Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MARCH 7, 1925
9
THE MUSIC TRADE REVIEW
Duo-Art Appears With Rudolph Ganz
and St. Louis Symphony in That City
Gives Conductor of Orchestra Unique Opportunity of Conducting Orchestral Accompaniment to
His Own Interpretation of the Liszt Concerto in E Flat Major
C T. LOUIS, MO., March 2.—The Duo-Art was
featured in a most unusual and impressive
manner recently on the occasion when Rudolph
Ganz, conductor of the St. Louis Symphony
Orchestra, appeared in the double role of con-
apparently, is the mechanism of the instrument
that Ganz had no difficulty whatever in keeping
his accompaniment in perfect alignment with
the solo."
The critics of the other newspapers also com-
money than you have when you take into con-
sideration your gross sales during the course of
the year.
"But you are between the devil and the deep
sea. You don't want to compete with your
new stock so you trust to luck. But there is a
way out and that way out has to be found be-
fore the trade-in situation is bettered and at the
same time the new instruments left-a clear field.
What is the average retail piano merchant
doing about it? It's a question I would like
answered."
Enlarge Altoona Store
ALTOONA, PA., March 2.—A basement store
room, which will provide almost double the
amount of floor space now in use by the firm,
has been opened by Russell & Rigg, music deal-
ers, of 1006 Chestnut avenue, the new room to
be used for the display and demonstration of
phonographs and radio equipment.
The Duo-Art, Rudolph Ganz and the St. Louis Symphony
ductor and soloist, through the aid of that in- mented most favorably upon the concert and
particularly upon the performance of the Duo-
strument.
At the concert in question the Duo-Art was Art.
The instrument used in the concert was fur-
really the soloist, for while Mr. Ganz conducted
the orchestra in the Liszt E flat major con- nished by the Aeolian Co. of Missouri, and not
certo, the instrument reproduced his own play- only Manager W. P. Chrisler, of that company,
ing of the piano solo part. In commenting is enthusiastic over the feat, but due care was
upon the performance the St. Louis Star said: taken to notify the public of the importance
"Both as an exhibition of Ganz's refined art of the concert through liberal advertising.
In the past comparison concerts in which the
and a demonstration of the possibilities of the
reproducing instrument, the concert was emi- Duo-Art has been featured have been given in
nently successful. But for the fact that the artist this city by such artists as Percy Grainger,
was in his accustomed place on the conductor's, Charles Wakefield Cadman, Ignaz Friedman,
platform, the listener might easily have believed Maurice Dambois and others, but it is consid-
that Ganz himself was at the piano.
dered that the performance of Mr. Ganz eclipsed
"Every bit of shading, every effect introduced them all. Not the least interesting fact regard-
at the discretion of the soloist, was reproduced ing the concert was that it attracted an audience
with almost uncanny accuracy. And so perfect, that filled the hall to capacity.
G. Andrew Bogart Returns
From First Trip on Road
Treasurer of Bogart Piano Co. Makes Personal
Acquaintance of Company's Representatives
in the East and Middle-West Cities
C. Andrew Bogart, treasurer of the Bogart
Piano Co., and second son of E. B. Bogart,
president of the company, returned to New
"I was not only pleased with the amount of
business I have succeeded in placing, but was
also particularly impressed with the reception
given me by the merchants I visited. Many
of them were people I had been transacting
business with for years by letter, and I consid-
ered it a particular privilege in being able to
meet them face to face and hear their respective
problems and good fortunes. There are a num-
ber of places I was unable to get to, and am
anxious to get out again soon to meet more of
our dealers. Everybody I talked with seemed
confident of doing a good Spring business."
Faulty Used Piano
Selling Guts New Sales
BOGART PIANO FACTORY
Long Established
Dealers Like
Uniformly
Good
Always
Reliable
(Continued from page 3)
C. Andrew Bogart
York this week from his first trip on the road,
and was greatly elated with its results. The
younger Mr. Bogart was gone about three
weeks, and called on Bogart representatives in
such localities as Baltimore, Md.; Harrisburg,
Pa.; Pittsburgh, East Liverpool, O.; Youngs-
town, O., and back through Sharon, Pa.; Mead-
ville, and neighboring sections.
warehouse in another part of the city that was
practically filled by used instruments, and on
the periodical sale plan they failed to move,
with the result that this department of the busi-
ness showed sustained and heavy losses. This
condition has been ameliorated to some extent
but as yet no remedy has been found for it,
largely because the same attention has never
been devoted by this house to selling used in-
struments as is consistently devoted by it to
selling new ones and which results in an impos-
ing volume of sales annually.
Quick Turn-Over
"The secret of holding trade-in-losses to a
minimum," said the merchant quoted at the
beginning of this article," is quick turn-over.
But that must be accomplished without affect-
ing the sale of new instruments. Granted that
allowances are reasonable, money can still be
lost though allowing trade-ins to accumulate.
"Sou do.n't miss the carrying charge's, they are
hidden in your general costs usually. But
they show up on your annual balance sheet
and you wonder why you haven't made more
Because they help them
build up their, business
by giving .lasting satis-
faction—the kind that
creates sales and more
satisfied customers.
Bogart Piano Co.
E. B. BOGART, Pret.
135th St. and Willow Ave.
NEW YORK