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52
THE
MUSIC TRADE
REVIEW
MARCH 14,
1925
Shapiro, Bernstein & Go.
New Numbers Issued
Plan Big Campaign
By Ghappell-Harms, Inc.
"At the End of the Road" and "Peter Pan"
Among Numbers Being Given Special Atten-
tion
"One Little Dream of Love," "I Look Into
Your Garden" and "Go, Lovely Rose" Among
Those Issued
Shapiro, Bernstein & Co., Inc., have arranged
a big Spring campaign on some of the out-
standing successes of its catalog. Most of these
numbers are having an active sale in sheet mu-
sic form and have been recorded on all of the
talking machine records and player rolls. In
record form they invariably appear in the cata-
logs in both vocal and instrumental form.
The numbers that have been selected for this
special sales drive include "At the End of the
Road", a number of ballad order with a par-
ticular appeal in the homes of the country and
also popular as a fox-trot on the dance floors,
"Peter Pan" (I Love You), also a fox-trot, is
a novelty that in a short space of time has
made itself one of the leading popular successes.
The other numbers include two fox-trots, "The
Only Only One" (For Me), "Alabamy Bound"
and the new vocal selection, "The Prisoner's
Song."
"One Little Dream of Love," one of the new-
est songs added to the catalog of Chappell-
Harms, Inc., is already showing up advantage-
ously. The song is appearing in the programs
of many singers and should be prominent as
an encore number during the balance of the
concert season. "One Little Dream of Love"
has words by Harold Simpson and music by
Westell Gordon.
"I Look Into Your Garden," another song in
the Chappell-Harms catalog, carries music by
the well-known Haydn Wood and words by
Charles Wilmott.
"Go, Lovely Rose," from a poem by Edmund
Waller, is set to music by Roger Quilter.
All of these new numbers are active sellers
and "One Little Dream of Love" shows indi-
cations of being one of the big popular ballad
hits in the Chappell-Harms catalog. In antici-
pation of this the publishers have arranged it
in several keys and have given it a multi-col-
ored title page from a drawing by the artist
Archie Gunn.
New McKinley Music Go.
Offerings to the Trade
Include New Editions and Instruction Books to
McKinley Edition and Firm's Popular Cat-
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CHICAGO, III., March 7.—The McKinley Mu-
sic Co., 1501-1517 East Fifty-fifth street, pub-
lisher of the famous McKinley Edition, as well
as popular selections, announces that a number
of improvements have been made to the former
line and that several new numbers have been
added recently to the latter.
A new edition of "Root's Pleasant Hours of
Piano Instruction" has been issued with an at-
tractive and artistic cover. This booklet, which
covers a complete and thorough course in piano
instruction for children, has already gone over
the half-million mark in sales and its popularity
continues year after year. "Root's First Steps
in Music Made Easy," which is likewise a very
popular standard number, has also been issued
with new cover, as well as many other selec-
tions of this line.
The latest additions to the popular catalog
include "Answering," fox-trot; "It's Always
Lovetime in Dreamland," waltz; "Till My
Dreams Come True," waltz; "I've Got a Gal in
Tallahassee," fox-trot.
Boosey & Go. to Move
Pallma in Portland
PORTLAND, ORE., March 4.—Frank Pallma, Jr.,
traveling representative of the Sam Fox Pub-
lishing Co., was a recent visitor. He had a
number of new offerings that were welcomed
by the local dealers and he was given substan-
tial orders for them. They were: "Indian
Dawn," "I'll Give the World for You" and
"Neapolitan Nights." "Indian Dawn" especially
was appreciated as the dealers had received
calls for the song before he arrived with it.
The words are by Charles O. Ross, the writer
of Indian lyrics, and the music was by J. S.
Zamecnik. The title page is attractive and Mr.
Pallma said that many dealers had taken ad-
vantage of the number to feature attractive win-
dow displays, combining Indian rugs and relics,
which they featured in collaboration with the
curio men.
Century Number Popular
"The Norwegian Cradle Song," which was
added to the Century Music Publishing Co.'s
catalog some weeks ago, and which has had a
wide sale since its release, is now available for
the saxophone. The melody is particularly
adapted to this instrument, and its sale for such
use should be quite active.
Boosey & Co., the internationally famous bal-
lad publishing house, and which, for many
years, has operated its American branch at 9
East Seventeenth street, New York City, has
closed negotiations for new executive quarters
in the Steinway Building, 109 West Fifty-
seventh street, New York. This locality is con-
sidered the new music center. It is close to
Carnegie Hall and surrounded by numerous
leading piano retail warerooms.
PORTLAND, ORE., March 7.—Among the recent
visitors to the local sheet music trade was
Harold Flammer, of Harold Flammer, Inc.;
Arthur Hauser, Carl Fischer, Inc.; Joe Skilton,
of G. Schirmer, Inc.; Bill Jacobs, of Irving
Berlin, Inc., and Frank Pallma, of the Sam Fox
Publishing Co.
Walter Donaldson Chartered
Opens New Department
The Secretary of State of New York has
granted a certificate of incorporation to a new
firm operating under the trade name Walter
Donaldson, for the purpose of publishing music.
The incorporators are: W. Donaldson, J. E. Mc-
Govern and F. E. McGovern. The capitaliza-
tion is $10,000.
Leroy DeWitt has opened the music depart-
ment in the Dickerson Variety Store at 20 Col-
lingsville avenue, East St. Louis, 111. Mr. De-
Witt is a brother of Raymond DeWitt, who is
well known in music circles in Salt Lake City,
Utah. He is also the composer of several
songs.
Frank Silvers, writer of the past success, "Yes
We Have No Bananas," is responsible for the
new novelty published by Jack Mills, Inc., called
"What Do We Get From Boston." The pub-
lishers are making the new offering a feature.
A new publishing organization incorporated
under the laws of the State of New York is to
operate under the trade name Associated Music
Corp. The incorporators are J. Elias, W. Witol
and C. Lynch.
NEW YORK
Visitors in Portland