Music Trade Review

Issue: 1925 Vol. 80 N. 1

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
The Technical Department
(Continued from page 13)
MUSIC TRADE
REVIEW
JANUARY 3,
1925
Two Interesting Holiday
Popular Pianists Insist
Sales by Weaver Piano Co.
on Story & Clark Piano
As I have recently showed at length in this
department of The Review the piano business Eighty-seven-year-old Man Buys Weaver Re- Phil Ohman and Victor Arden Insist Upon
Larger Platform to Accommodate Instru-
producing Piano for Aged Wife and Mother
is moving away from the condition of bench
ments Used in the Show "Lady Be Good"
and
Father
Almost
Buy
Two
Grands
for
One
craftsmanship into that of mechanical produc-
Daughter
1
tion. In the course of the transition there is
An interesting anecdote relative to the two
coming into view a very complex question.
YORK, PA., December 29.—During the Christmas Story & Clark small grands being used by Phil
How, in effect, shall we obtain the services of
men trained to understand the tonal design and holidays the retail department of the Weavet Ohman and Victor Arden in the musical show
Piano Co., Inc., here, had two very interesting "Lady Be Good," running at the Liberty Thea-
principles of the piano?
sales.
A York upright reproducing piano with tre, New York, was told this week by L.
Engineers Not Mechanics
The piano industry suffers from a weakness Welte-Mignon (Licensee) reproducing action Schoenewald, New York district manager of the
which is often not mentioned but is always and was sold to Herman Sauppe, who is 87 years Story & Clark Piano Co. "The original ar-
painfully present. The industry is badly organ- old and decided to purchase this piano to cheei rangement was that two of our pianos were to
ized on the economic side, and consequently the himself and Mrs. Sauppe in their declining be used by the show when it opened in Phila-
earning powers of the individual workman are years. Mr. Sauppe is active for a man of his delphia," said Mr. Schoenewald, "but an error
too small for the work he does. This is the years and his wife has been a music lover all on the> part of the stage carpenters resulted in
building of the special moving platform too
fault of small production, and of the incom- her life.
small
to hold them.
The other sale was to Mrs. H. W. Linebaugh,
pleteness of the change from craftsmanship to
"Although they had requested Story & Clark
mechanization. It will cure itself, of course, but Dover, Pa. Mrs. Linebaugh came into the store
meanwhile it is producing a very difficult con- the latter part of November and pledged the grands, Ohman and Arden were compelled to
dition of affairs. It is keeping the young men salesman and Secretary P. G. Mundorf to ab- play their duet numbers on two 4 feet 8 grands
out of the trade of piano making, and when the solute secrecy regarding her intention to buy of different make during the Philadelphia en-
older men have all retired or have died off who a Weaver grand piano as a Christmas present gagement. They were not satisfied with the
will take their places? If the industry were for her daughter. The piano was to be deliv- tone of these pianos, so on coming to New
entirely mechanized the difficulty, of course, ered on Christmas morning. So carefully were York Victor Arden prevailed on the manage-
would be much less severe, for machine tending the details handled that the deposit made by ment to enlarge the platform to hold our 5
is both simple and well paid, when an industry Mrs. Linebaugh was entered in the "unknown" feet 2 inch grands. It has afforded the Story
is on a mass production basis. Unfortunately account of the company without any name to & Clark Piano Co. much pleasure to realize
the piano business is in no such condition. it. On Monday, December 22, Mr. Linebaugh that our pianos are held in such esteem by two
It still needs, and always will need, skilled came into the store and told Mr. Mundorf that •such talented pianists as Phil Ohman and Vic-
workers who must learn their trade somewhere. he wanted to buy a piano for his daughter for tor Arden."
How to attract young men into the trade is, a Christmas present. Mr. Mundorf had never
then, one big question. How to train them is met Mr. Linebaugh and proceeded with the sale
another; and how to keep them in the trade of the instrument until he found that it was
when they have been trained is still another, Mrs. Linebaugh's husband. Leaving Mr. Line-
KKI) BANK, N. J., December 29.—A new local
baugh for a few minutes he 'phoned to Mrs.
and by no means the least important.
branch of the Lauter Co., making the sixteenth
Linebaugh, who advised that under these cir-
The Only Solution
retail store of this company in this State, has
The only solution is going to be found, one cumstances he should be told and- the piano just been opened here at 40 Monmouth street
delivered
at
once.
thinks, in the establishment of a co-operative
in the new Manee Building. The store will be
system of technical training, to be supported b>
managed by Frank T. Bloom, who is also in
the united efforts of the industry. We have a
Consult the Universal Want Directory of charge of the Lauter store in Asbury Park. A
Chamber of Commerce and thus are in posses- The Review. In it advertisements are inserted full line of Lauter pianos and player-pianos is
sion of the machinery needed to inaugurate an\ free of charge for men who desire positions. carried.
such effort as is here envisaged. The need, as 1
have said, is more for what may be called tonal
engineers than for old-fashioned piano mechan-
ics. These latter are being crowded out by the
gradually progressing mechanization of the in-
dustry, and the future belongs not to them but
to the engineers yet to be developed. These
engineers are the men we want, tonal engi-
neers; men trained in tone production and able
to devise machines for doing the finishing, reg-
ulating and other assembly processes which now
require so much hand labor of a highly skilled
character—hand labor, moreover, which does
not enable the skilled mechanic who docs it to
earn an adequate income according to modern
ideas.
Co-operative Action
It should seem that among the very big tasks
which the coming year presents to our notice
is the task of studying this question with a view
to attaining sooner or later to co-operative com-
mon action upon it. Of course, it is a matter
for the Chamber of Commerce, which has mem-
ber associations among whose members the
work of investigation might well be divided.
It is a question which even now presses for
solution and of which the solution must not
be forever postponed or avoided. Sometime
and somehow it has to be taken up. There is no
When dosed the aluminum trays nest together over the large compartment, which
u u u r e i 13H"x6*x4*. The two left hand trays measure IZH"X2*A*XIM"
*nd the
time like the present.
two right hand trays l3H"x3)i''TilH''-
The partitions in right hand trays are
Yes, the coming year has in store for us a
adjustable and removable instantaneously. Case is covered with seal grain imitation
leather and fitted with very secure lock and highly nickel-plated hardware trimmings.
great deal of constructive technical work. The
Outside Dimensions: 1554" long, 7" wide, 8" high. Weight: 6^4 pounds.
quicker we take it up and make an effort to
dispose of it the better it will be for the whole
$13.00 each, F.O.B. New York.
industry. It is a subject that merits the imme-
diate consideration of everyone in the trade.
Lauter Branch in Red Bank
Our New
Tuners' Case No. 150
Light, Compact and Serviceable
HAMMACHER, SCHLEMMER & CO.
Correspondence
is solicited and should be addressed to William
Braid White, care of The Music Trade Review,
Western Division, 209 South State street,
Chicago.
Piano and Player Hardware, Felts and Tools
New York—Since 1848
L
4th Ave. and 13th St.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
JANUARY 3, 1925
Bradford's of Milwaukee Announces
Opening of Large Radio Department
New Department, on Fourth Floor of Store, Result of Eighteen Months of Investigation of Field
—Flanner-Hafsoos Window Wins Prize in Conn Display Contest
\M 1LWAUKEE, WIS., December 30.—With
•*•*•"• the Christmas rush over, local dealers
have been busy during the last few days of the
month taking inventory and getting the final
sales to add to the year's record. Local reports
are varied as to the outcome of the year's busi-
ness, but the majority are coming out about
even with last year. Some few stores report
large gains for the year, and others have dropped
behind in some departments, but general con-
ditions are fairly good.
Grand pianos and reproducing instruments
have been showing up especially well. Although
players have not been entirely neglected, they
are not taking so prominent a place as the high-
priced merchandise. Some radio and phono-
graph combinations have been active, but phono-
graphs alone have been very quiet. Some deal-
ers say that radio has cut into phonograph busi-
ness more this year than last. Records have
been good, but this business has also been be-
hind that of last year in most cases. Band in-
strument departments are going right ahead,
and are showing a good gain over 1923.
Radio Department for Bradford's
After seriously considering the proposition
for about eighteen months, Bradford's has an-
nounced its entrance into the radio field as an
exclusive Milwaukee dealer for the Zenith line.
According to Hugh M. Holmes, vice-president
and sales manager of Bradford's, the selection
was made after testing various lines on the
basis of distance, easy tuning, selectivity and
other points. The new department has been
located on the fourth floor of the store, which
has been arranged for the display of the com-
plete Zenith line. With this, Bradford's will
also handle the Brunswick-Radiola. The mer-
chandising of these instruments will be under
American
Piano Wire
"Perfected" "Crown"
Highest acoustic excellence dating back to the
days of Jonas Chickering. Took prize over
whole world at Paris 1900. For generations
the standard, and used on the greatest number
of pianos in the world.
Services of our Acoustic Engineer always arailabU
—fret Illustrated books—free
American Steel & Wire
ACOUSTIC DEPARTMENT
t M 8. LA SALLE ST., CHICAGO
Company
\ Leather Specially
Tanned for Playei>
S r i f t TS Pianos and Organs
Also Chamois
Sheepskins, Indias
•^••r."'"'" *-• - »
and Skivers
A Specialty of
k
M^^^^^^fel'
Pneumatic and
Pouc/l Skin Leathers
T.L.LUTKINSIncI
4 0 SPRUCE ST.. NEW YORtt.N.Y.I
the supervision of Mr. Holmes, and the service
department is in charge of Carl Farrell, for-
merly connected with the radio department of a
prominent Milwaukee electrical and radio sup-
ply company.
Business for December was very good at Ed-
mund Gram, Inc., home of the Steinway, accord-
ing to Edmund Gram. Figures for the month
show a good gain over last year, and Steinway
sales were in the lead. Brunswick-Radiolas
were also very popular at Gram's during the
holiday shopping season. Mr. Gram reports
that 1924 has been a wonderful year for Stein-
ways, and an unusually large number of instru-
ments has been disposed of during the past
twelve months. Figures for the whole store,
however, do not quite come up to last year,
although they do not not run far behind.
Prize for Flanner-Hafsoos Window
H. W. Boone, manager of the band instru-
ment department of Flanner-Hafsoos, has re-
cently received word that the window display
of C. G. Conn band instruments, which was
arranged a few months ago as part of a contest
held by the Conn Co., was awarded second
prize. The contest was held for all Conn deal-
ers, and a number of cash prizes were awarded
for the most attractive displays. The Milwau-
kee display included practically every instru-
ment made by the company, attractively ar-
ranged with a dark background. During the
time the display was in the window many pass-
ing pedestrians stopped to admire and to look
over the collection of instruments.
More Business in New Quarters
The West Allis Music Shop, at West Allis,
Wis., a suburb of Milwaukee, also reports an
increased business since moving into new quar-
ters at Sixty-fifth and Greenfield, according to
the report of Charles Faetenheuer, proprietor.
The store carries all lines of musical instru-
ments and reports a good general demand.
T. J. Mercer Resigns
from Gulbransen Go.
Succeeded by H. A. Stewart, Who Has Been
With the Company for Six Years—Widely
Known in the Industry
CHICAGO, III., December 29.—Announcement is
made by the Gulbransen Co. of the resignation
of T. J. Mercer, sales manager, to be effec-
tive December 31 of the present year.
For personal reasons Mr. Mercer, who has
been with the company five years, recently asked
to be released at the expiration of the present
year's arrangement. He leaves the Gulbran-
sen Co. with the very best wishes of the or-
ganization and with a sincere regard on his
part for those who have been his associates
during the past five years. He will be at his
home in Oak Park until the second week in
January, when he expects to take his family
to Arizona and California for the Winter.
Mr. Mercer's duties in the sales department
will be assumed by H. A. Stewart, who has
been with the company for the past six years.
Mr. Stewart is well and widely known through-
out the trade through sixteen or seventeen years
connection with the industry and is a highly
enthusiastic believer in the possibilities and fu-
ture of the registering piano.
15
of Governors for the next three years. He was
also appointed to act as a delegate to the U.
S. G. A. for the Westchester District.
Fire Damages Violin Plant
COUMBUS, ()., December 20.—Fire of undeter-
mined origin again visited the factory of the
Jackson-Guldan Violin Co. here last week.
Are You Sharing
in This Prosperity?
You Can in 1925!
Carload after carload of compact Miessncr
Pianos arc leaving the factory. Telegraph
re-orders are coming in right along. Busi-
ness is good—and steadily getting better—
for Miessner Dealers.
There's a reason—three big reasons, in
fact. First, Miessner is the original small
piano—the farthest advanced; enjoys wide
demand among musicians and musical edu-
cators. Second, its sales fields are indi-
vidual, seven big markets almost exclusive
to the Miessner. Third, the Miessner Sales
Development Plan is unique and wonder-
fully successful. Nothing like it—endorsed
by the larger as well as smaller retail
music dealers. Over 10,000 children en-
rolled under the Miessner Free Lesson
Plan in six months.
Have you looked into this unusual propo-
sition? If not, you're missing something.
Write today for full information.
MIESSNER PIANO COMPANY
136 Reed St.
Milwaukee, Wis.
THE LITTLE PIANO WITH THE BIG TONE
MIESSNER PIANO CO.,
136 Reed St., Milwaukee, Wis.
Gentlemen — Send me full details on the
Miessner Piano, the Miessner Sales Development
Plan and the booklet, "How to Get Business in
New and Untouched Fields With the Miessner
Piano."
Name
Name of Store
Street and Number
City
State
jflorep
MAKERS OF
SUPERIOR QUALITY
Worcester Wind Motor Co.
WORCESTER. MASS.
Makers of Absolut*!? Satisfactory
WIND MOTORS for PLAYER PIANOS
Alao all kinds of Pneumatics and Supplies
Illllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllll
Bliss Honored by Golfers
George H. "Jack" Bliss, vice-president and
general manager of the U. S. Music Co., was
re-elected at the annual meeting of the West-
chestcr Hills Golf Club to serve on the Board
<&ranb JDtanos
WASHINGTON, NEW JERSEY

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