Music Trade Review

Issue: 1925 Vol. 80 N. 1

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JANUARY 3, 1925
THE MUSIC TRADE REVIEW
IN THE WORLD OF MUSIC PUBLISHING
Conducted By V. D. Walsh
Boston Has High Ranking in the Sheet
Music Industry of the United States
SONGS THAT SELL
Maurice B. Richmond, of the Richmond Musical Supply Corp., New York, Tells of Conditions
in the Publishing and Retail Fields in That City—Written Exclusively for The Review
JANUARY 1, 1925. The City of Greater
** Boston, the fourth largest city in the United
States, has a population of almost two million
people. This is the city that originated the
"Tea Party." Boston is often called the "Hub
of the Universe," the "Yank Town," the "Bean
Town" and "College Town." Culture galore!
There is Back Bay, Tremont Street with its
Mall, and Commonwealth avenue with its
wealth.
I have many reasons to be proud of Boston.
First, it is my home town. Then, again, it is
the birthplace of such men as Samuel Adams,
the father of American independence; John
Adams, the second President of the United
States; John Hancock, the first man to sign
the American Declaration of Independence;
Benjamin Franklin, the apostle of grit and
frugality, who said "For age and want save
while you may, no morning sun lasts the whole
day."
There is the popular "Pie Alley," with its
famous eating places. Nowadays you can get
a full meal for all of 10 cents. Back in the
eighties half that price was considered exor-
bitant. The menu consists of a big dish of
Boston baked beans with brown bread, a sailor's
cup of coffee and a liberal helping of Boston
cream pie.
Those were the happy days. When I was a
Boston newsboy, one of the proud Boston news-
boys' organization, my pal was Morris Gest,
who is now one of the world's foremost the-
atrical producers. He participated regularly, as
I did, of those 5-cent meals—every day in the
week, including Sunday.
While passing through the suburbs of Boston
I noticed a music store which displayed the
following candid sign: "Don't ask for credit.
Our books are on the top floor and the elevator
is broken."
Oliver Ditson Co.
There is hardly an individual in the music
industry, whether he be in North .America or
any other part of the world, who does not ap-
preciate and realize the true importance of the
Oliver Ditson Co. Oliver Ditson was born in
Boston on October 20, 1811. His grandfather,
Samuel Ditson, was a solder during the Revolu-
tion. At the age of thirty-four Oliver Ditson
started in the music business at 110 Washing-
ton street. There he began to publish and copy-
DEAI
ONE
there's m /v/esistibl
g in tills tiwe-
t'll *gatyou' tk
you keayi
All Alone (New), by Irving Berlin
Oh, Mabel (New)
Charley, My Boy
What'll I Do?
Driftwood
When I was the Dandy and You Were
the Belle
Morning(Won't You Ever Come Round?)
1 Can't Get the One I Want
Seventeen (New)
Show Me the Way (New)
Take Me (New)
Get Yourself a Broom (New)
I Couldn't Get to It in Time (New)
right music in his own name. In 1857 he erected
his own building at 277 Washington street.
In 1860 Mr. "Ditson established John Church,
then a young man who had been with him since
boyhood, in the city of Cincinnati, O. The busi-
ness was sold to Mr. Church.in 1871 and is now
the well-known John Church Co.
In 1864 Oliver Ditson visualized the present-
day Chicago. George Lyon, of Lyon & Healy,
Inc., was at that time working for the John C.
Haynes Co., which was part of the Oliver Dit-
son Co. Mr. Ditson set up the firm of Lyon &
Healy in Chicago, with P. J. Healy and George
W. Lyon, two of his employes.
BOOKS THAT SELL
Later on Mr. Ditson established the Chas. H.
Ditson Co., of New York. Chas. H. is the son
TIDDLE DE UKES — Comic Songs fo»
of Oliver Ditson. In 1875 Mr. Ditson opened
the Ukulele
the well-known house of J. A. Ditson & Co. in
Universal
Dance Folio No. 8
X
Philadelphia.
Special 1925 Edition
In 1901 the Oliver Ditson Co. removed to a
Peterson's Ukulele Method
large building at 451 Washington street, Bos-

World's Favorite Songs
ton. In 1917 it moved to its present quarters,
179 Tremont street, a twelve-story building de-
voted exclusively to music.
4th MUSIC BOX REVUE, 1925
Mr. Ditson passed away December 21, 1888.
In the Shade of a Sheltering Tree
The year following the firm was incorporated
under the trade name it now bears.
-— Tell Her in the Springtime
The Oliver Ditson Co., of Boston, is the main
Listening
office of the various Ditson concerns. The
The Call of the South
Chas. H. Ditson Co., of New York, is a branch
Tokio Blues
of the Boston concern. Chas. H. Ditson, who
Rock-a-bye Baby
is at the head of the Ditson companies, makes
his home in New York.
The half hour I spent recently with Clarence
DIXIE TO BROADWAY
A. Woodman, the general manager and director
of the Oliver Ditson Co., was most interesting.
Mandy, Make Up Your Mind
Mr. Woodman is very happy over the business
Dixie Dreams
situation and is very optimistic toward the out-
I'm a Little Blackbird
look for 1925.
The Oliver Ditson catalog is famous for its
many copyrights. It contains such standard
Hits from TOPSY and EVA
songs as "At Dawning," by Cadman; "Forgot-
ten," by Cowells; "A Dream," by Bartlett, and
Rememb'ring
scores of others just as popular but too numer-
I Never Had a Mammy
ous to mention. "The Musicians Library," with
eighty-nine volumes; the "Music Students Lihrary,"
IRVING BERLIN, Inc.
with thirty-five volumes; "The Ditson Edition,'
with 367 volumes; "Favorite Songs of, Famous
1607 Broadway, New York
Singers," sixteen volumes; "Tapper's Graded
Piano Course," twenty numbers; "The Music music and otherwise, all part of this great cata-
Student's Piano Course," and hundreds of val- log. There are very few students who play
uable copyrighted piano publications, sheet
(Continued on page 40)
Bring Bfck 'Bios?
Baby Days
A Dixie Lullaby
Fox T r o t
ttOO
DOO
Absolutely
Different /
NoVelty
rjO 1
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
40
THE
MUSIC
TRADE
REVIEW
JANUARY 3, 1925
Boston Sheet Music Trade—(Continued from page 39)
\JUNE NIGHT'
mriiow
: THE GAL THAT I LOVED)
A Storu B a l l a d Vi<
HONEST
TRULY'
A REAL *HONEST-TO-GOOims\
WALTZ HIT!
Abeauttful¥altzSoi^
\/itk a ywelody of '
%
You cant $
Vitk any
©i^2M U O FE\ST \NC
the piano who do not remember the pleasant
"Robin's Return" and "Moonlight on the Hud-
son."
Mr. Woodman was very enthusiastic about
their new series of 50-cent books, yielding a
profit of 150 per cent to the dealer. Three of
the books are now ready, "The Miniature
Classic," volumes 1 and 2, and "Ten Russian
Piano Pieces."
There are many important cogs in the Ditson
wheel and I want to mention a few. E. W.
Briggs is the treasurer and his signature cer-
tainly looks good on a check. Wm. J. Riley,
the man who has never been known to have
had a grouch, and the trim and handsome in-
dividual, James A. Smith, manager of the retail
department, a charming fellow with a lot pf
ability, are also there.
I have often heard dealers and teachers re-
mark that the Ditson publications are well
edited. That credit is due to Wm. Arms Fisher.
One of the old timers who still looks like a
young fellow is Harry Haney, superintendent
of the wholesale department and buyer. I know
the secret of Harry Haney's perpetual pep. He
lives in Jamaica Plains, right on the top of
the plains. He claims the birds sing a little
sweeter there and the air is good and pure. His
motto is work hard, play hard, eat well and
say your prayers every night of the week. His
favorite adage is "early to bed and early to
rise makes a man healthy, wealthy and his
envelope rise." To give you an idea of the
scope of Mr. Haney's knowledge of music, the
copyright office is among those who seek in-
formation from him. And here's another reason
why Haney is so happy.
It seems that several years ago a man who
boasted of being the best-posted individual in
the music business passed on. When he reached
the Heavenly Gate he was confronted by St.
Peter, who asked him by what good deed he
asked admission into Heaven. The individual
promptly responded that he had been the best-
posted man in the music field and had given
great service to dealers, teachers, students, etc.
It happened, however, that St. Peter's secretary
overheard the conversation and knew from the
reports he had been receiving that the person
at the gate was not making a true statement.
He, therefore, said, "St. Peter, there must be
some error. There is just one man who is the
best posted in the music industry and that is
Harry Haney, who is with the Oliver Ditson
Co. in Boston."
Seeing that Harry possessed such wide knowl-
edge I asked him who originated the titles of
two famous songs, "You're the Only Girl in the
World for Me" and "Home, Sweet Home." You
couldn't fool Harry. "Adam, in the Garden of
Eden, suggested the first, and Babe Ruth the
other," says Harry.
One of the remarkable things Mr. Woodman
disclosed to me was that the heads of all the
departments of the Oliver Ditson Co. have been
there since boyhood. They had been promoted
according to their worth and ability.
While sitting in Mr. Woodman's office on the
tenth floor of the Oliver Ditson building Mr.
Woodman pointed out the window to the corner
of Beacon"antl Charles streets, just a short dis-
tance away. That was where the British landed
on April 28, 1775. To-day it is the important
part and heart of the city.
I gathered a bit of Mr. Woodman's philos-
ophy which is well worth quoting. "What the
Oliver Ditson Co. is trying to do is to show
the dealers their possibilities, strength and
power to accomplish whatever is necessary to
make their business profitable. Make it a habit
to expect great things of yourself and it will
bring forth the best in you. Let the dealer put
himself in his customer's place. The consumer
likes to be considered."
When novelties come to the dealer from the
Ditson Co. they should not be set aside, but
submitted to the professional musicians who are
qualified to judge this type of material. In that
way the dealer is in closer contact with his cus-
tomer. Mr. Woodman does not believe in ask-
ing the dealer to take everything that is pub-
lished. He states that Chas. W. Homeyer, of
Boston, is working out the plan very success-
fully.
The Ditson Co. is also distributor for the Vic-
tor Talking Machine Co. Henry Winkleman is
the manager of that department. Musical instru-
ments, wholesale and retail, are under the super-
vsiion of James F. Fitzgerald, who is very well
known in these circles.
Boston Music Co.
The Boston Music Co., at 26 West State street,
dates back about forty years. Gustave Schirmer,
ajjyjitstablished that business in 1885. After es-
tablishing that business Mr. Schirmer returned
to New York. He died very suddenly in 1907.
For a while Winfred Rogers operated the busi-
ness, but later Gustave Schirmer, 3d, came to
Boston and purchased it for himself. The cat-
alog of the Boston Music Co. contains almost
all the works and original compositions of
Ethelbert Nevin. There are just a few excep-
tions and tHewf^-are published by the John
Church Co. The Boston Music Co. also con-
{Continued on page 40)
Of Interest to McKinley Dealers!
Now ready for season 1925!
50 New Numbers and New
Catalogs now ready for 1925
:(~ C h o i c e N I I I I I I M T S f o r I'iiinu, 5 V i o l i n a n d
I ' i a n o D u e l s , :< V i o l i n . V i o l o n c e l l o a m i P i a n o
I'icres.
"
. > M o r e f o r S a x o p h o n e anil I ' i a n o .
Salable Copyrights!
Best Reprints!
World Famous
McKINLEY
MUSIC
"Always
First With
the Best"
Free Catalogs with Slock Orders
A complete storl; of salaiilc music at very
low cost.
200 % Profit
Wrile for Samples anil Terms Toriu.v'.
McKINLEY MUSIC CO.
1501-1517 East 55th Street - CHICAGO

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