River, the dividing
line between Georgia and South Carolina, and
is approximately one hundred miles north of the
Florida state line. Savannah is South Atlan-
tic's greatest seaport. It is also known as the
"forest city." While Savannah is in the semi-
tropical climate, sunstroke is unknown and in-
tolerable heat is not. experienced. By airplane
Savannah is just 725 miles south of New York.
Recent census shows the population of 100,000.
"The tourist's paradise" is another name for
this city.
The Alnutt Music Co.
The Alnutt Music Co., at 118 West Brough-
ton street, is composed of Mr. Munsey H. Al-
nutt and also (young) Laurence Alnutt. This
I. Silver & Bro.
I. Silver & Bro. is a chain store branch with concern has been in operation for twenty years,
headquarters at New York City, doing a general having started in 1906. The lines that Mr.
merchandise business with a thirty-five-foot Alnutt finds most profitable to handle are as
counter, well-stocked with popular music, follows: Henry F. Miller, Baldwin and Kurtz-
"Black and White" songs, ballads, and also a se- mann pianos, Conn band instruments and Key-
lection of instrumental publications. The music stone and Leedy lines of instruments. Munsey
is demonstrated and sold under the supervision Alnutt is a quiet type of merchant who never
of Mrs. Newman, a lady with many years' ex- says a great deal, but evidently does a lot of
perience in the line. She has a thorough un- thinking and planning. The Alnutt business has
derstanding how to merchandise and introduce made substantial advances right along, due to
popular music to the consumer. Her depart- the fact that it has a splendid location with a
ment has a neat appearance, and is quite at- staff of hard workers. "Young" Laurence is on
the job; we might say most all the time on his
tractive.
toes. He must be a speed artist outside of his
M. E. Correa
M. E. Correa, at 86 North Prior street, is an- store for he certainly is speedy in satisfying the
other music merchant, handling brass and reed wants of the general public. The significance of
instruments and accessories, foreign and domes- the name Alnutt simply means that it's "All
tic strings, selected library editions of band and Nut." A lot of gray matter. You cannot deci-
orchestra music, also instructors for all instru- pher it any other way. Laurence is very
ments. This store is what might be termed a proudly married and boasts about his domestic
"hangout" for the "horn blower" and the "fid- life, though he tells me that he gets a new full
dler." In other words, the musician. Mr.-Cor- dress suit whenever the style changes and uses
rea is a well-known musician himself and gives it frequently in society, as he is drafted by his
wife. The sheet music department, though tin-
many helpful hints to the boys around town.
(Continued on page 53)
G. Schirmer, Inc., of New York City, does bus-
distance away from the "beaten path." One
fine morning, not so very long ago, and for no
reason at all, James Finley, Esq., decided to
open a popular sheet music store. His claim is
that he likes the game for the excitement and
its fascination. Jimmie is a professional juggler
of music. By that we mean he knows music.
He takes a hand in writing songs. I cannot
really say how good they are. Let's hope he
can cash in on some of them. He has many
friends in the city and his place is quite a ren-
dezvous for the young people. Jimmie has
missed his vocation. He belongs with the big
timers on Broadway. Eddie Cantor would have
a tough time to follow Jimmie Finley on the
same bill at Keith's Palace. He possesses a unique
line of dry humor and is a salesman of any-
thing. He belongs to the super-type that is
now so famous down at Miami, Fla., selling
corner lots at "Coral Gables." Any time the
music business is "on the fritz" Jimmie will
find plenty to do selling his real estate, of
which he claims to have a good deal of in Flor-
ida, and he emphasized the fact that it's all
above the water. Real activities and pep are
displayed in this little shop, and all honors go
to Miss Calist Conant, a versatile individual,
who has spent many years in front of the foot-
lights in able parts and skits that have always
given her splendid financial success as well as
fame. This lady, fountain of fun, told me a
good one and sent me out smilingly. The cap-
tion is "Two Bells." "Sam, I sho' was sorry
to heard dat your sister am sick." "What yo'
mean sic? My sister ain't sick." "Is that
so?" "Well, when I was down yo' house yester-
day, I saw a sign on de door, 'Bell out of or-
der.' "

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