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THE MUSIC TRADE REVIEW
52
APRIL 4, 1925
"Nola' as Trombone
Norrett in Charge of
Solo in Production
McCrory Cleveland Store
Well-known Sheet Music Man Has Remarkable
Ability to Put Over Popular Numbers
Novel Rendering of Fox Number in "Puzzles
of 1925," by Member of Commanders, Irving
Aaronson's Orchestra
Larry Norrett, who is now in charge of the
music department of J. G. McCrory Store,
Cleveland, Ohio, has the reputation of taking a
very active part in the making of popular song
successes. For instance, it is stated that he
sold over 5,000 copies of "I Wonder What Be-
came of Sally" before it had reached a heavy
Irving Aaronson, director of the Command-
ers, the orchestra featured in the Charles B.
Dillingham-Elsie Janis production "Puzzles of
1925," has had a remarkable career in the music
entertainment field. Born twenty-eight years
ago, a product of the Ghetto, New York, he
made slow advances, overcoming some unusual
obstacles, until several years ago he organized
the Versatile Sextet. Previously he was ac-
companist for Nora Bayes, Bessie Clayton and
others.
The Commanders was organized in Pitts-
burgh four months ago and made a tour of the
larger photoplay houses in the Middle West.
On this tour it created a wonderful name for
itself, receiving offers from the Keith vaudeville
interests and finally landing in the Elsie Janis
show. In addition to playing in the musical
production "Puzzles of 1925," it is also featured
at the new Janssen's Hof-Brau on Broadway
and Fifty-third street, New York City.
Much of the success of the Commanders has
iK'en its selection of timely and appropriate
numbers for its program. These are selected
wholly upon their merits and are a tribute to
their popularity. In "Puzzles of 1925" Rex
Stanley does a trombone solo of the Sam Fox
Publishing Co.'s fox-trot, "Nola." This is a un-
ique rendition and probably could only be con-
ceived and executed with an outstanding novel-
ty, the melody of which is familiar to the audi-
Larry Norrett
sale in other parts of the country. He re- ence and which realizes the difficulties in the
peated similar activity on such songs as "What'll unusual rendition.
I Do" and "All Alone."
Mr. Norrett senses the commercial possibili-
New Wiedoeft Folios
ties in many popular songs as soon as they are
placed before him with the result that he can Rudy Wiedoeft, America's foremost saxo-
plan in advance on their exploitation in his ter- phonist, is preparing two new folios for his pub-
ritory and naturally cash in on the popularity lishers, Robbins - Engel, Inc., 1658 Broadway,
thereby created.
New York. The wide and insistent demand
Originally from Philadelphia, where he ran from amateur saxophone "fans" for simplified
the McCrory music department and later carry- and original saxophonic compositions prompted
ing out similar activities in the Atlantic City Mr. Wiedoeft to prepare these new works,
store, his past experience gives him unusual which will shortly be ready for counter exploi-
qualifications for his enlarged present activities. fation. The Wiedoeft chart, acclaimed every-
He is considered by popular publishers a great where as the crowning chart achievement of
singer and a greater demonstrator. With his the decade, is in great demand, and is being
musical ability he is gifted with business acu- included in curriculums by famous saxophone
men. His counter in Cleveland, Ohio, is a ren- teachers throughout the nation to advantage of
dezvous for popular music lovers and, if all sec- teacher and pupil.
tions of the country were as well covered, the
sale of popular prints would undoubtedly reach
Millard E. Coffin Songs
a much greater volume.
More men of his type are needed in the
Millard E. Coffin, composer with Jimmy Wal-
sheet music trade.
ker of "Don't Say You're Sorry," a fox-trot,
which has gained some prominence through
radio publicity, is also one of the executives of
Millard's Music Co., the publisher of the num-
ber. The headquarters of this concern are at
205 West Eighth street, Wilmington, Delaware.
Besides the above Mr. Coffin is the writer of
"Jump Steady Blues," published by the Joe
POPULAR
Morris Music Co., Philadelphia; "Carolina Twi-
light" and "Tarheel Blues," published by Jack
SONG SUCCESSES
Mills, Inc.
Yon May Mean the
Whole World to
Somebody Else
Headin' Home to
Oklahoma
Island Nights
Back From Middle West
Irving Mills and Jimmy McHugh, of Jack
Mills, Inc., recently returned from a trade trip
through the Middle West. Both report a good
demand for Mills' prints, including such num-
bers as "My Kid," "What Do We Get From
Boston" and "When My Sugar Walks Down
the Street."
W. Rodman Fay, of G. Schirmer, Inc., New
York City, has been appointed chairman of the
music publishers' division of the forthcoming
Home Service Appeal for the Salvation Army
in Greater New York.
Princess x ^ y
Tsianina
Charles ^fofiefield
Cadman
u
endorse
Indian
Dawn
Soagr
Indi ian
Philadelphia,Pa
Maroh 7,1925
My dear Mr. Pox -
Mr. Cadman and
I with to «xpreas our deep In-
terest and good wishes for the
new song-"INDIAN DAWN" -Just
off your press.
We think It la
the best Indian song presented
for a long time and we think
It worthy a place on any sing-
er's program. I oonslder It a
pleasure to lnolude It In my
repertoire of songs; It suits
my volae perfeotly.
Most slnoerely
and with all good wishes for
the year.
V