Music Trade Review

Issue: 1924 Vol. 79 N. 8

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
44
THE MUSIC TRADE REVIEW
AUGUST 23, 1924
Blackui Bines is about the weirdest
tkuij>yet~ One of those
Shivery" fox trots and just
a little %ow Down*
*You CAN'T GO W R O N G
WITH A N Y FEIST S O N G *
Pickin
em Up And
Laijiriem,
JJs a Struttiri Fox
Trot soiio "Vickie em Up
and Laqm em Down is a turn
tltutil be Hie talk of the town!
Down'
© >924 LEO FEIST
Use of Demonstrations
{Continued from page 43)
with the aid of a piano and an enthusiastic sales
person, best meets the needs of the dealers in
many localities.
Nor is it always necessary to have a pianist
playing the numbers. A player-piano can do the
trick almost as well. This is shown by shops
that appeal to the noon-hour crowds, by the
demonstration of popular rolls on a player-
piano, thereby creating sales for both the roll
and sheet music of the number. The public is
interested, entertained and a fair proportion of
sales results.
Radio stores, both outside and inside their
stores, demonstrate their products. Talking ma-
chine stores do the same thing. These are per-
sonal sales appeals and in comparison for pub-
He demonstration either the player or hand-
played piano is a more successful instrument.
If the locality is right and a fair audience can
be lured by demonstrating it would create ac-
tivity for the store in general and sales for rolls
and sheet music in particular that should in-
crease the sales.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
World Famous
McKINLEY
FIFTEEN CENT
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IT STANDS AT THK IIKAI) OF ITS C1.A8S
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50 New Numbers
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Choice Reprints, Salable Copyrights for
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New Catalogs Now Ready for 1924
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CHICAGO M c K I n l c y NEW YORK
1501E. 55th St. M l l S i C C O . l 6 ? 8 Broadwa >'
Two Feist Shows Have
Whiteman and Orchestra
Three Road Companies
to Open Fall Tour
"Little Jessie James" and "Blossom Time,"
Both Published by Feist, to Be Played
Throughout the Country
First Concert in Trenton on September 28—To
Play New England States and the Entire
South
Two shows for which Leo Feist, Inc., pub-
lished the music will have three road companies
cm tour during the coming season. It will be
"Little Jessie James" and "Blossom Time." The
first of the James shows opened in Boston on
August 4. The No. 2 show will open in Scran-
ton, Pa., on September 1, and about the same
time the third show will open in Altoona, Pa.
The "Blossom Time" shows have played for
several seasons and from all indications will be
successful profit makers for several seasons
more. The first of the "Blossom Time" shows
will open in Chicago on September 1, closely
followed by the No. 2 show in Syracuse on
September 8. Later in the month the third
show will open its season in Charlotteville, Va.
"Song of Love," from "Blossom Time," con-
tinues to be one of the big sellers in the Feist
catalog. Naturally with the visit of the "Blos-
som Time" show in various localities the sale
in those sections take on a new vigor. The
song itself, however, is a permanent part of
every dealer's stock and it is now accepted as
a standard offering and should be a permanent
factor in sales for a generation.
Paul Whiteman and His Orchestra open the
Fall season in Trenton, N. J., on Septefnber 28,
following which they will appear through the
Middle West, this side of the Mississippi River.
Later they are to appear throughout the New
England States, which is to be followed by a
tour of the South, finally appearing in Texas
early in February. The bookings for the ap-
pearance of the orchestra are all made to that
latter date and include appearances in both
large and small cities in the Eastern and South-
ern part of the country, involving a great num-
ber of one-night stands.
Following its Texas appearance in February,
the orchestra will extend its tour out to and
including the Pacific Coast and undoubtedly
will return East by way of the Northwest route.
When the final plans for 1925 are complete
the orchestra will have toured the entire
country.
Jolson Records Feist Song
Al Jolson has made a Brunswick record of
the new Leo Feist, Inc., song, "Who Wants a
Bad Little Boy." It is also understood that
this number will be included in the new Jolson
show now in preparation. The song is by Joe
Burke and Mark Fisher, two writers from Phil-
adelphia, the former of which has been con-
nected with some past successes. The profes-
sional department of Leo Feist, Inc., is quite
enthusiastic over this new offering and undoubt-
edly "Who Wants a Bad Little Boy" will be
made one of the outstanding features of the
Feist catalog during the coming months.
"Marjorie" Wins Success
"Marjorie," a new musical comedy, with book
and lyrics by Fred Thompson and Clifford Grey,
and music by Herbert Stothart, Philip Culkin
and Stephen Jones, with an interpolated num-
ber by Sigmund Romberg, recently opened at
the Shubert Theatre, New York. The songs
include "Hollywood," "Margery," "Monastery,"
"The Happy Ending," "What Do You Say?,"
"Yesterday," "Shuffle Your Troubles Away,"
"Forty-second Street Moon," and "My Twilight
Rose." All of the music is published by Harms,
Inc., including the Sigmund Romberg number,
"My Twilight Rose," by special arrangement
with M. Witmark & Sons.
'Delaware Waltz" Now
With Davis Music Go.
New Owners Plan Extensive Campaign With
Number—Mechanicals Booking It for Early
Release
"Delaware Waltz," which has been one of the
active numbers in the catalog of the Phil Ponce
Publications, has been turned over to the Joe
Davis Music Co., 1658 Broadway, New York
City. This number has been frequently broad-
casted and has attracted the attention of sev-
eral publishers as well as many music purchas-
ers. The Davis Co. plans an extensive exploi-
tation campaign in the interest of this waltz and
is quite optimistic over the possibilities of the
number. Several of the leading talking machine
record and music roll manufacturing companies
are booking it for early release. The number,
besides having a waltz melody of unusual at-
tractiveness, carries a lyric that creates atten-
tion. Marvin Smolev and Joe McDaniel are the
writers of the above song and big sales are
expected for it.
Jack Mills Returning
Jack Mills, head of the publishing company
that bears his name, will shortly return from a
three weeks' trip visiting some of the larger
trade centers, including Buffalo, Pittsburgh,
Cleveland, Detroit, Chicago and St. Louis. Mr.
Mills introduced some new song novelties and
some recent releases of books, folios and in-
struction courses. An elaborate Fall campaign
is being planned.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
AUGUST 23, 1924
Stock Up
for the
Big Campaign
Thete twenty magazines will carry CEN-
TURY NATIONAL ADS. to more than fifty
million monthly readers during September,
October. November and December:
Century Music Pub. Co.
235 West 40th St.
MUSIC
TRADE
being recorded by every talking machine record
and player-roll manufacturing organization.
They have been used constantly by every or-
chestra director and Hearst numbers are fre-
quently found in the program of leading vaude-
ville artists.
* Tn"sere'ctTng songs for the new season the
same standard is being maintained that was
found so successful by this company during
the past months. The Hearst organization be-
lieves that after all a song is its best salesman.
Without a meritorious offering the extensive
publicity drives would not receive the wide
response justifying the large appropriation
necessary for such "widespread propaganda.
The past policies of the Hearst organization,
which made possible the exceptional co-opera-
tion of the dealer in efforts toward increasing
the sale of Hearst music will be adhered to,
including the Hearst trade slogan "The Dealer
First." This idea is to be kept in mind and
will mean practical co-operation toward increas-
ing the dealer's business. A wide variety of
display cut-outs, window strips and much other
display material will be issued gratis by the
company. The details of the Fall plans will
shortly be announced to the dealers, all of
which will bear in mind that to successfully
conduct a sheet music business a dealer-first
principle is important.
You cant fjo
wrong ivlth
any'Feist]
Song'
AKCA1>\
MAYT1ME
I LOVE YOU
JUNK NIGHT
SONG OF LOVE
LINGER AWHILE
WONDERFUL. ONE
DOODLE DOO 1)OO
PARADISE ALLEY
MOONLIGHT MEMORIES
SING A LITTLE SONG
DON'T MIND THE KAIN
WHEN LIGHTS ARE LOW
TONIGHT'S THE NIGHT
SOMEWHERE IN THE WORLD
WAIT'LL YOU SKK MY GAL
I'M ALL BROKEN UP OVER YOU
SOMEONE LOVES YOU AFTER ALL
WHERE THE DREAMY
WABASH
FLOWS
WORRIED (I'M WORRIED OVER YOU)
DON'T BLAME IT ALL ON ME
Write for Dealers'
Joseph E. Howard has again struck it with
"Levee Lou," a song which he especially wrote
Advertising Manager of Hearst Music Publish- for his new musical melange, "The Toy Shop,"
ers, Ltd., Announces Elaborate Plans for
which will play the Keith and Orpheum Cir-
Big Fall Campaign
cuits the coming season. Mr. Howard will per-
sonally sing the song, to be followed by his
A. Golding, advertising manager of Hearst
own jazz orchestra, and also by the famous
Music Publishers of Canada, Ltd., recently re- Shea Sisters, and at the finale the song will
turned to the home office of his company, Win- again be sung by the entire company. As this
nipeg. Can., following an extensive tour of the will give the song wide publicity dealers should
larger trade centers in New York. Shortly after
watch its development closely. The publisher,
his return, plans for the Fall season were ar- Charles K. Harris, will guarantee the sales of
ranged by the company and Hearst activities
the number.
during the Fall are to be on a larger and wider
scope than ever before.
The coming campaign will include extensive
advertising and merchandising plans. Some of
The Bertram J. Gradman Orchestra, a I'aul
these will be most original in style and will
Specht unit directed by H a d Smith, will broad-
cover every channel of trade activity. This
cast every Tuesday night from W H N , accord-
enterprising publishing company expects them
ing to arrangements completed by Mrs. Earl
to set. a new high mark for music publishing
Fuller, the well-known orchestra hooker.
activities.
These increased publicity and exploitation
plans will use as a backgraund and basis the
record made by the company during the past
season which placed Hearst songs before the
consumer in the theatre, dance hall, cabaret and
by way of radio. Hearst numbers were and are
Specht Orchestra Broadcasts
An Important
——-—
Addition
to
The most beautiful Irish wnltz in years
'THE DREAMS OF MY IRISH COLLEEN"
L E O . F E I S T , Inc., FEIST Bld f ., New York
YES'S
eason s
ales
uccesses
Results prove the following
numbers to be the
Biggest Profit Winners of 1924
YOU CAN TAKE
FROM DIXIE
BR1NGIN' HOME THE BACON
BROKEN
JUST
IN A WONDERFUL
OF OUR OWN
_ TRADE MABKBtWSTERED
SOME ONE ELSE (Took
Place in My Heart)
Your
Order Now from Your Jobber
of Canada, Limited
-yf^
HUTU U l l
AMERICAS POPULAR
BALLAD SUCCESSES
^
WORLD
Hearst Music Publishers
« V M .
185 MADISON AVE
NEW YORK
DREAMS
A LULLABY
or direct from
MUSIC CO.
Hartford, Conn.
CHAPPELL-HARMS.INC.
AWAY
.11' N E
fox-trot
ROSES OF PICARDY
THE WORLD IS WAfTING-?SUNRISE
INTHE GARDEN OFTO-MORROW
THE SONG OF SONGS
LOVES FIRST KISS
SMILETHRU YOUR TEARS
IF WINTER COMES
ME
FORGET ME NOT (Means Re-
member Me)
"THE OLD HOMESTEAD in the VALLEY"
BOURDON DEITY
P. O. Box 103, Sta. A.
Prices
"Levee Lou" a Hit
A. Golding Is Back
From New York Trip
A most wonderful
45
REVIEW
Head Office, Winnipeg, Canada
New York Chicago Toronto Vancouver
( SACRED - SECULAR )
West
——of
the
Great Divide
ERNEST R. BALL'S
GREATEST BALLAD
^Victor Her terf
MASTERPIECE
A KISS
Lyric by GEORGE WHITING
M.
WITMARK
1650 BROADWAY
& SONS
NEW YORK
THE

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