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MARCH
THE
14, 1925
MUSIC TRADE
47
REVIEW
Store Hailed as Service
Orchestra Music Via Radio
Carl Fischer, Inc., to
Station for Drummers
Proves Good Advertising
Handle Pedler Line
Goodrich Silvertown Orchestra Playing Regu-
larly Through Chain of Twelve Broadcasting
Stations Represents Popular Publicity
Gets Exclusive Representation of Wood-wind
Line of Company in New York and New Eng-
land
Leedy Mfg. Co. Calls Attention in Publicity to
the Excellent Work of the Southern Standard
Music Co., Chattanooga, Tenn.
1M.KHART, IND., March 9.—As a result of the re-
INDIANAPOLIS, IND., March 9.—The Southern
The way big corporations are turning to mu-
sic is shown by the success of the Goodrich Sil- cent Eastern trip of Harry Pedler, Jr., sales Standard Music Co., Chattanooga, Tenn., comes
vertown Orchestra, the twelve-piece orchestra manager of Harry Pedler & Co., manufacturer in for a fine boost in recent advertising litera-
ture mailed to the trade by the Leedy Mfg.
Co., manufacturer of Leedy drums and percus-
sion instruments, this city. The Chattanooga
store is described as a 100 per cent service sta-
tion for drummers and an interesting photo-
graph of the store with drum display is shown
in the literature.
Another interesting photograph in the Leedy
collection is that of the Geo. J. Birkcl Co., one
of Los Angeles' leading musical merchandise
establishments. This photo shows the Leedy
display arranged by Earl Stone, the Birkcl mu-
sical merchandise manager, and Charles Sicbert,
of the Leedy sales department, when the latter
was in Los Angeles recently.
Painting of Allentown Band
AI.I.KNTOWN, PA., February 23.—An oil painting
of the members of the Allentown Hand is now
on exhibition in the music store of the Werley
Music House and is attracting a great deal of
The Goodrich Silvertown Orchestra
attention in local music circles. The Werley
of the B. F. Goodrich Rubber Co., Akron, O. of Pedler wood-wind instruments, arrangements Music House, which is the local agent for C. G.
This orchestra has been organized under the have been completed whereby Carl Fischer, Conn, Ltd., Elkhart, Ind., recently equipped the
direction of Joseph Knecht, of the Waldorf- Inc., will have the exclusive agency for the Ped- band with a set of Conn band instruments.
Astoria Hotel Orchestra, and its playing is rap- ler line in New York and New England, it was
idly becoming famous.
announced recently by Harry Pedler.
Now the Goodrich firm is offering its orches-
According to the deal which was completed
tra for the entertainment of the public through with Henry Gerson, general manager of Carl
a series of broadcasting concerts and through Fischer, Inc., New York, the Fischer house will
an extensive hook-up of broadcasting stations is handle Pedler instruments within a radius of
securing Goodrich publicity throughout the fifty miles from New York and in Massachu-
country as well as making orchestra music more setts, New Hampshire, Vermont, Maine and
T H E O L D E S T AND
popular through making the public familiar with Rhode Island.
good orchestra music.
A large initial order was placed with Mr.
LARGEST MUSICAL
These Goodrich Silvertown Orchestra con- Pedler and shipments are now being made. The
MERCHANDISE HOUSE
certs are held every Tuesday night for an hour Fischer campaign will place a big emphasis on
IN AMERICA
at ten o'clock from the following stations: the Pedler instruments.
Exclusively
Wholesale
WEAF, WJAR, WFI, WCAE, WGR, WEEI,
WWJ, WCCO and WOC, giving them an ex- Consult the Universal Want Directory of
tremely wide broadcast and reaching millions The Review. In it advertisements are inserted
351-53FOURTH AVE. NEWYORKCITY
of people.
free of charge for men who desire positions.
RUNO
ESTABLISHED
WSSSk
GEORGE CLOOS, Inc.
Free
From
Acid
Victor Distributors {
Established 1862
Manufacturer of all Kindt ol
PICCOLOS, CLARIONETS, FIFES. DRUM-
DRUM-MAJORS' AND LEADERS' BATONS
Repairing Neatly and Promptly Done
1659 Stephen St., Ridgewood P. 0., Brooklyn
FLUTES.
STICKS.
SEND FOR TRADE PRICE LIST OF
for
Violin, Viola,
'Cello and Bast
A polish so pure you
can use it as a tooth
wash.
Restores original fin-
ish without eating
into the plate with
acids. Removes dirt
and tarnish instantly.
MULLER A KAPLAN.
154 East 85th St.. N. Y
"RAO" Aluminum Wound
GRET5CH
(Tat'd Sept., 1923)
For VIOLIN, VIOLA, CELLO
A STRINGS
Retails at 25 cents for a handsome metal box, eon*
taming four ounces of polish. .
Our dealer proposition 'is particularly attractive.
Liberal discounts.
The Holton Agency Franchise becomes more valu-
able each year. Write us about it.
Increase Tone Volume
Will Not Rattle
Impervious to Weather
No dealers stock complete
without " R A O "
We also manufacture a complete High Grade line of Wound
and Tested Gut Strings
Known throughout the country for Quality
FRANK HOLTON & CO.
Monufacturert of Holton't—Amirica'i Grtattsl Band Instrumtnts
56? CHURCH ST., ELKHORN, WIS.
OVER
100%
PROFIT
Send
for Complete
Catalog No. 231
WM. R. LEWIS & SON
225 So. Wabash Ave., Chicago
GOLD BAND REED
Tha bait B««d Outfit on tha narkat. Contains: J d o t Bb Clar., 1 do*. Eb Clar..
1 dot. Bop. Sax.. I doi. Alto Sax.. 1 dot. C Mel. S I T . , 2 dot. Bb Tenor. 1 doz.
Bari. All patked Individually In •nvel»»ei, I doz. In a box, scientifically eured.
DISPLAY
CABINETS
9JJ.50
CARL FISCHER, Inc., JggHI New York
^ 4 8 EAST 20™5T, MEW YORK
Kant Krack Cases
"The Quality Supreme*'
GEIB & SCHAEFER CO.
Manufacturer B
Musical Instrument Cases
Sold by all Leading Jobber*
1751-9 N. Ctntral Park Are., Chi.