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THE MUSIC TRADE REVIEW
APRIL 11, 1925
IN THE WORLD OF MUSIC PUBLISHING
Conducted By V. D. Walsh
Conditions in the Sheet Music
Trade of Greensboro and Raleigh
SONGS THAT SELL
Maurice Richmond, of the Richmond Music Supply Corp., New York, Tells of the Conditions
Existing Among the Retail Merchants There—Written Exclusively for The Review
(~^ RKENSBORO, N. C, April 6.—Greens-
^"^
boro is "the master key to the South's
best markets. All the U. S. A. is watching
'North Carolina and North Carolina is watch-
ing Greensboro." It is
a progressive commu-
nity, close to raw mate-
rials and in the heart of
the
new Industrial
South, feeding the fa-
mous Piedmont Pla-
teau, a city of beautiful
homes and a wonderful
climate.
The recent
census shows nearly
50,000 i n h a b i t a n t s .
G r e e n s b o r o is the
Maurice Richmond
home and birthplace of
O. Henry (William S. Porter), that literary in-
dividual of fame.
Frank Hood Music Co.
This company has just inaugurated music in
the schools all through Frank Hood's personal
activities. Being a thorough musician himself
and able to talk music from A to Z, it puts him
in a position to handle this market very intel-
ligently. Through his influence an appropri-
ation of several thousand dollars has been
made by Greensboro to supply the youngsters
with instruments and music both in the primary
and high schools. There is hardly a youngster
in this entire community who does not praise
him for his wonderful influence.
The Greensboro College, with an attendance
of 300, has just completed a music building
using thirty pianos. The North Carolina Col-
lege, a State college, finds it necessary to house
fifty pianos for its music department, under the
supervision of Dr. Wade R. Brown, who has
just recently returned from a trip to New York
with Mrs. Brown, having spent ten days attend-
ing the various concerts in that city.
Ralph E. Hodgkin, assistant manager, is a
methodical, systematic, energetic, athletic young
fellow, chock-full of system and on his toes
every minute of the day. He is in charge of
the musical instruments, phonographs and sheet
music. I marveled at the simplicity and splen-
did arrangements of his stock. A beginner with
the proper gift of gab can immediately become
a valuable salesperson here because everything
That Melody You
is practically served on a silver platter. I was
particularly interested in the system employed
in the sheet music stock. Every item of any
stability carried in stock has a number. On
the stock cover that same number is recorded
in an index card system with all the necessary
data connected with the publication such as
composer, keys, publisher, etc. The stock cover
is made of substantial material with the edge re-
inforced to prolong its life. It appealed to me
extremely as it is so practical for any retail bus-
iness since once it is established no time is lost.
Mr. Hodgkin is very proud of the system em-
ployed through the store and has every reason
for being so. He is the type that makes you
think he is working for himself rather than the
other fellow. He put it in these words: "It is
the biggest mistake in the world to think you
are working for someone else. Try to realize
that someone else is paying you for working
for yourself and you will be much happier in
your daily task."
Frank Hood goes to church on Sundays. He
asked me what I was going to do Sunday morn-
ing at the O. Henry Hotel and then invited me
to the First Presbyterian Church to attend Sun-
day School with the big boys and it was a treat.
We had a real teacher of the modern type with
a lesson that was well worth while. Here is
Frank Hood's little song that he sings all day:
"The world is full of so many a good thing,
that is why the young and old should play and
sing."
M. M. Kuhn, special representative of the
Brunswick phonograph division of Baltimore,
was in the city and spoke in an optimistic tone
as to the company's activities in North Car-
olina. He reports the production and retail
business away, ahead of anything it had looked
for.
L. H. Wilson, representing Gibson, Inc., of
Kalamazoo, Mich., called on Mr. Hood while I
was in the store and was very happy with the
results on his trip. Gibson has quality of mer-
chandise in its line, catering to the discriminat-
ing clientele.
Another music man at Greensboro during my
stay was Paul G. Mehlin, of Paul G. Mehlin &
Sons, piano manufacturers of New York. Young
Paul Mehlin stated as follows: "We are go-
(Continucd on page 50)
Listening (New), by Irving Berlin
Yearning (New)
All Alone, by Irving Berlin
Seventeen
Oh, How I Miss You Tonight
Show Me the Way (New)
Ukulele Lady (New)
All Aboard for Heaven (New)
Marie, Marie, Marie
My Sweetie and Me
Can't Your Friend Get a Friend for Me?
Oh, Mabel (New)
Please Be Good to My Old Girl
What'll I Do?
I Ain't Got Nobody to Love
Hot Tamale Molly
—
—
—
BOOKS THAT SELL
TIDDLE DE UKES — Comic Songs for
the Ukulele
Universal
Dance Folio No. 8
X Special 1925
Edition
Peterson's Ukulele Method
—
World's Favorite Songs
4th MUSIC BOX REVUE, 1925
—
In the Shade of a Sheltering Tree
Tell Her in the Springtime
Tokio Blues
DIXIE TO BROADWAY
Mandy, Make Up Your Mind
Dixie Dreams
Hits from TOPSY and EVA
Rememb'ring
I Never Had a Mammy
IRVING BERLIN, Inc.
1607 Broadway, New York
HONEST and TRULY
A PEAL HONEST-TO- GOODNESS
WALTZ HIT/
NOWONDER
{ ( \ttiatILoVe You)
x
You
Can't Go
With
SuMff hu x
^4 Great Song/
DEAR ONE
EDDIE CANTOR m Ktd Boots*
And Jl Real Tune
ROCK A BYE BABY DAYS