Music Trade Review

Issue: 1925 Vol. 80 N. 13

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
56
That Melody You
MUSIC TRADE
REVIEW
MARCH 28, 1925
HONESTY TRULY
A REAL HONEST-TO- GOODNESS
WALTZ HIT/
NOWQNDER
( c dhatILoVe You)
You
Can't Go
W J W With
Wj FEIST
SUMP
hu
^
Great Song/
DEAR ONE
EDDIE CANTOR in *Kid Boots'
And Jl Real Tune
ROCK A BYE BABY DAYS
©1925 LfO FEIST
Publish Special New Song
to Be Sung on Mother's Day
Carl Fischer, Inc., Issue "A Mother's Day Of-
fering" to Mark That Annual Event in a
Fitt'ng Manner with Music
"Mother's Day," May 10, has in recent
years been celebrated in a manner fitting for
Mich an occasion. There has also been some
more recent efforts to link up this important
day with music and, of course, there could be
nothing more appropriate. However, most of
such plans have been thoroughly commercial
and have lacked the proper element to give
them sufficient dignity to win widespread ap-
peal.
Music, however, should be a prominent part
of a Mother's Day celebration. In fact, there
is no other method that could make the occa-
sion more impressive, and particularly is this
true where children are concerned. Linking
music up with the child mind through the aid
of musical events will indeed make the day an
impressive one.
Carl Fischer, Inc., therefore, are to be com-
plimented upon the new song by Lola John-
son called "A Mother's Day Offering," arranged
for unison and for children's voices. Here is
an appropriate and impressive song which con-
tains the proper spirit befitting so important an oc-
casion. The very title commends itself and the
trade, the music profession, and particularly
those in the teaching branches, including the
schools, should accord it the recognition it de-
serves. It is incumbent upon the dealer to sec
that all those who should be interested have
WATCH YOUR CALLS FOR
this material placed at their disposal. The Carl
Fischer Co. has issued a special presentation
edition of "A Mother's Day Offering" which
should enhance its value.
Indian Concert Artist
Praises "Indian Dawn"
Shapiro, Bernstein & Go.
Issue New Novelty Number
"Who Takes Care of the Caretaker's Daugh-
ter?" Already Recorded on Rolls and Records
and Is Being Featured by Orchestras
Shapiro, Bernstein & Co., Inc., have accepted
ior publication a new novelty song with many
humorous catch lines which is being issued un-
der the title "Who Takes Care of the Care-
taker's Daughter (While the Caretaker's Busy
The Sam Fox Publishing Co., of New York Taking Care?"). The number is already heard
and Cleveland, O., whose new number, "Indian on some of the leading talking machine records
Dawn," is being heard in both concert and vaude- and other mechanical reproductions are sched-
ville, has received a further endorsement on uled to appear shortly. In the meantime, both
this unusual composition. In this instance the the band and orchestra and professional depart-
commendatory expressions were received from ments of Shapiro, Bernstein & Co., Inc., are
Princess Tsianina, the Indian concert artist, and busy filling the demands for this quick success.
Charles Wakefield Cadman, the eminent com-
"Who Takes Care of the Caretaker's Daugh-
poser, who is considered an authority upon In- ter?" again marks the entry of an unknown
dian compositions. Cadman probably has con- writer into the ranks of those who have con-
tributed more compositions of this character tributed big song hits. In this instance, Chick
to present-day music than any other composer. Endor, a cabaret performer, is responsible for
Indeed, he is responsible for the preservation of the number. It is often said that an unknown
much of the fast-disappearing Indian music. writer has very little opportunity of placing
The letter to Mr. Fox reads: "Mr. Cadman his compositions with the large publishing
and I wish to express our deep interest and houses. In this and several other instances such
good wishes for the new song—'Indian Dawn'— opinion is disproved.
just off your press.
Shapiro, Bernstein & Co., Inc., have the rec-
"We think it is the best Indian song pre- ord of contributing big successes for the past
sented for a long time and we think it worthy three summer seasons, all of which were the
of place on any singer's program. 1 consider it products of heretofore unknown writers. The
a pleasure to include it in my repertoire of first of these was the well-known "banana"
songs; it suits my voice perfectly.
song, followed by last season's success, "Last
"Most sincerely and with all good wishes of Night Upon the Back Porch," which was the
the year."
product of New York University. So the
Spring and Summer season is again repeating
itself as far as this house is concerned.
Cliff Edwards, known as "Ukulele Ike," well-
Milt Hagen, the well-known writer and pub- known record artist and now appearing in the
licity manager, has been given the title of musical comedy "Lady Be Good" at the Liberty
"News Editor" by the California Ramblers, the Theatre, New York City, originally introduced
exclusive Columbia artists, who are opening "Who Takes Care of the Caretaker's Daugh-
their own roadhouse, following ten weeks' ap- ter." It is now being heard everywhere.
pearance at the Alamac Hotel, New York City.
The new home of the California Rernblers will
be known as "California Ramblers' Inn" on the
Pelham Shore Road, Pelham, New York.
PORTLAND, ORI;., March 19.—The Portland sheet
music dealers welcomed H. Sugarman, of the
Harms Publishing Co., who visited them during
the past week with the Harms catalog, and h.e
During the Summer months Jack Mills, Inc., found many orders waiting for him upon his
will feature its ukulele publications, including arrival. Among the principal offerings of Mr.
"Mills Self Instructor for the Ukulele," "Mills Sugarman which appealed to the Portland
Comic Songs for the Ukulele," "Uke McGluke's dealers were the new waltz ballad "June
Songs for the Uke," "Mills Popular Songs for Brought the Roses," and of the popular num-
the Ukulele," "Hotsy Totsy Songs for the bers, "Rose Marie," "Indian Love Call," "Mem-
Ukulele" and "Wendall Hall's Fifteen Songs," ory Lane" and "Tea for Two."
as well as Hank's "Ten Lesson Course in Uku-
Grossman, Osborne & Stanley have received
lele Playing."
a charter from the State of New York for the
Consult the Universal Want Directory of purpose of publishing music. The incorpora-
The Review. In it advertisements are inserted tors are B. Grossman, N. Osborne and J. Stan-
free of charge for men who desire positions. ley.
Unites With Chas. Wakefield Cadman in Com-
mending Sam Fox Co. Upon Publication of
That Characteristic Number
Have Their Own Place Now
H. Sugarman Visits Portland
Features Ukulele Numbers
BROADWAY MUSIC CORP.
WILL VON TILZER. President
723 Seventh Ave.
New York City
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MARCH 28, 1925
Distribute
Catalogs
Century dealers
who distribute cata-
logs liberally sell the
most "CENTURY."
Be wise—Do LIKEWISE.
Century Music Pub. Co.
235 West 40th St.
New York
The Effect of Increased
Prices on Sheet Music
Few Protests Have Marked Advanced Rates
Although They Have Now Been in Effect
Long Enough to Show Their Influence
In recent months there have been some slight
increases in the wholesale rates on popular
prints, including some of the production num-
bers.
These have been in force a sufficient
length of time to acclimate the trade and pub-
lic to the new price situation, for naturally, in
most instances where the wholesale rates were
increased, it made necessary a similar increase
to the consumer.
In only a few instances have there been any
protests to the changed rates. The numbers
effected are actively exploited and are there-
fore active sellers. The music purchaser is
Wictor Herbert's
MASTERPIECE
A KISS
THE
hired through them to the music counters and
the slight difference in cost involved seemingly
has been no drawback to furthering the sales.
Some dealers have taken advantage of the
new prices, which generally call for a retail sale
at 35 cents, to arrange group sales. This allows
such goods to be merchandised at three for a
$1. ll has been found to increase substantially
the volume of turnover and the accompanying
p:onts. At this particular moment a retail price
that allows group sales to be advantageously
presented should be encouraged, lor not only
does it mean more business, but it is the means
of creating more and greater use ol the piano.
The piano to-day is in competition, from an en-
tertainment standpoint, with many outside
forces, including the automobile, radio and out-
side sports. A reduction in the retail price ol
sheet music to encourage further use of the
piano would hardly bring a sufficient increase
in sales volume to justify the lower charges.
There would only be a slight increase in local
sales and a fair margin from a national view-
point. With a 35-cent retail price and the
merchandising of popular prints at three for $1,
the same margin of local and national increase
is undoubtedly obtained without in any way
lowering business standards. As a matter of
fact,-with this increase in volume comes an in-
crease in profits and also an addition to the
general activity of the music store.
It is natural for all of us to resent taxes of
all kinds and often there is the same psychologi-
cal reaction to price increases. In the case of
the slight, increases involved in the popular
prints, however, the consumer to a great ex-
lent does not realize that there has been a few
cents added to the cost. In fact, with several
productions numbers always selling at a higher
figure, there is no permanent criterion of what
an individual piece should bring. Of course
with the retailer the situation is somewhat dif-
ferent. He buys his goods at the wholesale
prices and readily notices the one or two cents
change, but as a business man the possibilities
of the price changes and their comparison with
the average prices of the music of all his stock
give him the knowledge that the market abil-
ity of the material has not been prejudiced.
At any rate the acceptance of present price
increases has not slowed up sales. It has meant
greater profit for the dealer and, of course, the
publisher and his composers, and has added to
the general health of sheet music.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
Without These
Music Counters
Are Not Complete
AMERICAS POPULAR
BALLAD SUCCESSES
ROSES OF PICARDY
THE WORLD IS WAITING^SUNRISE
INTHE GARDEN OFTO-MORROW
THE SONG OF SONGS
LOVE'S FIRST KISS
SMILETHRU YOUR TEARS
IF WINTER COMES
CHAPPELL-HARMS.INC.
185 MADISON AVE
NEW YORK
MUSIC TRADP: REVIEW
*
West of the Great Divide
Me Neenyah (My Little One)
Give Me One Rose to Remember
Waltz Me Lightly, Hold Me Tightly
When Irish Eyes Are Smiling
Home to My Joy and Thee
Sing Along
Dear Little Boy of Mine
Mother O' My Mother
Gypsy Love Song
Mother Machree
My Wild Irish Rose
Sunrise and You
Smilin' Through
That Wonderful Mother of Mine
Kiss Me Again
M. WITMARK & SONS
1650 Broadway
New York, N. Y.
Can't Go Wn
O W FEIST;
ELI/A
1)1-: A It (INK
YOU AND I
I LOVE YOU
JUNE NIGHT
<> KATHAKINA
SONG OF LOVE
SOITllKltN ROSE
I'M SO ASHAMED
)M)O WACKA DOO
DOODLK DOO DOO
HAUNTING MELODY
1IONK8T AND TRULY
WHEN LIGHTS ARE LOW
THE PAL THAT I LOVED
KOCK-A-BVE-BABY DAYS
WILL YOU REMEMBER ME
I'LL SEE YOU IN MY DREAMS
NO WONDER (THAT I LOVE YOU)
SOME ONE LOVES YOU AFTER ALL
WHEN THE ONE YOU LOVE LOVES
YOU
I HAD SOME ONE ELSE BEFORE I
HAD YOU
IF IT WASN'T FOR YOU I WOULDN'T
BE CRYING NOW
Write for Dealers' Prices
LEO
Sam Fox Pub. Go.
Takes Over "Ogo Pogo"
Big Fox-trot Hit of London and Paris to Be
Handled in America by Well-known Cleve-
land House
"Ogo Pogo," a novelty fox-trot which has
been one of the biggest successes in years in
London and Paris, has been taken over by the
Sam Fox Publishing Co. of New York and
Cleveland, Ohio, for American exploitation.
This has been popular both as a song and in
instrumental form and with slightly changed
lyrics for American consumption it should re-
peat its popularity. From a melody standpoint
it will find immediate favor. It is really a
musical work of merit and its fox trot rhythm
should win immediate recognition and favor.
The Sam Fox Publishing Co., in taking over
"Ogo Pogo," decided to inaugurate a campaign
in order to give it immediate publicity. This
is assured at once by the first orchestrations
which are being forwarded to the leading or-
chestra leaders throughout the country. This
novel orchestration will appeal particularly to
musicians through its distinctiveness in giving
worth-while playing parts to every member
of the orchestra. "Ogo Pogo" is described as
funny. This of course relates to the lyric of
the piece, which is indeed unique. The music
while not funny is of a similar original charac-
ter and is alluring. The song is by Cumberland
Clark and music by Mark Strong.
New Harris Numbers
Charles K. Harris, the pioneer popular pub-
lisher, has just released five new songs includ-
ing a waltz ballad entitled "Danger in Your
Eyes," a ballad with a syncopated chorus called
"Without You," and an old-fashioned heart-
story song "No One to Kiss You Good Night."
A new fox-trot number by Eugene West, writer
of "Broadway Rose," called "Leading Me On,"
is also among these new offerings.
New Blake Issue
Dorothy Gaynor Blake, author of "A First
How Do You Do to the Piano," is also the
authoress of a unique publication called "Fun
and Phrasing" (at the Piano). In a foreword
Miss Blak.2 says the work is specially written
to help in teaching phrasing.

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