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REVIEW
VOL. LXXX. No. 12 Published Every SaUrday. Edward Lyman Bill, Inc., 383 Madison Ave., New York, N. Y., Mar. 21, 1925
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Making the Grand Piano Dominant
Feature in the Display
Improvement in Window Display Methods by the Music Merchant Strikingly Illustrated in a Recent Dis-
play Made by the New Retail Branch of the Story & Clark Piano Co. in Chicago—Visualiz-
ing the Atmosphere of the Home in the Presentation of the Instrument
L T H O U G H the merchandising of pianos
may not stand out before other lines of
industry as an example of efficiency,
there has been undeniable progress made in the
advertising, display and selling of those instru-
ments during the past decade or two. This is
A
and records and in many instances musical mer-
chandise scattered about, is passing rapidly.
Although there are general music stores which
still seek to prove their versatility in the matter
of supplying all musical demands by filling the
show window with samples of lines from all de-
to use rich drapes as a background for window
displays, embellishing them with really attrac-
tive lighting effects and making the piano itself,
most generally a grand, the dominating feature
of the window, with the few other articles em-
phatically in secondary position. The effect of
Window Presentation of Grand by Story & Clark Piano Co. , Chicago
particularly evident in the matter of window dis-
partments, by far the greater number have seen
such a window is to impress the prospective
play in sections where there are opportunities
the logic of displaying one or two items at a purchaser with the beauty of the instrument
for high-class displays of character and appeal.
time and displaying them well to the end of
when placed in appropriate surroundings, and
The day of the music .store window display,
centering attention.
no matter how humble the home of the indi-
with its jumble of instruments, two or three
In the past few years there has been a strong vidual may be, he, and particularly she, cannot
pianos, perhaps a talking machine or so, rolls
(Continued on page 7)
tendency among the better class of piano houses
.