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THE
APRIL 11, 1925
Century
Costs Less!
and nets you more than any other
edition of standard reprints.
Nearly 90% of the bigrgest selling:
non-copyrights in CENTURY cost
you but 4c, which you sell at a
profit of 275%.
This
is the
same
price you paid when
CENTURY was a 10c
edition and your profit
was only 150%.
In addition to CEN-
TIKY
yielding
you
this handsome profit, it
in also spending more
National
Advertising than
ever before, which helps you sell
more copies.
Your co-operation is appreci-
ated.
MUSIC TRADE
REVIEW
Irving Berlin, Inc., intends to make a fea-
ture of Universal Dance Folio No. 9 and a
special effort will be made to make its sales
particularly active during the Summer. The
ukulele additions should do much to add to its
Summer sale as that is the favorite season for
the instrument. It is planned to have dealers
feature the Universal Dance Folio with win-
dow displays and also give it a conspicuous
position on the sales counter.
The sales department of Irving Berlin, Inc.,
has some very original advertising plans in
giving publicity to the Universal Dance Folio
and these will undoubtedly help keep this at-
tractive collection before music purchasers dur-
ing the coming months.
Rapid Progress Made
by Milton Weil Music Go.
Chicago Firm Headed by Milton Weil and
With Isham Jones as Associate Has Many
Popular Numbers on Catalog
April 4.—The Milton Weil Music
Co., 119 North Clark street, although less than
two years old, has established itself in that
Century Music Pub. Co.
short time as one of the most progressive Chi-
235 Weit 40th St.
New York
cago publishers. The rapid growth of the com-
pany is attributed to the well-known person-
nel of the organization and the many popular
hits it has introduced during that time. Its
president, Milton Weil, is an indefatigable
worker who has had wide experience in the
New Edition Contains Thirty-one Dance Tunes music publishing business, and this, coupled
All With Special Ukulele Arrangements by with the fact that the well-known Brunswick
Recording Orchestra leader, Isham Jones, is
May Singhi Breen
secretary and treasurer of this fast-growing
Irving Berlin, Inc., has issued what has been firm, is said to be the keynote of its progress.
termed a special summer issue of the Berlin Isham Jones composes in collaboration with
dance folio which will be known as Universal the well-known lyricist, Gus Kahn, many of
Dance Folio No. 9. This folio contains thirty- the Milton Weil song hits as well as records
one dance tunes covering waltzes, fox-trots and the numbers on Brunswick records. Some of
blues and, as a special feature, each of these the recent hits of this company's catalog in-
thirty-one melodies will be arranged for ukulele. clude "Why Should I Believe in You," "At the
The ukulele arrangements were made by May End of a Winding Lane," "Insufficient Sweetie,"
Singhi Breen, who is well known as a radio "If I Ever Cry" and "Lady of the Nile."
entertainer and a ukulele soloist. Undoubtedly
Miss Breen's activities in the broadcasting field
have done much to continue the widespread in-
PORTLAND, ORE., April 1.—During the past month
terest in this youthful instrument.
Portland has had its full share of famous artists
who have appeared in concert and, as a result,
the demand for the numbers used by them on
their programs has been greatly stimulated, ac-
cording to those in charge of the sheet music
MASTERPIECE
departments. The two numbers that have stood
CHICAGO, III.,
Irving Berlin Issues
Dance Folio No. 9
Popular in Portland
^Victor Herbert'
A KISS
THE
Without These
Music Counters
Are Not Complete
»2W.«,.3T. N.VC.
49
Can't Go Wr<
KLIZA
DEAR ONE
YOU AND I
1 LOVE YOU
JUNE NIGHT
0 KATHARINA
SONG OF I.OVE
SOUTHERN ROSE
I'M SO ASHAMED
DOO YVACKA DOO
DOODLE DOO DOO
HAUNTING MELODY
HONEST AND TRULY
WHEN LIGHTS ARE LOW
THE PAL THAT I LOVED
ROCK-A-BYE-BABY DAYS
WILL YOU REMEMBER ME
I L L SEE YOU IN MY DREAMS
NO WONDER (THAT I LOVE YOU)
SOME ONE LOVES YOU AFTER ALL
WHEN THE ONE YOU LOVE LOVES
YOU
1 HAD SOME ONE ELSE BEFORE I
HAD YOU
IF IT WASN'T FOR YOU I WOULDN'T
BE CRYING NOW
Write for Dealers' Prices
LEO
out prominently from a sales standpoint were
"The Flea" (Moussorgsky) and "When the
King Went Forth" (Koenemann), both of
which were sung by Royal Dadmum, the guest
artist for the Portland Symphony Orchestra,
and by Feodor Chaliapin, the Russian artist.
"Mercenary Mary" Has
Premiere in Washington
New Musical Comedy by Friedlander and Con-
rad to Open in New York—Feist Publishes
the Score
"Mercenary Mary," a new musical comedy,
opened in Washington, D. C, on Monday eve-
ning of last week. The show is booked to play
on the road for two weeks, following which it
will make its Broadway appearance. The pro-
ducer is L. Lawrence Weber, who was respon-
sible for "Little Jessie James." The lyrics and
music are by William Friedlander and Con
Conrad. The music is being published by Leo
Feist, Inc. The New York premiere will be on
next Monday evening, when the show is ex-
pected to score.
WORTH WEIL TUNES
WORTH WHILE HAVING
ROSES OF PICARDY
THEWORLDISWAITING^SUNRISE
IN THE GARDEN OF TO-MORROW
THE SONGOF SONGS
LOVE'S FIRST KISS
SMILETHRU YOUR TEARS
IF WINTER COMES
West of the Great Divide
Me Neenyah (My Little One)
Give Me One Rose to Remember
Waltz Me Lightly, Hold Me Tightly
When Irish Eyes Are Smiling
Home to My Joy and Thee
Sing Along
Dear Little Boy of Mine
Mother O' My Mother
Gypsy Love Song
Mother Machree
My Wild Irish Rose
Sunrise and You
Smilin' Through
That Wonderful Mother of Mine
Kiss Me Again
China Rose ) / i F r •rom
China Rose)
I'm All Alone $ i
Why Should I Believe In You
At The End Of A Winding Lane
Insufficient Sweetie
Some Other Day Some Other Girl
Old Virginia Moon
Daddy Boy
Tell Me Dreamy Eyes
My Sweetheart
Spain
CHAPPELL-HARMS.INC.
M. WITMARK & SONS
MILTON WEIL MUSIC CO., Inc.
AMERICAS POPULAR
BALLAD SUCCESSES
185 MADISON AVE
NEW YORK
*
1650 Broadway
New York, N. Y.
If I Ever Cry
(You'll Never Know)
Lady Of The Nile
(Isham Jones' Best)
Published by
119 No. Clark St.
Chicago, UK