Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
REVIEW
11
twenty-six years old, of New York City, said
that his part in the scheme was to get em-
ployment in a store selling radio sets and steal
the sales slips showing the names and addresses
Total for That Year Valued at $43,460,676.50— of new purchasers of radio receiving machines.
1924 Production Reported as Much Higher He would then quit his job and repeat the
process in another store, thus obtaining further
in Value
names to handle.
The next step would be for Martin Shaps,
WASHINGTON, D. C, December 27.—Announce-
ment frotn the Department of Commerce shows twenty-seven, of New York City, to take the
that, according to data collected at the biennial stolen slips to the addresses, pose as either an
census of manufacturers, radio apparatus to the inspector or a "free service man," and say
value of $43,460,676.50 was manufactured during that the set was out of order or that it had
the year of 1923. This included 1,889,614 head been delivered by mistake in the place of a
receivers valued at $5,352,441; 508,001 speakers good one, sign for it and take it "back to the
valued at $5,621,961; 414,588 receiving sets val- shop."
ued at $12,064,992.50, and 116,497 receiving sets
The final step was for Max Fisher, thirty-
of the crystal type valued at $550,201.
two, a one-time salesman, and proprietor of a
The manufacture of 2,601,575 radio tubes val- "cut price" radio store at 227 East Fourteenth
ued at $4,572,250.50 was reported as a separate street, New York City, to sell the sets in his
item. A part of these tubes were sold to man- store, making sure that all identification marks
ufacturers of complete receiving sets (their value such as serial numbers were either altered or
therefore being included in the total value of effaced entirely before a sale was closed with a
such sets) and the remainder were sold to in- new buyer.
dividual purchasers for use in the regulation
receivers.
Manufacturers expect that this year the fig-
ures will approximate $130,000,000 in round fig-
ures, which is an increase of three times that
of last year. When it is considered that nearly J. F. Quinn Joins Company in That Position-
every manufacturer has reported sales increases
Large National and Local Campaign Being
of from 100 per cent to over 500 per cent over
Planned
1923, it is not inconceivable that this or even
a larger amount should have been spent for
The Mohawk Electric Corp., of Chicago, man-
radio apparatus.
ufacturer of the Mohawk line of receivers, an-
nounces the association with the corporation
of J. F. Quinn as advertising manager. Mr.
Quinn was formerly associated with Sears, Roe-
buck Co., of Chicago, as advertising manager,
and his experience in the advertising and mer-
Proper Instruction and Selling Methods Prac- chandising branches extends over a period of
tically Eliminate the Evil With Well-known many years.
Brooklyn Dealer
The national advertising campaign which the
manufacturer of the Mohawk receivers is launch-
L. A. Goldblath, manager of the Park Slope ing is under the supervision of J. F. Quinn,
Music Store, Inc., 310 Flatbush avenue, Brook- who intends to make the one-dial Mohawk-
lyn, and who is in direct charge of the sale of receivers better known than any on the market
radio receivers and parts, reports that during to-day.
the past six months he has not been called upon
Besides the national publication campaign the
to spend a single hour in servicing instruments plan includes independent concentrated drives
which have been sold by his men.
in the various large trade centers of the nation
He attributes this first of all to careful sell- through the agency of all the well-established
ing methods, by which the customer is made buying medias and systems, thus giving the
aware of the fact that rajlio is not as yet in- dealers in all sections the double benefit of a
fallible, and secondly, to carrying only the high- national, as well as local drive, at all times of
est grade of merchandise, which he first tests the year.
out thoroughly in front of the customer in the
store. When a. set is sold by any of the sales-
men under his management, the customer re-
ceives one hour intensive instruction in the
operation and care of the machine, which, with-
out any doubt, is the reason for the low per-
centage of service which this merchant has
experienced.
Device to Prevent
Regeneration Radiation
JANUARY 3, 1925
THE
MUSIC TRADE
Government Reports 1923
Radio Manufactures
New Advertising Manager
for Mohawk Electric Corp.
Lowering Service Charges
in the Radio Department
De Forest Radio Co. Announces Production of
Device to Prevent Interference in Operation
of This Type Receiver
JERSEY CITY, N. J., December 26—Roy A. Wea-
gant, vice-president and chief engineer of the
De Forest Radio Co., announced to-day a new
device which will eliminate the bane of the
average radio listener—the radiation from re-
generative and oscillating circuits.
This device, which is adaptable to any re-
ceiver capable of radiation or oscillation, will
stop the user of any such receiver interfering
with his neighbors. Those who "tried" for the
trans-Atlantic stations during the recent tests
realize what this radiation is, and while it is
not noted so much when the reception of locals
alone is desired, the moment a listener tried
for distance he ran into a forest of howls and
catcalls.
"This new invention can be easily applied to
regenerative sets already constructed, at com-
paratively little expense," states its inventor,
Mr. Weagant, "and will prevent not only the
radiation of signals but the consequent disturb-
ance due to it. So completely does it accom-
plish this that it is possible with its use to
work several high-powered regenerative receiv-
ers on one antenna when the device is used
on all the sets—something heretofore impos-
sible, and all without any effect on the recep-
tion of any set."
The inherent and now unsatisfactory ten-
dency of the regenerative type of circuit to
function like a miniature transmitter, sending
out an impulse of its own, will therefore be
eliminated and the air will once more be "quiet
for reception." Furthermore this is accom-
plished without any loss in sensitivity of the
receiver on which it is placed, and it has the
effect of sharpening the tuning immensely.
The new device is in production and will be
marketed immediately by the De Forest Radio
Co.
George Heap With Wissner
George Heap, formerly with the Shepard
Piano Stores, Providence, R. I., is now a mem-
ber of the sales staff of Wissner & Sons, Inc.,
retail piano warerooms at 55 Flatbush avenue,
Brooklyn, N. Y.
More Sales-More Profits
Mr. Retailer
A mighty good volume of business and a larger margin
of profit awaits the dealers who stock FEDERAL
VACUUM TUBES. The long life built in every
FEDERAL TUBE will put a new life into your Fall
business. Order from your jobber or write us direct
—Now.
Radio Thieves Caught
by New York Police
Three Confess Scheme Based on Stolen Sales
Slips and Appearance of False Service Man
Due to the large number of radio receivers
and accessories which were stolen during the
pre-Christmas buying season, the police and
detective departments of this city have been
on the watch for thieves specializing in this.
The vigilance of certain of the detective force
during this period was rewarded Friday night,
December 26, by the arrest and confession of
three men who stated that during the past six
weeks they had stolen over one hundred re-
ceivers and unnumbered accessories, most of
which they had resold.
The manner in which they worked makes it
necessary for the dealers to watch out in their
warerooms as such thieves do not Operate by
the ordinary method of breaking in when the
store is closed and the sales force is at home
James de Luca, one of the accused men,
SERVICE LAMP COMPANY
Distributor*
112-114 Trinity PI.
New York, N. Y.
"FEDERAL TUBES"
For Sure Repeat Business
Federal Type F201A
Fil. voltage
Fil. amperes
All Type* in Stock
GUARANTEED
List $4.00
H
0.25
Liberal Discount