Music Trade Review

Issue: 1925 Vol. 80 N. 10

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
52
THE
MUSIC TRADE
REVIEW
MARCH 7, 1925
You Carit Go Wrong
mhATEISTS
best
tunes in the Book/
chandise carried in all lines, it is a success.
Rather a humorous incident happened while
I was in the Robelen store. Their porter was
late the morning I was there and Mr. Kurtz
said, "You are about an hour late this morning,
Maurice Richmond, of the Richmond Music Supply Corp., New York, Tells of the Situation in the Sam." "Yes. sah, I was kicked by a mule on
Sheet Music Trade in Wilmington—Written Exclusively for The Review
my way, sah." "That ought not to have de-
tained you an hour, Sam," said Mr. Kurtz.
The Robelen Piano Co. is fifty years young, "Well, you see, Boss, he kicked me the other
VlflLMINGTON, Delaware, March 3.—Wil-
* * mington, "the First City of the First having been founded in 1871 by Harry and way."
State," is the slogan used, the ideal city to William Robelen. The present officers of the
J. B. Wilson
manufacture in, to work in and to live in, all company are William E. Holland, president,
J. B. Wilson occupies a small store on
good roads lead to Wil- who has been associated with this company Orange street in the form of a studio, where he
mington.
Population over a quarter of a century and is so well personally teaches the younger generation,
given in 1924 is about spoken of in the community; and Edward R. specializing on the saxophone and the ukulele.
120,000. The city is Kurtz, the secretary and treasurer, whom I The many youngsters I encountered while in
very proud of its hos- have known for many years, and who has also Mr. Wilson's store appeared very happy and
telry, the well-known been connected with this company for twenty- highly elated that they can be classified as
Hotel DuPont, one of five years. Its feature lines are the American musicians as they grow up. In this studio a
the finest hotels in Piano Co. products, also the Behning line of splendid display of musical instruments is evi-
America. Its principal Autopiano and various other makes. The Vic- dent, grouped nicely to attract the eye, and a
industries are glazed tor is featured, and a representative stock of selected line of methods and studies that are
kid, leather and steel, player-rolls, records, likewise a selected stock required for the teaching of various wind and
with many others too of the most important requirements of sheet string instruments is carried in stock at all
numerous to mention. music and music books. Schirmer Library as times. Young Wilson is of the energetic type,
Maurice Richmond
The DuPont family well as other standard editions is carried in personally acquainted with the local musicians.
has played an important part in building up slock, with "Century Edition" and a complete
this spotless town. Its growth dates back to line of Witmark "Black and White" songs. An
1636, when a handful of settlers recognized the attractive corner is given up to the modern up-
geographic and economic advantages of this to-date popular songs of the day. The location at
point within such a short distance of the At- 710 Market street displays an inviting frontage
lantic. The DuPonts located in Wilmington in the most important part of this city, and Upon His Return Finds Feist Organization in
the Midst of Its Great Spring Drive
more than a hundred years ago. The first pow- has all the appearance of a high-class store in
djr mills situated along the historic Brandy- a much larger city. It is the only complete
Kmporium of Music in the State. Mr. Kurtz is
Edgar F. Bitner, general manager of Leo
wine produced the explosives that made pos- the type of individual whom once you meet you
sible the victory of Lake Erie in the War of will always remember, a congenial sort, the Feist, Inc., who, accompanied by his wife, made
a several weeks' tour of the West Indies, re-
1812.
kind that makes you feel at home. I speak with turned to his desk last week. This was Mr.
WATCH YOUR CALLS F0R~ authority for I have enjoyed his hospitality in Hitner's first vacation. Upon his return he found
a very pleasing manner every time I have come the Feist catalog in the throes of a great Spring
in contact with him. The building is a struc- clriv'e.
sV>*
BETWEEN
ture three stories high and basement twenty-
The numbers that it had been decided on to
three feet by one hundred and ten feet.
exploit just prior to Mr. Bitner's departure are
The firm also handles the famous Brunswick all moving along at a rapid rate, including
line of phonographs and records, the best in Isham Jones and Gus Kahn's "I'll Sec You in
radio, and a complete and selective line of My Dreams," which is already acknowledged
one of the big hits of the season; "Will You
musical instruments and musical sundries.
Mr. Kurtz said in just three words: "Our Remember Me," a natural hit; "O Katharina,"
business has been built upon high grade prin- from "Chauve Souris"; "Let it Rain, Let it
ciples, square dealings, a satisfied customer Pour," "If It Wasn't for You I Wouldn't Be
which can be illustrated in this manner—a noise Crying Now," "I'm So Ashamed," "I Had Some
is not a noise unless there is an ear to hear; One Else Before I Had You" (and I'll Have
a sale is not a successful sale until the buyer Someone After You're Gone), and the new num-
and seller are both satisfied; as lovers would ber by Harry Snodgrass, "The Moonlight, a
say, it take two hearts to be really happy when Waltz and You." These numbers, together
they are in harmony both in the same tempo. with a healthy list of songs now nearing their
In business, disappointments are placed in our peak, will be the features of Feist Spring ac-
way to test our courage and stamina. If suc- tivities.
cess in any line were easy tramps would be
handing out gold pieces for tips, and the able
and ambitious would be shoveling snow."
There is much pride in the reputation this
Charles Raymond, 3118 South Springfield ave-
firm enjoys and which it so well deserves. nue, Chicago, 111., has been appointed Western
Known in the community for its dignity, integ- manager for the new Independent Music Pub-
BROADWAY MUSIC CORP.
rity, aggressiveness and customer-friendship, lishing Co., 622 Pauline street, New Orleans,
WILL VON TILZER. President
coupled with quality of highest scope of mer- La.
723 Seventh Ave.
New York City
How Things Are Among the Sheet Music
Merchants of the City of Wilmington
E. F. Bitner Back From
West Indies Vacation
§WEETIE%t1E
To Be Western Manager
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MARCH
THE
7, 1925
Century
Preferred!
Dealers Pre.er "CENTURY"
BECAUSE
ONE—It is the best
procurable !
(That P l e a s e s the
Public)
TWO—It Shows an Average
Profit of Over 200%!
(That Pleases the Dealer)
THREE—It Is Nationally Ad-
vertised !
(That Makes Selling Easy)
Century Music Pub. Co.
235 Wed 40th St.
New York
Big Exploitation Drive
on New Broadway Number
MUSIC TRADE
53
REVIEW
representatives throughout the country are tak-
ing part in the publicity drive for this number.
It is being radioed frequently and is one of the
features in dance halls and photoplay houses.
"Cross-Words Between Sweetie and Me" has
distinguished itself as being one song carrying
the title of the current craze for cross-word
puzzles in a manner that makes it a commercial
'success. Will Von Tilzer, head of the Broad
way Music Corp., hesitated before making ar-
rangements to spend money on chis song in a
big way. The results that the song achieved
through its preliminary publicity, however,
brought forth such active sales as to more than
justify the additional expenditures.
While it is true the number carries a topical
title, it by no means rests its case on the craze
for cross-word puzzles. The music has much
merit and the words are in good ballad style,
fully carrying out the story of "Cross-Words
Between Sweetie and Me." The words are by
Fred Steele and Bob Schafer and music by Billy
Heagney and Bert Reed. The number has been
given a very attractive title page, which lends
itself readily for display purposes and this, to-
gether with the campaign now under way,
should give it a sales impetus that will place it
in the hit class during the Spring season.
Wn
ELIZA
DEAR ONE
YOU AND I
I LOVE YOU
JUNE NIGHT
0 KATHARINA
SONG OF LOVE
SOUTHERN ROSE
I'M SO ASHAMED
DOO WACKA DOO
DOODLE DOO DOO
HAUNTING MELODY
HONEST AND TRULY
WHEN LIGHTS ARE LOW
THE PAL THAT I LOVED
ROCK-A-BYE-BAIJY DAYS
WILL YOU REMEMBER ME
I'LL SEE YOU IN MY DREAMS
NO WONDER (THAT I LOVE YOU)
SOME ONE LOVES YOU AFTER ALL
WHEN THE ONE YOU LOVE LOVES
YOU
1 HAD SOME ONE ELSE BEFORE I
HAD YOU
IF IT WASN'T FOR YOU I WOULDN'T
BE CRYING NOW
Write for Dealers' Prices
New E. R. Ball Ballad
Making Big Success
"West of the Great Divide" Used in Vaudeville
and Concert and as Theme Song With Film
of That Name
"Cross-Words Between Sweetie and Me" to Be
PORTLAND, ORE., February 24.—A number of
Heavily Supported by Publishers Likely to
Ernest
R.
Ball's
new
ballad,
"West
of
the
sheet
music representatives are training their
Be Spring Hit Seller
Great Divide," seemingly is duplicating the suc- guns on the Portland sheet music dealers.
The Broadway Music Corp., 733 Seventh cess of the same composer's "Let the Rest of Among them during the past week was Harold
Flammer, of New York. Among his offerings
avenue, New York City, of which Will Von
was a number that especially appealed to the
Tilzer is president, has inaugurated a national
Portland dealers, being a local composition,
exploitation campaign in behalf of the song
"Pickaninnies' March," by Lena Chambers.
"Cross-Words Between Sweetie and Me." This
Other sheet music representatives during the
number, after many weeks preliminary trials,
week were Arthur Hauser, of Carl Fischer, Inc.,
has shown up so well that a sales drive accom-
who was accompanied by his wife, and Joseph
panied by some unusual publicity was decided
Skilton, of G. Schirmer.
upon.
mm GOUMN'S
This song is known to the trade as "Between
N
Sweetie and Me," and on the title page "Cross-
loii Words," which is part of the song, only appears
TV 5hl>o Pkv
in minor shape. All the Broadway Music Corp.
The South Bend Music Publishing Co., Inc.,
The
Snitli
Bt-nd, hid., has released a new song de-
GREAT
scribed as a radio fox-trot called "On the Air."
DIVIDE
This IHUIIIHT has been heard through various
broadcasting stations and has been a feature of
Alice
lerry
many such programs. The number is also heard
MASTERPIECE
frequently in vaudeville.
ConwayTearle
Travelers in Portland
IE
Now the "Radio" Fox-trot
Victor Herbert's
A KISS
THE
62 W. AMERICAS POPULAR
BALLAD SUCCESSES
ROSES OF PICARDY
THE WORLD IS WMTING^SUNRISE
IN THE GARDEN OFTD-MORRGW
THESONGOFSONGS
LOVE'S FIRST KISS
SMILETHRU YOUR TEARS
IF WINTER COMES
CHAPPELL-HARMS.INC.
185 MADISON AVE
NEW YORK
^
Ernest R.Bali
the World Go By." Besides being heard fre-
quently in concert and vaudeville it is being
used as the theme number in conjunction with
the exhibition of the Metro-Goldwyn feature
film "The Great Divide," based upon the play
of the same name.
"West of the Great Divide" will be featured
by prominent photoplay houses everywhere,
many of whom plan to fashion effective musi-
cal prologues in which the song will be the out-
standing feature. The Capitol Theatre, New
York, and the Chicago Theatre are examples of
what is being done in this direction. The for-
mer, under the direction of Mr. Rothafel, ar-
ranged a typical Capitol prologue and the Chi-
cago Theatre, with Jesse Crawford, the world-
famous organist, made the introduction with
slides and special effects.
Both the producers of the picture and pub-
lishers of the song "West of the Great Divide"
have arranged co-operative hook-ups that
should redound to the interests of both organ-
izations.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
Without These
Music Counters
Are Not Complete
West of the Great Divide
Me Neenyah (My Little One)
Give Me One Rose to Remember
Waltz Me Lightly, Hold Me Tightly
When Irish Eyes Are Smiling
Home to My Joy and Thee
Sing Along
Dear Little Boy of Mine
Mother O' My Mother
Gypsy Love Song
Mother Machree
My Wild Irish Rose
Sunrise and You
Smilin' Through
That Wonderful Mother of Mine
Kiss Me Again
China Rose ) / c ( . F r o m /-.••
\
C h i n a D R o s e )
I'm AH Alone }
M. WITMARK & SONS
1650 Broadway
New York, N. Y.

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