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JANUARY 3, 1925
THE
MUSIC TRADE
REVIEW
Northern California Ass'n Recommends
Carrying Charge on All Time Sales
Association Strongly Backs Report of Committee in Favor of This Plan—Beeman P. Sibley,
Kohler Industries Coast Representative, to Visit East—Pentong Sales Manager of Hauschildt
C A N FRANCISCO, CAL., December 24.—In
spite of the rush of work incident to the
holiday season, Shirley Walker, President of
the Music Trades Association of Northern
California, made time to act promptly on the
report recently submitted by the committee
which had made a study of the subject: "Car-
rying Charge Instead of Interest." A letter
was written by Mr. Walker, on December 15,
to tell the music dealers of the action taken
by the Association at its last meeting in heartily
endorsing the report of the committee regard-
ing the carrying charge instead of interest.
This letter, was mailed out several days later
to the leading dealers of Central California.
Full details regarding the new plan were con-
tained in the letter. Frank Anrys, first vice-
president of the Association, had been chair-
man of the committee which reported on the
carrying charge.
Leaving for East After the Holidays
Directly after Christmas Beeman P. Sibley,
Coast representative of the Kohler Industries
and treasurer of the Music Trades Association
of Northern California, is planning to visit the
East on a business trip to New York and other
Atlantic Coast points.
Radio Brightest Spot in Holiday Sales
Business was a little quiet, generally, in San
Francisco and the Ray region, during the week
preceding Christmas. The music houses felt
this in common with other business. Radio,
generally speaking, was the most active of the
musical lines. Many heads of families seemed
to have made up their minds that a radio set
was the most appropriate gift to the family,
and in some cases "father" carefully selected
the radio outfit he purchased, quite with an
eye to pleasing himself, as well as the family.
Was This Dealer Only Dreaming?
F. Goelzlin, proprietor of the Pacific Music
Co., recently published a song of which he
wrote the music and another member of the
music trades here the words. The two writers
published it themselves, under the firm name of
Goelzlin & Hausrath, and the song, "Don't
Tell Me That I've Just Been Dreaming," is
now on Vocalstyle rolls No. 13048, and is going
on several records next month. Mr. Goelzlin
has been filling some nice orders for the song,
but was puzzled when one of his out-of-town
dealers sent in an order for some copies of
"Don't Tell Me That I've Just Been Drinking."
He is still undecided whether to send the dealer
the song, or a suggestion that he sleep it off.
Goelzlin, who is Coast distributor for Vocal-
style rolls, says that although business is rather
quiet in the city, good country orders are com-
ing in.
This Concert Brought Tangible Results
The sale of a grand piano, this week, is
directly attributed to a concert given nearly
a year ago. The piano is a Charles M. Stieff
Petite grand, and the man who has bought it
is a well-known local musician. Nearly a year
ago K. Gagos, sales manager of the H. C.
Hanson Music House, arranged a concert for
one of the regular weekly entertainments of
the First Congregational Church, of which Dr.
Gordon is the popular pastor. The program
stated that the Stieff piano used was by "cour-
tesy of the H. A. Hanson Music House." The
program was a good one and resulted in the
sale of some sheet music and of a few Bucscher
saxophones, Buescher goods being distributed
by the house.
This week, however, Maynard S. Jones, well-
known choral director of this city and instruc-
tor in vocal work at the Arrillaga Musical Col-
lege, came to the store to hear the Stieff again.
He had heard it at the concert, liked its tone
and, after hearing several other makes of pianos.
decided that the Stieff was what he wanted,
and he bought a Petite grand.
Pentong Now Sales Manager for Hauschildt
H. J. Pentong is now sales manager for the
Hauschildt Music Co.'s store in San Francisco,
and is writing some good feature advertising
for the firm's holiday trade. This young sales
manager gained his piano experience with the
Hauschildt store in Oakland and later went in-
to the advertising game in Los Angeles, but
his liking for the music work brought him
back to Henry Hauschildt.
Eastern Division of U. S.
Music Go. Holds Dinner
Staff Gets Together Before Christmas to Cele-
brate an Unusually Successful Business Year
—Wrist Watch for General Manager Bliss
On Tuesday evening, December 23, the East-
ern Organization of the United States Music
Co. held its annual banquet in the private
dining room at the Cafe Boulevard, New York.
The entire sales and office force consisting of
twenty-five persons were present and a most
enjoyable time was had by all.
The dinner was an exceptionally pleasant one
due to the rapid progress of the Eastern Divi-
sion and the great success enjoyed as the re-
sult of their efforts put forth during the past
year.
Immediately following the dinner J. M.
"Mace" Wale, with an unexpected burst of ora-
tory, presented Jack Bliss, vice-president and
No. H Overton K. 1>.
Duet Bench with Stretch-
er. Has large music com-
partment and player lift.
Overton K. I>. Construc-
tion patented 1918. No.
1,288,974.
Pentong is a staunch believer in applying
advertising ethics to the sale of pianos. In his
holiday advertising he is featuring the prices
of pianos and he stated to-day that a sales
policy that has one price for all customers
means building up a business of satisfied cus-
tomers.
Kendrick Visits Wiley B. Allen Co.
While in the city a few days a^o A. J. Ken-
drick, general sales manager for the Brunswick-
Phonograph Co., was a caller at the Wiley B.
Allen Co. This firm was the first music house
on the Pacific Coast to feature and advertise
the Brunswick, and this began a friendship
which has lasted ever since the inauguration of
the relationship.
Aeolian Man Here on Visit
Charles Tracy, representing the Aeolian Co.
on the Coast, has been a visitor at Sherman,
Clay & Co.'s during the past few days.
general manager of the Eastern Division, with
a beautiful wrist watch, a Christmas gift from
the office force and salesmen of the New York
office.
In his speech of acceptance Mr. Bliss re-
viewed the progress of the Eastern Division
from its inception, thanked those present for
their loyal support and outlined plans for the
future. After several impromptu after-dinner
speeches by other members of the organization
dancing was enjoyed until a late hour.
Philpitt Expands in Orlando
ORLANDO, FI.A., December 27.—On December 30
the local branch store of S. Ernest Philpitti &
Son will be moved to a new and much larger
store in this city, in order to take care of the
increasing volume of business. The branch is
under the direct management of Marshall S.
Philpitt, who, during the few months he has
been in charge, has shown most satisfactory
results.
Overton K. D.'s are as easy to
unpack and display as to stock.
"Two Minutes from Carton (o
Customer."
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Y
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Better stock Overton K. D. Benches this
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[[COMPANY
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